---
title: "Riding lawn mower brands in New Zealand: Which are searched most?"
description: "Compare the riding lawn mower brands brands people buy. Share of Search among Ryobi, Husqvarna, John Deere, Kubota, Honda Power Equipment, Cub Cadet and Greenworks, the riding lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-riding-lawn-mower-brands"
publisher: "Brandwave"
---

# Riding lawn mower brands in New Zealand: Which are searched most?

Compare the riding lawn mower brands brands people buy. Share of Search among Ryobi, Husqvarna, John Deere, Kubota, Honda Power Equipment, Cub Cadet and Greenworks, the riding lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Riding lawn mower brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 53.7%

## Which brand is most popular in search among riding lawn mower brands in New Zealand?

- In September 2026, Ryobi was the most searched among riding lawn mower brands in New Zealand, with an estimated 15.9K branded searches, 53.7% of all searches for the seven we track.
- Husqvarna is in 2nd place, 29.4 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among riding lawn mower brands in New Zealand increased from 43.8% to 53.7%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand decreased from 31.4% to 24.3%.
- Across the 12 months ending September 2026, John Deere’s share of searches among riding lawn mower brands in New Zealand decreased from 14% to 12.1%.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands in New Zealand decreased from 2.7% to 1.6%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among riding lawn mower brands in New Zealand peaked at 53.7% in September 2026 and was lowest at 42% in May 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand peaked at 32.3% in May 2026 and was lowest at 24.3% in September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among riding lawn mower brands in New Zealand peaked at 14.8% in June 2026 and was lowest at 11.4% in November 2025.
- Across the 12 months ending September 2026, Kubota’s share of searches among riding lawn mower brands in New Zealand peaked at 9.4% in June 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among riding lawn mower brands in New Zealand peaked at 3.6% in February 2026 and was lowest at 2.3% in April 2026.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 1.5% in July 2026.
- Across the 12 months ending September 2026, Kubota, Honda Power Equipment and Greenworks held steady: their share of searches among riding lawn mower brands in New Zealand each moved less than 0.5 percentage points.

## Top riding lawn mower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Husqvarna, John Deere and Cub Cadet appeared every time. John Deere was recommended most often, coming first in three out of four answers. Cub Cadet was second, and Husqvarna was third. Ryobi, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| John Deere | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Cub Cadet | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Husqvarna | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Honda Power Equipment | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Greenworks | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Ryobi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Kubota | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about riding lawn mower brands

- Asked ChatGPT "Which riding lawn mower brand should I buy in New Zealand?": 1. John Deere, 2. Husqvarna, 3. Cub Cadet, 4. Honda Power Equipment
- Asked ChatGPT "What are the best riding lawn mower brands in New Zealand?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna
- Asked ChatGPT "What's the best riding lawn mower brand in New Zealand for a large lawn?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna
- Searched Google, AI Overview "zero turn mower nz": 1. Husqvarna, 2. Cub Cadet, 3. John Deere, 4. Greenworks

Not named in any answer: Ryobi and Kubota.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 53.7% against 24.3% Share of Search.
- [Ryobi vs John Deere: compare search popularity](/demand/nz/compare/john-deere-vs-ryobi): 53.7% against 12.1% Share of Search.
- [Ryobi vs Kubota: compare search popularity](/demand/nz/compare/kubota-vs-ryobi): 53.7% against 5.6% Share of Search.
- [Ryobi vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-ryobi): 53.7% against 2.8% Share of Search.
- [Husqvarna vs John Deere: compare search popularity](/demand/nz/compare/husqvarna-vs-john-deere): 24.3% against 12.1% Share of Search.
- [Husqvarna vs Kubota: compare search popularity](/demand/nz/compare/husqvarna-vs-kubota): 24.3% against 5.6% Share of Search.
- [Husqvarna vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-husqvarna): 24.3% against 2.8% Share of Search.
- [John Deere vs Kubota: compare search popularity](/demand/nz/compare/john-deere-vs-kubota): 12.1% against 5.6% Share of Search.
- [John Deere vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-john-deere): 12.1% against 2.8% Share of Search.
- [Kubota vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-kubota): 5.6% against 2.8% Share of Search.

