--- title: "HexClad vs Le Creuset: Which is searched more in New Zealand?" description: "Is HexClad or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/hexclad-vs-le-creuset" publisher: "Brandwave" --- # HexClad vs Le Creuset: Which is searched more in New Zealand? Is HexClad or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HexClad and Le Creuset - **Competitive set**: Roasting pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **HexClad Share of Search**: 5.8% - **Le Creuset Share of Search**: 66.6% ## Is HexClad or Le Creuset more popular in search? - In September 2026, Le Creuset had more branded searches than HexClad among roasting pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while HexClad had 710. Le Creuset made up 66.6% of all roasting pan brand searches we track, and HexClad accounted for 5.8%. - Le Creuset was ahead of HexClad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HexClad’s share of searches among roasting pan brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches moved from 600 to 710. - Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting pan brands in New Zealand moved from 65.9% to 66.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top roasting pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HexClad did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Le Creuset | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roasting pan brands - Asked ChatGPT "Which roasting pan brand should I buy in New Zealand?": 1. Scanpan, 2. Le Creuset - Asked ChatGPT "What are the best roasting pan brands in New Zealand?": 1. Scanpan, 2. Le Creuset - Asked ChatGPT "What's the best roasting pan brand in New Zealand for oven cooking?": 1. Scanpan, 2. Le Creuset - Searched Google, AI Overview "roasting pan": 1. Le Creuset - Searched Google, AI Overview "large roasting pan": 1. Scanpan Not named in any answer: HexClad and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roasting pan brands in September 2026? - In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%. - In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%. ## Month by month | Month | HexClad estimated searches | HexClad Share of Search | HexClad rank | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 6% | 3 | 6.6K | 65.9% | 1 | | Nov 2025 | 910 | 6.4% | 3 | 9.9K | 70.4% | 1 | | Dec 2025 | 1K | 6.3% | 3 | 12.1K | 73% | 1 | | Jan 2026 | 740 | 6.1% | 3 | 8K | 66.1% | 1 | | Feb 2026 | 490 | 5.3% | 3 | 6.5K | 70.9% | 1 | | Mar 2026 | 530 | 5% | 3 | 8K | 74.4% | 1 | | Apr 2026 | 650 | 6.1% | 3 | 6.8K | 64.4% | 1 | | May 2026 | 600 | 5.1% | 4 | 8K | 68.7% | 1 | | Jun 2026 | 650 | 5.5% | 3 | 8.1K | 68.9% | 1 | | Jul 2026 | 650 | 5.2% | 3 | 8.4K | 67.2% | 1 | | Aug 2026 | 650 | 5.2% | 3 | 8.3K | 66.1% | 1 | | Sep 2026 | 710 | 5.8% | 3 | 8.1K | 66.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HexClad’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HexClad**: Measured on the search terms “hexclad” and “hexclad pans”, summed into one figure. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - [HexClad profile](/demand/nz/brands/hexclad) - [Le Creuset profile](/demand/nz/brands/le-creuset) - [All roasting pan brands in New Zealand](/demand/nz/categories/nz-roasting-pan-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HexClad or Le Creuset more popular in search? In September 2026, Le Creuset had more branded searches than HexClad among roasting pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while HexClad had 710. Le Creuset made up 66.6% of all roasting pan brand searches we track, and HexClad accounted for 5.8%. ## Cite this page Brandwave. "HexClad vs Le Creuset: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/hexclad-vs-le-creuset This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/hexclad-vs-le-creuset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.