--- title: "Makita vs Milwaukee: Which is searched more in New Zealand?" description: "Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roto hammer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands/compare/makita-vs-milwaukee" publisher: "Brandwave" --- # Makita vs Milwaukee: Which is searched more in New Zealand? Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roto hammer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Milwaukee - **Competitive set**: Roto hammer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 53.4% - **Milwaukee Share of Search**: 17.3% ## Is Makita or Milwaukee more popular in search? - In September 2026, Makita had more branded searches than Milwaukee among roto hammer brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 53.4% of all roto hammer brand searches we track, and Milwaukee accounted for 17.3%. - Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among roto hammer brands in New Zealand moved from 54.3% to 53.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among roto hammer brands in New Zealand moved from 15.7% to 17.3%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top roto hammer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Makita and Milwaukee showed up in all five answers. Makita was listed before Milwaukee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 4th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about roto hammer brands - Asked ChatGPT "Which roto hammer brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What are the best roto hammer brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. Bosch, 4. DeWalt - Asked ChatGPT "What's the best roto hammer brand in New Zealand for drilling concrete?": 1. Bosch, 2. Makita, 3. Milwaukee, 4. DeWalt - Searched Google, AI Overview "best roto hammer": 1. Makita, 2. Milwaukee, 3. Bosch, 4. DeWalt - Searched Google, AI Overview "hammer drill brands": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Bosch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roto hammer brands in September 2026? - In September 2026, Makita gained share of searches among roto hammer brands in New Zealand, from 46.5% to 53.4%. - In September 2026, Milwaukee lost share of searches among roto hammer brands in New Zealand, from 22.9% to 17.3%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 54.3% | 1 | 2.2K | 15.7% | 3 | | Nov 2025 | 7.6K | 47.3% | 1 | 2.5K | 15.3% | 3 | | Dec 2025 | 7.6K | 54.1% | 1 | 2.1K | 15.1% | 3 | | Jan 2026 | 7.5K | 55.6% | 1 | 1.8K | 13.2% | 3 | | Feb 2026 | 7.5K | 53.6% | 1 | 2.1K | 15.4% | 3 | | Mar 2026 | 7.5K | 52.6% | 1 | 2.3K | 15.9% | 3 | | Apr 2026 | 7.5K | 54.2% | 1 | 2.1K | 15.3% | 3 | | May 2026 | 7.6K | 51.9% | 1 | 2.7K | 18.5% | 3 | | Jun 2026 | 7.6K | 48.5% | 1 | 2.8K | 17.7% | 3 | | Jul 2026 | 7.5K | 51.9% | 1 | 2.6K | 18% | 3 | | Aug 2026 | 7.6K | 46.5% | 1 | 3.8K | 22.9% | 3 | | Sep 2026 | 9.1K | 53.4% | 1 | 3K | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All roto hammer brands in New Zealand](/demand/nz/categories/nz-roto-hammer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Milwaukee more popular in search? In September 2026, Makita had more branded searches than Milwaukee among roto hammer brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 53.4% of all roto hammer brand searches we track, and Milwaukee accounted for 17.3%. ## Cite this page Brandwave. "Makita vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands/compare/makita-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands/compare/makita-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.