---
title: "Robot mower brands in New Zealand: Which brands are most popular in search?"
description: "Compare the robot lawn mower brands New Zealand homes run. Share of Search among Husqvarna Automower, Mammotion, Segway Navimow, Ecovacs Goat and Worx Landroid, the robot mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-robot-mower-brands"
publisher: "Brandwave"
---

# Robot mower brands in New Zealand: Which brands are most popular in search?

Compare the robot lawn mower brands New Zealand homes run. Share of Search among Husqvarna Automower, Mammotion, Segway Navimow, Ecovacs Goat and Worx Landroid, the robot mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robot mower brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Husqvarna Automower, 63%

## Which brand is most popular in search among robot mower brands in New Zealand?

- In August 2026, Husqvarna Automower was the most searched among robot mower brands in New Zealand, with an estimated 2.1K branded searches and 63% estimated Share of Search within this set.
- Mammotion is in 2nd place, 46.4 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand decreased from 71.9% to 63%.
- Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mower brands in New Zealand decreased from 19.3% to 16.6%.
- Across the 11 months ending August 2026, Segway Navimow’s estimated Share of Search among robot mower brands in New Zealand increased from 6.9% to 14.8%.
- Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand increased from 0.53% to 3%.
- Across the 11 months ending August 2026, Worx Landroid’s estimated Share of Search among robot mower brands in New Zealand increased from 1.4% to 2.7%.
- Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand peaked at 72% in November 2025 and was lowest at 63% in August 2026.
- Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mower brands in New Zealand peaked at 26.1% in January 2026 and was lowest at 16.6% in August 2026.
- Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand peaked at 3% in August 2026 and was lowest at 0.21% in February 2026.
- Across the 11 months ending August 2026, Worx Landroid’s estimated Share of Search among robot mower brands in New Zealand peaked at 2.7% in August 2026 and was lowest at 1.3% in December 2025.
- Across the 11 months ending August 2026, Ecovacs Goat rose from 5th to 4th among robot mower brands in New Zealand.
- Across the 11 months ending August 2026, Worx Landroid fell from 4th to 5th among robot mower brands in New Zealand.

## Compare search popularity between leading brands

- [Husqvarna Automower vs Mammotion: compare search popularity](/demand/nz/compare/husqvarna-automower-vs-mammotion): 63% against 16.6% Share of Search.
- [Husqvarna Automower vs Segway Navimow: compare search popularity](/demand/nz/compare/husqvarna-automower-vs-segway-navimow): 63% against 14.8% Share of Search.
- [Husqvarna Automower vs Ecovacs Goat: compare search popularity](/demand/nz/compare/ecovacs-goat-vs-husqvarna-automower): 63% against 3% Share of Search.
- [Husqvarna Automower vs Worx Landroid: compare search popularity](/demand/nz/compare/husqvarna-automower-vs-worx-landroid): 63% against 2.7% Share of Search.
- [Mammotion vs Segway Navimow: compare search popularity](/demand/nz/compare/mammotion-vs-segway-navimow): 16.6% against 14.8% Share of Search.
- [Mammotion vs Ecovacs Goat: compare search popularity](/demand/nz/compare/ecovacs-goat-vs-mammotion): 16.6% against 3% Share of Search.
- [Mammotion vs Worx Landroid: compare search popularity](/demand/nz/compare/mammotion-vs-worx-landroid): 16.6% against 2.7% Share of Search.
- [Segway Navimow vs Ecovacs Goat: compare search popularity](/demand/nz/compare/ecovacs-goat-vs-segway-navimow): 14.8% against 3% Share of Search.
- [Segway Navimow vs Worx Landroid: compare search popularity](/demand/nz/compare/segway-navimow-vs-worx-landroid): 14.8% against 2.7% Share of Search.
- [Ecovacs Goat vs Worx Landroid: compare search popularity](/demand/nz/compare/ecovacs-goat-vs-worx-landroid): 3% against 2.7% Share of Search.

