---
title: "Roasting dish brands in New Zealand: Which are searched most?"
description: "Compare the roasting dish brands people buy. Share of Search among Le Creuset, Scanpan, Pyrex, Wiltshire and Staub, the roasting dish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-roasting-dish-brands"
publisher: "Brandwave"
---

# Roasting dish brands in New Zealand: Which are searched most?

Compare the roasting dish brands people buy. Share of Search among Le Creuset, Scanpan, Pyrex, Wiltshire and Staub, the roasting dish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Roasting dish brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 62.2%

## Which brand is most popular in search among roasting dish brands in New Zealand?

- In September 2026, Le Creuset was the most searched among roasting dish brands in New Zealand, with an estimated 8.1K branded searches, 62.2% of all searches for the five we track.
- Scanpan is in 2nd place, 40.4 percentage points behind at 21.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands in New Zealand decreased from 63.3% to 62.2%.
- Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand increased from 3.9% to 4.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands in New Zealand peaked at 71.8% in December 2025 and was lowest at 60.8% in July 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting dish brands in New Zealand peaked at 23.2% in April 2026 and was lowest at 14.6% in March 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among roasting dish brands in New Zealand peaked at 7.2% in February 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Wiltshire’s share of searches among roasting dish brands in New Zealand peaked at 9.4% in July 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Scanpan, Pyrex and Wiltshire held steady: their share of searches among roasting dish brands in New Zealand each moved less than 0.5 percentage points.

## Top roasting dish brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Le Creuset, Scanpan and Wiltshire were mentioned most often, in three of the five answers. Scanpan was recommended most often, coming first in two out of three answers that gave a list. Le Creuset was second, and Pyrex was third. Staub, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Scanpan | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Le Creuset | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Pyrex | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Wiltshire | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about roasting dish brands

- Asked ChatGPT "Which roasting dish brand should I buy in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Wiltshire
- Asked ChatGPT "What are the best roasting dish brands in New Zealand?": 1. Le Creuset, 2. Scanpan, 3. Pyrex, 4. Wiltshire
- Asked ChatGPT "What's the best roasting dish brand in New Zealand for oven cooking?": 1. Scanpan, 2. Le Creuset, 3. Pyrex
- Searched Google, AI Overview "roasting dish": 1. Wiltshire
- Searched Google, AI Overview "ceramic roasting dish": named none of the brands we track

Not named in any answer: Staub.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Scanpan: compare search popularity](/demand/nz/compare/le-creuset-vs-scanpan): 62.2% against 21.8% Share of Search.
- [Le Creuset vs Pyrex: compare search popularity](/demand/nz/compare/le-creuset-vs-pyrex): 62.2% against 5.5% Share of Search.
- [Le Creuset vs Wiltshire: compare search popularity](/demand/nz/compare/le-creuset-vs-wiltshire): 62.2% against 5.5% Share of Search.
- [Le Creuset vs Staub: compare search popularity](/demand/nz/compare/le-creuset-vs-staub): 62.2% against 4.8% Share of Search.
- [Scanpan vs Pyrex: compare search popularity](/demand/nz/compare/pyrex-vs-scanpan): 21.8% against 5.5% Share of Search.
- [Scanpan vs Wiltshire: compare search popularity](/demand/nz/compare/scanpan-vs-wiltshire): 21.8% against 5.5% Share of Search.
- [Scanpan vs Staub: compare search popularity](/demand/nz/compare/scanpan-vs-staub): 21.8% against 4.8% Share of Search.
- [Pyrex vs Wiltshire: compare search popularity](/demand/nz/compare/pyrex-vs-wiltshire): 5.5% Share of Search each.
- [Pyrex vs Staub: compare search popularity](/demand/nz/compare/pyrex-vs-staub): 5.5% against 4.8% Share of Search.
- [Wiltshire vs Staub: compare search popularity](/demand/nz/compare/staub-vs-wiltshire): 5.5% against 4.8% Share of Search.

