--- title: "Dulux vs Wattyl: Which is searched more in New Zealand?" description: "Is Dulux or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-wattyl" publisher: "Brandwave" --- # Dulux vs Wattyl: Which is searched more in New Zealand? Is Dulux or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dulux and Wattyl - **Competitive set**: Roof paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dulux Share of Search**: 36.7% - **Wattyl Share of Search**: 6.2% ## Is Dulux or Wattyl more popular in search? - In September 2026, Dulux had more branded searches than Wattyl among roof paint brands in New Zealand. Dulux had about 8,870 branded searches, while Wattyl had 1,500. Dulux made up 36.7% of all roof paint brand searches we track, and Wattyl accounted for 6.2%. - Dulux was ahead of Wattyl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand moved from 29% to 36.7%, and its estimated monthly branded searches moved from 10.6K to 8.9K. - Across the 12 months ending September 2026, Wattyl’s share of searches among roof paint brands in New Zealand moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 1.7K to 1.5K. ## Top roof paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dulux appeared in all four answers. Wattyl was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dulux was listed before Wattyl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dulux | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wattyl | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about roof paint brands - Asked ChatGPT "Which roof paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best roof paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best roof paint brand in New Zealand for a weatherproof roof?": 1. Resene, 2. Dulux - Searched Google, AI Overview "roof paint brands": 1. Resene, 2. Dulux Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roof paint brands in September 2026? - In September 2026, Wattyl gained share of searches among roof paint brands in New Zealand, from 4.9% to 6.2%. - Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026. ## Month by month | Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Wattyl estimated searches | Wattyl Share of Search | Wattyl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 29% | 2 | 1.7K | 4.7% | 3 | | Nov 2025 | 10.7K | 33.8% | 2 | 1.8K | 5.8% | 3 | | Dec 2025 | 10.5K | 36.8% | 2 | 1.8K | 6.3% | 3 | | Jan 2026 | 10.9K | 33.1% | 2 | 2.2K | 6.8% | 3 | | Feb 2026 | 9K | 33.8% | 2 | 1.7K | 6.3% | 3 | | Mar 2026 | 10.7K | 33.5% | 2 | 1.7K | 5.4% | 3 | | Apr 2026 | 8.8K | 32.9% | 2 | 1.5K | 5.7% | 3 | | May 2026 | 8.9K | 34.3% | 2 | 1.2K | 4.5% | 3 | | Jun 2026 | 7.4K | 34% | 2 | 1.1K | 5.1% | 3 | | Jul 2026 | 7.3K | 34.1% | 2 | 1.1K | 5.1% | 3 | | Aug 2026 | 8.6K | 37.1% | 2 | 1.1K | 4.9% | 3 | | Sep 2026 | 8.9K | 36.7% | 2 | 1.5K | 6.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dulux’s and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dulux**: Measured on the search terms “dulux”, “dulux aquanamel”, “dulux colour chart”, “dulux ferry road”, “dulux shades”, “dulux timbacryl”, “dulux undercoat primer”, “dulux weathershield” and “dulux westgate”, summed into one figure. - **Wattyl**: Measured on the search terms “hempel wattyl”, “wattyl”, “wattyl aqua trim”, “wattyl forestwood”, “wattyl kill rust”, “wattyl shops”, “wattyl solagard”, “wattyl solar guard” and “wattyl trade centre”, summed into one figure. - [Dulux profile](/demand/nz/brands/dulux) - [Wattyl profile](/demand/nz/brands/wattyl) - [All roof paint brands in New Zealand](/demand/nz/categories/nz-roof-paint-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dulux or Wattyl more popular in search? In September 2026, Dulux had more branded searches than Wattyl among roof paint brands in New Zealand. Dulux had about 8,870 branded searches, while Wattyl had 1,500. Dulux made up 36.7% of all roof paint brand searches we track, and Wattyl accounted for 6.2%. ## Cite this page Brandwave. "Dulux vs Wattyl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-wattyl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-wattyl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.