--- title: "Circulon vs Scanpan: Which is searched more in New Zealand?" description: "Is Circulon or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/circulon-vs-scanpan" publisher: "Brandwave" --- # Circulon vs Scanpan: Which is searched more in New Zealand? Is Circulon or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circulon and Scanpan - **Competitive set**: Roasting pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Circulon Share of Search**: 4.1% - **Scanpan Share of Search**: 23.4% ## Is Circulon or Scanpan more popular in search? - In September 2026, Scanpan had more branded searches than Circulon among roasting pan brands in New Zealand. Scanpan had about 2,840 branded searches, while Circulon had 500. Scanpan made up 23.4% of all roasting pan brand searches we track, and Circulon accounted for 4.1%. - Scanpan was ahead of Circulon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand moved from 5.7% to 4.1%, and its estimated monthly branded searches moved from 570 to 500. - Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand moved from 22.4% to 23.4%, and its estimated monthly branded searches moved from 2.2K to 2.8K. ## Top roasting pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Circulon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Le Creuset | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roasting pan brands - Asked ChatGPT "Which roasting pan brand should I buy in New Zealand?": 1. Scanpan, 2. Le Creuset - Asked ChatGPT "What are the best roasting pan brands in New Zealand?": 1. Scanpan, 2. Le Creuset - Asked ChatGPT "What's the best roasting pan brand in New Zealand for oven cooking?": 1. Scanpan, 2. Le Creuset - Searched Google, AI Overview "roasting pan": 1. Le Creuset - Searched Google, AI Overview "large roasting pan": 1. Scanpan Not named in any answer: HexClad and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roasting pan brands in September 2026? - In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%. - Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026. ## Month by month | Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | Scanpan estimated searches | Scanpan Share of Search | Scanpan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 5.7% | 4 | 2.2K | 22.4% | 2 | | Nov 2025 | 620 | 4.4% | 4 | 2.6K | 18.8% | 2 | | Dec 2025 | 620 | 3.7% | 4 | 2.8K | 17% | 2 | | Jan 2026 | 700 | 5.8% | 4 | 2.7K | 22% | 2 | | Feb 2026 | 460 | 5% | 4 | 1.7K | 18.8% | 2 | | Mar 2026 | 510 | 4.8% | 4 | 1.7K | 15.8% | 2 | | Apr 2026 | 550 | 5.2% | 4 | 2.6K | 24.3% | 2 | | May 2026 | 600 | 5.1% | 3 | 2.5K | 21.1% | 2 | | Jun 2026 | 590 | 5% | 4 | 2.4K | 20.6% | 2 | | Jul 2026 | 570 | 4.6% | 4 | 2.9K | 23% | 2 | | Aug 2026 | 560 | 4.5% | 4 | 3K | 24.2% | 2 | | Sep 2026 | 500 | 4.1% | 4 | 2.8K | 23.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Circulon’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure. - **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure. - [Circulon profile](/demand/nz/brands/circulon) - [Scanpan profile](/demand/nz/brands/scanpan) - [All roasting pan brands in New Zealand](/demand/nz/categories/nz-roasting-pan-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circulon or Scanpan more popular in search? In September 2026, Scanpan had more branded searches than Circulon among roasting pan brands in New Zealand. Scanpan had about 2,840 branded searches, while Circulon had 500. Scanpan made up 23.4% of all roasting pan brand searches we track, and Circulon accounted for 4.1%. ## Cite this page Brandwave. "Circulon vs Scanpan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/circulon-vs-scanpan This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands/compare/circulon-vs-scanpan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.