---
title: "Rotorua hotels in New Zealand: Which brands are most popular in search?"
description: "Compare the Rotorua hotels and lake resorts visitors stay at. Share of Search among Millennium Hotel Rotorua, Novotel Rotorua Lakeside, Pullman Rotorua, Sudima Lake Rotorua, Regent of Rotorua and Prince's Gate Hotel, the rotorua hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rotorua-hotels"
publisher: "Brandwave"
---

# Rotorua hotels in New Zealand: Which brands are most popular in search?

Compare the Rotorua hotels and lake resorts visitors stay at. Share of Search among Millennium Hotel Rotorua, Novotel Rotorua Lakeside, Pullman Rotorua, Sudima Lake Rotorua, Regent of Rotorua and Prince's Gate Hotel, the rotorua hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua hotels
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Millennium Hotel Rotorua, 29.4%

## Which brand is most popular in search among rotorua hotels in New Zealand?

- In August 2026, Millennium Hotel Rotorua was the most searched among rotorua hotels in New Zealand, with an estimated 10.1K branded searches and 29.4% estimated Share of Search within this set.
- Novotel Rotorua Lakeside is in 2nd place, 5 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Millennium Hotel Rotorua’s estimated Share of Search among rotorua hotels in New Zealand decreased from 30% to 29.4%.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand increased from 18.8% to 20.2%.
- Across the 11 months ending August 2026, Regent of Rotorua’s estimated Share of Search among rotorua hotels in New Zealand decreased from 7.2% to 5.5%.
- Across the 11 months ending August 2026, Prince's Gate Hotel’s estimated Share of Search among rotorua hotels in New Zealand increased from 3% to 4.7%.
- Across the 11 months ending August 2026, Millennium Hotel Rotorua’s estimated Share of Search among rotorua hotels in New Zealand peaked at 30% in October 2025 and was lowest at 25% in June 2026.
- Across the 11 months ending August 2026, Novotel Rotorua Lakeside’s estimated Share of Search among rotorua hotels in New Zealand peaked at 28.7% in May 2026 and was lowest at 23.7% in July 2026.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand peaked at 23.7% in June 2026 and was lowest at 17.8% in February 2026.
- Across the 11 months ending August 2026, Sudima Lake Rotorua’s estimated Share of Search among rotorua hotels in New Zealand peaked at 20.3% in December 2025 and was lowest at 15.1% in November 2025.
- Across the 11 months ending August 2026, Regent of Rotorua’s estimated Share of Search among rotorua hotels in New Zealand peaked at 8.1% in November 2025 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Prince's Gate Hotel’s estimated Share of Search among rotorua hotels in New Zealand peaked at 4.7% in August 2026 and was lowest at 2% in January 2026.
- Across the 11 months ending August 2026, Novotel Rotorua Lakeside and Sudima Lake Rotorua held steady: their estimated Share of Search among rotorua hotels in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Millennium Hotel Rotorua vs Novotel Rotorua Lakeside: compare search popularity](/demand/nz/compare/millennium-hotel-rotorua-vs-novotel-rotorua-lakeside): 29.4% against 24.4% Share of Search.
- [Millennium Hotel Rotorua vs Pullman Rotorua: compare search popularity](/demand/nz/compare/millennium-hotel-rotorua-vs-pullman-rotorua): 29.4% against 20.2% Share of Search.
- [Millennium Hotel Rotorua vs Sudima Lake Rotorua: compare search popularity](/demand/nz/compare/millennium-hotel-rotorua-vs-sudima-lake-rotorua): 29.4% against 15.8% Share of Search.
- [Millennium Hotel Rotorua vs Regent of Rotorua: compare search popularity](/demand/nz/compare/millennium-hotel-rotorua-vs-regent-of-rotorua): 29.4% against 5.5% Share of Search.
- [Novotel Rotorua Lakeside vs Pullman Rotorua: compare search popularity](/demand/nz/compare/novotel-rotorua-lakeside-vs-pullman-rotorua): 24.4% against 20.2% Share of Search.
- [Novotel Rotorua Lakeside vs Sudima Lake Rotorua: compare search popularity](/demand/nz/compare/novotel-rotorua-lakeside-vs-sudima-lake-rotorua): 24.4% against 15.8% Share of Search.
- [Novotel Rotorua Lakeside vs Regent of Rotorua: compare search popularity](/demand/nz/compare/novotel-rotorua-lakeside-vs-regent-of-rotorua): 24.4% against 5.5% Share of Search.
- [Pullman Rotorua vs Sudima Lake Rotorua: compare search popularity](/demand/nz/compare/pullman-rotorua-vs-sudima-lake-rotorua): 20.2% against 15.8% Share of Search.
- [Pullman Rotorua vs Regent of Rotorua: compare search popularity](/demand/nz/compare/pullman-rotorua-vs-regent-of-rotorua): 20.2% against 5.5% Share of Search.
- [Sudima Lake Rotorua vs Regent of Rotorua: compare search popularity](/demand/nz/compare/regent-of-rotorua-vs-sudima-lake-rotorua): 15.8% against 5.5% Share of Search.

