---
title: "Ride-hailing apps and taxis in New Zealand: Which brands are most popular in search?"
description: "Compare the ride-hailing apps and taxi companies New Zealanders book rides with. Share of Search among Uber, DiDi, Corporate Cabs, Blue Bubble Taxi, Alert Taxis and Green Cabs, the ride-hailing apps and taxis Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ride-hailing-and-taxis"
publisher: "Brandwave"
---

# Ride-hailing apps and taxis in New Zealand: Which brands are most popular in search?

Compare the ride-hailing apps and taxi companies New Zealanders book rides with. Share of Search among Uber, DiDi, Corporate Cabs, Blue Bubble Taxi, Alert Taxis and Green Cabs, the ride-hailing apps and taxis Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ride-hailing apps and taxis
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Uber, 63.4%

## Which brand is most popular in search among ride-hailing apps and taxis in New Zealand?

- In August 2026, Uber was the most searched among ride-hailing apps and taxis in New Zealand, with an estimated 19.3K branded searches and 63.4% estimated Share of Search within this set.
- DiDi is in 2nd place, 43.7 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand increased from 52.4% to 63.4%.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 25% to 19.7%.
- Across the 11 months ending August 2026, Corporate Cabs’ estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 11.9% to 8.2%.
- Across the 11 months ending August 2026, Blue Bubble Taxi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 7.9% to 6.4%.
- Across the 11 months ending August 2026, Alert Taxis’ estimated Share of Search among ride-hailing apps and taxis in New Zealand decreased from 2.4% to 1.6%.
- Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 64.7% in April 2026 and was lowest at 52.4% in October 2025.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 25% in October 2025 and was lowest at 13.7% in March 2026.
- Across the 11 months ending August 2026, Corporate Cabs’ estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 12.6% in March 2026 and was lowest at 7.9% in June 2026.
- Across the 11 months ending August 2026, Blue Bubble Taxi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 9.5% in February 2026 and was lowest at 5.9% in July 2026.
- Across the 11 months ending August 2026, Alert Taxis’ estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 2.9% in February 2026 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Green Cabs held steady: its estimated Share of Search among ride-hailing apps and taxis in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Uber vs DiDi: compare search popularity](/demand/nz/compare/didi-vs-uber): 63.4% against 19.7% Share of Search.
- [Uber vs Corporate Cabs: compare search popularity](/demand/nz/compare/corporate-cabs-vs-uber): 63.4% against 8.2% Share of Search.
- [Uber vs Blue Bubble Taxi: compare search popularity](/demand/nz/compare/blue-bubble-taxi-vs-uber): 63.4% against 6.4% Share of Search.
- [DiDi vs Corporate Cabs: compare search popularity](/demand/nz/compare/corporate-cabs-vs-didi): 19.7% against 8.2% Share of Search.
- [DiDi vs Blue Bubble Taxi: compare search popularity](/demand/nz/compare/blue-bubble-taxi-vs-didi): 19.7% against 6.4% Share of Search.
- [Corporate Cabs vs Blue Bubble Taxi: compare search popularity](/demand/nz/compare/blue-bubble-taxi-vs-corporate-cabs): 8.2% against 6.4% Share of Search.

