--- title: "Thule vs Yakima: Which is searched more in New Zealand?" description: "Is Thule or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands/compare/thule-vs-yakima" publisher: "Brandwave" --- # Thule vs Yakima: Which is searched more in New Zealand? Is Thule or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and Yakima - **Competitive set**: Roof box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Thule Share of Search**: 64.8% - **Yakima Share of Search**: 17.4% ## Is Thule or Yakima more popular in search? - In September 2026, Thule had more branded searches than Yakima among roof box brands in New Zealand. Thule had about 4,050 branded searches, while Yakima had 1,090. Thule made up 64.8% of all roof box brand searches we track, and Yakima accounted for 17.4%. - Thule was ahead of Yakima in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among roof box brands in New Zealand moved from 67.3% to 64.8%, and its estimated monthly branded searches moved from 5K to 4K. - Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand moved from 14.2% to 17.4%, and its estimated monthly branded searches held steady at 1.1K. ## Top roof box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Thule and Yakima showed up in all four answers. Thule was listed before Yakima in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yakima | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rhino-Rack | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy in New Zealand?": 1. Thule, 2. Yakima - Asked ChatGPT "What are the best roof box brands in New Zealand?": 1. Thule, 2. Yakima, 3. Rhino-Rack - Asked ChatGPT "What's the best roof box brand in New Zealand for extra luggage?": 1. Thule, 2. Yakima, 3. Rhino-Rack - Searched Google, AI Overview "roof cargo box": 1. Thule, 2. Rhino-Rack, 3. Yakima Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roof box brands in September 2026? - In September 2026, Yakima gained share of searches among roof box brands in New Zealand, from 15.3% to 17.4%. - In September 2026, Thule lost share of searches among roof box brands in New Zealand, from 69.1% to 64.8%. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | Yakima estimated searches | Yakima Share of Search | Yakima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 67.3% | 1 | 1.1K | 14.2% | 3 | | Nov 2025 | 5.8K | 66% | 1 | 1.3K | 14.4% | 3 | | Dec 2025 | 6.1K | 62.5% | 1 | 1.6K | 16.6% | 3 | | Jan 2026 | 6.3K | 67.5% | 1 | 1.4K | 14.8% | 3 | | Feb 2026 | 4.8K | 66.6% | 1 | 1.1K | 14.4% | 3 | | Mar 2026 | 6K | 71.3% | 1 | 1K | 12.1% | 3 | | Apr 2026 | 4.6K | 70.1% | 1 | 860 | 13.2% | 3 | | May 2026 | 4.6K | 70.6% | 1 | 860 | 13.2% | 3 | | Jun 2026 | 4.8K | 71.2% | 1 | 890 | 13.1% | 3 | | Jul 2026 | 4.8K | 70.7% | 1 | 890 | 13.2% | 3 | | Aug 2026 | 4.8K | 69.1% | 1 | 1.1K | 15.3% | 3 | | Sep 2026 | 4K | 64.8% | 1 | 1.1K | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search terms “thule”, “thule bike rack”, “thule car rack”, “thule roof box”, “thule urban” and “thule urban glide”, summed into one figure. - **Yakima**: Measured on the search terms “yakima roof box” and “yakima roof rack”, summed into one figure. - [Thule profile](/demand/nz/brands/thule) - [Yakima profile](/demand/nz/brands/yakima) - [All roof box brands in New Zealand](/demand/nz/categories/nz-roof-box-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or Yakima more popular in search? In September 2026, Thule had more branded searches than Yakima among roof box brands in New Zealand. Thule had about 4,050 branded searches, while Yakima had 1,090. Thule made up 64.8% of all roof box brand searches we track, and Yakima accounted for 17.4%. ## Cite this page Brandwave. "Thule vs Yakima: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands/compare/thule-vs-yakima This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands/compare/thule-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.