## How did search popularity change for New Zealand rotorua hotels in August 2026?

- In August 2026, Prince's Gate Hotel gained estimated Share of Search among rotorua hotels in New Zealand, from 3.7% to 4.7%.
- In August 2026, Millennium Hotel Rotorua gained estimated Share of Search among rotorua hotels in New Zealand, from 28.6% to 29.4%.
- In August 2026, Novotel Rotorua Lakeside gained estimated Share of Search among rotorua hotels in New Zealand, from 23.7% to 24.4%.
- In August 2026, Pullman Rotorua lost estimated Share of Search among rotorua hotels in New Zealand, from 23% to 20.2%.
- Estimated monthly branded searches for Regent of Rotorua in New Zealand fell 21.2% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Millennium Hotel Rotorua | 29.4% | 10.1K | -18.2% | Millennium Hotels |
| 2 | Novotel Rotorua Lakeside | 24.4% | 8.4K | -18.0% | Accor |
| 3 | Pullman Rotorua | 20.2% | 6.9K | -30.0% | Accor |
| 4 | Sudima Lake Rotorua | 15.8% | 5.4K | -18.6% | Sudima Hotels |
| 5 | Regent of Rotorua | 5.5% | 1.9K | -20.8% | Regent of Rotorua |
| 6 | Prince's Gate Hotel | 4.7% | 1.6K | 0.0% | Prince's Gate Hotel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Millennium Hotel Rotorua | 10.1K | 30% | 1 |
| Oct 2025 | Novotel Rotorua Lakeside | 8.3K | 24.9% | 2 |
| Oct 2025 | Pullman Rotorua | 6.3K | 18.8% | 3 |
| Oct 2025 | Sudima Lake Rotorua | 5.4K | 16.2% | 4 |
| Oct 2025 | Regent of Rotorua | 2.4K | 7.2% | 5 |
| Oct 2025 | Prince's Gate Hotel | 1K | 3% | 6 |
| Nov 2025 | Novotel Rotorua Lakeside | 10.2K | 28.3% | 1 |
| Nov 2025 | Millennium Hotel Rotorua | 10.1K | 28% | 2 |
| Nov 2025 | Pullman Rotorua | 6.5K | 18.1% | 3 |
| Nov 2025 | Sudima Lake Rotorua | 5.4K | 15.1% | 4 |
| Nov 2025 | Regent of Rotorua | 2.9K | 8.1% | 5 |
| Nov 2025 | Prince's Gate Hotel | 880 | 2.4% | 6 |
| Dec 2025 | Novotel Rotorua Lakeside | 10.1K | 25.2% | 1 |
| Dec 2025 | Millennium Hotel Rotorua | 10K | 25.1% | 2 |
| Dec 2025 | Sudima Lake Rotorua | 8.1K | 20.3% | 3 |
| Dec 2025 | Pullman Rotorua | 8K | 19.9% | 4 |
| Dec 2025 | Regent of Rotorua | 2.9K | 7.2% | 5 |
| Dec 2025 | Prince's Gate Hotel | 890 | 2.2% | 6 |
| Jan 2026 | Novotel Rotorua Lakeside | 12.4K | 27.8% | 1 |
| Jan 2026 | Millennium Hotel Rotorua | 12.3K | 27.4% | 2 |
| Jan 2026 | Sudima Lake Rotorua | 8.1K | 18.2% | 3 |
| Jan 2026 | Pullman Rotorua | 8.1K | 18.1% | 4 |
| Jan 2026 | Regent of Rotorua | 2.9K | 6.5% | 5 |
| Jan 2026 | Prince's Gate Hotel | 880 | 2% | 6 |
| Feb 2026 | Novotel Rotorua Lakeside | 10.1K | 27.1% | 1 |
| Feb 2026 | Millennium Hotel Rotorua | 10K | 26.9% | 2 |
| Feb 2026 | Pullman Rotorua | 6.6K | 17.8% | 3 |
| Feb 2026 | Sudima Lake Rotorua | 6.6K | 17.8% | 4 |
| Feb 2026 | Regent of Rotorua | 2.9K | 7.8% | 5 |
| Feb 2026 | Prince's Gate Hotel | 1K | 2.7% | 6 |
| Mar 2026 | Novotel Rotorua Lakeside | 10.1K | 27.3% | 1 |
| Mar 2026 | Millennium Hotel Rotorua | 10K | 27.1% | 2 |
| Mar 2026 | Pullman Rotorua | 6.9K | 18.5% | 3 |
| Mar 2026 | Sudima Lake Rotorua | 6.7K | 17.9% | 4 |
| Mar 2026 | Regent of Rotorua | 2.4K | 6.5% | 5 |
| Mar 2026 | Prince's Gate Hotel | 1K | 2.7% | 6 |
| Apr 2026 | Novotel Rotorua Lakeside | 10.3K | 26.9% | 1 |
| Apr 2026 | Millennium Hotel Rotorua | 10.1K | 26.4% | 2 |
| Apr 2026 | Pullman Rotorua | 7.7K | 20.3% | 3 |
| Apr 2026 | Sudima Lake Rotorua | 6.7K | 17.5% | 4 |
| Apr 2026 | Regent of Rotorua | 2.4K | 6.3% | 5 |
| Apr 2026 | Prince's Gate Hotel | 1K | 2.6% | 6 |
| May 2026 | Novotel Rotorua Lakeside | 10.2K | 28.7% | 1 |
| May 2026 | Millennium Hotel Rotorua | 10.1K | 28.4% | 2 |
| May 2026 | Pullman Rotorua | 6.5K | 18.4% | 3 |
| May 2026 | Sudima Lake Rotorua | 5.5K | 15.4% | 4 |
| May 2026 | Regent of Rotorua | 1.9K | 5.4% | 5 |
| May 2026 | Prince's Gate Hotel | 1.3K | 3.7% | 6 |
| Jun 2026 | Novotel Rotorua Lakeside | 8.3K | 25.2% | 1 |
| Jun 2026 | Millennium Hotel Rotorua | 8.3K | 25% | 2 |
| Jun 2026 | Pullman Rotorua | 7.8K | 23.7% | 3 |
| Jun 2026 | Sudima Lake Rotorua | 5.4K | 16.4% | 4 |
| Jun 2026 | Regent of Rotorua | 1.9K | 5.7% | 5 |
| Jun 2026 | Prince's Gate Hotel | 1.3K | 3.9% | 6 |
| Jul 2026 | Millennium Hotel Rotorua | 12.3K | 28.6% | 1 |
| Jul 2026 | Novotel Rotorua Lakeside | 10.2K | 23.7% | 2 |
| Jul 2026 | Pullman Rotorua | 9.9K | 23% | 3 |
| Jul 2026 | Sudima Lake Rotorua | 6.7K | 15.5% | 4 |
| Jul 2026 | Regent of Rotorua | 2.4K | 5.6% | 5 |
| Jul 2026 | Prince's Gate Hotel | 1.6K | 3.7% | 6 |
| Aug 2026 | Millennium Hotel Rotorua | 10.1K | 29.4% | 1 |
| Aug 2026 | Novotel Rotorua Lakeside | 8.4K | 24.4% | 2 |
| Aug 2026 | Pullman Rotorua | 6.9K | 20.2% | 3 |
| Aug 2026 | Sudima Lake Rotorua | 5.4K | 15.8% | 4 |
| Aug 2026 | Regent of Rotorua | 1.9K | 5.5% | 5 |
| Aug 2026 | Prince's Gate Hotel | 1.6K | 4.7% | 6 |
| Sep 2026 | Millennium Hotel Rotorua | — | — | — |
| Sep 2026 | Novotel Rotorua Lakeside | — | — | — |
| Sep 2026 | Prince's Gate Hotel | — | — | — |
| Sep 2026 | Pullman Rotorua | — | — | — |
| Sep 2026 | Regent of Rotorua | — | — | — |
| Sep 2026 | Sudima Lake Rotorua | — | — | — |