## How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026?

- In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%.
- In August 2026, Blue Bubble Taxi gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 5.9% to 6.4%.
- In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%.
- In August 2026, Corporate Cabs lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 8.9% to 8.2%.
- Estimated monthly branded searches for Green Cabs in New Zealand rose 75% over 11 measured months, from 120 to 210 in August 2026.
- Estimated monthly branded searches for Alert Taxis in New Zealand fell 19.7% over 11 measured months, from 610 to 490 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Uber | 63.4% | 19.3K | +16.4% | Uber |
| 2 | DiDi | 19.7% | 6K | -8.8% | DiDi |
| 3 | Corporate Cabs | 8.2% | 2.5K | 0.0% | Corporate Cabs |
| 4 | Blue Bubble Taxi | 6.4% | 1.9K | +18.3% | Blue Bubble Taxi |
| 5 | Alert Taxis | 1.6% | 490 | 0.0% | Alert Taxis |
| 6 | Green Cabs | 0.69% | 210 | +61.5% | Green Cabs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Uber | 13.2K | 52.4% | 1 |
| Oct 2025 | DiDi | 6.3K | 25% | 2 |
| Oct 2025 | Corporate Cabs | 3K | 11.9% | 3 |
| Oct 2025 | Blue Bubble Taxi | 2K | 7.9% | 4 |
| Oct 2025 | Alert Taxis | 610 | 2.4% | 5 |
| Oct 2025 | Green Cabs | 120 | 0.48% | 6 |
| Nov 2025 | Uber | 14.6K | 55.9% | 1 |
| Nov 2025 | DiDi | 5.2K | 19.9% | 2 |
| Nov 2025 | Corporate Cabs | 3K | 11.5% | 3 |
| Nov 2025 | Blue Bubble Taxi | 2.5K | 9.4% | 4 |
| Nov 2025 | Alert Taxis | 720 | 2.8% | 5 |
| Nov 2025 | Green Cabs | 150 | 0.57% | 6 |
| Dec 2025 | Uber | 15.4K | 58.9% | 1 |
| Dec 2025 | DiDi | 5K | 19% | 2 |
| Dec 2025 | Corporate Cabs | 2.5K | 9.5% | 3 |
| Dec 2025 | Blue Bubble Taxi | 2.5K | 9.4% | 4 |
| Dec 2025 | Alert Taxis | 740 | 2.8% | 5 |
| Dec 2025 | Green Cabs | 120 | 0.46% | 6 |
| Jan 2026 | Uber | 15.7K | 64.6% | 1 |
| Jan 2026 | DiDi | 4K | 16.3% | 2 |
| Jan 2026 | Corporate Cabs | 2K | 8.1% | 3 |
| Jan 2026 | Blue Bubble Taxi | 1.9K | 8% | 4 |
| Jan 2026 | Alert Taxis | 590 | 2.4% | 5 |
| Jan 2026 | Green Cabs | 130 | 0.54% | 6 |
| Feb 2026 | Uber | 15.3K | 60% | 1 |
| Feb 2026 | DiDi | 3.9K | 15.4% | 2 |
| Feb 2026 | Corporate Cabs | 3K | 11.7% | 3 |
| Feb 2026 | Blue Bubble Taxi | 2.4K | 9.5% | 4 |
| Feb 2026 | Alert Taxis | 740 | 2.9% | 5 |
| Feb 2026 | Green Cabs | 140 | 0.55% | 6 |
| Mar 2026 | Uber | 18.3K | 62.5% | 1 |
| Mar 2026 | DiDi | 4K | 13.7% | 2 |
| Mar 2026 | Corporate Cabs | 3.7K | 12.6% | 3 |
| Mar 2026 | Blue Bubble Taxi | 2.5K | 8.4% | 4 |
| Mar 2026 | Alert Taxis | 730 | 2.5% | 5 |
| Mar 2026 | Green Cabs | 120 | 0.41% | 6 |
| Apr 2026 | Uber | 16.4K | 64.7% | 1 |
| Apr 2026 | DiDi | 3.9K | 15.5% | 2 |
| Apr 2026 | Corporate Cabs | 2.5K | 9.7% | 3 |
| Apr 2026 | Blue Bubble Taxi | 1.9K | 7.7% | 4 |
| Apr 2026 | Alert Taxis | 490 | 1.9% | 5 |
| Apr 2026 | Green Cabs | 110 | 0.44% | 6 |
| May 2026 | Uber | 17.6K | 58.7% | 1 |
| May 2026 | DiDi | 7.3K | 24.2% | 2 |
| May 2026 | Corporate Cabs | 2.5K | 8.2% | 3 |
| May 2026 | Blue Bubble Taxi | 1.9K | 6.5% | 4 |
| May 2026 | Alert Taxis | 600 | 2% | 5 |
| May 2026 | Green Cabs | 120 | 0.4% | 6 |
| Jun 2026 | Uber | 19.2K | 61.4% | 1 |
| Jun 2026 | DiDi | 6.9K | 22.2% | 2 |
| Jun 2026 | Corporate Cabs | 2.5K | 7.9% | 3 |
| Jun 2026 | Blue Bubble Taxi | 1.9K | 6.2% | 4 |
| Jun 2026 | Alert Taxis | 610 | 2% | 5 |
| Jun 2026 | Green Cabs | 120 | 0.38% | 6 |
| Jul 2026 | Uber | 16.6K | 59.4% | 1 |
| Jul 2026 | DiDi | 6.6K | 23.6% | 2 |
| Jul 2026 | Corporate Cabs | 2.5K | 8.9% | 3 |
| Jul 2026 | Blue Bubble Taxi | 1.6K | 5.9% | 4 |
| Jul 2026 | Alert Taxis | 490 | 1.8% | 5 |
| Jul 2026 | Green Cabs | 130 | 0.47% | 6 |
| Aug 2026 | Uber | 19.3K | 63.4% | 1 |
| Aug 2026 | DiDi | 6K | 19.7% | 2 |
| Aug 2026 | Corporate Cabs | 2.5K | 8.2% | 3 |
| Aug 2026 | Blue Bubble Taxi | 1.9K | 6.4% | 4 |
| Aug 2026 | Alert Taxis | 490 | 1.6% | 5 |
| Aug 2026 | Green Cabs | 210 | 0.69% | 6 |
| Sep 2026 | Alert Taxis | — | — | — |
| Sep 2026 | Blue Bubble Taxi | — | — | — |
| Sep 2026 | Corporate Cabs | — | — | — |
| Sep 2026 | DiDi | — | — | — |
| Sep 2026 | Green Cabs | — | — | — |
| Sep 2026 | Uber | — | — | — |

