---
title: "Rotorua geothermal and cultural attractions in New Zealand: Which brands are most popular in search?"
description: "Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Share of Search among Wai-O-Tapu, Waimangu Volcanic Valley, Hell's Gate, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village and Tamaki Māori Village, the rotorua geothermal and cultural attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rotorua-geothermal-and-cultural-attractions"
publisher: "Brandwave"
---

# Rotorua geothermal and cultural attractions in New Zealand: Which brands are most popular in search?

Compare the geothermal parks and Māori cultural experiences visitors book in Rotorua. Share of Search among Wai-O-Tapu, Waimangu Volcanic Valley, Hell's Gate, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village and Tamaki Māori Village, the rotorua geothermal and cultural attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua geothermal and cultural attractions
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wai-O-Tapu, 43.5%

## Which brand is most popular in search among rotorua geothermal and cultural attractions in New Zealand?

- In August 2026, Wai-O-Tapu was the most searched among rotorua geothermal and cultural attractions in New Zealand, with an estimated 27.2K branded searches and 43.5% estimated Share of Search within this set.
- Waimangu Volcanic Valley is in 2nd place, 30.2 percentage points behind at 13.3% Share of Search.
- Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand increased from 41.2% to 43.5%.
- Across the 11 months ending August 2026, Waimangu Volcanic Valley’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand decreased from 14.2% to 13.3%.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand decreased from 13.6% to 12.7%.
- Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 46% in February 2026 and was lowest at 41.2% in October 2025.
- Across the 11 months ending August 2026, Waimangu Volcanic Valley’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 14.3% in December 2025 and was lowest at 12.4% in May 2026.
- Across the 11 months ending August 2026, Hell's Gate’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 14.1% in July 2026 and was lowest at 10.5% in March 2026.
- Across the 11 months ending August 2026, Orakei Korako’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 13.8% in April 2026 and was lowest at 11.8% in May 2026.
- Across the 11 months ending August 2026, Mitai Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 12.1% in November 2025 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Whakarewarewa Living Māori Village’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 8.1% in June 2026 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Orakei Korako, Mitai Māori Village, Whakarewarewa Living Māori Village and Tamaki Māori Village held steady: their estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wai-O-Tapu vs Waimangu Volcanic Valley: compare search popularity](/demand/nz/compare/wai-o-tapu-vs-waimangu-volcanic-valley): 43.5% against 13.3% Share of Search.
- [Wai-O-Tapu vs Hell's Gate: compare search popularity](/demand/nz/compare/hells-gate-vs-wai-o-tapu): 43.5% against 12.7% Share of Search.
- [Wai-O-Tapu vs Orakei Korako: compare search popularity](/demand/nz/compare/orakei-korako-vs-wai-o-tapu): 43.5% against 12.4% Share of Search.
- [Wai-O-Tapu vs Mitai Māori Village: compare search popularity](/demand/nz/compare/mitai-maori-village-vs-wai-o-tapu): 43.5% against 9.4% Share of Search.
- [Waimangu Volcanic Valley vs Hell's Gate: compare search popularity](/demand/nz/compare/hells-gate-vs-waimangu-volcanic-valley): 13.3% against 12.7% Share of Search.
- [Waimangu Volcanic Valley vs Orakei Korako: compare search popularity](/demand/nz/compare/orakei-korako-vs-waimangu-volcanic-valley): 13.3% against 12.4% Share of Search.
- [Waimangu Volcanic Valley vs Mitai Māori Village: compare search popularity](/demand/nz/compare/mitai-maori-village-vs-waimangu-volcanic-valley): 13.3% against 9.4% Share of Search.
- [Hell's Gate vs Orakei Korako: compare search popularity](/demand/nz/compare/hells-gate-vs-orakei-korako): 12.7% against 12.4% Share of Search.
- [Hell's Gate vs Mitai Māori Village: compare search popularity](/demand/nz/compare/hells-gate-vs-mitai-maori-village): 12.7% against 9.4% Share of Search.
- [Orakei Korako vs Mitai Māori Village: compare search popularity](/demand/nz/compare/mitai-maori-village-vs-orakei-korako): 12.4% against 9.4% Share of Search.

