---
title: "Roof rack and bike rack brands in New Zealand: Which brands are most popular in search?"
description: "Compare the roof rack, roof box and bike rack brands New Zealand drivers fit. Share of Search among Thule, Yakima, Rhino-Rack and Prorack, the roof rack and bike rack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands"
publisher: "Brandwave"
---

# Roof rack and bike rack brands in New Zealand: Which brands are most popular in search?

Compare the roof rack, roof box and bike rack brands New Zealand drivers fit. Share of Search among Thule, Yakima, Rhino-Rack and Prorack, the roof rack and bike rack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roof rack and bike rack brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thule, 49.9%

## Which brand is most popular in search among roof rack and bike rack brands in New Zealand?

- In August 2026, Thule was the most searched among roof rack and bike rack brands in New Zealand, with an estimated 5.7K branded searches and 49.9% estimated Share of Search within this set.
- Yakima is in 2nd place, 32.8 percentage points behind at 17.1% Share of Search.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand increased from 46.4% to 49.9%.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among roof rack and bike rack brands in New Zealand increased from 15.9% to 17.1%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 19.6% to 16.7%.
- Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 18.2% to 16.3%.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 43.2% in December 2025.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 15.1% in March 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 16.7% in August 2026.
- Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in June 2026.
- Across the 11 months ending August 2026, Yakima rose from 4th to 2nd among roof rack and bike rack brands in New Zealand.
- Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among roof rack and bike rack brands in New Zealand.
- Across the 11 months ending August 2026, Prorack fell from 3rd to 4th among roof rack and bike rack brands in New Zealand.

## Compare search popularity between leading brands

- [Thule vs Yakima: compare search popularity](/demand/nz/compare/thule-vs-yakima): 49.9% against 17.1% Share of Search.
- [Thule vs Rhino-Rack: compare search popularity](/demand/nz/compare/rhino-rack-vs-thule): 49.9% against 16.7% Share of Search.
- [Thule vs Prorack: compare search popularity](/demand/nz/compare/prorack-vs-thule): 49.9% against 16.3% Share of Search.
- [Yakima vs Rhino-Rack: compare search popularity](/demand/nz/compare/rhino-rack-vs-yakima): 17.1% against 16.7% Share of Search.
- [Yakima vs Prorack: compare search popularity](/demand/nz/compare/prorack-vs-yakima): 17.1% against 16.3% Share of Search.
- [Rhino-Rack vs Prorack: compare search popularity](/demand/nz/compare/prorack-vs-rhino-rack): 16.7% against 16.3% Share of Search.

