---
title: "Robot vacuum brands in New Zealand: Which brands are most popular in search?"
description: "Compare the robot vacuum and mop brands New Zealand homes run. Share of Search among Eufy, Dreame, Roborock, iRobot and Ecovacs, the robot vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-robot-vacuum-brands"
publisher: "Brandwave"
---

# Robot vacuum brands in New Zealand: Which brands are most popular in search?

Compare the robot vacuum and mop brands New Zealand homes run. Share of Search among Eufy, Dreame, Roborock, iRobot and Ecovacs, the robot vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robot vacuum brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Eufy, 62.4%

## Which brand is most popular in search among robot vacuum brands in New Zealand?

- In August 2026, Eufy was the most searched among robot vacuum brands in New Zealand, with an estimated 21.9K branded searches and 62.4% estimated Share of Search within this set.
- Dreame is in 2nd place, 49.4 percentage points behind at 13% Share of Search.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 63.5% to 62.4%.
- Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands in New Zealand increased from 6.4% to 13%.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 10.9% to 9.8%.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 11.9% to 7.6%.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 65.6% in June 2026 and was lowest at 58.3% in December 2025.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 15.1% in November 2025 and was lowest at 9.7% in June 2026.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 7.2% in June 2026.
- Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand peaked at 7.8% in April 2026 and was lowest at 6.1% in February 2026.
- Across the 11 months ending August 2026, Dreame rose from 5th to 2nd among robot vacuum brands in New Zealand.
- Across the 11 months ending August 2026, iRobot fell from 2nd to 4th among robot vacuum brands in New Zealand.
- Across the 11 months ending August 2026, Ecovacs fell from 4th to 5th among robot vacuum brands in New Zealand.

## Compare search popularity between leading brands

- [Eufy vs Dreame: compare search popularity](/demand/nz/compare/dreame-vs-eufy): 62.4% against 13% Share of Search.
- [Eufy vs Roborock: compare search popularity](/demand/nz/compare/eufy-vs-roborock): 62.4% against 9.8% Share of Search.
- [Eufy vs iRobot: compare search popularity](/demand/nz/compare/eufy-vs-irobot): 62.4% against 7.6% Share of Search.
- [Eufy vs Ecovacs: compare search popularity](/demand/nz/compare/ecovacs-vs-eufy): 62.4% against 7.2% Share of Search.
- [Dreame vs Roborock: compare search popularity](/demand/nz/compare/dreame-vs-roborock): 13% against 9.8% Share of Search.
- [Dreame vs iRobot: compare search popularity](/demand/nz/compare/dreame-vs-irobot): 13% against 7.6% Share of Search.
- [Dreame vs Ecovacs: compare search popularity](/demand/nz/compare/dreame-vs-ecovacs): 13% against 7.2% Share of Search.
- [Roborock vs iRobot: compare search popularity](/demand/nz/compare/irobot-vs-roborock): 9.8% against 7.6% Share of Search.
- [Roborock vs Ecovacs: compare search popularity](/demand/nz/compare/ecovacs-vs-roborock): 9.8% against 7.2% Share of Search.
- [iRobot vs Ecovacs: compare search popularity](/demand/nz/compare/ecovacs-vs-irobot): 7.6% against 7.2% Share of Search.

