---
title: "Roasting pan brands in New Zealand: Which are searched most?"
description: "Compare the roasting pan brands people buy. Share of Search among Le Creuset, Scanpan, HexClad and Circulon, the roasting pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands"
publisher: "Brandwave"
---

# Roasting pan brands in New Zealand: Which are searched most?

Compare the roasting pan brands people buy. Share of Search among Le Creuset, Scanpan, HexClad and Circulon, the roasting pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roasting pan brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 66.6%

## Which brand is most popular in search among roasting pan brands in New Zealand?

- In September 2026, Le Creuset was the most searched among roasting pan brands in New Zealand, with an estimated 8.1K branded searches, 66.6% of all searches for the four we track.
- Scanpan is in 2nd place, 43.2 percentage points behind at 23.4%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting pan brands in New Zealand increased from 65.9% to 66.6%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand increased from 22.4% to 23.4%.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand decreased from 5.7% to 4.1%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting pan brands in New Zealand peaked at 74.4% in March 2026 and was lowest at 64.4% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand peaked at 24.3% in April 2026 and was lowest at 15.8% in March 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among roasting pan brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, HexClad held steady: its share of searches among roasting pan brands in New Zealand moved less than 0.5 percentage points.

## Top roasting pan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Le Creuset and Scanpan were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in all three answers that gave a list. Le Creuset was second. HexClad, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Le Creuset | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about roasting pan brands

- Asked ChatGPT "Which roasting pan brand should I buy in New Zealand?": 1. Scanpan, 2. Le Creuset
- Asked ChatGPT "What are the best roasting pan brands in New Zealand?": 1. Scanpan, 2. Le Creuset
- Asked ChatGPT "What's the best roasting pan brand in New Zealand for oven cooking?": 1. Scanpan, 2. Le Creuset
- Searched Google, AI Overview "roasting pan": 1. Le Creuset
- Searched Google, AI Overview "large roasting pan": 1. Scanpan

Not named in any answer: HexClad and Circulon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Scanpan: compare search popularity](/demand/nz/compare/le-creuset-vs-scanpan): 66.6% against 23.4% Share of Search.
- [Le Creuset vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-le-creuset): 66.6% against 5.8% Share of Search.
- [Le Creuset vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-le-creuset): 66.6% against 4.1% Share of Search.
- [Scanpan vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-scanpan): 23.4% against 5.8% Share of Search.
- [Scanpan vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-scanpan): 23.4% against 4.1% Share of Search.
- [HexClad vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-hexclad): 5.8% against 4.1% Share of Search.

## How did search popularity change for New Zealand roasting pan brands in September 2026?

- In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%.
- In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%.
- In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%.
- Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 66.6% | 8.1K | -2.1% | Le Creuset |
| 2 | Scanpan | 23.4% | 2.8K | -6.0% | Scanpan |
| 3 | HexClad | 5.8% | 710 | +9.2% | HexClad |
| 4 | Circulon | 4.1% | 500 | -10.7% | Circulon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 65.9% | 1 |
| Oct 2025 | Scanpan | 2.2K | 22.4% | 2 |
| Oct 2025 | HexClad | 600 | 6% | 3 |
| Oct 2025 | Circulon | 570 | 5.7% | 4 |
| Nov 2025 | Le Creuset | 9.9K | 70.4% | 1 |
| Nov 2025 | Scanpan | 2.6K | 18.8% | 2 |
| Nov 2025 | HexClad | 910 | 6.4% | 3 |
| Nov 2025 | Circulon | 620 | 4.4% | 4 |
| Dec 2025 | Le Creuset | 12.1K | 73% | 1 |
| Dec 2025 | Scanpan | 2.8K | 17% | 2 |
| Dec 2025 | HexClad | 1K | 6.3% | 3 |
| Dec 2025 | Circulon | 620 | 3.7% | 4 |
| Jan 2026 | Le Creuset | 8K | 66.1% | 1 |
| Jan 2026 | Scanpan | 2.7K | 22% | 2 |
| Jan 2026 | HexClad | 740 | 6.1% | 3 |
| Jan 2026 | Circulon | 700 | 5.8% | 4 |
| Feb 2026 | Le Creuset | 6.5K | 70.9% | 1 |
| Feb 2026 | Scanpan | 1.7K | 18.8% | 2 |
| Feb 2026 | HexClad | 490 | 5.3% | 3 |
| Feb 2026 | Circulon | 460 | 5% | 4 |
| Mar 2026 | Le Creuset | 8K | 74.4% | 1 |
| Mar 2026 | Scanpan | 1.7K | 15.8% | 2 |
| Mar 2026 | HexClad | 530 | 5% | 3 |
| Mar 2026 | Circulon | 510 | 4.8% | 4 |
| Apr 2026 | Le Creuset | 6.8K | 64.4% | 1 |
| Apr 2026 | Scanpan | 2.6K | 24.3% | 2 |
| Apr 2026 | HexClad | 650 | 6.1% | 3 |
| Apr 2026 | Circulon | 550 | 5.2% | 4 |
| May 2026 | Le Creuset | 8K | 68.7% | 1 |
| May 2026 | Scanpan | 2.5K | 21.1% | 2 |
| May 2026 | Circulon | 600 | 5.1% | 3 |
| May 2026 | HexClad | 600 | 5.1% | 4 |
| Jun 2026 | Le Creuset | 8.1K | 68.9% | 1 |
| Jun 2026 | Scanpan | 2.4K | 20.6% | 2 |
| Jun 2026 | HexClad | 650 | 5.5% | 3 |
| Jun 2026 | Circulon | 590 | 5% | 4 |
| Jul 2026 | Le Creuset | 8.4K | 67.2% | 1 |
| Jul 2026 | Scanpan | 2.9K | 23% | 2 |
| Jul 2026 | HexClad | 650 | 5.2% | 3 |
| Jul 2026 | Circulon | 570 | 4.6% | 4 |
| Aug 2026 | Le Creuset | 8.3K | 66.1% | 1 |
| Aug 2026 | Scanpan | 3K | 24.2% | 2 |
| Aug 2026 | HexClad | 650 | 5.2% | 3 |
| Aug 2026 | Circulon | 560 | 4.5% | 4 |
| Sep 2026 | Le Creuset | 8.1K | 66.6% | 1 |
| Sep 2026 | Scanpan | 2.8K | 23.4% | 2 |
| Sep 2026 | HexClad | 710 | 5.8% | 3 |
| Sep 2026 | Circulon | 500 | 4.1% | 4 |

## What is being compared

- **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure.
- **HexClad**: Measured on the search terms “hexclad” and “hexclad pans”, summed into one figure.
- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure.

- [Circulon](/demand/nz/brands/circulon)
- [HexClad](/demand/nz/brands/hexclad)
- [Le Creuset](/demand/nz/brands/le-creuset)
- [Scanpan](/demand/nz/brands/scanpan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roasting pan brands in New Zealand?

In September 2026, Le Creuset was the most searched among roasting pan brands in New Zealand, with an estimated 8.1K branded searches, 66.6% of all searches for the four we track.

## Cite this page

Brandwave. "Roasting pan brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roasting-pan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.