---
title: "Retail banks in New Zealand: Share of Search"
description: "Share of Search among ANZ, ASB, Westpac, Kiwibank, BNZ, TSB, SBS Bank, The Co-operative Bank, Heartland Bank and Rabobank New Zealand, the retail banks Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-retail-banks"
publisher: "Brandwave"
---

# Retail banks in New Zealand: Share of Search

Share of Search among ANZ, ASB, Westpac, Kiwibank, BNZ, TSB, SBS Bank, The Co-operative Bank, Heartland Bank and Rabobank New Zealand, the retail banks Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Retail Banks
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: ANZ, 30.7%

## Which brand has the highest Share of Search among retail banks in New Zealand?

- ANZ holds the highest estimated Share of Search among retail banks in New Zealand, at 30.7% in August 2026.
- ASB is in 2nd place, 9.2 percentage points behind at 21.5% Share of Search.
- Across the 12 months ending August 2026, ANZ’s estimated Share of Search among retail banks in New Zealand decreased from 35% to 30.7%.
- Across the 12 months ending August 2026, ASB’s estimated Share of Search among retail banks in New Zealand increased from 20.2% to 21.5%.
- Across the 12 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand increased from 18.3% to 19.6%.
- Across the 12 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand increased from 14.7% to 15.7%.
- Across the 12 months ending August 2026, ANZ’s estimated Share of Search among retail banks in New Zealand peaked at 38% in October 2025 and was lowest at 30.7% in August 2026.
- Across the 12 months ending August 2026, ASB’s estimated Share of Search among retail banks in New Zealand peaked at 22.4% in February 2026 and was lowest at 18.3% in October 2025.
- Across the 12 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand peaked at 19.6% in August 2026 and was lowest at 16.5% in October 2025.
- Across the 12 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand peaked at 17.5% in April 2026 and was lowest at 14.5% in March 2026.
- Across the 12 months ending August 2026, BNZ’s estimated Share of Search among retail banks in New Zealand peaked at 7.2% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 12 months ending August 2026, BNZ, TSB, SBS Bank, The Co-operative Bank, Heartland Bank and Rabobank New Zealand held steady: their estimated Share of Search among retail banks in New Zealand each moved less than 0.5 percentage points.

