---
title: "Roofing brands in New Zealand: Which brands are most popular in search?"
description: "Compare the roofing material and roofing company brands New Zealanders use. Share of Search among Colorsteel, Metalcraft Roofing, Roofing Industries, Dimond Roofing and Gerard Roofs, the roofing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roofing-brands"
publisher: "Brandwave"
---

# Roofing brands in New Zealand: Which brands are most popular in search?

Compare the roofing material and roofing company brands New Zealanders use. Share of Search among Colorsteel, Metalcraft Roofing, Roofing Industries, Dimond Roofing and Gerard Roofs, the roofing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roofing brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Colorsteel, 29.5%

## Which brand is most popular in search among roofing brands in New Zealand?

- In August 2026, Colorsteel was the most searched among roofing brands in New Zealand, with an estimated 6.1K branded searches and 29.5% estimated Share of Search within this set.
- Metalcraft Roofing is in 2nd place, 2.4 percentage points behind at 27.1% Share of Search.
- Across the 11 months ending August 2026, Colorsteel’s estimated Share of Search among roofing brands in New Zealand decreased from 36.4% to 29.5%.
- Across the 11 months ending August 2026, Metalcraft Roofing’s estimated Share of Search among roofing brands in New Zealand increased from 25.1% to 27.1%.
- Across the 11 months ending August 2026, Roofing Industries’ estimated Share of Search among roofing brands in New Zealand increased from 18% to 19.9%.
- Across the 11 months ending August 2026, Dimond Roofing’s estimated Share of Search among roofing brands in New Zealand increased from 16.5% to 19.4%.
- Across the 11 months ending August 2026, Colorsteel’s estimated Share of Search among roofing brands in New Zealand peaked at 36.7% in January 2026 and was lowest at 29.5% in August 2026.
- Across the 11 months ending August 2026, Metalcraft Roofing’s estimated Share of Search among roofing brands in New Zealand peaked at 27.1% in August 2026 and was lowest at 24% in March 2026.
- Across the 11 months ending August 2026, Roofing Industries’ estimated Share of Search among roofing brands in New Zealand peaked at 20.3% in July 2026 and was lowest at 17.7% in March 2026.
- Across the 11 months ending August 2026, Dimond Roofing’s estimated Share of Search among roofing brands in New Zealand peaked at 19.5% in June 2026 and was lowest at 15.1% in January 2026.
- Across the 11 months ending August 2026, Gerard Roofs’ estimated Share of Search among roofing brands in New Zealand peaked at 5.5% in February 2026 and was lowest at 4% in October 2025.
- Across the 11 months ending August 2026, Gerard Roofs held steady: its estimated Share of Search among roofing brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Colorsteel vs Metalcraft Roofing: compare search popularity](/demand/nz/compare/colorsteel-vs-metalcraft-roofing): 29.5% against 27.1% Share of Search.
- [Colorsteel vs Roofing Industries: compare search popularity](/demand/nz/compare/colorsteel-vs-roofing-industries): 29.5% against 19.9% Share of Search.
- [Colorsteel vs Dimond Roofing: compare search popularity](/demand/nz/compare/colorsteel-vs-dimond-roofing): 29.5% against 19.4% Share of Search.
- [Colorsteel vs Gerard Roofs: compare search popularity](/demand/nz/compare/colorsteel-vs-gerard-roofs): 29.5% against 4.1% Share of Search.
- [Metalcraft Roofing vs Roofing Industries: compare search popularity](/demand/nz/compare/metalcraft-roofing-vs-roofing-industries): 27.1% against 19.9% Share of Search.
- [Metalcraft Roofing vs Dimond Roofing: compare search popularity](/demand/nz/compare/dimond-roofing-vs-metalcraft-roofing): 27.1% against 19.4% Share of Search.
- [Metalcraft Roofing vs Gerard Roofs: compare search popularity](/demand/nz/compare/gerard-roofs-vs-metalcraft-roofing): 27.1% against 4.1% Share of Search.
- [Roofing Industries vs Dimond Roofing: compare search popularity](/demand/nz/compare/dimond-roofing-vs-roofing-industries): 19.9% against 19.4% Share of Search.
- [Roofing Industries vs Gerard Roofs: compare search popularity](/demand/nz/compare/gerard-roofs-vs-roofing-industries): 19.9% against 4.1% Share of Search.
- [Dimond Roofing vs Gerard Roofs: compare search popularity](/demand/nz/compare/dimond-roofing-vs-gerard-roofs): 19.4% against 4.1% Share of Search.