## What is being compared

- **Millennium Hotel Rotorua**: Measured on the search terms “millennium hotel rotorua”, “millennium hotel rotorua breakfast” and “the millennium hotel rotorua”, summed into one figure.
- **Novotel Rotorua Lakeside**: Measured on the search terms “novotel rotorua”, “novotel rotorua breakfast” and “novotel rotorua lakeside tutanekai street rotorua”, summed into one figure.
- **Prince's Gate Hotel**: Measured on the search terms “princes gate hotel” and “princesgate co nz”, summed into one figure.
- **Pullman Rotorua**: Measured on the search terms “pullman rotorua”, “pullman rotorua arawa street rotorua”, “pullman rotorua arawa street rotorua new zealand”, “pullman rotorua hotel”, “pullman rotorua new zealand”, “pullman rotorua nz”, “pullman rotorua parking”, “pullman rotorua restaurant”, “pullman rotorua review”, “pullmanrotorua” and “the pullman rotorua”, summed into one figure.
- **Regent of Rotorua**: Measured on the search terms “regent of rotorua” and “regent of rotorua near me”, summed into one figure.
- **Sudima Lake Rotorua**: Measured on the search terms “sudima rotorua” and “sudima rotorua breakfast”, summed into one figure.

- [Millennium Hotel Rotorua](/demand/nz/brands/millennium-hotel-rotorua)
- [Novotel Rotorua Lakeside](/demand/nz/brands/novotel-rotorua-lakeside)
- [Prince's Gate Hotel](/demand/nz/brands/princes-gate-hotel)
- [Pullman Rotorua](/demand/nz/brands/pullman-rotorua)
- [Regent of Rotorua](/demand/nz/brands/regent-of-rotorua)
- [Sudima Lake Rotorua](/demand/nz/brands/sudima-lake-rotorua)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua hotels in New Zealand?

In August 2026, Millennium Hotel Rotorua was the most searched among rotorua hotels in New Zealand, with an estimated 10.1K branded searches and 29.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua hotels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rotorua-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rotorua-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.