--- title: "Roof box brands in New Zealand: Which are searched most?" description: "Compare the roof box and roof rack brands New Zealanders buy. Share of Search among Thule, Rhino-Rack and Yakima, the roof box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands" publisher: "Brandwave" --- # Roof box brands in New Zealand: Which are searched most? Compare the roof box and roof rack brands New Zealanders buy. Share of Search among Thule, Rhino-Rack and Yakima, the roof box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Roof box brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Thule, 64.8% ## Which brand is most popular in search among roof box brands in New Zealand? - In September 2026, Thule was the most searched among roof box brands in New Zealand, with an estimated 4K branded searches, 64.8% of all searches for the three we track. - Rhino-Rack is in 2nd place, 47 percentage points behind at 17.8%. - Across the 12 months ending September 2026, Thule’s share of searches among roof box brands in New Zealand decreased from 67.3% to 64.8%. - Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands in New Zealand decreased from 18.5% to 17.8%. - Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand increased from 14.2% to 17.4%. - Across the 12 months ending September 2026, Thule’s share of searches among roof box brands in New Zealand peaked at 71.3% in March 2026 and was lowest at 62.5% in December 2025. - Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 15.6% in August 2026. - Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand peaked at 17.4% in September 2026 and was lowest at 12.1% in March 2026. ## Top roof box brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Thule and Yakima appeared every time. Thule was recommended most often, coming first in every answer. Yakima was second, and Rhino-Rack was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yakima | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rhino-Rack | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy in New Zealand?": 1. Thule, 2. Yakima - Asked ChatGPT "What are the best roof box brands in New Zealand?": 1. Thule, 2. Yakima, 3. Rhino-Rack - Asked ChatGPT "What's the best roof box brand in New Zealand for extra luggage?": 1. Thule, 2. Yakima, 3. Rhino-Rack - Searched Google, AI Overview "roof cargo box": 1. Thule, 2. Rhino-Rack, 3. Yakima Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Thule vs Rhino-Rack: compare search popularity](/demand/nz/compare/rhino-rack-vs-thule): 64.8% against 17.8% Share of Search. - [Thule vs Yakima: compare search popularity](/demand/nz/compare/thule-vs-yakima): 64.8% against 17.4% Share of Search. - [Rhino-Rack vs Yakima: compare search popularity](/demand/nz/compare/rhino-rack-vs-yakima): 17.8% against 17.4% Share of Search. ## How did search popularity change for New Zealand roof box brands in September 2026? - In September 2026, Rhino-Rack gained share of searches among roof box brands in New Zealand, from 15.6% to 17.8%. - In September 2026, Yakima gained share of searches among roof box brands in New Zealand, from 15.3% to 17.4%. - In September 2026, Thule lost share of searches among roof box brands in New Zealand, from 69.1% to 64.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thule | 64.8% | 4K | -14.7% | Thule | | 2 | Rhino-Rack | 17.8% | 1.1K | +3.7% | Rhino-Rack | | 3 | Yakima | 17.4% | 1.1K | +3.8% | Yakima | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thule | 5K | 67.3% | 1 | | Oct 2025 | Rhino-Rack | 1.4K | 18.5% | 2 | | Oct 2025 | Yakima | 1.1K | 14.2% | 3 | | Nov 2025 | Thule | 5.8K | 66% | 1 | | Nov 2025 | Rhino-Rack | 1.7K | 19.6% | 2 | | Nov 2025 | Yakima | 1.3K | 14.4% | 3 | | Dec 2025 | Thule | 6.1K | 62.5% | 1 | | Dec 2025 | Rhino-Rack | 2K | 20.9% | 2 | | Dec 2025 | Yakima | 1.6K | 16.6% | 3 | | Jan 2026 | Thule | 6.3K | 67.5% | 1 | | Jan 2026 | Rhino-Rack | 1.7K | 17.7% | 2 | | Jan 2026 | Yakima | 1.4K | 14.8% | 3 | | Feb 2026 | Thule | 4.8K | 66.6% | 1 | | Feb 2026 | Rhino-Rack | 1.4K | 19% | 2 | | Feb 2026 | Yakima | 1.1K | 14.4% | 3 | | Mar 2026 | Thule | 6K | 71.3% | 1 | | Mar 2026 | Rhino-Rack | 1.4K | 16.6% | 2 | | Mar 2026 | Yakima | 1K | 12.1% | 3 | | Apr 2026 | Thule | 4.6K | 70.1% | 1 | | Apr 2026 | Rhino-Rack | 1.1K | 16.7% | 2 | | Apr 2026 | Yakima | 860 | 13.2% | 3 | | May 2026 | Thule | 4.6K | 70.6% | 1 | | May 2026 | Rhino-Rack | 1.1K | 16.3% | 2 | | May 2026 | Yakima | 860 | 13.2% | 3 | | Jun 2026 | Thule | 4.8K | 71.2% | 1 | | Jun 2026 | Rhino-Rack | 1.1K | 15.7% | 2 | | Jun 2026 | Yakima | 890 | 13.1% | 3 | | Jul 2026 | Thule | 4.8K | 70.7% | 1 | | Jul 2026 | Rhino-Rack | 1.1K | 16% | 2 | | Jul 2026 | Yakima | 890 | 13.2% | 3 | | Aug 2026 | Thule | 4.8K | 69.1% | 1 | | Aug 2026 | Rhino-Rack | 1.1K | 15.6% | 2 | | Aug 2026 | Yakima | 1.1K | 15.3% | 3 | | Sep 2026 | Thule | 4K | 64.8% | 1 | | Sep 2026 | Rhino-Rack | 1.1K | 17.8% | 2 | | Sep 2026 | Yakima | 1.1K | 17.4% | 3 | ## What is being compared - **Rhino-Rack**: Measured on the search terms “rhino rack”, “rhino rack platform”, “rhino rack vortex” and “rhinorack”, summed into one figure. - **Thule**: Measured on the search terms “thule”, “thule bike rack”, “thule car rack”, “thule roof box”, “thule urban” and “thule urban glide”, summed into one figure. - **Yakima**: Measured on the search terms “yakima roof box” and “yakima roof rack”, summed into one figure. - [Rhino-Rack](/demand/nz/brands/rhino-rack) - [Thule](/demand/nz/brands/thule) - [Yakima](/demand/nz/brands/yakima) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among roof box brands in New Zealand? In September 2026, Thule was the most searched among roof box brands in New Zealand, with an estimated 4K branded searches, 64.8% of all searches for the three we track. ## Cite this page Brandwave. "Roof box brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.