---
title: "Reusable cup brands in New Zealand: Which are searched most?"
description: "Compare the reusable coffee cup brands New Zealanders buy. Share of Search among Frank Green, KeepCup, YETI, Fressko and Huskee, the reusable cup brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-reusable-cup-brands"
publisher: "Brandwave"
---

# Reusable cup brands in New Zealand: Which are searched most?

Compare the reusable coffee cup brands New Zealanders buy. Share of Search among Frank Green, KeepCup, YETI, Fressko and Huskee, the reusable cup brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Reusable cup brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Frank Green, 78.6%

## Which brand is most popular in search among reusable cup brands in New Zealand?

- In September 2026, Frank Green was the most searched among reusable cup brands in New Zealand, with an estimated 12.3K branded searches, 78.6% of all searches for the five we track.
- KeepCup is in 2nd place, 65.9 percentage points behind at 12.7%.
- Across the 12 months ending September 2026, Frank Green’s share of searches among reusable cup brands in New Zealand decreased from 88% to 78.6%.
- Across the 12 months ending September 2026, KeepCup’s share of searches among reusable cup brands in New Zealand increased from 6.4% to 12.7%.
- Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand increased from 4.2% to 6.4%.
- Across the 12 months ending September 2026, Fressko’s share of searches among reusable cup brands in New Zealand increased from 0.82% to 1.7%.
- Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand peaked at 7.3% in December 2025 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Huskee held steady: its share of searches among reusable cup brands in New Zealand moved less than 0.5 percentage points.

## Top reusable cup brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Frank Green and KeepCup were mentioned most often, in four of the five answers. Frank Green was recommended most often, coming first in two out of four answers that gave a list. KeepCup was second, and Fressko was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Frank Green | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| KeepCup | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Fressko | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| YETI | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Huskee | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about reusable cup brands

- Asked ChatGPT "Which reusable cup brand should I buy in New Zealand?": 1. Fressko, 2. KeepCup, 3. Frank Green, 4. Huskee
- Asked ChatGPT "What are the best reusable cup brands in New Zealand?": 1. KeepCup, 2. Frank Green, 3. Fressko, 4. YETI
- Asked ChatGPT "What's the best reusable cup brand in New Zealand for daily coffee?": 1. Frank Green, 2. KeepCup, 3. YETI
- Searched Google, AI Overview "insulated coffee cup": named none of the brands we track
- Searched Google, AI Overview "best reusable cup": 1. Frank Green, 2. KeepCup, 3. Fressko

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Frank Green vs KeepCup: compare search popularity](/demand/nz/compare/frank-green-vs-keepcup): 78.6% against 12.7% Share of Search.
- [Frank Green vs YETI: compare search popularity](/demand/nz/compare/frank-green-vs-yeti): 78.6% against 6.4% Share of Search.
- [KeepCup vs YETI: compare search popularity](/demand/nz/compare/keepcup-vs-yeti): 12.7% against 6.4% Share of Search.

