---
title: "Robotic lawn mower brands in New Zealand: Which are searched most?"
description: "Compare the robotic lawn mower brands brands people buy. Share of Search among Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena and Worx Landroid, the robotic lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-robotic-lawn-mower-brands"
publisher: "Brandwave"
---

# Robotic lawn mower brands in New Zealand: Which are searched most?

Compare the robotic lawn mower brands brands people buy. Share of Search among Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena and Worx Landroid, the robotic lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robotic lawn mower brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Husqvarna, 45%

## Which brand is most popular in search among robotic lawn mower brands in New Zealand?

- In September 2026, Husqvarna was the most searched among robotic lawn mower brands in New Zealand, with an estimated 7.3K branded searches, 45% of all searches for the six we track.
- Stihl is in 2nd place, 1.1 percentage points behind at 43.9%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among robotic lawn mower brands in New Zealand decreased from 54.8% to 45%.
- Across the 12 months ending September 2026, Stihl’s share of searches among robotic lawn mower brands in New Zealand increased from 36.7% to 43.9%.
- Across the 12 months ending September 2026, Segway Navimow’s share of searches among robotic lawn mower brands in New Zealand increased from 1.3% to 3.7%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among robotic lawn mower brands in New Zealand peaked at 54.8% in October 2025 and was lowest at 44.8% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among robotic lawn mower brands in New Zealand peaked at 47.6% in August 2026 and was lowest at 36.7% in October 2025.
- Across the 12 months ending September 2026, Mammotion’s share of searches among robotic lawn mower brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Segway Navimow’s share of searches among robotic lawn mower brands in New Zealand peaked at 3.7% in September 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Gardena’s share of searches among robotic lawn mower brands in New Zealand peaked at 4.1% in December 2025 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Segway Navimow rose from 5th to 4th among robotic lawn mower brands in New Zealand.
- Across the 12 months ending September 2026, Gardena fell from 4th to 5th among robotic lawn mower brands in New Zealand.
- Across the 12 months ending September 2026, Mammotion and Worx Landroid held steady: their share of searches among robotic lawn mower brands in New Zealand each moved less than 0.5 percentage points.

## Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Husqvarna, Mammotion and Segway Navimow appeared every time. Segway Navimow was recommended most often, coming first in two out of five answers. Husqvarna was second, and Mammotion was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Segway Navimow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mammotion | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Stihl | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Gardena | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Worx Landroid | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about robotic lawn mower brands

- Asked ChatGPT "Which robotic lawn mower brand should I buy in New Zealand?": 1. Husqvarna, 2. Segway Navimow, 3. Mammotion
- Asked ChatGPT "What are the best robotic lawn mower brands in New Zealand?": 1. Husqvarna, 2. Mammotion, 3. Segway Navimow, 4. Gardena, 5. Worx Landroid
- Asked ChatGPT "What's the best robotic lawn mower brand in New Zealand for an easier lawn?": 1. Segway Navimow, 2. Husqvarna, 3. Mammotion
- Searched Google, AI Overview "robotic lawn mower nz": 1. Segway Navimow, 2. Stihl, 3. Mammotion, 4. Husqvarna
- Searched Google, AI Overview "robot lawn mower brands": 1. Husqvarna, 2. Segway Navimow, 3. Mammotion