## How did search popularity change for New Zealand riding lawn mower brands in September 2026?

- In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.
- In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.
- In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.
- In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.
- Estimated monthly branded searches for Cub Cadet in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
- Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 53.7% | 15.9K | +32.9% | Ryobi |
| 2 | Husqvarna | 24.3% | 7.2K | +7.3% | Husqvarna |
| 3 | John Deere | 12.1% | 3.6K | +3.2% | John Deere |
| 4 | Kubota | 5.6% | 1.6K | +1.9% | Kubota |
| 5 | Honda Power Equipment | 2.8% | 820 | +30.2% | Honda |
| 6 | Cub Cadet | 1.6% | 480 | 0.0% | Cub Cadet |
| 7 | Greenworks | 0% | 0 | — | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 14.3K | 43.8% | 1 |
| Oct 2025 | Husqvarna | 10.3K | 31.4% | 2 |
| Oct 2025 | John Deere | 4.6K | 14% | 3 |
| Oct 2025 | Kubota | 1.7K | 5.1% | 4 |
| Oct 2025 | Honda Power Equipment | 1K | 3.1% | 5 |
| Oct 2025 | Cub Cadet | 880 | 2.7% | 6 |
| Oct 2025 | Greenworks | 0 | 0% | 7 |
| Nov 2025 | Ryobi | 20K | 51.9% | 1 |
| Nov 2025 | Husqvarna | 10.3K | 26.7% | 2 |
| Nov 2025 | John Deere | 4.4K | 11.4% | 3 |
| Nov 2025 | Kubota | 1.9K | 4.9% | 4 |
| Nov 2025 | Honda Power Equipment | 1.1K | 2.8% | 5 |
| Nov 2025 | Cub Cadet | 880 | 2.3% | 6 |
| Nov 2025 | Greenworks | 0 | 0% | 7 |
| Dec 2025 | Ryobi | 18.4K | 53% | 1 |
| Dec 2025 | Husqvarna | 8.6K | 24.7% | 2 |
| Dec 2025 | John Deere | 4.5K | 13.1% | 3 |
| Dec 2025 | Kubota | 1.6K | 4.6% | 4 |
| Dec 2025 | Honda Power Equipment | 890 | 2.6% | 5 |
| Dec 2025 | Cub Cadet | 720 | 2.1% | 6 |
| Dec 2025 | Greenworks | 10 | 0.03% | 7 |
| Jan 2026 | Ryobi | 15.6K | 50.3% | 1 |
| Jan 2026 | Husqvarna | 8.6K | 27.6% | 2 |
| Jan 2026 | John Deere | 3.7K | 12% | 3 |
| Jan 2026 | Kubota | 1.6K | 5.2% | 4 |
| Jan 2026 | Honda Power Equipment | 820 | 2.6% | 5 |
| Jan 2026 | Cub Cadet | 720 | 2.3% | 6 |
| Jan 2026 | Greenworks | 0 | 0% | 7 |
| Feb 2026 | Ryobi | 13.1K | 45.1% | 1 |
| Feb 2026 | Husqvarna | 8.7K | 29.8% | 2 |
| Feb 2026 | John Deere | 3.6K | 12.3% | 3 |
| Feb 2026 | Kubota | 2K | 6.7% | 4 |
| Feb 2026 | Honda Power Equipment | 1.1K | 3.6% | 5 |
| Feb 2026 | Cub Cadet | 720 | 2.5% | 6 |
| Feb 2026 | Greenworks | 0 | 0% | 7 |
| Mar 2026 | Ryobi | 13.9K | 46.2% | 1 |
| Mar 2026 | Husqvarna | 8.4K | 28.1% | 2 |
| Mar 2026 | John Deere | 3.6K | 12.2% | 3 |
| Mar 2026 | Kubota | 2.8K | 9.3% | 4 |
| Mar 2026 | Honda Power Equipment | 790 | 2.6% | 5 |
| Mar 2026 | Cub Cadet | 480 | 1.6% | 6 |
| Mar 2026 | Greenworks | 0 | 0% | 7 |
| Apr 2026 | Ryobi | 12.9K | 46.4% | 1 |
| Apr 2026 | Husqvarna | 8.4K | 30.1% | 2 |
| Apr 2026 | John Deere | 3.5K | 12.7% | 3 |
| Apr 2026 | Kubota | 1.9K | 6.7% | 4 |
| Apr 2026 | Honda Power Equipment | 640 | 2.3% | 5 |