## How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026?

- In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%.
- In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%.
- In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand.
- Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026.
- Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 42.8% over 11 measured months, from 1.4K to 790 in August 2026.
- Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026.
- Estimated monthly branded searches for Wai-O-Tapu in New Zealand fell 39.7% over 11 measured months, from 45.1K to 27.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wai-O-Tapu | 43.5% | 27.2K | -16.5% | Wai-O-Tapu |
| 2 | Waimangu Volcanic Valley | 13.3% | 8.3K | -18.2% | Waimangu Volcanic Valley |
| 3 | Hell's Gate | 12.7% | 8K | -25.3% | Hell's Gate |
| 4 | Orakei Korako | 12.4% | 7.8K | -19.4% | Orakei Korako |
| 5 | Mitai Māori Village | 9.4% | 5.8K | -0.3% | Mitai Māori Village |
| 6 | Whakarewarewa Living Māori Village | 7.4% | 4.6K | -19.7% | Whakarewarewa Living Māori Village |
| 7 | Tamaki Māori Village | 1.3% | 790 | +3.9% | Tamaki Māori Village |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wai-O-Tapu | 45.1K | 41.2% | 1 |
| Oct 2025 | Waimangu Volcanic Valley | 15.5K | 14.2% | 2 |
| Oct 2025 | Hell's Gate | 14.9K | 13.6% | 3 |
| Oct 2025 | Orakei Korako | 13.5K | 12.3% | 4 |
| Oct 2025 | Mitai Māori Village | 10.5K | 9.6% | 5 |
| Oct 2025 | Whakarewarewa Living Māori Village | 8.6K | 7.9% | 6 |
| Oct 2025 | Tamaki Māori Village | 1.4K | 1.3% | 7 |
| Nov 2025 | Wai-O-Tapu | 67K | 42.1% | 1 |
| Nov 2025 | Waimangu Volcanic Valley | 22.5K | 14.1% | 2 |
| Nov 2025 | Orakei Korako | 19.3K | 12.2% | 3 |
| Nov 2025 | Mitai Māori Village | 19.2K | 12.1% | 4 |
| Nov 2025 | Hell's Gate | 17K | 10.7% | 5 |
| Nov 2025 | Whakarewarewa Living Māori Village | 12.4K | 7.8% | 6 |
| Nov 2025 | Tamaki Māori Village | 1.7K | 1.1% | 7 |
| Dec 2025 | Wai-O-Tapu | 82.3K | 42.8% | 1 |
| Dec 2025 | Waimangu Volcanic Valley | 27.5K | 14.3% | 2 |
| Dec 2025 | Orakei Korako | 24.7K | 12.8% | 3 |
| Dec 2025 | Hell's Gate | 24.4K | 12.7% | 4 |
| Dec 2025 | Mitai Māori Village | 18.9K | 9.8% | 5 |
| Dec 2025 | Whakarewarewa Living Māori Village | 12.9K | 6.7% | 6 |
| Dec 2025 | Tamaki Māori Village | 1.7K | 0.89% | 7 |
| Jan 2026 | Wai-O-Tapu | 83K | 42.4% | 1 |
| Jan 2026 | Waimangu Volcanic Valley | 27.4K | 14% | 2 |
| Jan 2026 | Orakei Korako | 24.9K | 12.7% | 3 |
| Jan 2026 | Hell's Gate | 24.5K | 12.5% | 4 |
| Jan 2026 | Mitai Māori Village | 18.9K | 9.6% | 5 |
| Jan 2026 | Whakarewarewa Living Māori Village | 15.2K | 7.7% | 6 |
| Jan 2026 | Tamaki Māori Village | 1.8K | 0.89% | 7 |
| Feb 2026 | Wai-O-Tapu | 81.8K | 46% | 1 |
| Feb 2026 | Orakei Korako | 23.7K | 13.3% | 2 |