## How did search popularity change for New Zealand roofing brands in August 2026?

- In August 2026, Metalcraft Roofing gained estimated Share of Search among roofing brands in New Zealand, from 26.3% to 27.1%.
- In August 2026, Dimond Roofing gained estimated Share of Search among roofing brands in New Zealand, from 18.8% to 19.4%.
- In August 2026, Colorsteel lost estimated Share of Search among roofing brands in New Zealand, from 30.2% to 29.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Colorsteel | 29.5% | 6.1K | -0.5% | Colorsteel |
| 2 | Metalcraft Roofing | 27.1% | 5.6K | +4.7% | Metalcraft Roofing |
| 3 | Roofing Industries | 19.9% | 4.1K | 0.0% | Roofing Industries |
| 4 | Dimond Roofing | 19.4% | 4K | +5.0% | Dimond Roofing |
| 5 | Gerard Roofs | 4.1% | 850 | -5.6% | Gerard Roofs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Colorsteel | 7.9K | 36.4% | 1 |
| Oct 2025 | Metalcraft Roofing | 5.4K | 25.1% | 2 |
| Oct 2025 | Roofing Industries | 3.9K | 18% | 3 |
| Oct 2025 | Dimond Roofing | 3.6K | 16.5% | 4 |
| Oct 2025 | Gerard Roofs | 870 | 4% | 5 |
| Nov 2025 | Colorsteel | 6.7K | 32.6% | 1 |
| Nov 2025 | Metalcraft Roofing | 5.5K | 26.4% | 2 |
| Nov 2025 | Roofing Industries | 3.9K | 19% | 3 |
| Nov 2025 | Dimond Roofing | 3.7K | 17.8% | 4 |
| Nov 2025 | Gerard Roofs | 870 | 4.2% | 5 |
| Dec 2025 | Colorsteel | 5K | 33.6% | 1 |
| Dec 2025 | Metalcraft Roofing | 3.6K | 24.4% | 2 |
| Dec 2025 | Dimond Roofing | 2.8K | 19.1% | 3 |
| Dec 2025 | Roofing Industries | 2.7K | 18.2% | 4 |
| Dec 2025 | Gerard Roofs | 700 | 4.7% | 5 |
| Jan 2026 | Colorsteel | 6.5K | 36.7% | 1 |
| Jan 2026 | Metalcraft Roofing | 4.4K | 25% | 2 |
| Jan 2026 | Roofing Industries | 3.2K | 18.2% | 3 |
| Jan 2026 | Dimond Roofing | 2.7K | 15.1% | 4 |
| Jan 2026 | Gerard Roofs | 900 | 5.1% | 5 |
| Feb 2026 | Colorsteel | 7.1K | 34.2% | 1 |
| Feb 2026 | Metalcraft Roofing | 5.3K | 25.2% | 2 |
| Feb 2026 | Roofing Industries | 4K | 19% | 3 |
| Feb 2026 | Dimond Roofing | 3.4K | 16.1% | 4 |
| Feb 2026 | Gerard Roofs | 1.1K | 5.5% | 5 |
| Mar 2026 | Colorsteel | 8.3K | 35.6% | 1 |
| Mar 2026 | Metalcraft Roofing | 5.6K | 24% | 2 |
| Mar 2026 | Roofing Industries | 4.1K | 17.7% | 3 |
| Mar 2026 | Dimond Roofing | 4.1K | 17.7% | 4 |
| Mar 2026 | Gerard Roofs | 1.1K | 4.9% | 5 |
| Apr 2026 | Colorsteel | 6.7K | 32.7% | 1 |
| Apr 2026 | Metalcraft Roofing | 5.3K | 25.9% | 2 |
| Apr 2026 | Roofing Industries | 4.1K | 20% | 3 |
| Apr 2026 | Dimond Roofing | 3.3K | 16.2% | 4 |
| Apr 2026 | Gerard Roofs | 1.1K | 5.2% | 5 |
| May 2026 | Colorsteel | 7K | 34.3% | 1 |
| May 2026 | Metalcraft Roofing | 5K | 24.5% | 2 |
| May 2026 | Roofing Industries | 4.1K | 20.1% | 3 |
| May 2026 | Dimond Roofing | 3.4K | 16.6% | 4 |
| May 2026 | Gerard Roofs | 910 | 4.5% | 5 |
| Jun 2026 | Colorsteel | 6.6K | 31.6% | 1 |
| Jun 2026 | Metalcraft Roofing | 5.3K | 25.3% | 2 |
| Jun 2026 | Dimond Roofing | 4.1K | 19.5% | 3 |
| Jun 2026 | Roofing Industries | 4.1K | 19.4% | 4 |
| Jun 2026 | Gerard Roofs | 860 | 4.1% | 5 |
| Jul 2026 | Colorsteel | 6.2K | 30.2% | 1 |
| Jul 2026 | Metalcraft Roofing | 5.4K | 26.3% | 2 |
| Jul 2026 | Roofing Industries | 4.1K | 20.3% | 3 |
| Jul 2026 | Dimond Roofing | 3.8K | 18.8% | 4 |
| Jul 2026 | Gerard Roofs | 900 | 4.4% | 5 |
| Aug 2026 | Colorsteel | 6.1K | 29.5% | 1 |
| Aug 2026 | Metalcraft Roofing | 5.6K | 27.1% | 2 |
| Aug 2026 | Roofing Industries | 4.1K | 19.9% | 3 |
| Aug 2026 | Dimond Roofing | 4K | 19.4% | 4 |
| Aug 2026 | Gerard Roofs | 850 | 4.1% | 5 |
| Sep 2026 | Colorsteel | — | — | — |
| Sep 2026 | Dimond Roofing | — | — | — |
| Sep 2026 | Gerard Roofs | — | — | — |
| Sep 2026 | Metalcraft Roofing | — | — | — |
| Sep 2026 | Roofing Industries | — | — | — |