## What is being compared

- **Alert Taxis**: Measured on the search terms “alert taxis”, “alert taxis app” and “alert taxis near me”, summed into one figure.
- **Blue Bubble Taxi**: Measured on the search terms “blue bubble taxi”, “blue bubble taxi app”, “blue bubble taxi hamilton” and “blue bubble taxis nz”, summed into one figure.
- **Corporate Cabs**: Measured on the search terms “corporate cabs”, “corporate cabs app”, “corporate cabs near me”, “corporate cabs nz”, “corporatecabs” and “corporatecabs co nz”, summed into one figure.
- **DiDi**: Measured on the search terms “didi”, “didi app”, “didi australia”, “didi chuxing”, “didi near me”, “didi new zealand”, “didi nz”, “didi online”, “didi promo”, “didi ride”, “didi taxi”, “didi uber” and “didi voucher”, summed into one figure.
- **Green Cabs**: Measured on the search terms “green cabs”, “green cabs app”, “green cabs near me”, “green cabs nz”, “greencabs” and “greencabs co nz”, summed into one figure.
- **Uber**: Measured on the search terms “nz uber”, “uber app”, “uber app nz”, “uber auckland nz”, “uber black nz”, “uber contact nz”, “uber dunedin nz”, “uber nelson nz”, “uber nz”, “uber queenstown nz”, “uber ride”, “uber ride nz”, “uber taxi” and “uber wellington nz”, summed into one figure.

- [Alert Taxis](/demand/nz/brands/alert-taxis)
- [Blue Bubble Taxi](/demand/nz/brands/blue-bubble-taxi)
- [Corporate Cabs](/demand/nz/brands/corporate-cabs)
- [DiDi](/demand/nz/brands/didi)
- [Green Cabs](/demand/nz/brands/green-cabs)
- [Uber](/demand/nz/brands/uber)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ride-hailing apps and taxis in New Zealand?

In August 2026, Uber was the most searched among ride-hailing apps and taxis in New Zealand, with an estimated 19.3K branded searches and 63.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ride-hailing apps and taxis in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ride-hailing-and-taxis

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ride-hailing-and-taxis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.