---
title: "Rugby cleats brands in New Zealand: Which are searched most?"
description: "Compare the rugby cleats brands people buy. Share of Search among Nike, Adidas, New Balance, ASICS, Canterbury and Mizuno, the rugby cleats brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands"
publisher: "Brandwave"
---

# Rugby cleats brands in New Zealand: Which are searched most?

Compare the rugby cleats brands people buy. Share of Search among Nike, Adidas, New Balance, ASICS, Canterbury and Mizuno, the rugby cleats brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rugby cleats brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 28.2%

## Which brand is most popular in search among rugby cleats brands in New Zealand?

- In September 2026, Nike was the most searched among rugby cleats brands in New Zealand, with an estimated 72.7K branded searches, 28.2% of all searches for the six we track.
- Adidas is in 2nd place, 2.2 percentage points behind at 26%.
- Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand decreased from 32% to 28.2%.
- Across the 12 months ending September 2026, New Balance’s share of searches among rugby cleats brands in New Zealand increased from 23.6% to 25.5%.
- Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand increased from 15% to 17.2%.
- Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand peaked at 36.7% in December 2025 and was lowest at 28.1% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among rugby cleats brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 22.3% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among rugby cleats brands in New Zealand peaked at 27.7% in June 2026 and was lowest at 22.1% in March 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand peaked at 19.2% in February 2026 and was lowest at 12.8% in December 2025.
- Across the 12 months ending September 2026, Canterbury’s share of searches among rugby cleats brands in New Zealand peaked at 2.4% in November 2025 and was lowest at 1.4% in June 2026.
- Across the 12 months ending September 2026, Adidas, Canterbury and Mizuno held steady: their share of searches among rugby cleats brands in New Zealand each moved less than 0.5 percentage points.

## Top rugby cleats brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Adidas and Canterbury appeared every time. Adidas was recommended most often, coming first in two out of three answers that gave a list. Canterbury was second, and Mizuno was third. New Balance, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Adidas | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Canterbury | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Mizuno | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Nike | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| ASICS | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| New Balance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about rugby cleats brands

- Asked ChatGPT "Which rugby cleats brand should I buy in New Zealand?": 1. Canterbury, 2. Adidas, 3. Mizuno, 4. Nike
- Asked ChatGPT "What are the best rugby cleats brands in New Zealand?": 1. Adidas, 2. Canterbury, 3. Mizuno, 4. Nike, 5. ASICS
- Asked ChatGPT "What's the best rugby cleats brand in New Zealand for wet fields?": 1. Adidas, 2. Canterbury, 3. Mizuno
- Searched Google, AI Overview "cleats for rugby": 1. Adidas, 2. Canterbury

Not named in any answer: New Balance.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 28.2% against 26% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/nz/compare/new-balance-vs-nike): 28.2% against 25.5% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-nike): 28.2% against 17.2% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/nz/compare/adidas-vs-new-balance): 26% against 25.5% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/nz/compare/adidas-vs-asics): 26% against 17.2% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-new-balance): 25.5% against 17.2% Share of Search.