| Feb 2026 | Waimangu Volcanic Valley | 22.4K | 12.6% | 3 |
| Feb 2026 | Hell's Gate | 19.9K | 11.2% | 4 |
| Feb 2026 | Mitai Māori Village | 15.5K | 8.7% | 5 |
| Feb 2026 | Whakarewarewa Living Māori Village | 12.9K | 7.2% | 6 |
| Feb 2026 | Tamaki Māori Village | 1.7K | 0.96% | 7 |
| Mar 2026 | Wai-O-Tapu | 68.3K | 43.5% | 1 |
| Mar 2026 | Waimangu Volcanic Valley | 22.4K | 14.3% | 2 |
| Mar 2026 | Orakei Korako | 20.2K | 12.9% | 3 |
| Mar 2026 | Hell's Gate | 16.4K | 10.5% | 4 |
| Mar 2026 | Mitai Māori Village | 15.5K | 9.9% | 5 |
| Mar 2026 | Whakarewarewa Living Māori Village | 12.4K | 7.9% | 6 |
| Mar 2026 | Tamaki Māori Village | 1.7K | 1.1% | 7 |
| Apr 2026 | Wai-O-Tapu | 55.3K | 45.7% | 1 |
| Apr 2026 | Orakei Korako | 16.6K | 13.8% | 2 |
| Apr 2026 | Waimangu Volcanic Valley | 15K | 12.4% | 3 |
| Apr 2026 | Hell's Gate | 14K | 11.6% | 4 |
| Apr 2026 | Mitai Māori Village | 10.5K | 8.7% | 5 |
| Apr 2026 | Whakarewarewa Living Māori Village | 8.6K | 7.1% | 6 |
| Apr 2026 | Tamaki Māori Village | 940 | 0.78% | 7 |
| May 2026 | Wai-O-Tapu | 36.9K | 45.6% | 1 |
| May 2026 | Waimangu Volcanic Valley | 10.1K | 12.4% | 2 |
| May 2026 | Orakei Korako | 9.6K | 11.8% | 3 |
| May 2026 | Hell's Gate | 9.4K | 11.6% | 4 |
| May 2026 | Mitai Māori Village | 8.5K | 10.5% | 5 |
| May 2026 | Whakarewarewa Living Māori Village | 5.8K | 7.1% | 6 |
| May 2026 | Tamaki Māori Village | 760 | 0.94% | 7 |
| Jun 2026 | Wai-O-Tapu | 22K | 42% | 1 |
| Jun 2026 | Hell's Gate | 6.7K | 12.9% | 2 |
| Jun 2026 | Waimangu Volcanic Valley | 6.7K | 12.8% | 3 |
| Jun 2026 | Orakei Korako | 6.4K | 12.2% | 4 |
| Jun 2026 | Mitai Māori Village | 5.8K | 11% | 5 |
| Jun 2026 | Whakarewarewa Living Māori Village | 4.2K | 8.1% | 6 |
| Jun 2026 | Tamaki Māori Village | 520 | 0.99% | 7 |
| Jul 2026 | Wai-O-Tapu | 32.6K | 43.2% | 1 |
| Jul 2026 | Hell's Gate | 10.7K | 14.1% | 2 |
| Jul 2026 | Waimangu Volcanic Valley | 10.2K | 13.5% | 3 |
| Jul 2026 | Orakei Korako | 9.6K | 12.7% | 4 |
| Jul 2026 | Mitai Māori Village | 5.9K | 7.8% | 5 |
| Jul 2026 | Whakarewarewa Living Māori Village | 5.8K | 7.7% | 6 |
| Jul 2026 | Tamaki Māori Village | 760 | 1% | 7 |
| Aug 2026 | Wai-O-Tapu | 27.2K | 43.5% | 1 |
| Aug 2026 | Waimangu Volcanic Valley | 8.3K | 13.3% | 2 |
| Aug 2026 | Hell's Gate | 8K | 12.7% | 3 |
| Aug 2026 | Orakei Korako | 7.8K | 12.4% | 4 |
| Aug 2026 | Mitai Māori Village | 5.8K | 9.4% | 5 |
| Aug 2026 | Whakarewarewa Living Māori Village | 4.6K | 7.4% | 6 |
| Aug 2026 | Tamaki Māori Village | 790 | 1.3% | 7 |
| Sep 2026 | Hell's Gate | — | — | — |
| Sep 2026 | Mitai Māori Village | — | — | — |
| Sep 2026 | Orakei Korako | — | — | — |
| Sep 2026 | Tamaki Māori Village | — | — | — |
| Sep 2026 | Wai-O-Tapu | — | — | — |
| Sep 2026 | Waimangu Volcanic Valley | — | — | — |
| Sep 2026 | Whakarewarewa Living Māori Village | — | — | — |

