---
title: "Room spray brands in New Zealand: Which are searched most?"
description: "Compare the room spray brands people buy. Share of Search among Aesop, Ecoya, Jo Malone, Diptyque, Ashley & Co and The Aromatherapy Company, the room spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands"
publisher: "Brandwave"
---

# Room spray brands in New Zealand: Which are searched most?

Compare the room spray brands people buy. Share of Search among Aesop, Ecoya, Jo Malone, Diptyque, Ashley & Co and The Aromatherapy Company, the room spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Room spray brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aesop, 30.5%

## Which brand is most popular in search among room spray brands in New Zealand?

- In September 2026, Aesop was the most searched among room spray brands in New Zealand, with an estimated 8.6K branded searches, 30.5% of all searches for the six we track.
- Ecoya is in 2nd place, 6.5 percentage points behind at 24%.
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand decreased from 31.3% to 30.5%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand increased from 17.7% to 20.1%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand increased from 12.4% to 14.3%.
- Across the 12 months ending September 2026, Ashley & Co’s share of searches among room spray brands in New Zealand decreased from 10.9% to 8.5%.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand decreased from 3.3% to 2.6%.
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand peaked at 38% in November 2025 and was lowest at 24.4% in July 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among room spray brands in New Zealand peaked at 43.1% in July 2026 and was lowest at 20.9% in February 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand peaked at 20.1% in September 2026 and was lowest at 11.6% in November 2025.
- Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand peaked at 15.1% in April 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Ashley & Co’s share of searches among room spray brands in New Zealand peaked at 12.5% in August 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Ecoya held steady: its share of searches among room spray brands in New Zealand moved less than 0.5 percentage points.

## Top room spray brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ecoya appeared every time. Ecoya was recommended most often, coming first in all four answers that gave a list. The Aromatherapy Company was second, and Ashley & Co was third. Jo Malone, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ecoya | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| The Aromatherapy Company | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ashley & Co | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Aesop | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about room spray brands

- Asked ChatGPT "Which room spray brand should I buy in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company, 3. Ashley & Co
- Asked ChatGPT "What are the best room spray brands in New Zealand?": 1. Ecoya, 2. The Aromatherapy Company
- Asked ChatGPT "What's the best room spray brand in New Zealand for freshening rooms?": 1. Ecoya, 2. Ashley & Co
- Searched Google, AI Overview "room spray nz": 1. Ecoya, 2. Aesop
- Searched Google, AI Overview "room freshener spray": 1. Ecoya

Not named in any answer: Jo Malone and Diptyque.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Aesop vs Ecoya: compare search popularity](/demand/nz/compare/aesop-vs-ecoya): 30.5% against 24% Share of Search.
- [Aesop vs Jo Malone: compare search popularity](/demand/nz/compare/aesop-vs-jo-malone): 30.5% against 20.1% Share of Search.
- [Aesop vs Diptyque: compare search popularity](/demand/nz/compare/aesop-vs-diptyque): 30.5% against 14.3% Share of Search.
- [Aesop vs Ashley & Co: compare search popularity](/demand/nz/compare/aesop-vs-ashley-and-co): 30.5% against 8.5% Share of Search.
- [Ecoya vs Jo Malone: compare search popularity](/demand/nz/compare/ecoya-vs-jo-malone): 24% against 20.1% Share of Search.
- [Ecoya vs Diptyque: compare search popularity](/demand/nz/compare/diptyque-vs-ecoya): 24% against 14.3% Share of Search.
- [Ecoya vs Ashley & Co: compare search popularity](/demand/nz/compare/ashley-and-co-vs-ecoya): 24% against 8.5% Share of Search.
- [Jo Malone vs Diptyque: compare search popularity](/demand/nz/compare/diptyque-vs-jo-malone): 20.1% against 14.3% Share of Search.
- [Jo Malone vs Ashley & Co: compare search popularity](/demand/nz/compare/ashley-and-co-vs-jo-malone): 20.1% against 8.5% Share of Search.
- [Diptyque vs Ashley & Co: compare search popularity](/demand/nz/compare/ashley-and-co-vs-diptyque): 14.3% against 8.5% Share of Search.

