---
title: "Roof paint brands in New Zealand: Which are searched most?"
description: "Compare the roof paint brands people buy. Share of Search among Resene, Dulux and Wattyl, the roof paint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands"
publisher: "Brandwave"
---

# Roof paint brands in New Zealand: Which are searched most?

Compare the roof paint brands people buy. Share of Search among Resene, Dulux and Wattyl, the roof paint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roof paint brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Resene, 57%

## Which brand is most popular in search among roof paint brands in New Zealand?

- In September 2026, Resene was the most searched among roof paint brands in New Zealand, with an estimated 13.8K branded searches, 57% of all searches for the three we track.
- Dulux is in 2nd place, 20.3 percentage points behind at 36.7%.
- Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand decreased from 66.3% to 57%.
- Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand increased from 29% to 36.7%.
- Across the 12 months ending September 2026, Wattyl’s share of searches among roof paint brands in New Zealand increased from 4.7% to 6.2%.
- Across the 12 months ending September 2026, Resene’s share of searches among roof paint brands in New Zealand peaked at 66.3% in October 2025 and was lowest at 56.9% in December 2025.
- Across the 12 months ending September 2026, Dulux’s share of searches among roof paint brands in New Zealand peaked at 37.1% in August 2026 and was lowest at 29% in October 2025.
- Across the 12 months ending September 2026, Wattyl’s share of searches among roof paint brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 4.5% in May 2026.

## Top roof paint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Resene and Dulux appeared every time. Resene was recommended most often, coming first in every answer. Dulux was second, and Wattyl was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Resene | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Dulux | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Wattyl | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about roof paint brands

- Asked ChatGPT "Which roof paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl
- Asked ChatGPT "What are the best roof paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl
- Asked ChatGPT "What's the best roof paint brand in New Zealand for a weatherproof roof?": 1. Resene, 2. Dulux
- Searched Google, AI Overview "roof paint brands": 1. Resene, 2. Dulux

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Resene vs Dulux: compare search popularity](/demand/nz/compare/dulux-vs-resene): 57% against 36.7% Share of Search.
- [Resene vs Wattyl: compare search popularity](/demand/nz/compare/resene-vs-wattyl): 57% against 6.2% Share of Search.
- [Dulux vs Wattyl: compare search popularity](/demand/nz/compare/dulux-vs-wattyl): 36.7% against 6.2% Share of Search.

## How did search popularity change for New Zealand roof paint brands in September 2026?

- In September 2026, Wattyl gained share of searches among roof paint brands in New Zealand, from 4.9% to 6.2%.
- In September 2026, Resene lost share of searches among roof paint brands in New Zealand, from 58% to 57%.
- Estimated monthly branded searches for Dulux in New Zealand fell 16.3% over 12 measured months, from 10.6K to 8.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Resene | 57% | 13.8K | +2.0% | Resene |
| 2 | Dulux | 36.7% | 8.9K | +2.7% | Dulux |
| 3 | Wattyl | 6.2% | 1.5K | +30.4% | Wattyl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Resene | 24.2K | 66.3% | 1 |
| Oct 2025 | Dulux | 10.6K | 29% | 2 |
| Oct 2025 | Wattyl | 1.7K | 4.7% | 3 |
| Nov 2025 | Resene | 19.1K | 60.4% | 1 |
| Nov 2025 | Dulux | 10.7K | 33.8% | 2 |
| Nov 2025 | Wattyl | 1.8K | 5.8% | 3 |
| Dec 2025 | Resene | 16.3K | 56.9% | 1 |
| Dec 2025 | Dulux | 10.5K | 36.8% | 2 |
| Dec 2025 | Wattyl | 1.8K | 6.3% | 3 |
| Jan 2026 | Resene | 19.8K | 60.1% | 1 |
| Jan 2026 | Dulux | 10.9K | 33.1% | 2 |
| Jan 2026 | Wattyl | 2.2K | 6.8% | 3 |
| Feb 2026 | Resene | 16K | 59.9% | 1 |
| Feb 2026 | Dulux | 9K | 33.8% | 2 |
| Feb 2026 | Wattyl | 1.7K | 6.3% | 3 |
| Mar 2026 | Resene | 19.5K | 61.1% | 1 |
| Mar 2026 | Dulux | 10.7K | 33.5% | 2 |
| Mar 2026 | Wattyl | 1.7K | 5.4% | 3 |
| Apr 2026 | Resene | 16.5K | 61.4% | 1 |
| Apr 2026 | Dulux | 8.8K | 32.9% | 2 |
| Apr 2026 | Wattyl | 1.5K | 5.7% | 3 |
| May 2026 | Resene | 15.8K | 61.2% | 1 |
| May 2026 | Dulux | 8.9K | 34.3% | 2 |
| May 2026 | Wattyl | 1.2K | 4.5% | 3 |
| Jun 2026 | Resene | 13.3K | 60.9% | 1 |
| Jun 2026 | Dulux | 7.4K | 34% | 2 |
| Jun 2026 | Wattyl | 1.1K | 5.1% | 3 |
| Jul 2026 | Resene | 13.1K | 60.8% | 1 |
| Jul 2026 | Dulux | 7.3K | 34.1% | 2 |
| Jul 2026 | Wattyl | 1.1K | 5.1% | 3 |
| Aug 2026 | Resene | 13.5K | 58% | 1 |
| Aug 2026 | Dulux | 8.6K | 37.1% | 2 |
| Aug 2026 | Wattyl | 1.1K | 4.9% | 3 |
| Sep 2026 | Resene | 13.8K | 57% | 1 |
| Sep 2026 | Dulux | 8.9K | 36.7% | 2 |
| Sep 2026 | Wattyl | 1.5K | 6.2% | 3 |

## What is being compared

- **Dulux**: Measured on the search terms “dulux”, “dulux aquanamel”, “dulux colour chart”, “dulux ferry road”, “dulux shades”, “dulux timbacryl”, “dulux undercoat primer”, “dulux weathershield” and “dulux westgate”, summed into one figure.
- **Resene**: Measured on the search terms “lumbersider resene”, “resene”, “resene botanic”, “resene colour charts”, “resene lunn ave”, “resene richmond”, “resene sale”, “resene sureseal”, “resene tower junction” and “resene woodsman”, summed into one figure.
- **Wattyl**: Measured on the search terms “hempel wattyl”, “wattyl”, “wattyl aqua trim”, “wattyl forestwood”, “wattyl kill rust”, “wattyl shops”, “wattyl solagard”, “wattyl solar guard” and “wattyl trade centre”, summed into one figure.

- [Dulux](/demand/nz/brands/dulux)
- [Resene](/demand/nz/brands/resene)
- [Wattyl](/demand/nz/brands/wattyl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roof paint brands in New Zealand?

In September 2026, Resene was the most searched among roof paint brands in New Zealand, with an estimated 13.8K branded searches, 57% of all searches for the three we track.

## Cite this page

Brandwave. "Roof paint brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.