--- title: "Rhino-Rack vs Thule: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rhino-Rack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof rack and bike rack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands/compare/rhino-rack-vs-thule" publisher: "Brandwave" --- # Rhino-Rack vs Thule: Which is more popular by branded search in New Zealand? Which is more popular in search, Rhino-Rack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof rack and bike rack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rhino-Rack and Thule - **Competitive set**: Roof rack and bike rack brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rhino-Rack Share of Search**: 16.7% - **Thule Share of Search**: 49.9% ## Which is more popular in search, Rhino-Rack or Thule? - In August 2026, Thule had more branded searches than Rhino-Rack among roof rack and bike rack brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Rhino-Rack’s 1.9K, and held a 49.9% Share of Search versus Rhino-Rack’s 16.7%. - Thule was ahead of Rhino-Rack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 19.6% to 16.7%, and its estimated monthly branded searches moved from 2.5K to 1.9K. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 46.4% to 49.9%, and its estimated monthly branded searches moved from 6K to 5.7K. ## How did search popularity change for New Zealand roof rack and bike rack brands in August 2026? - In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%. ## Month by month | Month | Rhino-Rack estimated searches | Rhino-Rack Share of Search | Rhino-Rack rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 19.6% | 2 | 6K | 46.4% | 1 | | Nov 2025 | 3.1K | 19.7% | 2 | 7K | 45.1% | 1 | | Dec 2025 | 3.5K | 20.9% | 2 | 7.2K | 43.2% | 1 | | Jan 2026 | 3.1K | 19.2% | 2 | 7.6K | 47.3% | 1 | | Feb 2026 | 2.4K | 19.5% | 2 | 5.7K | 46.6% | 1 | | Mar 2026 | 2.4K | 18.2% | 2 | 7K | 52.2% | 1 | | Apr 2026 | 1.9K | 17.5% | 3 | 5.5K | 49.3% | 1 | | May 2026 | 1.9K | 17.3% | 3 | 5.6K | 51% | 1 | | Jun 2026 | 2K | 17.8% | 2 | 5.7K | 51.3% | 1 | | Jul 2026 | 1.9K | 17.3% | 3 | 5.6K | 49.4% | 1 | | Aug 2026 | 1.9K | 16.7% | 3 | 5.7K | 49.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rhino-Rack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rhino-Rack**: Measured on the search terms “pioneer platform rhino rack”, “rhino rack”, “rhino rack 4x4”, “rhino rack back bone”, “rhino rack bike rack”, “rhino rack bull bar”, “rhino rack canopy”, “rhino rack near me”, “rhino rack new zealand”, “rhino rack nz”, “rhino rack platform”, “rhino rack roof bars”, “rhino rack roof box”, “rhino rack sportz bar”, “rhino rack vortex”, “rhino rack vortex bar”, “rhinorack”, “rhinorack 4x4”, “rhinorack co nz” and “rhinorack nz”, summed into one figure. - **Thule**: Measured on the search terms “thule”, “thule 4x4”, “thule bike rack”, “thule canopy”, “thule car rack”, “thule com”, “thule near me”, “thule nz”, “thule online”, “thule roof box”, “thule roof racks nz”, “thule tow bar bike rack”, “thule urban”, “thule urban glide” and “thule urban glide 3”, summed into one figure. - [Rhino-Rack profile](/demand/nz/brands/rhino-rack) - [Thule profile](/demand/nz/brands/thule) - [All roof rack and bike rack brands in New Zealand](/demand/nz/categories/nz-roof-and-bike-rack-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rhino-Rack or Thule? In August 2026, Thule had more branded searches than Rhino-Rack among roof rack and bike rack brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Rhino-Rack’s 1.9K, and held a 49.9% Share of Search versus Rhino-Rack’s 16.7%. ## Cite this page Brandwave. "Rhino-Rack vs Thule: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands/compare/rhino-rack-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands/compare/rhino-rack-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.