## How did search popularity change for New Zealand roasting dish brands in September 2026?

- In September 2026, Le Creuset gained share of searches among roasting dish brands in New Zealand, from 61.1% to 62.2%.
- In September 2026, Wiltshire lost share of searches among roasting dish brands in New Zealand, from 6.5% to 5.5%.
- In September 2026, Pyrex rose from 4th to 3rd among roasting dish brands in New Zealand.
- Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
- Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.2K to 2.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 62.2% | 8.1K | -2.1% | Le Creuset |
| 2 | Scanpan | 21.8% | 2.8K | -6.0% | Scanpan |
| 3 | Pyrex | 5.5% | 720 | 0.0% | Pyrex |
| 4 | Wiltshire | 5.5% | 720 | -18.2% | Wiltshire |
| 5 | Staub | 4.8% | 630 | -1.6% | Staub |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 63.3% | 1 |
| Oct 2025 | Scanpan | 2.2K | 21.5% | 2 |
| Oct 2025 | Pyrex | 590 | 5.7% | 3 |
| Oct 2025 | Wiltshire | 590 | 5.7% | 4 |
| Oct 2025 | Staub | 410 | 3.9% | 5 |
| Nov 2025 | Le Creuset | 9.9K | 68.5% | 1 |
| Nov 2025 | Scanpan | 2.6K | 18.3% | 2 |
| Nov 2025 | Staub | 750 | 5.2% | 3 |
| Nov 2025 | Pyrex | 590 | 4.1% | 4 |
| Nov 2025 | Wiltshire | 590 | 4.1% | 5 |
| Dec 2025 | Le Creuset | 12.1K | 71.8% | 1 |
| Dec 2025 | Scanpan | 2.8K | 16.7% | 2 |
| Dec 2025 | Pyrex | 720 | 4.3% | 3 |
| Dec 2025 | Staub | 630 | 3.7% | 4 |
| Dec 2025 | Wiltshire | 590 | 3.5% | 5 |
| Jan 2026 | Le Creuset | 8K | 64.2% | 1 |
| Jan 2026 | Scanpan | 2.7K | 21.4% | 2 |
| Jan 2026 | Pyrex | 720 | 5.8% | 3 |
| Jan 2026 | Wiltshire | 590 | 4.7% | 4 |
| Jan 2026 | Staub | 500 | 4% | 5 |
| Feb 2026 | Le Creuset | 6.5K | 65.4% | 1 |
| Feb 2026 | Scanpan | 1.7K | 17.4% | 2 |
| Feb 2026 | Pyrex | 720 | 7.2% | 3 |
| Feb 2026 | Wiltshire | 590 | 5.9% | 4 |
| Feb 2026 | Staub | 420 | 4.2% | 5 |
| Mar 2026 | Le Creuset | 8K | 68.7% | 1 |
| Mar 2026 | Scanpan | 1.7K | 14.6% | 2 |
| Mar 2026 | Pyrex | 720 | 6.2% | 3 |
| Mar 2026 | Staub | 620 | 5.4% | 4 |
| Mar 2026 | Wiltshire | 590 | 5.1% | 5 |
| Apr 2026 | Le Creuset | 6.8K | 61.6% | 1 |
| Apr 2026 | Scanpan | 2.6K | 23.2% | 2 |
| Apr 2026 | Pyrex | 590 | 5.3% | 3 |
| Apr 2026 | Wiltshire | 590 | 5.3% | 4 |
| Apr 2026 | Staub | 510 | 4.6% | 5 |
| May 2026 | Le Creuset | 8K | 64.5% | 1 |
| May 2026 | Scanpan | 2.5K | 19.8% | 2 |
| May 2026 | Pyrex | 720 | 5.8% | 3 |
| May 2026 | Wiltshire | 720 | 5.8% | 4 |
| May 2026 | Staub | 510 | 4.1% | 5 |
| Jun 2026 | Le Creuset | 8.1K | 65% | 1 |
| Jun 2026 | Scanpan | 2.4K | 19.4% | 2 |
| Jun 2026 | Pyrex | 720 | 5.8% | 3 |
| Jun 2026 | Wiltshire | 720 | 5.8% | 4 |
| Jun 2026 | Staub | 510 | 4.1% | 5 |
| Jul 2026 | Le Creuset | 8.4K | 60.8% | 1 |
| Jul 2026 | Scanpan | 2.9K | 20.8% | 2 |
| Jul 2026 | Wiltshire | 1.3K | 9.4% | 3 |
| Jul 2026 | Pyrex | 720 | 5.2% | 4 |
| Jul 2026 | Staub | 520 | 3.8% | 5 |
| Aug 2026 | Le Creuset | 8.3K | 61.1% | 1 |
| Aug 2026 | Scanpan | 3K | 22.3% | 2 |
| Aug 2026 | Wiltshire | 880 | 6.5% | 3 |
| Aug 2026 | Pyrex | 720 | 5.3% | 4 |
| Aug 2026 | Staub | 640 | 4.7% | 5 |
| Sep 2026 | Le Creuset | 8.1K | 62.2% | 1 |
| Sep 2026 | Scanpan | 2.8K | 21.8% | 2 |
| Sep 2026 | Pyrex | 720 | 5.5% | 3 |
| Sep 2026 | Wiltshire | 720 | 5.5% | 4 |
| Sep 2026 | Staub | 630 | 4.8% | 5 |

## What is being compared

- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **Pyrex**: Measured on the search term “pyrex”.
- **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure.
- **Staub**: Measured on the search terms “staub” and “staub cocottes”, summed into one figure.
- **Wiltshire**: Measured on the search term “wiltshire”.

- [Le Creuset](/demand/nz/brands/le-creuset)
- [Pyrex](/demand/nz/brands/pyrex)
- [Scanpan](/demand/nz/brands/scanpan)
- [Staub](/demand/nz/brands/staub)
- [Wiltshire](/demand/nz/brands/wiltshire)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among roasting dish brands in New Zealand?

In September 2026, Le Creuset was the most searched among roasting dish brands in New Zealand, with an estimated 8.1K branded searches, 62.2% of all searches for the five we track.

## Cite this page

Brandwave. "Roasting dish brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-roasting-dish-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-roasting-dish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.