--- title: "Ashley & Co vs Ecoya: Which is searched more in New Zealand?" description: "Is Ashley & Co or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/ashley-and-co-vs-ecoya" publisher: "Brandwave" --- # Ashley & Co vs Ecoya: Which is searched more in New Zealand? Is Ashley & Co or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ashley & Co and Ecoya - **Competitive set**: Room spray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ashley & Co Share of Search**: 8.5% - **Ecoya Share of Search**: 24% ## Is Ashley & Co or Ecoya more popular in search? - In September 2026, Ecoya had more branded searches than Ashley & Co among room spray brands in New Zealand. Ecoya had about 6,740 branded searches, while Ashley & Co had 2,400. Ecoya made up 24% of all room spray brand searches we track, and Ashley & Co accounted for 8.5%. - Ecoya was ahead of Ashley & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ashley & Co’s share of searches among room spray brands in New Zealand moved from 10.9% to 8.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Ecoya’s share of searches among room spray brands in New Zealand moved from 24.4% to 24%, and its estimated monthly branded searches moved from 6.5K to 6.7K. ## Top room spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecoya appeared in all five answers. Ashley & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecoya was listed before Ashley & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Aromatherapy Company | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ashley & Co | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about room spray brands - Asked ChatGPT "Which room spray brand should I buy in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company, 3. Ashley & Co - Asked ChatGPT "What are the best room spray brands in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company - Asked ChatGPT "What's the best room spray brand in New Zealand for freshening rooms?": 1. Ecoya, 2. Ashley & Co - Searched Google, AI Overview "room spray nz": 1. Ecoya, 2. Aesop - Searched Google, AI Overview "room freshener spray": 1. Ecoya Not named in any answer: Jo Malone and Diptyque. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand room spray brands in September 2026? - In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%. ## Month by month | Month | Ashley & Co estimated searches | Ashley & Co Share of Search | Ashley & Co rank | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 10.9% | 5 | 6.5K | 24.4% | 2 | | Nov 2025 | 4.4K | 8% | 4 | 18.5K | 33.6% | 2 | | Dec 2025 | 3.6K | 8.2% | 5 | 13.7K | 31% | 1 | | Jan 2026 | 2.4K | 10.4% | 5 | 5.5K | 24.1% | 2 | | Feb 2026 | 2.4K | 11.5% | 5 | 4.4K | 20.9% | 2 | | Mar 2026 | 2.4K | 10% | 5 | 5.3K | 22.1% | 2 | | Apr 2026 | 2.4K | 10.3% | 5 | 5.4K | 23.2% | 2 | | May 2026 | 2.9K | 10.8% | 5 | 6.5K | 24.2% | 2 | | Jun 2026 | 2.4K | 9.6% | 5 | 6.3K | 25.2% | 2 | | Jul 2026 | 2.4K | 6.8% | 5 | 15.1K | 43.1% | 1 | | Aug 2026 | 3.6K | 12.5% | 5 | 7K | 24.2% | 2 | | Sep 2026 | 2.4K | 8.5% | 5 | 6.7K | 24% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ashley & Co’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ashley & Co**: Measured on the search term “ashley and co”. - **Ecoya**: Measured on the search terms “ecoya”, “ecoya car diffusers”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya outlet” and “ecoya sale”, summed into one figure. - [Ashley & Co profile](/demand/nz/brands/ashley-and-co) - [Ecoya profile](/demand/nz/brands/ecoya) - [All room spray brands in New Zealand](/demand/nz/categories/nz-room-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ashley & Co or Ecoya more popular in search? In September 2026, Ecoya had more branded searches than Ashley & Co among room spray brands in New Zealand. Ecoya had about 6,740 branded searches, while Ashley & Co had 2,400. Ecoya made up 24% of all room spray brand searches we track, and Ashley & Co accounted for 8.5%. ## Cite this page Brandwave. "Ashley & Co vs Ecoya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/ashley-and-co-vs-ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/ashley-and-co-vs-ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.