---
title: "Rotorua insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Rotorua insurance brokers using branded search demand from across New Zealand. Share of Search among Rothbury, Greenlight Insurance Brokers, Hallam Jones and ABC Insurance, the rotorua insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rotorua-insurance-brokers"
publisher: "Brandwave"
---

# Rotorua insurance brokers in New Zealand: Which brands are most popular in search?

Compare Rotorua insurance brokers using branded search demand from across New Zealand. Share of Search among Rothbury, Greenlight Insurance Brokers, Hallam Jones and ABC Insurance, the rotorua insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua insurance brokers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rothbury, 88.6%

## Which brand is most popular in search among rotorua insurance brokers in New Zealand?

- In August 2026, Rothbury was the most searched among rotorua insurance brokers in New Zealand, with an estimated 1.9K branded searches and 88.6% estimated Share of Search within this set.
- Greenlight Insurance Brokers is in 2nd place, 79.5 percentage points behind at 9% Share of Search.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand decreased from 90.1% to 88.6%.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among rotorua insurance brokers in New Zealand increased from 8.3% to 9%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among rotorua insurance brokers in New Zealand increased from 0.4% to 0.95%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 90.3% in March 2026 and was lowest at 86.4% in February 2026.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 10.5% in February 2026 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 2.3% in February 2026 and was lowest at 0.9% in June 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, Hallam Jones held steady: its estimated Share of Search among rotorua insurance brokers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rothbury vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/greenlight-insurance-brokers-vs-rothbury): 88.6% against 9% Share of Search.

## How did search popularity change for New Zealand rotorua insurance brokers in August 2026?

- In August 2026, Greenlight Insurance Brokers gained estimated Share of Search among rotorua insurance brokers in New Zealand, from 8.3% to 9%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rothbury | 88.6% | 1.9K | -4.1% | Rothbury |
| 2 | Greenlight Insurance Brokers | 9% | 190 | +5.6% | Greenlight Insurance Brokers |
| 3 | Hallam Jones | 1.4% | 30 | -25.0% | Hallam Jones |
| 4 | ABC Insurance | 0.95% | 20 | 0.0% | ABC Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rothbury | 2.3K | 90.1% | 1 |
| Oct 2025 | Greenlight Insurance Brokers | 210 | 8.3% | 2 |
| Oct 2025 | Hallam Jones | 30 | 1.2% | 3 |
| Oct 2025 | ABC Insurance | 10 | 0.4% | 4 |
| Nov 2025 | Rothbury | 2K | 88.4% | 1 |
| Nov 2025 | Greenlight Insurance Brokers | 220 | 9.8% | 2 |
| Nov 2025 | Hallam Jones | 30 | 1.3% | 3 |
| Nov 2025 | ABC Insurance | 10 | 0.45% | 4 |
| Dec 2025 | Rothbury | 1.6K | 88% | 1 |
| Dec 2025 | Greenlight Insurance Brokers | 180 | 9.8% | 2 |
| Dec 2025 | Hallam Jones | 30 | 1.6% | 3 |
| Dec 2025 | ABC Insurance | 10 | 0.55% | 4 |
| Jan 2026 | Rothbury | 1.9K | 88.3% | 1 |
| Jan 2026 | Greenlight Insurance Brokers | 200 | 9.4% | 2 |
| Jan 2026 | Hallam Jones | 30 | 1.4% | 3 |
| Jan 2026 | ABC Insurance | 20 | 0.94% | 4 |
| Feb 2026 | Rothbury | 1.9K | 86.4% | 1 |
| Feb 2026 | Greenlight Insurance Brokers | 230 | 10.5% | 2 |
| Feb 2026 | Hallam Jones | 50 | 2.3% | 3 |
| Feb 2026 | ABC Insurance | 20 | 0.91% | 4 |
| Mar 2026 | Rothbury | 2.2K | 90.3% | 1 |
| Mar 2026 | Greenlight Insurance Brokers | 180 | 7.3% | 2 |
| Mar 2026 | Hallam Jones | 40 | 1.6% | 3 |
| Mar 2026 | ABC Insurance | 20 | 0.81% | 4 |
| Apr 2026 | Rothbury | 1.9K | 87.1% | 1 |
| Apr 2026 | Greenlight Insurance Brokers | 230 | 10.3% | 2 |
| Apr 2026 | Hallam Jones | 40 | 1.8% | 3 |
| Apr 2026 | ABC Insurance | 20 | 0.89% | 4 |
| May 2026 | Rothbury | 1.9K | 87.4% | 1 |
| May 2026 | Greenlight Insurance Brokers | 230 | 10.3% | 2 |
| May 2026 | Hallam Jones | 30 | 1.3% | 3 |
| May 2026 | ABC Insurance | 20 | 0.9% | 4 |
| Jun 2026 | Rothbury | 1.9K | 87.4% | 1 |
| Jun 2026 | Greenlight Insurance Brokers | 220 | 9.9% | 2 |
| Jun 2026 | ABC Insurance | 40 | 1.8% | 3 |
| Jun 2026 | Hallam Jones | 20 | 0.9% | 4 |
| Jul 2026 | Rothbury | 1.9K | 89% | 1 |
| Jul 2026 | Greenlight Insurance Brokers | 180 | 8.3% | 2 |
| Jul 2026 | Hallam Jones | 40 | 1.8% | 3 |
| Jul 2026 | ABC Insurance | 20 | 0.92% | 4 |
| Aug 2026 | Rothbury | 1.9K | 88.6% | 1 |
| Aug 2026 | Greenlight Insurance Brokers | 190 | 9% | 2 |
| Aug 2026 | Hallam Jones | 30 | 1.4% | 3 |
| Aug 2026 | ABC Insurance | 20 | 0.95% | 4 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Greenlight Insurance Brokers | — | — | — |
| Sep 2026 | Hallam Jones | — | — | — |
| Sep 2026 | Rothbury | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Greenlight Insurance Brokers**: Measured on the search terms “greenlight insurance brokers”, “greenlight insurance brokers nz” and “greenlight insurance brokers rotorua”, summed into one figure.
- **Hallam Jones**: Measured on the search terms “hallam jones” and “hallam jones insurance”, summed into one figure.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Greenlight Insurance Brokers](/demand/nz/brands/greenlight-insurance-brokers)
- [Hallam Jones](/demand/nz/brands/hallam-jones)
- [Rothbury](/demand/nz/brands/rothbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua insurance brokers in New Zealand?

In August 2026, Rothbury was the most searched among rotorua insurance brokers in New Zealand, with an estimated 1.9K branded searches and 88.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rotorua-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rotorua-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.