## How did search popularity change for New Zealand rugby cleats brands in September 2026?

- In September 2026, New Balance gained share of searches among rugby cleats brands in New Zealand, from 24.6% to 25.5%.
- In September 2026, Nike lost share of searches among rugby cleats brands in New Zealand, from 29.9% to 28.2%.
- Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
- Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
- Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.
- Estimated monthly branded searches for Canterbury in New Zealand fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 28.2% | 72.7K | -9.9% | Nike |
| 2 | Adidas | 26% | 67K | -2.8% | Adidas |
| 3 | New Balance | 25.5% | 65.7K | -0.8% | New Balance |
| 4 | ASICS | 17.2% | 44.4K | -2.8% | ASICS |
| 5 | Canterbury | 1.6% | 4K | -4.8% | Canterbury |
| 6 | Mizuno | 1.5% | 3.9K | -0.3% | Mizuno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 74.1K | 32% | 1 |
| Oct 2025 | Adidas | 60.5K | 26.1% | 2 |
| Oct 2025 | New Balance | 54.5K | 23.6% | 3 |
| Oct 2025 | ASICS | 34.6K | 15% | 4 |
| Oct 2025 | Canterbury | 4.5K | 1.9% | 5 |
| Oct 2025 | Mizuno | 3.2K | 1.4% | 6 |
| Nov 2025 | Nike | 101K | 33.5% | 1 |
| Nov 2025 | Adidas | 80.5K | 26.9% | 2 |
| Nov 2025 | New Balance | 66.7K | 22.2% | 3 |
| Nov 2025 | ASICS | 41.8K | 13.9% | 4 |
| Nov 2025 | Canterbury | 7.3K | 2.4% | 5 |
| Nov 2025 | Mizuno | 3.1K | 1.1% | 6 |
| Dec 2025 | Nike | 105K | 36.7% | 1 |
| Dec 2025 | Adidas | 70.7K | 24.8% | 2 |
| Dec 2025 | New Balance | 64.3K | 22.5% | 3 |
| Dec 2025 | ASICS | 36.6K | 12.8% | 4 |
| Dec 2025 | Canterbury | 5.8K | 2% | 5 |
| Dec 2025 | Mizuno | 3.3K | 1.1% | 6 |
| Jan 2026 | Nike | 82.1K | 33.8% | 1 |
| Jan 2026 | New Balance | 55.3K | 22.8% | 2 |
| Jan 2026 | Adidas | 54.2K | 22.3% | 3 |
| Jan 2026 | ASICS | 42.9K | 17.7% | 4 |
| Jan 2026 | Canterbury | 4.3K | 1.8% | 5 |
| Jan 2026 | Mizuno | 4.1K | 1.7% | 6 |
| Feb 2026 | Nike | 65.6K | 31% | 1 |
| Feb 2026 | Adidas | 50.6K | 23.9% | 2 |
| Feb 2026 | New Balance | 47.2K | 22.3% | 3 |
| Feb 2026 | ASICS | 40.6K | 19.2% | 4 |
| Feb 2026 | Canterbury | 4K | 1.9% | 5 |
| Feb 2026 | Mizuno | 3.9K | 1.8% | 6 |
| Mar 2026 | Nike | 76.9K | 31.1% | 1 |
| Mar 2026 | Adidas | 65.5K | 26.5% | 2 |
| Mar 2026 | New Balance | 54.7K | 22.1% | 3 |
| Mar 2026 | ASICS | 41.4K | 16.7% | 4 |
| Mar 2026 | Canterbury | 4.5K | 1.8% | 5 |
| Mar 2026 | Mizuno | 4.3K | 1.8% | 6 |
| Apr 2026 | Nike | 72.8K | 29.7% | 1 |
| Apr 2026 | Adidas | 62.8K | 25.7% | 2 |
| Apr 2026 | New Balance | 59K | 24.1% | 3 |
| Apr 2026 | ASICS | 41.4K | 16.9% | 4 |
| Apr 2026 | Mizuno | 4.6K | 1.9% | 5 |
| Apr 2026 | Canterbury | 4.2K | 1.7% | 6 |
| May 2026 | Nike | 76.5K | 28.1% | 1 |
| May 2026 | New Balance | 72.3K | 26.6% | 2 |
| May 2026 | Adidas | 72.1K | 26.5% | 3 |
| May 2026 | ASICS | 42.9K | 15.8% | 4 |
| May 2026 | Mizuno | 4.5K | 1.7% | 5 |
| May 2026 | Canterbury | 3.9K | 1.4% | 6 |
| Jun 2026 | Nike | 77.5K | 28.3% | 1 |
| Jun 2026 | New Balance | 75.8K | 27.7% | 2 |
| Jun 2026 | Adidas | 70.5K | 25.7% | 3 |
| Jun 2026 | ASICS | 42.4K | 15.5% | 4 |
| Jun 2026 | Canterbury | 3.9K | 1.4% | 5 |
| Jun 2026 | Mizuno | 3.9K | 1.4% | 6 |
| Jul 2026 | Nike | 76.5K | 28.9% | 1 |
| Jul 2026 | Adidas | 70.7K | 26.8% | 2 |
| Jul 2026 | New Balance | 63.2K | 23.9% | 3 |
| Jul 2026 | ASICS | 45.2K | 17.1% | 4 |
| Jul 2026 | Canterbury | 4.6K | 1.7% | 5 |
| Jul 2026 | Mizuno | 4.1K | 1.6% | 6 |
| Aug 2026 | Nike | 80.7K | 29.9% | 1 |
| Aug 2026 | Adidas | 68.9K | 25.6% | 2 |
| Aug 2026 | New Balance | 66.2K | 24.6% | 3 |
| Aug 2026 | ASICS | 45.7K | 17% | 4 |
| Aug 2026 | Canterbury | 4.2K | 1.6% | 5 |
| Aug 2026 | Mizuno | 3.9K | 1.4% | 6 |
| Sep 2026 | Nike | 72.7K | 28.2% | 1 |
| Sep 2026 | Adidas | 67K | 26% | 2 |
| Sep 2026 | New Balance | 65.7K | 25.5% | 3 |
| Sep 2026 | ASICS | 44.4K | 17.2% | 4 |
| Sep 2026 | Canterbury | 4K | 1.6% | 5 |
| Sep 2026 | Mizuno | 3.9K | 1.5% | 6 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast” and “asics superblast”, summed into one figure.
- **Canterbury**: Measured on the search terms “canterbury clothing” and “canterbury clothing shorts”, summed into one figure.
- **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno morelia”, “mizuno morelia neo”, “mizuno putter”, “mizuno waves” and “mizuno wedges”, summed into one figure.
- **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [ASICS](/demand/nz/brands/asics)
- [Canterbury](/demand/nz/brands/canterbury)
- [Mizuno](/demand/nz/brands/mizuno)
- [New Balance](/demand/nz/brands/new-balance)
- [Nike](/demand/nz/brands/nike)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rugby cleats brands in New Zealand?

In September 2026, Nike was the most searched among rugby cleats brands in New Zealand, with an estimated 72.7K branded searches, 28.2% of all searches for the six we track.

## Cite this page

Brandwave. "Rugby cleats brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rugby-cleats-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.