## What changed among retail banks in New Zealand?

- In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.6% to 19.6%.
- In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.
- In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.
- In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.3% to 15.7%.
- Estimated monthly branded searches for Heartland Bank in New Zealand rose 21.6% over 12 measured months, from 12.4K to 15.1K in August 2026.
- Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.5% over 12 measured months, from 22.2K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ANZ | 30.7% | 730K | -0.5% | ANZ Bank New Zealand Limited |
| 2 | ASB | 21.5% | 512K | -0.0% | ASB Bank Limited |
| 3 | Westpac | 19.6% | 465K | +21.9% | Westpac New Zealand Limited |
| 4 | Kiwibank | 15.7% | 374K | 0.0% | Kiwibank Limited |
| 5 | BNZ | 6.4% | 153K | +0.1% | Bank of New Zealand |
| 6 | TSB | 3.3% | 79.6K | +4.3% | Tsb Bank Limited |
| 7 | SBS Bank | 0.94% | 22.3K | 0.0% | Southland Building Society |
| 8 | The Co-operative Bank | 0.76% | 18.1K | -18.4% | Co-Operative Life Limited |
| 9 | Heartland Bank | 0.64% | 15.1K | 0.0% | Heartland Bank Limited |
| 10 | Rabobank New Zealand | 0.32% | 7.6K | -1.7% | Rabobank New Zealand Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | ANZ | 891K | 35% | 1 |
| Sep 2025 | ASB | 514K | 20.2% | 2 |
| Sep 2025 | Westpac | 467K | 18.3% | 3 |
| Sep 2025 | Kiwibank | 375K | 14.7% | 4 |
| Sep 2025 | BNZ | 159K | 6.2% | 5 |
| Sep 2025 | TSB | 76.5K | 3% | 6 |
| Sep 2025 | SBS Bank | 22.3K | 0.88% | 7 |
| Sep 2025 | The Co-operative Bank | 22.2K | 0.87% | 8 |
| Sep 2025 | Heartland Bank | 12.4K | 0.49% | 9 |
| Sep 2025 | Rabobank New Zealand | 7.6K | 0.3% | 10 |
| Oct 2025 | ANZ | 1.1M | 38% | 1 |
| Oct 2025 | ASB | 516K | 18.3% | 2 |
| Oct 2025 | Westpac | 466K | 16.5% | 3 |
| Oct 2025 | Kiwibank | 458K | 16.2% | 4 |
| Oct 2025 | BNZ | 159K | 5.6% | 5 |
| Oct 2025 | TSB | 76.7K | 2.7% | 6 |
| Oct 2025 | SBS Bank | 27.3K | 0.97% | 7 |
| Oct 2025 | The Co-operative Bank | 22.2K | 0.79% | 8 |
| Oct 2025 | Heartland Bank | 15.2K | 0.54% | 9 |
| Oct 2025 | Rabobank New Zealand | 9.3K | 0.33% | 10 |
| Nov 2025 | ANZ | 883K | 33.6% | 1 |
| Nov 2025 | ASB | 513K | 19.5% | 2 |
| Nov 2025 | Westpac | 465K | 17.7% | 3 |
| Nov 2025 | Kiwibank | 457K | 17.4% | 4 |
| Nov 2025 | BNZ | 159K | 6% | 5 |
| Nov 2025 | TSB | 76.4K | 2.9% | 6 |
| Nov 2025 | SBS Bank | 27.2K | 1% | 7 |
| Nov 2025 | The Co-operative Bank | 22.2K | 0.85% | 8 |
| Nov 2025 | Heartland Bank | 15.1K | 0.57% | 9 |
| Nov 2025 | Rabobank New Zealand | 8.9K | 0.34% | 10 |
| Dec 2025 | ANZ | 880K | 33.8% | 1 |
| Dec 2025 | ASB | 511K | 19.6% | 2 |
| Dec 2025 | Westpac | 464K | 17.8% | 3 |
| Dec 2025 | Kiwibank | 456K | 17.5% | 4 |
| Dec 2025 | BNZ | 155K | 5.9% | 5 |
| Dec 2025 | TSB | 76.3K | 2.9% | 6 |
| Dec 2025 | SBS Bank | 22.3K | 0.86% | 7 |
| Dec 2025 | The Co-operative Bank | 22.2K | 0.85% | 8 |
| Dec 2025 | Heartland Bank | 12.4K | 0.47% | 9 |
| Dec 2025 | Rabobank New Zealand | 7.5K | 0.29% | 10 |
| Jan 2026 | ANZ | 875K | 34.7% | 1 |
| Jan 2026 | ASB | 513K | 20.4% | 2 |
| Jan 2026 | Westpac | 465K | 18.4% | 3 |
| Jan 2026 | Kiwibank | 375K | 14.9% | 4 |
| Jan 2026 | BNZ | 156K | 6.2% | 5 |
| Jan 2026 | TSB | 73.7K | 2.9% | 6 |