## How did search popularity change for New Zealand room spray brands in September 2026?

- In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%.
- In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%.
- Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026.
- Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aesop | 30.5% | 8.6K | -1.2% | Aesop |
| 2 | Ecoya | 24% | 6.7K | -3.0% | Ecoya |
| 3 | Jo Malone | 20.1% | 5.7K | +21.2% | Jo Malone |
| 4 | Diptyque | 14.3% | 4K | -2.7% | Diptyque |
| 5 | Ashley & Co | 8.5% | 2.4K | -33.3% | Ashley & Co |
| 6 | The Aromatherapy Company | 2.6% | 720 | 0.0% | The Aromatherapy Company |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 8.3K | 31.3% | 1 |
| Oct 2025 | Ecoya | 6.5K | 24.4% | 2 |
| Oct 2025 | Jo Malone | 4.7K | 17.7% | 3 |
| Oct 2025 | Diptyque | 3.3K | 12.4% | 4 |
| Oct 2025 | Ashley & Co | 2.9K | 10.9% | 5 |
| Oct 2025 | The Aromatherapy Company | 880 | 3.3% | 6 |
| Nov 2025 | Aesop | 20.9K | 38% | 1 |
| Nov 2025 | Ecoya | 18.5K | 33.6% | 2 |
| Nov 2025 | Jo Malone | 6.4K | 11.6% | 3 |
| Nov 2025 | Ashley & Co | 4.4K | 8% | 4 |
| Nov 2025 | Diptyque | 3.9K | 7% | 5 |
| Nov 2025 | The Aromatherapy Company | 1K | 1.8% | 6 |
| Dec 2025 | Ecoya | 13.7K | 31% | 1 |
| Dec 2025 | Aesop | 12.8K | 29% | 2 |
| Dec 2025 | Jo Malone | 8.2K | 18.7% | 3 |
| Dec 2025 | Diptyque | 4.2K | 9.5% | 4 |
| Dec 2025 | Ashley & Co | 3.6K | 8.2% | 5 |
| Dec 2025 | The Aromatherapy Company | 1.6K | 3.6% | 6 |
| Jan 2026 | Aesop | 7.1K | 30.8% | 1 |
| Jan 2026 | Ecoya | 5.5K | 24.1% | 2 |
| Jan 2026 | Jo Malone | 3.9K | 17.1% | 3 |
| Jan 2026 | Diptyque | 3.1K | 13.7% | 4 |
| Jan 2026 | Ashley & Co | 2.4K | 10.4% | 5 |
| Jan 2026 | The Aromatherapy Company | 880 | 3.8% | 6 |
| Feb 2026 | Aesop | 6.9K | 33.1% | 1 |
| Feb 2026 | Ecoya | 4.4K | 20.9% | 2 |
| Feb 2026 | Jo Malone | 3.6K | 17.5% | 3 |
| Feb 2026 | Diptyque | 2.8K | 13.5% | 4 |
| Feb 2026 | Ashley & Co | 2.4K | 11.5% | 5 |
| Feb 2026 | The Aromatherapy Company | 720 | 3.5% | 6 |
| Mar 2026 | Aesop | 8.2K | 34% | 1 |
| Mar 2026 | Ecoya | 5.3K | 22.1% | 2 |
| Mar 2026 | Jo Malone | 4.5K | 18.9% | 3 |
| Mar 2026 | Diptyque | 2.9K | 12.1% | 4 |
| Mar 2026 | Ashley & Co | 2.4K | 10% | 5 |
| Mar 2026 | The Aromatherapy Company | 720 | 3% | 6 |
| Apr 2026 | Aesop | 6.9K | 29.3% | 1 |
| Apr 2026 | Ecoya | 5.4K | 23.2% | 2 |
| Apr 2026 | Jo Malone | 4.4K | 19% | 3 |
| Apr 2026 | Diptyque | 3.5K | 15.1% | 4 |
| Apr 2026 | Ashley & Co | 2.4K | 10.3% | 5 |
| Apr 2026 | The Aromatherapy Company | 720 | 3.1% | 6 |
| May 2026 | Aesop | 8.4K | 31.4% | 1 |
| May 2026 | Ecoya | 6.5K | 24.2% | 2 |
| May 2026 | Jo Malone | 4.7K | 17.4% | 3 |
| May 2026 | Diptyque | 3.5K | 12.9% | 4 |
| May 2026 | Ashley & Co | 2.9K | 10.8% | 5 |
| May 2026 | The Aromatherapy Company | 880 | 3.3% | 6 |
| Jun 2026 | Aesop | 8.6K | 34% | 1 |
| Jun 2026 | Ecoya | 6.3K | 25.2% | 2 |
| Jun 2026 | Jo Malone | 3.7K | 14.7% | 3 |
| Jun 2026 | Diptyque | 3.4K | 13.6% | 4 |
| Jun 2026 | Ashley & Co | 2.4K | 9.6% | 5 |
| Jun 2026 | The Aromatherapy Company | 720 | 2.9% | 6 |
| Jul 2026 | Ecoya | 15.1K | 43.1% | 1 |
| Jul 2026 | Aesop | 8.6K | 24.4% | 2 |
| Jul 2026 | Jo Malone | 4.6K | 13% | 3 |
| Jul 2026 | Diptyque | 3.7K | 10.5% | 4 |
| Jul 2026 | Ashley & Co | 2.4K | 6.8% | 5 |
| Jul 2026 | The Aromatherapy Company | 720 | 2.1% | 6 |
| Aug 2026 | Aesop | 8.7K | 30.2% | 1 |
| Aug 2026 | Ecoya | 7K | 24.2% | 2 |
| Aug 2026 | Jo Malone | 4.7K | 16.3% | 3 |
| Aug 2026 | Diptyque | 4.1K | 14.4% | 4 |
| Aug 2026 | Ashley & Co | 3.6K | 12.5% | 5 |
| Aug 2026 | The Aromatherapy Company | 720 | 2.5% | 6 |
| Sep 2026 | Aesop | 8.6K | 30.5% | 1 |
| Sep 2026 | Ecoya | 6.7K | 24% | 2 |
| Sep 2026 | Jo Malone | 5.7K | 20.1% | 3 |
| Sep 2026 | Diptyque | 4K | 14.3% | 4 |
| Sep 2026 | Ashley & Co | 2.4K | 8.5% | 5 |
| Sep 2026 | The Aromatherapy Company | 720 | 2.6% | 6 |

