--- title: "Dulux vs Resene: Which is searched more in New Zealand?" description: "Is Dulux or Resene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-resene" publisher: "Brandwave" --- # Dulux vs Resene: Which is searched more in New Zealand? Is Dulux or Resene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dulux and Resene - **Competitive set**: Roof paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dulux Share of Search**: 36.7% - **Resene Share of Search**: 57% ## Is Dulux or Resene more popular in search? - In September 2026, Resene had more branded searches than Dulux among roof paint brands in New Zealand. Resene had about 13,800 branded searches, while Dulux had 8,870. Resene made up 57% of all roof paint brand searches we track, and Dulux accounted for 36.7%. - Resene was ahead of Dulux in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand moved from 29% to 36.7%, and its estimated monthly branded searches moved from 10.6K to 8.9K. - Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand moved from 66.3% to 57%, and its estimated monthly branded searches moved from 24.2K to 13.8K. ## Top roof paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Dulux and Resene showed up in all four answers. Resene was listed before Dulux in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dulux | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wattyl | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about roof paint brands - Asked ChatGPT "Which roof paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best roof paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best roof paint brand in New Zealand for a weatherproof roof?": 1. Resene, 2. Dulux - Searched Google, AI Overview "roof paint brands": 1. Resene, 2. Dulux Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roof paint brands in September 2026? - In September 2026, Resene lost share of searches among roof paint brands in New Zealand, from 58% to 57%. - Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026. ## Month by month | Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Resene estimated searches | Resene Share of Search | Resene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 29% | 2 | 24.2K | 66.3% | 1 | | Nov 2025 | 10.7K | 33.8% | 2 | 19.1K | 60.4% | 1 | | Dec 2025 | 10.5K | 36.8% | 2 | 16.3K | 56.9% | 1 | | Jan 2026 | 10.9K | 33.1% | 2 | 19.8K | 60.1% | 1 | | Feb 2026 | 9K | 33.8% | 2 | 16K | 59.9% | 1 | | Mar 2026 | 10.7K | 33.5% | 2 | 19.5K | 61.1% | 1 | | Apr 2026 | 8.8K | 32.9% | 2 | 16.5K | 61.4% | 1 | | May 2026 | 8.9K | 34.3% | 2 | 15.8K | 61.2% | 1 | | Jun 2026 | 7.4K | 34% | 2 | 13.3K | 60.9% | 1 | | Jul 2026 | 7.3K | 34.1% | 2 | 13.1K | 60.8% | 1 | | Aug 2026 | 8.6K | 37.1% | 2 | 13.5K | 58% | 1 | | Sep 2026 | 8.9K | 36.7% | 2 | 13.8K | 57% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dulux’s and Resene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dulux**: Measured on the search terms “dulux”, “dulux aquanamel”, “dulux colour chart”, “dulux ferry road”, “dulux shades”, “dulux timbacryl”, “dulux undercoat primer”, “dulux weathershield” and “dulux westgate”, summed into one figure. - **Resene**: Measured on the search terms “lumbersider resene”, “resene”, “resene botanic”, “resene colour charts”, “resene lunn ave”, “resene richmond”, “resene sale”, “resene sureseal”, “resene tower junction” and “resene woodsman”, summed into one figure. - [Dulux profile](/demand/nz/brands/dulux) - [Resene profile](/demand/nz/brands/resene) - [All roof paint brands in New Zealand](/demand/nz/categories/nz-roof-paint-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dulux or Resene more popular in search? In September 2026, Resene had more branded searches than Dulux among roof paint brands in New Zealand. Resene had about 13,800 branded searches, while Dulux had 8,870. Resene made up 57% of all roof paint brand searches we track, and Dulux accounted for 36.7%. ## Cite this page Brandwave. "Dulux vs Resene: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-resene This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands/compare/dulux-vs-resene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.