---
title: "Roto hammer brands in New Zealand: Which are searched most?"
description: "Compare the roto hammer brands people buy. Share of Search among Makita, DeWalt, Milwaukee and Bosch, the roto hammer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands"
publisher: "Brandwave"
---

# Roto hammer brands in New Zealand: Which are searched most?

Compare the roto hammer brands people buy. Share of Search among Makita, DeWalt, Milwaukee and Bosch, the roto hammer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roto hammer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 53.4%

## Which brand is most popular in search among roto hammer brands in New Zealand?

- In September 2026, Makita was the most searched among roto hammer brands in New Zealand, with an estimated 9.1K branded searches, 53.4% of all searches for the four we track.
- DeWalt is in 2nd place, 24.1 percentage points behind at 29.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among roto hammer brands in New Zealand decreased from 54.3% to 53.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among roto hammer brands in New Zealand decreased from 29.9% to 29.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among roto hammer brands in New Zealand increased from 15.7% to 17.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among roto hammer brands in New Zealand peaked at 55.6% in January 2026 and was lowest at 46.5% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among roto hammer brands in New Zealand peaked at 37.4% in November 2025 and was lowest at 29.3% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among roto hammer brands in New Zealand peaked at 22.9% in August 2026 and was lowest at 13.2% in January 2026.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among roto hammer brands in New Zealand moved less than 0.5 percentage points.

## Top roto hammer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, DeWalt, Milwaukee and Bosch appeared every time. Makita was recommended most often, coming first in four out of five answers. Milwaukee and Bosch tied for second.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 4th | 3 of 3 | 2 of 2 | 5 of 5 |

## Every AI answer about roto hammer brands

- Asked ChatGPT "Which roto hammer brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. Milwaukee, 4. DeWalt
- Asked ChatGPT "What are the best roto hammer brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. Bosch, 4. DeWalt
- Asked ChatGPT "What's the best roto hammer brand in New Zealand for drilling concrete?": 1. Bosch, 2. Makita, 3. Milwaukee, 4. DeWalt
- Searched Google, AI Overview "best roto hammer": 1. Makita, 2. Milwaukee, 3. Bosch, 4. DeWalt
- Searched Google, AI Overview "hammer drill brands": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Bosch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 53.4% against 29.3% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 53.4% against 17.3% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 29.3% against 17.3% Share of Search.

## How did search popularity change for New Zealand roto hammer brands in September 2026?

- In September 2026, Makita gained share of searches among roto hammer brands in New Zealand, from 46.5% to 53.4%.
- In September 2026, Milwaukee lost share of searches among roto hammer brands in New Zealand, from 22.9% to 17.3%.
- In September 2026, DeWalt lost share of searches among roto hammer brands in New Zealand, from 30.5% to 29.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 53.4% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 29.3% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 17.3% | 3K | -21.3% | Milwaukee |
| 4 | Bosch | 0.06% | 10 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 54.3% | 1 |
| Oct 2025 | DeWalt | 4.2K | 29.9% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 15.7% | 3 |
| Oct 2025 | Bosch | 10 | 0.07% | 4 |
| Nov 2025 | Makita | 7.6K | 47.3% | 1 |
| Nov 2025 | DeWalt | 6K | 37.4% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 15.3% | 3 |
| Nov 2025 | Bosch | 10 | 0.06% | 4 |
| Dec 2025 | Makita | 7.6K | 54.1% | 1 |
| Dec 2025 | DeWalt | 4.3K | 30.7% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 15.1% | 3 |
| Dec 2025 | Bosch | 10 | 0.07% | 4 |
| Jan 2026 | Makita | 7.5K | 55.6% | 1 |
| Jan 2026 | DeWalt | 4.2K | 31.2% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 13.2% | 3 |
| Jan 2026 | Bosch | 10 | 0.07% | 4 |
| Feb 2026 | Makita | 7.5K | 53.6% | 1 |
| Feb 2026 | DeWalt | 4.3K | 30.9% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 15.4% | 3 |
| Feb 2026 | Bosch | 10 | 0.07% | 4 |
| Mar 2026 | Makita | 7.5K | 52.6% | 1 |
| Mar 2026 | DeWalt | 4.5K | 31.5% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 15.9% | 3 |
| Mar 2026 | Bosch | 10 | 0.07% | 4 |
| Apr 2026 | Makita | 7.5K | 54.2% | 1 |
| Apr 2026 | DeWalt | 4.2K | 30.4% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 15.3% | 3 |
| Apr 2026 | Bosch | 10 | 0.07% | 4 |
| May 2026 | Makita | 7.6K | 51.9% | 1 |
| May 2026 | DeWalt | 4.3K | 29.5% | 2 |
| May 2026 | Milwaukee | 2.7K | 18.5% | 3 |
| May 2026 | Bosch | 10 | 0.07% | 4 |
| Jun 2026 | Makita | 7.6K | 48.5% | 1 |
| Jun 2026 | DeWalt | 5.3K | 33.7% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 17.7% | 3 |
| Jun 2026 | Bosch | 10 | 0.06% | 4 |
| Jul 2026 | Makita | 7.5K | 51.9% | 1 |
| Jul 2026 | DeWalt | 4.3K | 30% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 18% | 3 |
| Jul 2026 | Bosch | 10 | 0.07% | 4 |
| Aug 2026 | Makita | 7.6K | 46.5% | 1 |
| Aug 2026 | DeWalt | 5K | 30.5% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 22.9% | 3 |
| Aug 2026 | Bosch | 10 | 0.06% | 4 |
| Sep 2026 | Makita | 9.1K | 53.4% | 1 |
| Sep 2026 | DeWalt | 5K | 29.3% | 2 |
| Sep 2026 | Milwaukee | 3K | 17.3% | 3 |
| Sep 2026 | Bosch | 10 | 0.06% | 4 |

## What is being compared

- **Bosch**: Measured on the search term “bosch roto hammer”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roto hammer brands in New Zealand?

In September 2026, Makita was the most searched among roto hammer brands in New Zealand, with an estimated 9.1K branded searches, 53.4% of all searches for the four we track.

## Cite this page

Brandwave. "Roto hammer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roto-hammer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.