--- title: "Aesop vs Diptyque: Which is searched more in New Zealand?" description: "Is Aesop or Diptyque more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/aesop-vs-diptyque" publisher: "Brandwave" --- # Aesop vs Diptyque: Which is searched more in New Zealand? Is Aesop or Diptyque more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Diptyque - **Competitive set**: Room spray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aesop Share of Search**: 30.5% - **Diptyque Share of Search**: 14.3% ## Is Aesop or Diptyque more popular in search? - In September 2026, Aesop had more branded searches than Diptyque among room spray brands in New Zealand. Aesop had about 8,580 branded searches, while Diptyque had 4,030. Aesop made up 30.5% of all room spray brand searches we track, and Diptyque accounted for 14.3%. - Aesop was ahead of Diptyque in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand moved from 31.3% to 30.5%, and its estimated monthly branded searches moved from 8.3K to 8.6K. - Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand moved from 12.4% to 14.3%, and its estimated monthly branded searches moved from 3.3K to 4K. ## Top room spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Diptyque did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Aromatherapy Company | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ashley & Co | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about room spray brands - Asked ChatGPT "Which room spray brand should I buy in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company, 3. Ashley & Co - Asked ChatGPT "What are the best room spray brands in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company - Asked ChatGPT "What's the best room spray brand in New Zealand for freshening rooms?": 1. Ecoya, 2. Ashley & Co - Searched Google, AI Overview "room spray nz": 1. Ecoya, 2. Aesop - Searched Google, AI Overview "room freshener spray": 1. Ecoya Not named in any answer: Jo Malone and Diptyque. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand room spray brands in September 2026? - Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 31.3% | 1 | 3.3K | 12.4% | 4 | | Nov 2025 | 20.9K | 38% | 1 | 3.9K | 7% | 5 | | Dec 2025 | 12.8K | 29% | 2 | 4.2K | 9.5% | 4 | | Jan 2026 | 7.1K | 30.8% | 1 | 3.1K | 13.7% | 4 | | Feb 2026 | 6.9K | 33.1% | 1 | 2.8K | 13.5% | 4 | | Mar 2026 | 8.2K | 34% | 1 | 2.9K | 12.1% | 4 | | Apr 2026 | 6.9K | 29.3% | 1 | 3.5K | 15.1% | 4 | | May 2026 | 8.4K | 31.4% | 1 | 3.5K | 12.9% | 4 | | Jun 2026 | 8.6K | 34% | 1 | 3.4K | 13.6% | 4 | | Jul 2026 | 8.6K | 24.4% | 2 | 3.7K | 10.5% | 4 | | Aug 2026 | 8.7K | 30.2% | 1 | 4.1K | 14.4% | 4 | | Sep 2026 | 8.6K | 30.5% | 1 | 4K | 14.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Diptyque’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body wash”, “aesop deo”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Diptyque**: Measured on the search terms “diptyque”, “diptyque do son”, “diptyque eau duelle”, “diptyque leau papier”, “diptyque orpheon”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao” and “orpheon diptyque”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [Diptyque profile](/demand/nz/brands/diptyque) - [All room spray brands in New Zealand](/demand/nz/categories/nz-room-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Diptyque more popular in search? In September 2026, Aesop had more branded searches than Diptyque among room spray brands in New Zealand. Aesop had about 8,580 branded searches, while Diptyque had 4,030. Aesop made up 30.5% of all room spray brand searches we track, and Diptyque accounted for 14.3%. ## Cite this page Brandwave. "Aesop vs Diptyque: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/aesop-vs-diptyque This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands/compare/aesop-vs-diptyque. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.