| Jan 2026 | SBS Bank | 22.3K | 0.88% | 7 |
| Jan 2026 | The Co-operative Bank | 18.1K | 0.72% | 8 |
| Jan 2026 | Heartland Bank | 15.1K | 0.6% | 9 |
| Jan 2026 | Rabobank New Zealand | 6.3K | 0.25% | 10 |
| Feb 2026 | ANZ | 723K | 31.7% | 1 |
| Feb 2026 | ASB | 512K | 22.4% | 2 |
| Feb 2026 | Westpac | 382K | 16.8% | 3 |
| Feb 2026 | Kiwibank | 374K | 16.4% | 4 |
| Feb 2026 | BNZ | 156K | 6.8% | 5 |
| Feb 2026 | TSB | 73.7K | 3.2% | 6 |
| Feb 2026 | SBS Bank | 22.3K | 0.98% | 7 |
| Feb 2026 | The Co-operative Bank | 18.1K | 0.79% | 8 |
| Feb 2026 | Heartland Bank | 15.1K | 0.66% | 9 |
| Feb 2026 | Rabobank New Zealand | 6.2K | 0.27% | 10 |
| Mar 2026 | ANZ | 883K | 34.2% | 1 |
| Mar 2026 | ASB | 525K | 20.3% | 2 |
| Mar 2026 | Westpac | 466K | 18.1% | 3 |
| Mar 2026 | Kiwibank | 375K | 14.5% | 4 |
| Mar 2026 | BNZ | 187K | 7.2% | 5 |
| Mar 2026 | TSB | 76.5K | 3% | 6 |
| Mar 2026 | SBS Bank | 27.2K | 1.1% | 7 |
| Mar 2026 | The Co-operative Bank | 18.1K | 0.7% | 8 |
| Mar 2026 | Heartland Bank | 15.2K | 0.59% | 9 |
| Mar 2026 | Rabobank New Zealand | 7.6K | 0.3% | 10 |
| Apr 2026 | ANZ | 874K | 33.6% | 1 |
| Apr 2026 | ASB | 513K | 19.7% | 2 |
| Apr 2026 | Westpac | 465K | 17.9% | 3 |
| Apr 2026 | Kiwibank | 456K | 17.5% | 4 |
| Apr 2026 | BNZ | 154K | 5.9% | 5 |
| Apr 2026 | TSB | 76.5K | 2.9% | 6 |
| Apr 2026 | SBS Bank | 22.3K | 0.86% | 7 |
| Apr 2026 | The Co-operative Bank | 18.1K | 0.7% | 8 |
| Apr 2026 | Heartland Bank | 15.2K | 0.58% | 9 |
| Apr 2026 | Rabobank New Zealand | 6.5K | 0.25% | 10 |
| May 2026 | ANZ | 881K | 34.7% | 1 |
| May 2026 | ASB | 513K | 20.2% | 2 |
| May 2026 | Westpac | 465K | 18.3% | 3 |
| May 2026 | Kiwibank | 374K | 14.7% | 4 |
| May 2026 | BNZ | 156K | 6.1% | 5 |
| May 2026 | TSB | 79.8K | 3.1% | 6 |
| May 2026 | SBS Bank | 27.2K | 1.1% | 7 |
| May 2026 | The Co-operative Bank | 22.2K | 0.87% | 8 |
| May 2026 | Heartland Bank | 15.1K | 0.59% | 9 |
| May 2026 | Rabobank New Zealand | 7.8K | 0.31% | 10 |
| Jun 2026 | ANZ | 884K | 34.5% | 1 |
| Jun 2026 | ASB | 513K | 20% | 2 |
| Jun 2026 | Westpac | 463K | 18.1% | 3 |
| Jun 2026 | Kiwibank | 374K | 14.6% | 4 |
| Jun 2026 | BNZ | 153K | 6% | 5 |
| Jun 2026 | TSB | 93.2K | 3.6% | 6 |
| Jun 2026 | SBS Bank | 27.3K | 1.1% | 7 |
| Jun 2026 | Heartland Bank | 22.6K | 0.88% | 8 |
| Jun 2026 | The Co-operative Bank | 22.2K | 0.87% | 9 |
| Jun 2026 | Rabobank New Zealand | 7.6K | 0.3% | 10 |
| Jul 2026 | ANZ | 734K | 31.9% | 1 |
| Jul 2026 | ASB | 512K | 22.3% | 2 |
| Jul 2026 | Westpac | 382K | 16.6% | 3 |
| Jul 2026 | Kiwibank | 374K | 16.3% | 4 |
| Jul 2026 | BNZ | 153K | 6.6% | 5 |
| Jul 2026 | TSB | 76.3K | 3.3% | 6 |
| Jul 2026 | SBS Bank | 22.3K | 0.97% | 7 |
| Jul 2026 | The Co-operative Bank | 22.2K | 0.97% | 8 |
| Jul 2026 | Heartland Bank | 15.1K | 0.66% | 9 |
| Jul 2026 | Rabobank New Zealand | 7.7K | 0.34% | 10 |
| Aug 2026 | ANZ | 730K | 30.7% | 1 |
| Aug 2026 | ASB | 512K | 21.5% | 2 |
| Aug 2026 | Westpac | 465K | 19.6% | 3 |
| Aug 2026 | Kiwibank | 374K | 15.7% | 4 |
| Aug 2026 | BNZ | 153K | 6.4% | 5 |
| Aug 2026 | TSB | 79.6K | 3.3% | 6 |
| Aug 2026 | SBS Bank | 22.3K | 0.94% | 7 |
| Aug 2026 | The Co-operative Bank | 18.1K | 0.76% | 8 |
| Aug 2026 | Heartland Bank | 15.1K | 0.64% | 9 |
| Aug 2026 | Rabobank New Zealand | 7.6K | 0.32% | 10 |