## How did search popularity change for New Zealand roof rack and bike rack brands in August 2026?

- In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%.
- In August 2026, Yakima lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 18.2% to 17.1%.
- In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thule | 49.9% | 5.7K | +2.0% | Thule |
| 2 | Yakima | 17.1% | 1.9K | -5.3% | Yakima |
| 3 | Rhino-Rack | 16.7% | 1.9K | -2.1% | Rhino-Rack |
| 4 | Prorack | 16.3% | 1.9K | +8.8% | Prorack |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thule | 6K | 46.4% | 1 |
| Oct 2025 | Rhino-Rack | 2.5K | 19.6% | 2 |
| Oct 2025 | Prorack | 2.4K | 18.2% | 3 |
| Oct 2025 | Yakima | 2.1K | 15.9% | 4 |
| Nov 2025 | Thule | 7K | 45.1% | 1 |
| Nov 2025 | Rhino-Rack | 3.1K | 19.7% | 2 |
| Nov 2025 | Prorack | 2.9K | 18.4% | 3 |
| Nov 2025 | Yakima | 2.6K | 16.8% | 4 |
| Dec 2025 | Thule | 7.2K | 43.2% | 1 |
| Dec 2025 | Rhino-Rack | 3.5K | 20.9% | 2 |
| Dec 2025 | Prorack | 3K | 18.1% | 3 |
| Dec 2025 | Yakima | 3K | 17.9% | 4 |
| Jan 2026 | Thule | 7.6K | 47.3% | 1 |
| Jan 2026 | Rhino-Rack | 3.1K | 19.2% | 2 |
| Jan 2026 | Yakima | 2.8K | 17.3% | 3 |
| Jan 2026 | Prorack | 2.6K | 16.3% | 4 |
| Feb 2026 | Thule | 5.7K | 46.6% | 1 |
| Feb 2026 | Rhino-Rack | 2.4K | 19.5% | 2 |
| Feb 2026 | Yakima | 2.1K | 17.1% | 3 |
| Feb 2026 | Prorack | 2.1K | 16.8% | 4 |
| Mar 2026 | Thule | 7K | 52.2% | 1 |
| Mar 2026 | Rhino-Rack | 2.4K | 18.2% | 2 |
| Mar 2026 | Yakima | 2K | 15.1% | 3 |
| Mar 2026 | Prorack | 1.9K | 14.5% | 4 |
| Apr 2026 | Thule | 5.5K | 49.3% | 1 |
| Apr 2026 | Yakima | 2K | 17.8% | 2 |
| Apr 2026 | Rhino-Rack | 1.9K | 17.5% | 3 |
| Apr 2026 | Prorack | 1.7K | 15.4% | 4 |
| May 2026 | Thule | 5.6K | 51% | 1 |
| May 2026 | Yakima | 1.9K | 17.5% | 2 |
| May 2026 | Rhino-Rack | 1.9K | 17.3% | 3 |
| May 2026 | Prorack | 1.6K | 14.2% | 4 |
| Jun 2026 | Thule | 5.7K | 51.3% | 1 |
| Jun 2026 | Rhino-Rack | 2K | 17.8% | 2 |
| Jun 2026 | Yakima | 1.9K | 17% | 3 |
| Jun 2026 | Prorack | 1.5K | 13.9% | 4 |
| Jul 2026 | Thule | 5.6K | 49.4% | 1 |
| Jul 2026 | Yakima | 2.1K | 18.2% | 2 |
| Jul 2026 | Rhino-Rack | 1.9K | 17.3% | 3 |
| Jul 2026 | Prorack | 1.7K | 15.1% | 4 |
| Aug 2026 | Thule | 5.7K | 49.9% | 1 |
| Aug 2026 | Yakima | 1.9K | 17.1% | 2 |
| Aug 2026 | Rhino-Rack | 1.9K | 16.7% | 3 |
| Aug 2026 | Prorack | 1.9K | 16.3% | 4 |
| Sep 2026 | Prorack | — | — | — |
| Sep 2026 | Rhino-Rack | — | — | — |
| Sep 2026 | Thule | — | — | — |
| Sep 2026 | Yakima | — | — | — |

## What is being compared

- **Prorack**: Measured on the search terms “prorack”, “prorack bike”, “prorack co nz”, “prorack near me”, “prorack nz”, “prorack roof box”, “prorack roof racks”, “prorack roof racks nz”, “prorack s16”, “prorack ski rack” and “prorack whispbar”, summed into one figure.
- **Rhino-Rack**: Measured on the search terms “pioneer platform rhino rack”, “rhino rack”, “rhino rack 4x4”, “rhino rack back bone”, “rhino rack bike rack”, “rhino rack bull bar”, “rhino rack canopy”, “rhino rack near me”, “rhino rack new zealand”, “rhino rack nz”, “rhino rack platform”, “rhino rack roof bars”, “rhino rack roof box”, “rhino rack sportz bar”, “rhino rack vortex”, “rhino rack vortex bar”, “rhinorack”, “rhinorack 4x4”, “rhinorack co nz” and “rhinorack nz”, summed into one figure.
- **Thule**: Measured on the search terms “thule”, “thule 4x4”, “thule bike rack”, “thule canopy”, “thule car rack”, “thule com”, “thule near me”, “thule nz”, “thule online”, “thule roof box”, “thule roof racks nz”, “thule tow bar bike rack”, “thule urban”, “thule urban glide” and “thule urban glide 3”, summed into one figure.
- **Yakima**: Measured on the search terms “yakima bicycle roof rack”, “yakima canopy”, “yakima highroad bike rack”, “yakima kayak roof rack”, “yakima roof rack”, “yakima roof rack box”, “yakima roof rack system”, “yakima roof racks nz”, “yakima ski roof rack” and “yakima tow bar bike rack”, summed into one figure.

- [Prorack](/demand/nz/brands/prorack)
- [Rhino-Rack](/demand/nz/brands/rhino-rack)
- [Thule](/demand/nz/brands/thule)
- [Yakima](/demand/nz/brands/yakima)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roof rack and bike rack brands in New Zealand?

In August 2026, Thule was the most searched among roof rack and bike rack brands in New Zealand, with an estimated 5.7K branded searches and 49.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Roof rack and bike rack brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roof-and-bike-rack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.