## What is being compared

- **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body wash”, “aesop deo”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure.
- **Ashley & Co**: Measured on the search term “ashley and co”.
- **Diptyque**: Measured on the search terms “diptyque”, “diptyque do son”, “diptyque eau duelle”, “diptyque leau papier”, “diptyque orpheon”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao” and “orpheon diptyque”, summed into one figure.
- **Ecoya**: Measured on the search terms “ecoya”, “ecoya car diffusers”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya outlet” and “ecoya sale”, summed into one figure.
- **Jo Malone**: Measured on the search terms “jo malone candle”, “jo malone london”, “jo malone scents” and “jomalone”, summed into one figure.
- **The Aromatherapy Company**: Measured on the search term “the aromatherapy company”.

- [Aesop](/demand/nz/brands/aesop)
- [Ashley & Co](/demand/nz/brands/ashley-and-co)
- [Diptyque](/demand/nz/brands/diptyque)
- [Ecoya](/demand/nz/brands/ecoya)
- [Jo Malone](/demand/nz/brands/jo-malone)
- [The Aromatherapy Company](/demand/nz/brands/the-aromatherapy-company)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among room spray brands in New Zealand?

In September 2026, Aesop was the most searched among room spray brands in New Zealand, with an estimated 8.6K branded searches, 30.5% of all searches for the six we track.

## Cite this page

Brandwave. "Room spray brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-room-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.