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Husqvarna vs Stihl: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 45% against 43.9% Share of Search.
- [Husqvarna vs Mammotion: compare search popularity](/demand/nz/compare/husqvarna-vs-mammotion): 45% against 4.5% Share of Search.
- [Husqvarna vs Segway Navimow: compare search popularity](/demand/nz/compare/husqvarna-vs-segway-navimow): 45% against 3.7% Share of Search.
- [Husqvarna vs Gardena: compare search popularity](/demand/nz/compare/gardena-vs-husqvarna): 45% against 2.7% Share of Search.
- [Stihl vs Mammotion: compare search popularity](/demand/nz/compare/mammotion-vs-stihl): 43.9% against 4.5% Share of Search.
- [Stihl vs Segway Navimow: compare search popularity](/demand/nz/compare/segway-navimow-vs-stihl): 43.9% against 3.7% Share of Search.
- [Stihl vs Gardena: compare search popularity](/demand/nz/compare/gardena-vs-stihl): 43.9% against 2.7% Share of Search.
- [Mammotion vs Segway Navimow: compare search popularity](/demand/nz/compare/mammotion-vs-segway-navimow): 4.5% against 3.7% Share of Search.
- [Mammotion vs Gardena: compare search popularity](/demand/nz/compare/gardena-vs-mammotion): 4.5% against 2.7% Share of Search.
- [Segway Navimow vs Gardena: compare search popularity](/demand/nz/compare/gardena-vs-segway-navimow): 3.7% against 2.7% Share of Search.

## How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

- In September 2026, Mammotion gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 4.5%.
- In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.
- In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.
- In September 2026, Husqvarna rose from 2nd to 1st among robotic lawn mower brands in New Zealand.
- Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
- Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 45% | 7.3K | +7.2% | Husqvarna |
| 2 | Stihl | 43.9% | 7.1K | -1.5% | Stihl |
| 3 | Mammotion | 4.5% | 730 | +92.1% | Mammotion |
| 4 | Segway Navimow | 3.7% | 600 | +57.9% | Segway Navimow |
| 5 | Gardena | 2.7% | 440 | +25.7% | Gardena |
| 6 | Worx Landroid | 0.19% | 30 | 0.0% | WORX |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 54.8% | 1 |
| Oct 2025 | Stihl | 7K | 36.7% | 2 |
| Oct 2025 | Mammotion | 800 | 4.2% | 3 |
| Oct 2025 | Gardena | 530 | 2.8% | 4 |
| Oct 2025 | Segway Navimow | 250 | 1.3% | 5 |
| Oct 2025 | Worx Landroid | 50 | 0.26% | 6 |
| Nov 2025 | Husqvarna | 10.5K | 50.2% | 1 |
| Nov 2025 | Stihl | 8.4K | 40.3% | 2 |
| Nov 2025 | Mammotion | 910 | 4.4% | 3 |
| Nov 2025 | Gardena | 690 | 3.3% | 4 |
| Nov 2025 | Segway Navimow | 340 | 1.6% | 5 |
| Nov 2025 | Worx Landroid | 40 | 0.19% | 6 |
| Dec 2025 | Husqvarna | 8.8K | 46.4% | 1 |
| Dec 2025 | Stihl | 8.4K | 44.1% | 2 |
| Dec 2025 | Gardena | 780 | 4.1% | 3 |
| Dec 2025 | Mammotion | 750 | 4% | 4 |
| Dec 2025 | Segway Navimow | 230 | 1.2% | 5 |
| Dec 2025 | Worx Landroid | 40 | 0.21% | 6 |
| Jan 2026 | Husqvarna | 8.7K | 45.8% | 1 |
| Jan 2026 | Stihl | 8.4K | 44.2% | 2 |
| Jan 2026 | Mammotion | 1.1K | 5.5% | 3 |
| Jan 2026 | Gardena | 510 | 2.7% | 4 |
| Jan 2026 | Segway Navimow | 280 | 1.5% | 5 |
| Jan 2026 | Worx Landroid | 50 | 0.26% | 6 |
| Feb 2026 | Husqvarna | 8.8K | 47.4% | 1 |
| Feb 2026 | Stihl | 8.5K | 45.7% | 2 |
| Feb 2026 | Mammotion | 660 | 3.6% | 3 |