## What is being compared

- **Colorsteel**: Measured on the search terms “colorsteel”, “colorsteel co nz”, “colorsteel colours”, “colorsteel dridex”, “colorsteel flashing”, “colorsteel flaxpod”, “colorsteel grey friars”, “colorsteel ironsand”, “colorsteel karaka”, “colorsteel near me”, “colorsteel new denim blue”, “colorsteel nz”, “colorsteel roof”, “colorsteel roofing colors”, “colorsteel roofing price list”, “colorsteel sandstone grey”, “colorsteel scoria”, “colorsteel windsor grey”, “flaxpod colorsteel” and “new denim blue colorsteel”, summed into one figure.
- **Dimond Roofing**: Measured on the search terms “dimond”, “dimond bb900”, “dimond co nz”, “dimond roofing”, “dimond roofing near me”, “dimond roofing nz”, “dimond styleline roofing” and “dimondroofing”, summed into one figure.
- **Gerard Roofs**: Measured on the search terms “gerard roofs new zealand”, “gerard roofs nz”, “gerardroofs” and “gerardroofs co nz”, summed into one figure.
- **Metalcraft Roofing**: Measured on the search terms “metalcraft”, “metalcraft mc760”, “metalcraft roofing”, “metalcraft roofing near me”, “metalcraft roofing nz”, “metalcraft roofing profiles” and “metalcraftroofing”, summed into one figure.
- **Roofing Industries**: Measured on the search terms “roof co nz”, “roofing industries”, “roofing industries cromwell”, “roofing industries ltd”, “roofing industries near me”, “roofing industries nz” and “roofingindustries”, summed into one figure.

- [Colorsteel](/demand/nz/brands/colorsteel)
- [Dimond Roofing](/demand/nz/brands/dimond-roofing)
- [Gerard Roofs](/demand/nz/brands/gerard-roofs)
- [Metalcraft Roofing](/demand/nz/brands/metalcraft-roofing)
- [Roofing Industries](/demand/nz/brands/roofing-industries)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roofing brands in New Zealand?

In August 2026, Colorsteel was the most searched among roofing brands in New Zealand, with an estimated 6.1K branded searches and 29.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Roofing brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-roofing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roofing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.