---
title: "Rotorua recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Rotorua recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, ALH, Personnel Resources, Talent ID and Chapsy Recruitment, the rotorua recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rotorua-recruitment-agencies"
publisher: "Brandwave"
---

# Rotorua recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Rotorua recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, ALH, Personnel Resources, Talent ID and Chapsy Recruitment, the rotorua recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 67.5%

## Which brand is most popular in search among rotorua recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among rotorua recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 67.5% estimated Share of Search within this set.
- ALH is in 2nd place, 37.6 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among rotorua recruitment agencies in New Zealand decreased from 78.3% to 67.5%.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among rotorua recruitment agencies in New Zealand increased from 18.7% to 29.9%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among rotorua recruitment agencies in New Zealand peaked at 81.3% in December 2025 and was lowest at 62.2% in July 2026.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among rotorua recruitment agencies in New Zealand peaked at 35.7% in July 2026 and was lowest at 15.7% in December 2025.
- Across the 11 months ending August 2026, Personnel Resources, Talent ID and Chapsy Recruitment held steady: their estimated Share of Search among rotorua recruitment agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs ALH: compare search popularity](/demand/nz/compare/alh-vs-onestaff): 67.5% against 29.9% Share of Search.

## How did search popularity change for New Zealand rotorua recruitment agencies in August 2026?

- In August 2026, OneStaff gained estimated Share of Search among rotorua recruitment agencies in New Zealand, from 62.2% to 67.5%.
- In August 2026, ALH lost estimated Share of Search among rotorua recruitment agencies in New Zealand, from 35.7% to 29.9%.
- Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
- Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 67.5% | 10.1K | -1.8% | OneStaff |
| 2 | ALH | 29.9% | 4.5K | -24.1% | ALH |
| 3 | Personnel Resources | 1.8% | 270 | -3.6% | Personnel Resources |
| 4 | Talent ID | 0.8% | 120 | +71.4% | Talent ID |
| 5 | Chapsy Recruitment | 0% | 0 | -100.0% | Chapsy Recruitment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 78.3% | 1 |
| Oct 2025 | ALH | 2.8K | 18.7% | 2 |
| Oct 2025 | Personnel Resources | 320 | 2.1% | 3 |
| Oct 2025 | Talent ID | 150 | 0.99% | 4 |
| Oct 2025 | Chapsy Recruitment | 0 | 0% | 5 |
| Nov 2025 | OneStaff | 11.8K | 80.4% | 1 |
| Nov 2025 | ALH | 2.4K | 16.3% | 2 |
| Nov 2025 | Personnel Resources | 380 | 2.6% | 3 |
| Nov 2025 | Talent ID | 110 | 0.75% | 4 |
| Nov 2025 | Chapsy Recruitment | 0 | 0% | 5 |
| Dec 2025 | OneStaff | 9.2K | 81.3% | 1 |
| Dec 2025 | ALH | 1.8K | 15.7% | 2 |
| Dec 2025 | Personnel Resources | 230 | 2% | 3 |
| Dec 2025 | Talent ID | 110 | 0.98% | 4 |
| Dec 2025 | Chapsy Recruitment | 0 | 0% | 5 |
| Jan 2026 | OneStaff | 11.6K | 77.8% | 1 |
| Jan 2026 | ALH | 2.8K | 19.1% | 2 |
| Jan 2026 | Personnel Resources | 330 | 2.2% | 3 |