## How did search popularity change for New Zealand robot mower brands in August 2026?

- In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.
- In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.
- In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.
- Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.
- Estimated monthly branded searches for Mammotion in New Zealand fell 48.6% over 11 measured months, from 1.1K to 560 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna Automower | 63% | 2.1K | +1.9% | Husqvarna |
| 2 | Mammotion | 16.6% | 560 | +5.7% | Mammotion |
| 3 | Segway Navimow | 14.8% | 500 | +11.1% | Segway Navimow |
| 4 | Ecovacs Goat | 3% | 100 | +900.0% | Ecovacs |
| 5 | Worx Landroid | 2.7% | 90 | +28.6% | WORX |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna Automower | 4.1K | 71.9% | 1 |
| Oct 2025 | Mammotion | 1.1K | 19.3% | 2 |
| Oct 2025 | Segway Navimow | 390 | 6.9% | 3 |
| Oct 2025 | Worx Landroid | 80 | 1.4% | 4 |
| Oct 2025 | Ecovacs Goat | 30 | 0.53% | 5 |
| Nov 2025 | Husqvarna Automower | 4.9K | 72% | 1 |
| Nov 2025 | Mammotion | 1.3K | 19.1% | 2 |
| Nov 2025 | Segway Navimow | 490 | 7.2% | 3 |
| Nov 2025 | Worx Landroid | 90 | 1.3% | 4 |
| Nov 2025 | Ecovacs Goat | 30 | 0.44% | 5 |
| Dec 2025 | Husqvarna Automower | 3.3K | 69.9% | 1 |
| Dec 2025 | Mammotion | 1K | 21.5% | 2 |
| Dec 2025 | Segway Navimow | 330 | 7.1% | 3 |
| Dec 2025 | Worx Landroid | 60 | 1.3% | 4 |
| Dec 2025 | Ecovacs Goat | 10 | 0.22% | 5 |
| Jan 2026 | Husqvarna Automower | 3.3K | 64.1% | 1 |
| Jan 2026 | Mammotion | 1.3K | 26.1% | 2 |
| Jan 2026 | Segway Navimow | 390 | 7.6% | 3 |
| Jan 2026 | Worx Landroid | 90 | 1.8% | 4 |
| Jan 2026 | Ecovacs Goat | 20 | 0.39% | 5 |
| Feb 2026 | Husqvarna Automower | 3.3K | 69.5% | 1 |
| Feb 2026 | Mammotion | 920 | 19.6% | 2 |
| Feb 2026 | Segway Navimow | 410 | 8.7% | 3 |
| Feb 2026 | Worx Landroid | 90 | 1.9% | 4 |
| Feb 2026 | Ecovacs Goat | 10 | 0.21% | 5 |
| Mar 2026 | Husqvarna Automower | 2.7K | 66.1% | 1 |
| Mar 2026 | Mammotion | 880 | 21.6% | 2 |
| Mar 2026 | Segway Navimow | 420 | 10.3% | 3 |
| Mar 2026 | Worx Landroid | 60 | 1.5% | 4 |
| Mar 2026 | Ecovacs Goat | 20 | 0.49% | 5 |
| Apr 2026 | Husqvarna Automower | 2.7K | 67.2% | 1 |
| Apr 2026 | Mammotion | 860 | 21.4% | 2 |
| Apr 2026 | Segway Navimow | 370 | 9.2% | 3 |
| Apr 2026 | Worx Landroid | 60 | 1.5% | 4 |
| Apr 2026 | Ecovacs Goat | 30 | 0.75% | 5 |
| May 2026 | Husqvarna Automower | 2.6K | 68.1% | 1 |
| May 2026 | Mammotion | 760 | 19.7% | 2 |
| May 2026 | Segway Navimow | 360 | 9.3% | 3 |
| May 2026 | Worx Landroid | 90 | 2.3% | 4 |
| May 2026 | Ecovacs Goat | 20 | 0.52% | 5 |
| Jun 2026 | Husqvarna Automower | 2.1K | 64.3% | 1 |
| Jun 2026 | Mammotion | 710 | 21.8% | 2 |
| Jun 2026 | Segway Navimow | 350 | 10.8% | 3 |
| Jun 2026 | Worx Landroid | 70 | 2.2% | 4 |
| Jun 2026 | Ecovacs Goat | 30 | 0.92% | 5 |
| Jul 2026 | Husqvarna Automower | 2.1K | 66.3% | 1 |
| Jul 2026 | Mammotion | 530 | 16.8% | 2 |
| Jul 2026 | Segway Navimow | 450 | 14.3% | 3 |
| Jul 2026 | Worx Landroid | 70 | 2.2% | 4 |
| Jul 2026 | Ecovacs Goat | 10 | 0.32% | 5 |
| Aug 2026 | Husqvarna Automower | 2.1K | 63% | 1 |
| Aug 2026 | Mammotion | 560 | 16.6% | 2 |
| Aug 2026 | Segway Navimow | 500 | 14.8% | 3 |
| Aug 2026 | Ecovacs Goat | 100 | 3% | 4 |
| Aug 2026 | Worx Landroid | 90 | 2.7% | 5 |
| Sep 2026 | Ecovacs Goat | — | — | — |
| Sep 2026 | Husqvarna Automower | — | — | — |
| Sep 2026 | Mammotion | — | — | — |
| Sep 2026 | Segway Navimow | — | — | — |
| Sep 2026 | Worx Landroid | — | — | — |

## What is being compared

- **Ecovacs Goat**: Measured on the search terms “ecovacs goat” and “ecovacs goat robot mower”, summed into one figure.
- **Husqvarna Automower**: Measured on the search terms “automower”, “automower robot”, “best automower”, “connect automower”, “husqvarna automower 435x awd”, “husqvarna automower 450x”, “husqvarna automower blade” and “husqvarna automower robot mower”, summed into one figure.
- **Mammotion**: Measured on the search terms “mammotion”, “mammotion automower”, “mammotion com”, “mammotion lawn mower”, “mammotion luba”, “mammotion mower”, “mammotion near me”, “mammotion nz”, “mammotion online” and “mammotion robot mower”, summed into one figure.
- **Segway Navimow**: Measured on the search terms “navimow”, “navimow segway com”, “segway navimow nz”, “segway navimow robot mower” and “segwaynavimow”, summed into one figure.
- **Worx Landroid**: Measured on the search terms “landroid”, “worx com”, “worx landroid”, “worx landroid near me”, “worx landroid nz”, “worx landroid robot mower” and “worxlandroid”, summed into one figure.

- [Ecovacs Goat](/demand/nz/brands/ecovacs-goat)
- [Husqvarna Automower](/demand/nz/brands/husqvarna-automower)
- [Mammotion](/demand/nz/brands/mammotion)
- [Segway Navimow](/demand/nz/brands/segway-navimow)
- [Worx Landroid](/demand/nz/brands/worx-landroid)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robot mower brands in New Zealand?

In August 2026, Husqvarna Automower was the most searched among robot mower brands in New Zealand, with an estimated 2.1K branded searches and 63% estimated Share of Search within this set.

## Cite this page

Brandwave. "Robot mower brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-robot-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-robot-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.