---
title: "Router collet brands in New Zealand: Which are searched most?"
description: "Compare the router collet brands people buy. Share of Search among Makita, DeWalt, Bosch and PreciseBits, the router collet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands"
publisher: "Brandwave"
---

# Router collet brands in New Zealand: Which are searched most?

Compare the router collet brands people buy. Share of Search among Makita, DeWalt, Bosch and PreciseBits, the router collet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Router collet brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 63.2%

## Which brand is most popular in search among router collet brands in New Zealand?

- In September 2026, Makita was the most searched among router collet brands in New Zealand, with an estimated 9.8K branded searches, 63.2% of all searches for the four we track.
- DeWalt is in 2nd place, 26.4 percentage points behind at 36.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among router collet brands in New Zealand peaked at 63.6% in October 2025 and was lowest at 55.5% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router collet brands in New Zealand peaked at 44.5% in November 2025 and was lowest at 36.3% in October 2025.
- Across the 12 months ending September 2026, Makita, DeWalt, Bosch and PreciseBits held steady: their share of searches among router collet brands in New Zealand each moved less than 0.5 percentage points.

## Top router collet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Bosch appeared every time. Makita was recommended most often, coming first in all three answers that gave a list. Bosch was second, and PreciseBits was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| PreciseBits | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| DeWalt | 4th | 2 of 3 | 2 of 2 | 4 of 5 |

## Every AI answer about router collet brands

- Asked ChatGPT "Which router collet brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt
- Asked ChatGPT "What are the best router collet brands in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt, 4. PreciseBits
- Asked ChatGPT "What's the best router collet brand in New Zealand for a replacement collet?": 1. Makita, 2. PreciseBits, 3. Bosch
- Searched Google, AI Overview "router collet replacement": 1. Makita, 2. Bosch, 3. DeWalt
- Searched Google, AI Overview "collet for router": 1. Makita, 2. Bosch, 3. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 63.2% against 36.7% Share of Search.

## How did search popularity change for New Zealand router collet brands in September 2026?

- In September 2026, Makita gained share of searches among router collet brands in New Zealand, from 58.6% to 63.2%.
- In September 2026, DeWalt lost share of searches among router collet brands in New Zealand, from 41.3% to 36.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 63.2% | 9.8K | +18.0% | Makita |
| 2 | DeWalt | 36.7% | 5.7K | -2.7% | DeWalt |
| 3 | Bosch | 0.06% | 10 | 0.0% | Bosch |
| 4 | PreciseBits | 0% | 0 | — | PreciseBits |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 8.2K | 63.6% | 1 |
| Oct 2025 | DeWalt | 4.7K | 36.3% | 2 |
| Oct 2025 | Bosch | 10 | 0.08% | 3 |
| Oct 2025 | PreciseBits | 0 | 0% | 4 |
| Nov 2025 | Makita | 8.1K | 55.5% | 1 |
| Nov 2025 | DeWalt | 6.5K | 44.5% | 2 |
| Nov 2025 | Bosch | 10 | 0.07% | 3 |
| Nov 2025 | PreciseBits | 0 | 0% | 4 |
| Dec 2025 | Makita | 8.1K | 63.1% | 1 |
| Dec 2025 | DeWalt | 4.7K | 36.8% | 2 |
| Dec 2025 | Bosch | 10 | 0.08% | 3 |
| Dec 2025 | PreciseBits | 0 | 0% | 4 |
| Jan 2026 | Makita | 8K | 63.4% | 1 |
| Jan 2026 | DeWalt | 4.6K | 36.5% | 2 |
| Jan 2026 | Bosch | 10 | 0.08% | 3 |
| Jan 2026 | PreciseBits | 0 | 0% | 4 |
| Feb 2026 | Makita | 8K | 62.3% | 1 |
| Feb 2026 | DeWalt | 4.8K | 37.6% | 2 |
| Feb 2026 | Bosch | 10 | 0.08% | 3 |
| Feb 2026 | PreciseBits | 10 | 0.08% | 4 |
| Mar 2026 | Makita | 8K | 61.6% | 1 |
| Mar 2026 | DeWalt | 5K | 38.4% | 2 |
| Mar 2026 | Bosch | 10 | 0.08% | 3 |
| Mar 2026 | PreciseBits | 0 | 0% | 4 |
| Apr 2026 | Makita | 8K | 63% | 1 |
| Apr 2026 | DeWalt | 4.7K | 36.9% | 2 |
| Apr 2026 | Bosch | 10 | 0.08% | 3 |
| Apr 2026 | PreciseBits | 0 | 0% | 4 |
| May 2026 | Makita | 8.2K | 63% | 1 |
| May 2026 | DeWalt | 4.8K | 36.9% | 2 |
| May 2026 | Bosch | 10 | 0.08% | 3 |
| May 2026 | PreciseBits | 0 | 0% | 4 |
| Jun 2026 | Makita | 8.2K | 58.7% | 1 |
| Jun 2026 | DeWalt | 5.8K | 41.3% | 2 |
| Jun 2026 | Bosch | 10 | 0.07% | 3 |
| Jun 2026 | PreciseBits | 0 | 0% | 4 |
| Jul 2026 | Makita | 8.1K | 62.1% | 1 |
| Jul 2026 | DeWalt | 4.9K | 37.8% | 2 |
| Jul 2026 | Bosch | 10 | 0.08% | 3 |
| Jul 2026 | PreciseBits | 10 | 0.08% | 4 |
| Aug 2026 | Makita | 8.3K | 58.6% | 1 |
| Aug 2026 | DeWalt | 5.9K | 41.3% | 2 |
| Aug 2026 | Bosch | 10 | 0.07% | 3 |
| Aug 2026 | PreciseBits | 0 | 0% | 4 |
| Sep 2026 | Makita | 9.8K | 63.2% | 1 |
| Sep 2026 | DeWalt | 5.7K | 36.7% | 2 |
| Sep 2026 | Bosch | 10 | 0.06% | 3 |
| Sep 2026 | PreciseBits | 0 | 0% | 4 |

## What is being compared

- **Bosch**: Measured on the search term “bosch router collet”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption” and “dewalt router”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita router” and “makita tool”, summed into one figure.
- **PreciseBits**: Measured on the search term “precisebits”.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [PreciseBits](/demand/nz/brands/precisebits)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among router collet brands in New Zealand?

In September 2026, Makita was the most searched among router collet brands in New Zealand, with an estimated 9.8K branded searches, 63.2% of all searches for the four we track.

## Cite this page

Brandwave. "Router collet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-router-collet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.