---
title: "Rubber mallet brands in New Zealand: Which are searched most?"
description: "Compare the rubber mallet brands people buy. Share of Search among DeWalt, Milwaukee, Fuller, Kincrome, Thor and Halder, the rubber mallet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rubber-mallet-brands"
publisher: "Brandwave"
---

# Rubber mallet brands in New Zealand: Which are searched most?

Compare the rubber mallet brands people buy. Share of Search among DeWalt, Milwaukee, Fuller, Kincrome, Thor and Halder, the rubber mallet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rubber mallet brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 40.7%

## Which brand is most popular in search among rubber mallet brands in New Zealand?

- In September 2026, DeWalt was the most searched among rubber mallet brands in New Zealand, with an estimated 5K branded searches, 40.7% of all searches for the six we track.
- Milwaukee is in 2nd place, 16.6 percentage points behind at 24.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand increased from 37.9% to 40.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among rubber mallet brands in New Zealand increased from 19.9% to 24.1%.
- Across the 12 months ending September 2026, Fuller’s share of searches among rubber mallet brands in New Zealand decreased from 21.7% to 13.1%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand decreased from 12.4% to 11.4%.
- Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand increased from 8% to 10.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among rubber mallet brands in New Zealand peaked at 45.6% in November 2025 and was lowest at 37.3% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among rubber mallet brands in New Zealand peaked at 28.8% in August 2026 and was lowest at 16.5% in January 2026.
- Across the 12 months ending September 2026, Fuller’s share of searches among rubber mallet brands in New Zealand peaked at 27.1% in January 2026 and was lowest at 12.3% in August 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 8.9% in February 2026.
- Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand peaked at 10.6% in September 2026 and was lowest at 6.1% in June 2026.
- Across the 12 months ending September 2026, Milwaukee rose from 3rd to 2nd among rubber mallet brands in New Zealand.
- Across the 12 months ending September 2026, Fuller fell from 2nd to 3rd among rubber mallet brands in New Zealand.
- Across the 12 months ending September 2026, Halder held steady: its share of searches among rubber mallet brands in New Zealand moved less than 0.5 percentage points.

## Top rubber mallet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned most often, in four of the five answers. Halder was recommended most often, coming first in two out of three answers that gave a list. Kincrome was second, and Thor was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Halder | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Kincrome | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Thor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Fuller | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about rubber mallet brands

- Asked ChatGPT "Which rubber mallet brand should I buy in New Zealand?": 1. Thor, 2. Kincrome, 3. Fuller
- Asked ChatGPT "What are the best rubber mallet brands in New Zealand?": 1. Halder, 2. Thor, 3. Kincrome, 4. Fuller
- Asked ChatGPT "What's the best rubber mallet brand in New Zealand for general home use?": 1. Kincrome
- Searched Google, AI Overview "best rubber mallet": 1. Halder
- Searched Google, AI Overview "rubber mallet brands": 1. Halder, 2. Kincrome, 3. Fuller

Not named in any answer: DeWalt and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 40.7% against 24.1% Share of Search.
- [DeWalt vs Fuller: compare search popularity](/demand/nz/compare/dewalt-vs-fuller): 40.7% against 13.1% Share of Search.
- [DeWalt vs Kincrome: compare search popularity](/demand/nz/compare/dewalt-vs-kincrome): 40.7% against 11.4% Share of Search.
- [DeWalt vs Thor: compare search popularity](/demand/nz/compare/dewalt-vs-thor-industries): 40.7% against 10.6% Share of Search.
- [Milwaukee vs Fuller: compare search popularity](/demand/nz/compare/fuller-vs-milwaukee): 24.1% against 13.1% Share of Search.
- [Milwaukee vs Kincrome: compare search popularity](/demand/nz/compare/kincrome-vs-milwaukee): 24.1% against 11.4% Share of Search.
- [Milwaukee vs Thor: compare search popularity](/demand/nz/compare/milwaukee-vs-thor-industries): 24.1% against 10.6% Share of Search.
- [Fuller vs Kincrome: compare search popularity](/demand/nz/compare/fuller-vs-kincrome): 13.1% against 11.4% Share of Search.
- [Fuller vs Thor: compare search popularity](/demand/nz/compare/fuller-vs-thor-industries): 13.1% against 10.6% Share of Search.
- [Kincrome vs Thor: compare search popularity](/demand/nz/compare/kincrome-vs-thor-industries): 11.4% against 10.6% Share of Search.