| Feb 2026 | Gardena | 330 | 1.8% | 4 |
| Feb 2026 | Segway Navimow | 250 | 1.3% | 5 |
| Feb 2026 | Worx Landroid | 40 | 0.22% | 6 |
| Mar 2026 | Husqvarna | 8.6K | 50.8% | 1 |
| Mar 2026 | Stihl | 7K | 41.2% | 2 |
| Mar 2026 | Mammotion | 620 | 3.7% | 3 |
| Mar 2026 | Gardena | 420 | 2.5% | 4 |
| Mar 2026 | Segway Navimow | 280 | 1.7% | 5 |
| Mar 2026 | Worx Landroid | 30 | 0.18% | 6 |
| Apr 2026 | Husqvarna | 8.5K | 50.6% | 1 |
| Apr 2026 | Stihl | 7.1K | 42.1% | 2 |
| Apr 2026 | Mammotion | 640 | 3.8% | 3 |
| Apr 2026 | Segway Navimow | 280 | 1.7% | 4 |
| Apr 2026 | Gardena | 270 | 1.6% | 5 |
| Apr 2026 | Worx Landroid | 30 | 0.18% | 6 |
| May 2026 | Stihl | 8.6K | 47.1% | 1 |
| May 2026 | Husqvarna | 8.4K | 46% | 2 |
| May 2026 | Mammotion | 580 | 3.2% | 3 |
| May 2026 | Gardena | 360 | 2% | 4 |
| May 2026 | Segway Navimow | 280 | 1.5% | 5 |
| May 2026 | Worx Landroid | 40 | 0.22% | 6 |
| Jun 2026 | Stihl | 7.1K | 46.5% | 1 |
| Jun 2026 | Husqvarna | 7K | 46.2% | 2 |
| Jun 2026 | Mammotion | 560 | 3.7% | 3 |
| Jun 2026 | Gardena | 260 | 1.7% | 4 |
| Jun 2026 | Segway Navimow | 250 | 1.6% | 5 |
| Jun 2026 | Worx Landroid | 30 | 0.2% | 6 |
| Jul 2026 | Stihl | 7.1K | 47.4% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 45.6% | 2 |
| Jul 2026 | Mammotion | 420 | 2.8% | 3 |
| Jul 2026 | Segway Navimow | 350 | 2.3% | 4 |
| Jul 2026 | Gardena | 250 | 1.7% | 5 |
| Jul 2026 | Worx Landroid | 30 | 0.2% | 6 |
| Aug 2026 | Stihl | 7.2K | 47.6% | 1 |
| Aug 2026 | Husqvarna | 6.8K | 44.8% | 2 |
| Aug 2026 | Mammotion | 380 | 2.5% | 3 |
| Aug 2026 | Segway Navimow | 380 | 2.5% | 4 |
| Aug 2026 | Gardena | 350 | 2.3% | 5 |
| Aug 2026 | Worx Landroid | 30 | 0.2% | 6 |
| Sep 2026 | Husqvarna | 7.3K | 45% | 1 |
| Sep 2026 | Stihl | 7.1K | 43.9% | 2 |
| Sep 2026 | Mammotion | 730 | 4.5% | 3 |
| Sep 2026 | Segway Navimow | 600 | 3.7% | 4 |
| Sep 2026 | Gardena | 440 | 2.7% | 5 |
| Sep 2026 | Worx Landroid | 30 | 0.19% | 6 |

## What is being compared

- **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer” and “gardena weed puller”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Mammotion**: Measured on the search terms “mammotion”, “mammotion lawn mower”, “mammotion luba” and “mammotion mower”, summed into one figure.
- **Segway Navimow**: Measured on the search terms “navimow” and “segwaynavimow”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.
- **Worx Landroid**: Measured on the search terms “landroid”, “worx landroid” and “worxlandroid”, summed into one figure.

- [Gardena](/demand/nz/brands/gardena)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Mammotion](/demand/nz/brands/mammotion)
- [Segway Navimow](/demand/nz/brands/segway-navimow)
- [Stihl](/demand/nz/brands/stihl)
- [Worx Landroid](/demand/nz/brands/worx-landroid)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robotic lawn mower brands in New Zealand?

In September 2026, Husqvarna was the most searched among robotic lawn mower brands in New Zealand, with an estimated 7.3K branded searches, 45% of all searches for the six we track.

## Cite this page

Brandwave. "Robotic lawn mower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-robotic-lawn-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-robotic-lawn-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.