| Jan 2026 | Talent ID | 130 | 0.87% | 4 |
| Jan 2026 | Chapsy Recruitment | 10 | 0.07% | 5 |
| Feb 2026 | OneStaff | 11.7K | 78.7% | 1 |
| Feb 2026 | ALH | 2.8K | 18.5% | 2 |
| Feb 2026 | Personnel Resources | 240 | 1.6% | 3 |
| Feb 2026 | Talent ID | 160 | 1.1% | 4 |
| Feb 2026 | Chapsy Recruitment | 10 | 0.07% | 5 |
| Mar 2026 | OneStaff | 11.6K | 75.8% | 1 |
| Mar 2026 | ALH | 3.2K | 20.8% | 2 |
| Mar 2026 | Personnel Resources | 300 | 2% | 3 |
| Mar 2026 | Talent ID | 210 | 1.4% | 4 |
| Mar 2026 | Chapsy Recruitment | 10 | 0.07% | 5 |
| Apr 2026 | OneStaff | 9.8K | 76.6% | 1 |
| Apr 2026 | ALH | 2.6K | 20.1% | 2 |
| Apr 2026 | Personnel Resources | 280 | 2.2% | 3 |
| Apr 2026 | Talent ID | 130 | 1% | 4 |
| Apr 2026 | Chapsy Recruitment | 10 | 0.08% | 5 |
| May 2026 | OneStaff | 11.8K | 77.8% | 1 |
| May 2026 | ALH | 2.9K | 19.3% | 2 |
| May 2026 | Personnel Resources | 310 | 2% | 3 |
| May 2026 | Talent ID | 140 | 0.92% | 4 |
| May 2026 | Chapsy Recruitment | 0 | 0% | 5 |
| Jun 2026 | OneStaff | 11.9K | 79.4% | 1 |
| Jun 2026 | ALH | 2.6K | 17.1% | 2 |
| Jun 2026 | Personnel Resources | 370 | 2.5% | 3 |
| Jun 2026 | Talent ID | 160 | 1.1% | 4 |
| Jun 2026 | Chapsy Recruitment | 0 | 0% | 5 |
| Jul 2026 | OneStaff | 10.3K | 62.2% | 1 |
| Jul 2026 | ALH | 5.9K | 35.7% | 2 |
| Jul 2026 | Personnel Resources | 280 | 1.7% | 3 |
| Jul 2026 | Talent ID | 70 | 0.42% | 4 |
| Jul 2026 | Chapsy Recruitment | 10 | 0.06% | 5 |
| Aug 2026 | OneStaff | 10.1K | 67.5% | 1 |
| Aug 2026 | ALH | 4.5K | 29.9% | 2 |
| Aug 2026 | Personnel Resources | 270 | 1.8% | 3 |
| Aug 2026 | Talent ID | 120 | 0.8% | 4 |
| Aug 2026 | Chapsy Recruitment | 0 | 0% | 5 |
| Sep 2026 | ALH | — | — | — |
| Sep 2026 | Chapsy Recruitment | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Personnel Resources | — | — | — |
| Sep 2026 | Talent ID | — | — | — |

## What is being compared

- **ALH**: Measured on the search terms “alh”, “alh jobs”, “alh labour hire”, “alh nelson”, “alh new zealand”, “alh nz”, “alh palmerston north”, “alh queenstown”, “alh recruitment”, “alh rotorua” and “alh.nz”, summed into one figure.
- **Chapsy Recruitment**: Measured on the search term “chapsy recruitment”.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Personnel Resources**: Measured on the search terms “personnel resources”, “personnel resources jobs”, “personnel resources nz”, “personnel resources recruitment”, “personnel resources rotorua”, “personnel resources staffing”, “personnel resources whakatane”, “personnelresources”, “personnelresources co nz” and “personnelresources.co.nz”, summed into one figure.
- **Talent ID**: Measured on the search terms “talent id”, “talent id jobs”, “talent id recruitment”, “talent id rotorua” and “talentid”, summed into one figure.

- [ALH](/demand/nz/brands/alh)
- [Chapsy Recruitment](/demand/nz/brands/chapsy-recruitment)
- [OneStaff](/demand/nz/brands/onestaff)
- [Personnel Resources](/demand/nz/brands/personnel-resources)
- [Talent ID](/demand/nz/brands/talent-id)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among rotorua recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 67.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rotorua-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rotorua-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.