--- title: "Bosch vs Makita: Which is searched more in New Zealand?" description: "Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router collet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands/compare/bosch-vs-makita" publisher: "Brandwave" --- # Bosch vs Makita: Which is searched more in New Zealand? Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router collet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Makita - **Competitive set**: Router collet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.03% - **Makita Share of Search**: 53.1% ## Is Bosch or Makita more popular in search? - In September 2026, Makita had more branded searches than Bosch among router collet brands in New Zealand. Makita had about 18,200 branded searches, while Bosch had 10. Makita made up 53.1% of all router collet brand searches we track, and Bosch accounted for 0.03%. - Makita was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among router collet brands in New Zealand moved from 0.04% to 0.03%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Makita’s share of searches among router collet brands in New Zealand moved from 55.3% to 53.1%, and its estimated monthly branded searches moved from 15.1K to 18.2K. ## Top router collet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Bosch and Makita showed up in all five answers. Makita was listed before Bosch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PreciseBits | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about router collet brands - Asked ChatGPT "Which router collet brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt - Asked ChatGPT "What are the best router collet brands in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt, 4. PreciseBits - Asked ChatGPT "What's the best router collet brand in New Zealand for a replacement collet?": 1. Makita, 2. PreciseBits, 3. Bosch - Searched Google, AI Overview "router collet replacement": 1. Makita, 2. Bosch, 3. DeWalt - Searched Google, AI Overview "collet for router": 1. Makita, 2. Bosch, 3. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand router collet brands in September 2026? - In September 2026, Makita gained share of searches among router collet brands in New Zealand, from 50.5% to 53.1%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.04% | 3 | 15.1K | 55.3% | 1 | | Nov 2025 | 10 | 0.03% | 3 | 15.3K | 50.2% | 1 | | Dec 2025 | 10 | 0.04% | 3 | 14.7K | 56% | 1 | | Jan 2026 | 10 | 0.04% | 3 | 14.2K | 56% | 1 | | Feb 2026 | 10 | 0.04% | 3 | 14.5K | 54.2% | 1 | | Mar 2026 | 10 | 0.04% | 3 | 14.4K | 53.5% | 1 | | Apr 2026 | 10 | 0.04% | 3 | 14.5K | 53.4% | 1 | | May 2026 | 10 | 0.03% | 3 | 15.4K | 52.5% | 1 | | Jun 2026 | 10 | 0.03% | 3 | 15.6K | 49.9% | 2 | | Jul 2026 | 10 | 0.03% | 3 | 14.9K | 51.2% | 1 | | Aug 2026 | 10 | 0.03% | 3 | 16.5K | 50.5% | 1 | | Sep 2026 | 10 | 0.03% | 3 | 18.2K | 53.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch router collet”. - **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Makita profile](/demand/nz/brands/makita) - [All router collet brands in New Zealand](/demand/nz/categories/nz-router-collet-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Makita more popular in search? In September 2026, Makita had more branded searches than Bosch among router collet brands in New Zealand. Makita had about 18,200 branded searches, while Bosch had 10. Makita made up 53.1% of all router collet brand searches we track, and Bosch accounted for 0.03%. ## Cite this page Brandwave. "Bosch vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands/compare/bosch-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands/compare/bosch-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.