## How did search popularity change for New Zealand reusable cup brands in September 2026?

- In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%.
- In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%.
- In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%.
- In September 2026, Frank Green lost share of searches among reusable cup brands in New Zealand, from 84.8% to 78.6%.
- Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Frank Green | 78.6% | 12.3K | -32.8% | Frank Green |
| 2 | KeepCup | 12.7% | 2K | 0.0% | KeepCup |
| 3 | YETI | 6.4% | 1K | 0.0% | YETI |
| 4 | Fressko | 1.7% | 260 | +23.8% | Fressko |
| 5 | Huskee | 0.64% | 100 | +25.0% | Huskee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frank Green | 18.3K | 88% | 1 |
| Oct 2025 | KeepCup | 1.3K | 6.4% | 2 |
| Oct 2025 | YETI | 880 | 4.2% | 3 |
| Oct 2025 | Fressko | 170 | 0.82% | 4 |
| Oct 2025 | Huskee | 120 | 0.58% | 5 |
| Nov 2025 | Frank Green | 27.4K | 87.3% | 1 |
| Nov 2025 | KeepCup | 2.3K | 7.3% | 2 |
| Nov 2025 | YETI | 1.3K | 4.1% | 3 |
| Nov 2025 | Fressko | 210 | 0.67% | 4 |
| Nov 2025 | Huskee | 190 | 0.6% | 5 |
| Dec 2025 | Frank Green | 27.5K | 83% | 1 |
| Dec 2025 | KeepCup | 2.8K | 8.4% | 2 |
| Dec 2025 | YETI | 2.4K | 7.3% | 3 |
| Dec 2025 | Fressko | 260 | 0.79% | 4 |
| Dec 2025 | Huskee | 160 | 0.48% | 5 |
| Jan 2026 | Frank Green | 18.3K | 86.9% | 1 |
| Jan 2026 | KeepCup | 1.6K | 7.4% | 2 |
| Jan 2026 | YETI | 880 | 4.2% | 3 |
| Jan 2026 | Fressko | 210 | 1% | 4 |
| Jan 2026 | Huskee | 100 | 0.47% | 5 |
| Feb 2026 | Frank Green | 15.1K | 87.4% | 1 |
| Feb 2026 | KeepCup | 1.2K | 7% | 2 |
| Feb 2026 | YETI | 720 | 4.2% | 3 |
| Feb 2026 | Fressko | 140 | 0.81% | 4 |
| Feb 2026 | Huskee | 100 | 0.58% | 5 |
| Mar 2026 | Frank Green | 15K | 86.6% | 1 |
| Mar 2026 | KeepCup | 1.3K | 7.6% | 2 |
| Mar 2026 | YETI | 720 | 4.2% | 3 |
| Mar 2026 | Fressko | 170 | 0.98% | 4 |
| Mar 2026 | Huskee | 110 | 0.63% | 5 |
| Apr 2026 | Frank Green | 12.2K | 82.4% | 1 |
| Apr 2026 | KeepCup | 1.6K | 10.9% | 2 |
| Apr 2026 | YETI | 720 | 4.8% | 3 |
| Apr 2026 | Fressko | 210 | 1.4% | 4 |
| Apr 2026 | Huskee | 70 | 0.47% | 5 |
| May 2026 | Frank Green | 15K | 83.9% | 1 |
| May 2026 | KeepCup | 1.7K | 9.5% | 2 |
| May 2026 | YETI | 880 | 4.9% | 3 |
| May 2026 | Fressko | 170 | 0.95% | 4 |
| May 2026 | Huskee | 130 | 0.73% | 5 |
| Jun 2026 | Frank Green | 12.3K | 81.2% | 1 |
| Jun 2026 | KeepCup | 1.7K | 11.1% | 2 |
| Jun 2026 | YETI | 880 | 5.8% | 3 |
| Jun 2026 | Fressko | 210 | 1.4% | 4 |
| Jun 2026 | Huskee | 70 | 0.46% | 5 |
| Jul 2026 | Frank Green | 12.3K | 81.2% | 1 |
| Jul 2026 | KeepCup | 1.7K | 11.2% | 2 |
| Jul 2026 | YETI | 880 | 5.8% | 3 |
| Jul 2026 | Fressko | 170 | 1.1% | 4 |
| Jul 2026 | Huskee | 100 | 0.66% | 5 |
| Aug 2026 | Frank Green | 18.3K | 84.8% | 1 |
| Aug 2026 | KeepCup | 2K | 9.2% | 2 |
| Aug 2026 | YETI | 1K | 4.6% | 3 |
| Aug 2026 | Fressko | 210 | 0.97% | 4 |
| Aug 2026 | Huskee | 80 | 0.37% | 5 |
| Sep 2026 | Frank Green | 12.3K | 78.6% | 1 |
| Sep 2026 | KeepCup | 2K | 12.7% | 2 |
| Sep 2026 | YETI | 1K | 6.4% | 3 |
| Sep 2026 | Fressko | 260 | 1.7% | 4 |
| Sep 2026 | Huskee | 100 | 0.64% | 5 |

## What is being compared

- **Frank Green**: Measured on the search terms “frank green”, “frank green coffee”, “frank green container”, “frank green thermos”, “frankgreen” and “yellow frank green”, summed into one figure.
- **Fressko**: Measured on the search term “fressko”.
- **Huskee**: Measured on the search terms “huskee” and “huskee cup”, summed into one figure.
- **KeepCup**: Measured on the search terms “keep cup” and “keepcup”, summed into one figure.
- **YETI**: Measured on the search term “yeti cup”.

- [Frank Green](/demand/nz/brands/frank-green)
- [Fressko](/demand/nz/brands/fressko)
- [Huskee](/demand/nz/brands/huskee)
- [KeepCup](/demand/nz/brands/keepcup)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among reusable cup brands in New Zealand?

In September 2026, Frank Green was the most searched among reusable cup brands in New Zealand, with an estimated 12.3K branded searches, 78.6% of all searches for the five we track.

## Cite this page

Brandwave. "Reusable cup brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-reusable-cup-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reusable-cup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.