---
title: "Router table brands in New Zealand: Which are searched most?"
description: "Compare the router table brands people buy. Share of Search among DeWalt, Festool, Triton, Carbatec, Kreg and Bosch, the router table brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-router-table-brands"
publisher: "Brandwave"
---

# Router table brands in New Zealand: Which are searched most?

Compare the router table brands people buy. Share of Search among DeWalt, Festool, Triton, Carbatec, Kreg and Bosch, the router table brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Router table brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 52.6%

## Which brand is most popular in search among router table brands in New Zealand?

- In September 2026, DeWalt was the most searched among router table brands in New Zealand, with an estimated 7.3K branded searches, 52.6% of all searches for the six we track.
- Festool is in 2nd place, 31.2 percentage points behind at 21.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand increased from 48.3% to 52.6%.
- Across the 12 months ending September 2026, Festool’s share of searches among router table brands in New Zealand increased from 18.6% to 21.4%.
- Across the 12 months ending September 2026, Triton’s share of searches among router table brands in New Zealand decreased from 16.2% to 13.7%.
- Across the 12 months ending September 2026, Carbatec’s share of searches among router table brands in New Zealand decreased from 16.2% to 11.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand peaked at 58% in November 2025 and was lowest at 48.3% in October 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among router table brands in New Zealand peaked at 21.4% in September 2026 and was lowest at 14% in November 2025.
- Across the 12 months ending September 2026, Triton’s share of searches among router table brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 11.9% in June 2026.
- Across the 12 months ending September 2026, Carbatec’s share of searches among router table brands in New Zealand peaked at 16.2% in October 2025 and was lowest at 11.2% in August 2026.
- Across the 12 months ending September 2026, Triton rose from 4th to 3rd among router table brands in New Zealand.
- Across the 12 months ending September 2026, Carbatec fell from 3rd to 4th among router table brands in New Zealand.
- Across the 12 months ending September 2026, Kreg and Bosch held steady: their share of searches among router table brands in New Zealand each moved less than 0.5 percentage points.

## Top router table brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kreg was mentioned most often, in four of the five answers. Kreg was recommended most often, coming first in three out of five answers. Triton was second, and Bosch was third. Festool, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kreg | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Triton | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bosch | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Carbatec | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about router table brands

- Asked ChatGPT "Which router table brand should I buy in New Zealand?": 1. Triton, 2. Kreg, 3. Bosch
- Asked ChatGPT "What are the best router table brands in New Zealand?": 1. Kreg, 2. Triton, 3. Carbatec
- Asked ChatGPT "What's the best router table brand in New Zealand for a workshop setup?": 1. Kreg, 2. Triton, 3. Carbatec
- Searched Google, AI Overview "router table nz": 1. Kreg, 2. Carbatec
- Searched Google, AI Overview "compact router table": 1. Bosch, 2. DeWalt

Not named in any answer: Festool.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 52.6% against 21.4% Share of Search.
- [DeWalt vs Triton: compare search popularity](/demand/nz/compare/dewalt-vs-triton): 52.6% against 13.7% Share of Search.
- [DeWalt vs Carbatec: compare search popularity](/demand/nz/compare/carbatec-vs-dewalt): 52.6% against 11.5% Share of Search.
- [Festool vs Triton: compare search popularity](/demand/nz/compare/festool-vs-triton): 21.4% against 13.7% Share of Search.
- [Festool vs Carbatec: compare search popularity](/demand/nz/compare/carbatec-vs-festool): 21.4% against 11.5% Share of Search.
- [Triton vs Carbatec: compare search popularity](/demand/nz/compare/carbatec-vs-triton): 13.7% against 11.5% Share of Search.