## How did search popularity change for New Zealand rubber mallet brands in September 2026?

- In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%.
- In September 2026, Kincrome gained share of searches among rubber mallet brands in New Zealand, from 10.5% to 11.4%.
- In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%.
- In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%.
- In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 40.7% | 5K | 0.0% | DeWalt |
| 2 | Milwaukee | 24.1% | 3K | -21.3% | Milwaukee |
| 3 | Fuller | 13.1% | 1.6K | 0.0% | Fuller |
| 4 | Kincrome | 11.4% | 1.4K | +2.9% | Kincrome |
| 5 | Thor | 10.6% | 1.3K | 0.0% | Thor |
| 6 | Halder | 0.16% | 20 | +100.0% | Halder |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 37.9% | 1 |
| Oct 2025 | Fuller | 2.4K | 21.7% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 19.9% | 3 |
| Oct 2025 | Kincrome | 1.4K | 12.4% | 4 |
| Oct 2025 | Thor | 880 | 8% | 5 |
| Oct 2025 | Halder | 20 | 0.18% | 6 |
| Nov 2025 | DeWalt | 6K | 45.6% | 1 |
| Nov 2025 | Milwaukee | 2.5K | 18.6% | 2 |
| Nov 2025 | Fuller | 2.4K | 18.3% | 3 |
| Nov 2025 | Kincrome | 1.3K | 9.8% | 4 |
| Nov 2025 | Thor | 1K | 7.6% | 5 |
| Nov 2025 | Halder | 10 | 0.08% | 6 |
| Dec 2025 | DeWalt | 4.3K | 37.3% | 1 |
| Dec 2025 | Fuller | 2.9K | 25% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 18.4% | 3 |
| Dec 2025 | Kincrome | 1.3K | 11.5% | 4 |
| Dec 2025 | Thor | 880 | 7.6% | 5 |
| Dec 2025 | Halder | 20 | 0.17% | 6 |
| Jan 2026 | DeWalt | 4.2K | 39.2% | 1 |
| Jan 2026 | Fuller | 2.9K | 27.1% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 16.5% | 3 |
| Jan 2026 | Kincrome | 1.1K | 10.4% | 4 |
| Jan 2026 | Thor | 720 | 6.7% | 5 |
| Jan 2026 | Halder | 10 | 0.09% | 6 |
| Feb 2026 | DeWalt | 4.3K | 41% | 1 |
| Feb 2026 | Fuller | 2.4K | 22.8% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 20.4% | 3 |
| Feb 2026 | Kincrome | 940 | 8.9% | 4 |
| Feb 2026 | Thor | 720 | 6.8% | 5 |
| Feb 2026 | Halder | 10 | 0.09% | 6 |
| Mar 2026 | DeWalt | 4.5K | 41.1% | 1 |
| Mar 2026 | Fuller | 2.4K | 22% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 20.7% | 3 |
| Mar 2026 | Kincrome | 1K | 9.5% | 4 |
| Mar 2026 | Thor | 720 | 6.6% | 5 |
| Mar 2026 | Halder | 10 | 0.09% | 6 |
| Apr 2026 | DeWalt | 4.2K | 39.9% | 1 |
| Apr 2026 | Fuller | 2.4K | 22.9% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 20.1% | 3 |
| Apr 2026 | Kincrome | 1.1K | 10.1% | 4 |
| Apr 2026 | Thor | 720 | 6.9% | 5 |
| Apr 2026 | Halder | 10 | 0.1% | 6 |
| May 2026 | DeWalt | 4.3K | 39.5% | 1 |
| May 2026 | Milwaukee | 2.7K | 24.7% | 2 |
| May 2026 | Fuller | 1.9K | 17.4% | 3 |
| May 2026 | Kincrome | 1.3K | 11.6% | 4 |
| May 2026 | Thor | 720 | 6.6% | 5 |
| May 2026 | Halder | 20 | 0.18% | 6 |
| Jun 2026 | DeWalt | 5.3K | 45.1% | 1 |
| Jun 2026 | Milwaukee | 2.8K | 23.7% | 2 |
| Jun 2026 | Fuller | 1.6K | 13.7% | 3 |
| Jun 2026 | Kincrome | 1.3K | 11.3% | 4 |
| Jun 2026 | Thor | 720 | 6.1% | 5 |
| Jun 2026 | Halder | 10 | 0.09% | 6 |
| Jul 2026 | DeWalt | 4.3K | 39% | 1 |
| Jul 2026 | Milwaukee | 2.6K | 23.4% | 2 |
| Jul 2026 | Fuller | 1.9K | 17.1% | 3 |
| Jul 2026 | Kincrome | 1.4K | 12.4% | 4 |
| Jul 2026 | Thor | 880 | 7.9% | 5 |
| Jul 2026 | Halder | 20 | 0.18% | 6 |
| Aug 2026 | DeWalt | 5K | 38.4% | 1 |
| Aug 2026 | Milwaukee | 3.8K | 28.8% | 2 |
| Aug 2026 | Fuller | 1.6K | 12.3% | 3 |
| Aug 2026 | Kincrome | 1.4K | 10.5% | 4 |
| Aug 2026 | Thor | 1.3K | 10% | 5 |
| Aug 2026 | Halder | 10 | 0.08% | 6 |
| Sep 2026 | DeWalt | 5K | 40.7% | 1 |
| Sep 2026 | Milwaukee | 3K | 24.1% | 2 |
| Sep 2026 | Fuller | 1.6K | 13.1% | 3 |
| Sep 2026 | Kincrome | 1.4K | 11.4% | 4 |
| Sep 2026 | Thor | 1.3K | 10.6% | 5 |
| Sep 2026 | Halder | 20 | 0.16% | 6 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Fuller**: Measured on the search term “fuller”.
- **Halder**: Measured on the search term “halder”.
- **Kincrome**: Measured on the search terms “kincrome”, “kincrome advent calendar”, “kincrome power tools”, “kincrome tool box”, “kincrome tool cabinet”, “kincrome tool case”, “kincrome tool set” and “kincrome tools”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Thor**: Measured on the search term “thor hammer”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Fuller](/demand/nz/brands/fuller)
- [Halder](/demand/nz/brands/halder)
- [Kincrome](/demand/nz/brands/kincrome)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Thor](/demand/nz/brands/thor-industries)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rubber mallet brands in New Zealand?

In September 2026, DeWalt was the most searched among rubber mallet brands in New Zealand, with an estimated 5K branded searches, 40.7% of all searches for the six we track.

## Cite this page

Brandwave. "Rubber mallet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-rubber-mallet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rubber-mallet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.