| Apr 2026 | Cub Cadet | 480 | 1.7% | 6 |
| Apr 2026 | Greenworks | 0 | 0% | 7 |
| May 2026 | Ryobi | 10.7K | 42% | 1 |
| May 2026 | Husqvarna | 8.3K | 32.3% | 2 |
| May 2026 | John Deere | 3.6K | 14.1% | 3 |
| May 2026 | Kubota | 2K | 7.7% | 4 |
| May 2026 | Honda Power Equipment | 620 | 2.4% | 5 |
| May 2026 | Cub Cadet | 390 | 1.5% | 6 |
| May 2026 | Greenworks | 0 | 0% | 7 |
| Jun 2026 | Ryobi | 10.1K | 42.5% | 1 |
| Jun 2026 | Husqvarna | 6.9K | 29.1% | 2 |
| Jun 2026 | John Deere | 3.5K | 14.8% | 3 |
| Jun 2026 | Kubota | 2.3K | 9.4% | 4 |
| Jun 2026 | Honda Power Equipment | 600 | 2.5% | 5 |
| Jun 2026 | Cub Cadet | 390 | 1.6% | 6 |
| Jun 2026 | Greenworks | 0 | 0% | 7 |
| Jul 2026 | Ryobi | 9.9K | 45.6% | 1 |
| Jul 2026 | Husqvarna | 6.7K | 31% | 2 |
| Jul 2026 | John Deere | 3K | 13.6% | 3 |
| Jul 2026 | Kubota | 1.2K | 5.7% | 4 |
| Jul 2026 | Honda Power Equipment | 550 | 2.5% | 5 |
| Jul 2026 | Cub Cadet | 320 | 1.5% | 6 |
| Jul 2026 | Greenworks | 0 | 0% | 7 |
| Aug 2026 | Ryobi | 12K | 48.1% | 1 |
| Aug 2026 | Husqvarna | 6.7K | 26.9% | 2 |
| Aug 2026 | John Deere | 3.5K | 14% | 3 |
| Aug 2026 | Kubota | 1.6K | 6.5% | 4 |
| Aug 2026 | Honda Power Equipment | 630 | 2.5% | 5 |
| Aug 2026 | Cub Cadet | 480 | 1.9% | 6 |
| Aug 2026 | Greenworks | 0 | 0% | 7 |
| Sep 2026 | Ryobi | 15.9K | 53.7% | 1 |
| Sep 2026 | Husqvarna | 7.2K | 24.3% | 2 |
| Sep 2026 | John Deere | 3.6K | 12.1% | 3 |
| Sep 2026 | Kubota | 1.6K | 5.6% | 4 |
| Sep 2026 | Honda Power Equipment | 820 | 2.8% | 5 |
| Sep 2026 | Cub Cadet | 480 | 1.6% | 6 |
| Sep 2026 | Greenworks | 0 | 0% | 7 |

## What is being compared

- **Cub Cadet**: Measured on the search terms “cub cadet” and “cubcadet”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks riding lawn mower”.
- **Honda Power Equipment**: Measured on the search terms “honda lawn mower”, “honda mower”, “honda power equipment”, “honda pressure washer” and “honda water blaster”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota mowers”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi blower”, “ryobi chainsaw”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi power washers”, “ryobi tool” and “ryobi weed eater”, summed into one figure.

- [Cub Cadet](/demand/nz/brands/cub-cadet)
- [Greenworks](/demand/nz/brands/greenworks)
- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [John Deere](/demand/nz/brands/john-deere)
- [Kubota](/demand/nz/brands/kubota)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among riding lawn mower brands in New Zealand?

In September 2026, Ryobi was the most searched among riding lawn mower brands in New Zealand, with an estimated 15.9K branded searches, 53.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Riding lawn mower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-riding-lawn-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-riding-lawn-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.