## What is being compared

- **Hell's Gate**: Measured on the search terms “hells gate geothermal”, “hells gate geothermal park & mud spa”, “hells gate geothermal reserve”, “hells gate geothermal reserve & mud spa”, “hells gate geothermal reserve and mud spa”, “hells gate geothermal walk”, “hells gate mud bath”, “hells gate mud bath and spa”, “hells gate rotorua deals”, “hells gate rotorua prices”, “hells gate rotorua reviews” and “rotorua hells gate”, summed into one figure.
- **Mitai Māori Village**: Measured on the search terms “mitai”, “mitai co nz”, “mitai maori”, “mitai maori village hangi”, “mitai maori village near me”, “mitai maori village tickets” and “wetini mitai”, summed into one figure.
- **Orakei Korako**: Measured on the search terms “orakei korako”, “orakei korako cave”, “orakei korako cave & thermal park”, “orakei korako geothermal”, “orakei korako geothermal park”, “orakei korako geothermal park & cave”, “orakei korako geothermal park & cave photos”, “orakei korako geyserland resort”, “orakei korako near me”, “orakei korako new zealand”, “orakei korako nz”, “orakei korako opening hours”, “orakei korako price”, “orakei korako rotorua” and “orakeikorako”, summed into one figure.
- **Tamaki Māori Village**: Measured on the search terms “tamaki maori village hangi”, “tamaki maori village near me”, “tamaki maori village new zealand”, “tamaki village”, “tamaki village tour” and “tamakimaorivillage co nz”, summed into one figure.
- **Wai-O-Tapu**: Measured on the search terms “wai o tapu”, “wai o tapu boardwalk”, “wai o tapu entrance fee”, “wai o tapu geothermal”, “wai o tapu geothermal park”, “wai o tapu geothermal wonderland”, “wai o tapu geyser”, “wai o tapu hot pools”, “wai o tapu hot springs”, “wai o tapu mud pools”, “wai o tapu reviews”, “wai o tapu rotorua”, “wai o tapu shuttle”, “wai o tapu thermal”, “wai o tapu thermal park”, “wai o tapu tickets”, “wai o tapu tour”, “wai o tapu welcome centre”, “waiotapu”, “waiotapu co nz”, “waiotapu geothermal”, “waiotapu loop road”, “waiotapu rotorua” and “waiotapu scenic reserve”, summed into one figure.
- **Waimangu Volcanic Valley**: Measured on the search terms “waimangu co nz”, “waimangu volcanic valley”, “waimangu volcanic valley rotorua” and “waimanguvolcanicvalley”, summed into one figure.
- **Whakarewarewa Living Māori Village**: Measured on the search terms “whakarewarewa com”, “whakarewarewa living maori village”, “whakarewarewa village”, “whakarewarewa village guided tour” and “whakarewarewa village tour”, summed into one figure.

- [Hell's Gate](/demand/nz/brands/hells-gate)
- [Mitai Māori Village](/demand/nz/brands/mitai-maori-village)
- [Orakei Korako](/demand/nz/brands/orakei-korako)
- [Tamaki Māori Village](/demand/nz/brands/tamaki-maori-village)
- [Wai-O-Tapu](/demand/nz/brands/wai-o-tapu)
- [Waimangu Volcanic Valley](/demand/nz/brands/waimangu-volcanic-valley)
- [Whakarewarewa Living Māori Village](/demand/nz/brands/whakarewarewa-living-maori-village)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua geothermal and cultural attractions in New Zealand?

In August 2026, Wai-O-Tapu was the most searched among rotorua geothermal and cultural attractions in New Zealand, with an estimated 27.2K branded searches and 43.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua geothermal and cultural attractions in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rotorua-geothermal-and-cultural-attractions

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rotorua-geothermal-and-cultural-attractions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.