## How did search popularity change for New Zealand robot vacuum brands in August 2026?

- In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.
- In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.
- In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.
- In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.
- In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Eufy | 62.4% | 21.9K | -2.3% | Anker |
| 2 | Dreame | 13% | 4.6K | +16.0% | Dreame |
| 3 | Roborock | 9.8% | 3.4K | -10.0% | Roborock |
| 4 | iRobot | 7.6% | 2.7K | -11.9% | iRobot |
| 5 | Ecovacs | 7.2% | 2.5K | +6.3% | Ecovacs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eufy | 17.4K | 63.5% | 1 |
| Oct 2025 | iRobot | 3.3K | 11.9% | 2 |
| Oct 2025 | Roborock | 3K | 10.9% | 3 |
| Oct 2025 | Ecovacs | 2K | 7.4% | 4 |
| Oct 2025 | Dreame | 1.8K | 6.4% | 5 |
| Nov 2025 | Eufy | 22.7K | 58.8% | 1 |
| Nov 2025 | Roborock | 5.8K | 15.1% | 2 |
| Nov 2025 | iRobot | 3.9K | 10.2% | 3 |
| Nov 2025 | Dreame | 3.5K | 9.1% | 4 |
| Nov 2025 | Ecovacs | 2.6K | 6.8% | 5 |
| Dec 2025 | Eufy | 22.3K | 58.3% | 1 |
| Dec 2025 | iRobot | 5.5K | 14.5% | 2 |
| Dec 2025 | Roborock | 4.6K | 12% | 3 |
| Dec 2025 | Dreame | 3.3K | 8.7% | 4 |
| Dec 2025 | Ecovacs | 2.5K | 6.5% | 5 |
| Jan 2026 | Eufy | 19.1K | 63.7% | 1 |
| Jan 2026 | Roborock | 3.4K | 11.3% | 2 |
| Jan 2026 | iRobot | 2.9K | 9.5% | 3 |
| Jan 2026 | Dreame | 2.5K | 8.5% | 4 |
| Jan 2026 | Ecovacs | 2.1K | 7% | 5 |
| Feb 2026 | Eufy | 16.3K | 63.6% | 1 |
| Feb 2026 | Roborock | 3.1K | 12% | 2 |
| Feb 2026 | iRobot | 2.5K | 9.6% | 3 |
| Feb 2026 | Dreame | 2.2K | 8.7% | 4 |
| Feb 2026 | Ecovacs | 1.6K | 6.1% | 5 |
| Mar 2026 | Eufy | 19.4K | 63.8% | 1 |
| Mar 2026 | Roborock | 3.4K | 11.1% | 2 |
| Mar 2026 | Dreame | 2.7K | 9% | 3 |
| Mar 2026 | iRobot | 2.6K | 8.5% | 4 |
| Mar 2026 | Ecovacs | 2.3K | 7.6% | 5 |
| Apr 2026 | Eufy | 21.9K | 63.7% | 1 |
| Apr 2026 | Roborock | 3.9K | 11.5% | 2 |
| Apr 2026 | Dreame | 3.1K | 9% | 3 |
| Apr 2026 | iRobot | 2.7K | 8% | 4 |
| Apr 2026 | Ecovacs | 2.7K | 7.8% | 5 |
| May 2026 | Eufy | 22.1K | 63.6% | 1 |
| May 2026 | Dreame | 3.8K | 11% | 2 |
| May 2026 | Roborock | 3.8K | 10.8% | 3 |
| May 2026 | iRobot | 2.8K | 8.2% | 4 |
| May 2026 | Ecovacs | 2.2K | 6.5% | 5 |
| Jun 2026 | Eufy | 21.9K | 65.6% | 1 |
| Jun 2026 | Dreame | 3.4K | 10.2% | 2 |
| Jun 2026 | Roborock | 3.2K | 9.7% | 3 |
| Jun 2026 | Ecovacs | 2.4K | 7.3% | 4 |
| Jun 2026 | iRobot | 2.4K | 7.2% | 5 |
| Jul 2026 | Eufy | 22.4K | 63% | 1 |
| Jul 2026 | Dreame | 3.9K | 11.1% | 2 |
| Jul 2026 | Roborock | 3.8K | 10.7% | 3 |
| Jul 2026 | iRobot | 3K | 8.5% | 4 |
| Jul 2026 | Ecovacs | 2.4K | 6.7% | 5 |
| Aug 2026 | Eufy | 21.9K | 62.4% | 1 |
| Aug 2026 | Dreame | 4.6K | 13% | 2 |
| Aug 2026 | Roborock | 3.4K | 9.8% | 3 |
| Aug 2026 | iRobot | 2.7K | 7.6% | 4 |
| Aug 2026 | Ecovacs | 2.5K | 7.2% | 5 |
| Sep 2026 | Dreame | — | — | — |
| Sep 2026 | Ecovacs | — | — | — |
| Sep 2026 | Eufy | — | — | — |
| Sep 2026 | iRobot | — | — | — |
| Sep 2026 | Roborock | — | — | — |

## What is being compared

- **Dreame**: Measured on the search terms “dreame”, “dreame l10”, “dreame near me”, “dreame new zealand”, “dreame nz”, “dreame online”, “dreame robot mop”, “dreame robot vacuum”, “dreame robot vacuum and mop”, “dreame robot vacuum review”, “dreame stick vacuum”, “dreame vacuum”, “dreame vacuum cleaner”, “dreame vacuum robot”, “dreametech com” and “robot vacuum dreame”, summed into one figure.
- **Ecovacs**: Measured on the search terms “deebot”, “deebot robot vacuum”, “deebot vacuum”, “ecovac deebot”, “ecovac deebot cleaning solution”, “ecovacs”, “ecovacs cleaning solution”, “ecovacs com”, “ecovacs deebot”, “ecovacs deebot nz”, “ecovacs near me”, “ecovacs nz”, “ecovacs online”, “ecovacs robot”, “ecovacs robot vacuum”, “ecovacs vacuum”, “ecovacs winbot” and “ecovacs window cleaner”, summed into one figure.
- **Eufy**: Measured on the search terms “eufy”, “eufy baby monitor”, “eufy c210”, “eufy cam 2c”, “eufy camera”, “eufy camera 3”, “eufy com”, “eufy door lock”, “eufy doorbell”, “eufy e20”, “eufy homebase3”, “eufy indoor camera”, “eufy near me”, “eufy new zealand”, “eufy nz”, “eufy online”, “eufy outdoor camera”, “eufy robotic vacuum”, “eufy robovac”, “eufy scale”, “eufy security”, “eufy security camera”, “eufy solar panel”, “eufy vacuum” and “eufy vacuum cleaner”, summed into one figure.
- **iRobot**: Measured on the search terms “irobot”, “irobot co nz”, “irobot near me”, “irobot nz”, “irobot online”, “irobot robot vacuum”, “irobot roomba”, “irobot roomba j7”, “irobot roomba nz”, “irobot roomba robot mop”, “irobot roomba vacuum”, “irobot roomba vacuum cleaner”, “irobot vacuum”, “robot roomba”, “roomba”, “roomba 692”, “roomba i7”, “roomba j7”, “roomba robot hoover” and “roomba vacuum”, summed into one figure.
- **Roborock**: Measured on the search terms “roborock”, “roborock near me”, “roborock new zealand”, “roborock nz”, “roborock online”, “roborock q10”, “roborock q5”, “roborock q7”, “roborock robot mop”, “roborock robot vacuum”, “roborock s6”, “roborock s7”, “roborock s8”, “roborock s8 maxv ultra”, “roborock s8 pro ultra”, “roborock stick vacuum” and “roborock vacuum”, summed into one figure.

- [Dreame](/demand/nz/brands/dreame)
- [Ecovacs](/demand/nz/brands/ecovacs)
- [Eufy](/demand/nz/brands/eufy)
- [iRobot](/demand/nz/brands/irobot)
- [Roborock](/demand/nz/brands/roborock)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robot vacuum brands in New Zealand?

In August 2026, Eufy was the most searched among robot vacuum brands in New Zealand, with an estimated 21.9K branded searches and 62.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Robot vacuum brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-robot-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-robot-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.