## How did search popularity change for New Zealand router table brands in September 2026?

- In September 2026, Festool overtook Triton to rank 2nd among router table brands in New Zealand, with 21.4% of the searches.
- In September 2026, Triton lost share of searches among router table brands in New Zealand, from 20.3% to 13.7%.
- Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.
- Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
- Estimated monthly branded searches for Carbatec in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 52.6% | 7.3K | -2.1% | DeWalt |
| 2 | Festool | 21.4% | 3K | +32.4% | Festool |
| 3 | Triton | 13.7% | 1.9K | -34.5% | Triton |
| 4 | Carbatec | 11.5% | 1.6K | 0.0% | Carbatec |
| 5 | Kreg | 0.65% | 90 | +28.6% | Kreg |
| 6 | Bosch | 0.14% | 20 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 5.7K | 48.3% | 1 |
| Oct 2025 | Festool | 2.2K | 18.6% | 2 |
| Oct 2025 | Carbatec | 1.9K | 16.2% | 3 |
| Oct 2025 | Triton | 1.9K | 16.2% | 4 |
| Oct 2025 | Kreg | 70 | 0.6% | 5 |
| Oct 2025 | Bosch | 20 | 0.17% | 6 |
| Nov 2025 | DeWalt | 8.1K | 58% | 1 |
| Nov 2025 | Festool | 1.9K | 14% | 2 |
| Nov 2025 | Carbatec | 1.9K | 13.6% | 3 |
| Nov 2025 | Triton | 1.9K | 13.6% | 4 |
| Nov 2025 | Kreg | 90 | 0.65% | 5 |
| Nov 2025 | Bosch | 20 | 0.14% | 6 |
| Dec 2025 | DeWalt | 5.6K | 53.4% | 1 |
| Dec 2025 | Carbatec | 1.6K | 15.3% | 2 |
| Dec 2025 | Festool | 1.6K | 15.3% | 3 |
| Dec 2025 | Triton | 1.6K | 15.3% | 4 |
| Dec 2025 | Kreg | 50 | 0.48% | 5 |
| Dec 2025 | Bosch | 30 | 0.29% | 6 |
| Jan 2026 | DeWalt | 5.6K | 51.5% | 1 |
| Jan 2026 | Triton | 1.9K | 17.5% | 2 |
| Jan 2026 | Festool | 1.6K | 15.2% | 3 |
| Jan 2026 | Carbatec | 1.6K | 14.8% | 4 |
| Jan 2026 | Kreg | 70 | 0.65% | 5 |
| Jan 2026 | Bosch | 30 | 0.28% | 6 |
| Feb 2026 | DeWalt | 6.1K | 53.5% | 1 |
| Feb 2026 | Festool | 2K | 17.6% | 2 |
| Feb 2026 | Carbatec | 1.6K | 14% | 3 |
| Feb 2026 | Triton | 1.6K | 14% | 4 |
| Feb 2026 | Kreg | 70 | 0.61% | 5 |
| Feb 2026 | Bosch | 30 | 0.26% | 6 |
| Mar 2026 | DeWalt | 6K | 50.2% | 1 |
| Mar 2026 | Festool | 2.3K | 19.4% | 2 |
| Mar 2026 | Triton | 1.9K | 16% | 3 |
| Mar 2026 | Carbatec | 1.6K | 13.5% | 4 |
| Mar 2026 | Kreg | 90 | 0.76% | 5 |
| Mar 2026 | Bosch | 20 | 0.17% | 6 |
| Apr 2026 | DeWalt | 5.7K | 52.7% | 1 |
| Apr 2026 | Festool | 1.8K | 16.6% | 2 |
| Apr 2026 | Carbatec | 1.6K | 14.9% | 3 |
| Apr 2026 | Triton | 1.6K | 14.9% | 4 |
| Apr 2026 | Kreg | 90 | 0.84% | 5 |
| Apr 2026 | Bosch | 10 | 0.09% | 6 |
| May 2026 | DeWalt | 6.1K | 49.8% | 1 |
| May 2026 | Festool | 2.2K | 18% | 2 |
| May 2026 | Carbatec | 1.9K | 15.5% | 3 |
| May 2026 | Triton | 1.9K | 15.5% | 4 |
| May 2026 | Kreg | 110 | 0.9% | 5 |
| May 2026 | Bosch | 30 | 0.24% | 6 |
| Jun 2026 | DeWalt | 7.4K | 54.9% | 1 |
| Jun 2026 | Festool | 2.5K | 18.3% | 2 |
| Jun 2026 | Carbatec | 1.9K | 14.2% | 3 |
| Jun 2026 | Triton | 1.6K | 11.9% | 4 |
| Jun 2026 | Kreg | 70 | 0.52% | 5 |
| Jun 2026 | Bosch | 20 | 0.15% | 6 |
| Jul 2026 | DeWalt | 6.2K | 51.8% | 1 |
| Jul 2026 | Festool | 2.5K | 20.4% | 2 |
| Jul 2026 | Carbatec | 1.6K | 13.3% | 3 |
| Jul 2026 | Triton | 1.6K | 13.3% | 4 |
| Jul 2026 | Kreg | 110 | 0.92% | 5 |
| Jul 2026 | Bosch | 20 | 0.17% | 6 |
| Aug 2026 | DeWalt | 7.5K | 52.2% | 1 |
| Aug 2026 | Triton | 2.9K | 20.3% | 2 |
| Aug 2026 | Festool | 2.3K | 15.7% | 3 |
| Aug 2026 | Carbatec | 1.6K | 11.2% | 4 |
| Aug 2026 | Kreg | 70 | 0.49% | 5 |
| Aug 2026 | Bosch | 20 | 0.14% | 6 |
| Sep 2026 | DeWalt | 7.3K | 52.6% | 1 |
| Sep 2026 | Festool | 3K | 21.4% | 2 |
| Sep 2026 | Triton | 1.9K | 13.7% | 3 |
| Sep 2026 | Carbatec | 1.6K | 11.5% | 4 |
| Sep 2026 | Kreg | 90 | 0.65% | 5 |
| Sep 2026 | Bosch | 20 | 0.14% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch router table”.
- **Carbatec**: Measured on the search term “carbatec”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption”, “dewalt router” and “dewalt table saw”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Kreg**: Measured on the search term “kreg”.
- **Triton**: Measured on the search term “triton”.

- [Bosch](/demand/nz/brands/bosch)
- [Carbatec](/demand/nz/brands/carbatec)
- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [Kreg](/demand/nz/brands/kreg)
- [Triton](/demand/nz/brands/triton)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among router table brands in New Zealand?

In September 2026, DeWalt was the most searched among router table brands in New Zealand, with an estimated 7.3K branded searches, 52.6% of all searches for the six we track.

## Cite this page

Brandwave. "Router table brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-router-table-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-router-table-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.