---
title: "Router circle jig brands in New Zealand: Which are searched most?"
description: "Compare the router circle jig brands people buy. Share of Search among Ryobi, DeWalt, Festool and Bosch, the router circle jig brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-router-circle-jig-brands"
publisher: "Brandwave"
---

# Router circle jig brands in New Zealand: Which are searched most?

Compare the router circle jig brands people buy. Share of Search among Ryobi, DeWalt, Festool and Bosch, the router circle jig brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Router circle jig brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 46.1%

## Which brand is most popular in search among router circle jig brands in New Zealand?

- In September 2026, Ryobi was the most searched among router circle jig brands in New Zealand, with an estimated 7.5K branded searches, 46.1% of all searches for the four we track.
- DeWalt is in 2nd place, 10.9 percentage points behind at 35.2%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among router circle jig brands in New Zealand decreased from 47.1% to 46.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router circle jig brands in New Zealand decreased from 35.9% to 35.2%.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand increased from 17% to 18.8%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among router circle jig brands in New Zealand peaked at 59.7% in December 2025 and was lowest at 39% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router circle jig brands in New Zealand peaked at 42.5% in June 2026 and was lowest at 29.9% in December 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand peaked at 20.1% in July 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among router circle jig brands in New Zealand moved less than 0.5 percentage points.

## Top router circle jig brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, DeWalt and Bosch were mentioned most often, in three of the four answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Ryobi | 1 of 3 | 0 of 1 | 1 of 4 |
| DeWalt | 3 of 3 | 0 of 1 | 3 of 4 |
| Festool | 1 of 3 | 0 of 1 | 1 of 4 |
| Bosch | 3 of 3 | 0 of 1 | 3 of 4 |

## Every AI answer about router circle jig brands

- Asked ChatGPT "Which router circle jig brand should I buy in New Zealand?": 1. Bosch, 2. DeWalt, 3. Ryobi
- Asked ChatGPT "What are the best router circle jig brands in New Zealand?": 1. DeWalt, 2. Bosch
- Asked ChatGPT "What's the best router circle jig brand in New Zealand for precise circles?": 1. DeWalt, 2. Bosch, 3. Festool
- Searched Google, AI Overview "router circle cutting jig": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 46.1% against 35.2% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/nz/compare/festool-vs-ryobi): 46.1% against 18.8% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 35.2% against 18.8% Share of Search.

## How did search popularity change for New Zealand router circle jig brands in September 2026?

- In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.
- In September 2026, Ryobi gained share of searches among router circle jig brands in New Zealand, from 43.5% to 46.1%.
- In September 2026, DeWalt lost share of searches among router circle jig brands in New Zealand, from 40.6% to 35.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 46.1% | 7.5K | +19.1% | Ryobi |
| 2 | DeWalt | 35.2% | 5.7K | -2.7% | DeWalt |
| 3 | Festool | 18.8% | 3K | +33.2% | Festool |
| 4 | Bosch | 0% | 0 | -100.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 6.1K | 47.1% | 1 |
| Oct 2025 | DeWalt | 4.7K | 35.9% | 2 |
| Oct 2025 | Festool | 2.2K | 17% | 3 |
| Oct 2025 | Bosch | 0 | 0% | 4 |
| Nov 2025 | Ryobi | 9.4K | 52.7% | 1 |
| Nov 2025 | DeWalt | 6.5K | 36.3% | 2 |
| Nov 2025 | Festool | 2K | 11% | 3 |
| Nov 2025 | Bosch | 0 | 0% | 4 |
| Dec 2025 | Ryobi | 9.4K | 59.7% | 1 |
| Dec 2025 | DeWalt | 4.7K | 29.9% | 2 |
| Dec 2025 | Festool | 1.6K | 10.4% | 3 |
| Dec 2025 | Bosch | 0 | 0% | 4 |
| Jan 2026 | Ryobi | 7.3K | 53.9% | 1 |
| Jan 2026 | DeWalt | 4.6K | 33.7% | 2 |
| Jan 2026 | Festool | 1.7K | 12.4% | 3 |
| Jan 2026 | Bosch | 0 | 0% | 4 |
| Feb 2026 | Ryobi | 6K | 46.7% | 1 |
| Feb 2026 | DeWalt | 4.8K | 37.4% | 2 |
| Feb 2026 | Festool | 2K | 15.9% | 3 |
| Feb 2026 | Bosch | 0 | 0% | 4 |
| Mar 2026 | Ryobi | 7.2K | 49.6% | 1 |
| Mar 2026 | DeWalt | 5K | 34.2% | 2 |
| Mar 2026 | Festool | 2.3K | 16.1% | 3 |
| Mar 2026 | Bosch | 0 | 0% | 4 |
| Apr 2026 | Ryobi | 6K | 48% | 1 |
| Apr 2026 | DeWalt | 4.7K | 37.4% | 2 |
| Apr 2026 | Festool | 1.8K | 14.6% | 3 |
| Apr 2026 | Bosch | 0 | 0% | 4 |
| May 2026 | Ryobi | 5K | 41.4% | 1 |
| May 2026 | DeWalt | 4.8K | 39.8% | 2 |
| May 2026 | Festool | 2.3K | 18.7% | 3 |
| May 2026 | Bosch | 10 | 0.08% | 4 |
| Jun 2026 | DeWalt | 5.8K | 42.5% | 1 |
| Jun 2026 | Ryobi | 5.3K | 39% | 2 |
| Jun 2026 | Festool | 2.5K | 18.5% | 3 |
| Jun 2026 | Bosch | 0 | 0% | 4 |
| Jul 2026 | Ryobi | 5K | 40.3% | 1 |
| Jul 2026 | DeWalt | 4.9K | 39.6% | 2 |
| Jul 2026 | Festool | 2.5K | 20.1% | 3 |
| Jul 2026 | Bosch | 0 | 0% | 4 |
| Aug 2026 | Ryobi | 6.3K | 43.5% | 1 |
| Aug 2026 | DeWalt | 5.9K | 40.6% | 2 |
| Aug 2026 | Festool | 2.3K | 15.8% | 3 |
| Aug 2026 | Bosch | 10 | 0.07% | 4 |
| Sep 2026 | Ryobi | 7.5K | 46.1% | 1 |
| Sep 2026 | DeWalt | 5.7K | 35.2% | 2 |
| Sep 2026 | Festool | 3K | 18.8% | 3 |
| Sep 2026 | Bosch | 0 | 0% | 4 |

## What is being compared

- **Bosch**: Measured on the search term “bosch router circle jig”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption” and “dewalt router”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among router circle jig brands in New Zealand?

In September 2026, Ryobi was the most searched among router circle jig brands in New Zealand, with an estimated 7.5K branded searches, 46.1% of all searches for the four we track.

## Cite this page

Brandwave. "Router circle jig brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-router-circle-jig-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-router-circle-jig-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.