## Compare two brands head-to-head

- [ANZ vs ASB](/demand/nz/compare/anz-vs-asb): 30.7% against 21.5% Share of Search.
- [ANZ vs Westpac](/demand/nz/compare/anz-vs-westpac): 30.7% against 19.6% Share of Search.
- [ANZ vs Kiwibank](/demand/nz/compare/anz-vs-kiwibank): 30.7% against 15.7% Share of Search.
- [ANZ vs BNZ](/demand/nz/compare/anz-vs-bnz): 30.7% against 6.4% Share of Search.
- [ASB vs Westpac](/demand/nz/compare/asb-vs-westpac): 21.5% against 19.6% Share of Search.
- [ASB vs Kiwibank](/demand/nz/compare/asb-vs-kiwibank): 21.5% against 15.7% Share of Search.
- [ASB vs BNZ](/demand/nz/compare/asb-vs-bnz): 21.5% against 6.4% Share of Search.
- [Westpac vs Kiwibank](/demand/nz/compare/kiwibank-vs-westpac): 19.6% against 15.7% Share of Search.
- [Westpac vs BNZ](/demand/nz/compare/bnz-vs-westpac): 19.6% against 6.4% Share of Search.
- [Kiwibank vs BNZ](/demand/nz/compare/bnz-vs-kiwibank): 15.7% against 6.4% Share of Search.

## What is being compared

- **ANZ**: Measured on the search terms “anz”, “ANZ Bank”, “anz banking”, “anz credit card”, “anz home loan”, “anz home loans”, “anz kiwisaver”, “anz mortgage”, “anz mortgages”, “anz personal loan”, “anz savings”, “anz savings account” and “anz term deposit”, summed into one figure.
- **ASB**: Measured on the search terms “asb”, “ASB Bank”, “asb banking”, “asb credit card”, “asb home loan”, “asb home loans”, “asb kiwisaver”, “asb mortgage”, “asb mortgages”, “asb personal loan”, “asb savings”, “asb savings account” and “asb term deposit”, summed into one figure.
- **BNZ**: Measured on the search terms “Bank of New Zealand”, “bnz”, “bnz banking”, “bnz credit card”, “bnz home loan”, “bnz home loans”, “bnz kiwisaver”, “bnz mortgage”, “bnz mortgages”, “bnz personal loan”, “bnz savings”, “bnz savings account” and “bnz term deposit”, summed into one figure.
- **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account” and “heartland bank term deposit”, summed into one figure.
- **Kiwibank**: Measured on the search terms “Kiwibank”, “kiwibank banking”, “kiwibank credit card”, “kiwibank home loan”, “kiwibank home loans”, “kiwibank kiwisaver”, “kiwibank mortgage”, “kiwibank mortgages”, “kiwibank personal loan”, “kiwibank savings”, “kiwibank savings account” and “kiwibank term deposit”, summed into one figure.
- **Rabobank New Zealand**: Measured on the search terms “Rabobank”, “rabobank banking”, “rabobank savings”, “rabobank savings account” and “rabobank term deposit”, summed into one figure.
- **SBS Bank**: Measured on the search terms “SBS Bank”, “sbs bank credit card”, “sbs bank home loan”, “sbs bank home loans”, “sbs bank kiwisaver”, “sbs bank mortgage”, “sbs bank personal loan” and “sbs bank term deposit”, summed into one figure.
- **The Co-operative Bank**: Measured on the search terms “The Co Operative Bank”, “the co operative bank mortgage”, “the co operative bank mortgages”, “the co operative bank personal loan” and “the co operative bank savings account”, summed into one figure.
- **TSB**: Measured on the search terms “tsb”, “Tsb Bank”, “tsb banking”, “tsb credit card”, “tsb home loan”, “tsb home loans”, “tsb kiwisaver”, “tsb mortgage”, “tsb mortgages”, “tsb personal loan”, “tsb savings”, “tsb savings account” and “tsb term deposit”, summed into one figure.
- **Westpac**: Measured on the search terms “Westpac”, “westpac banking”, “westpac credit card”, “westpac home loan”, “westpac home loans”, “westpac mortgage”, “westpac mortgages”, “westpac personal loan”, “westpac savings”, “westpac savings account” and “westpac term deposit”, summed into one figure.

- [ANZ](/demand/nz/brands/anz)
- [ASB](/demand/nz/brands/asb)
- [BNZ](/demand/nz/brands/bnz)
- [Heartland Bank](/demand/nz/brands/heartland-bank)
- [Kiwibank](/demand/nz/brands/kiwibank)
- [Rabobank New Zealand](/demand/nz/brands/rabobank-new-zealand)
- [SBS Bank](/demand/nz/brands/sbs-bank)
- [The Co-operative Bank](/demand/nz/brands/the-co-operative-bank)
- [TSB](/demand/nz/brands/tsb)
- [Westpac](/demand/nz/brands/westpac)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What do geography and language mean?

Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country.

Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country.

Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching.

Global and country estimates may overlap, so do not add them together.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for ANZ, ASB, BNZ, Heartland Bank, Kiwibank, Rabobank New Zealand, SBS Bank, The Co-operative Bank, TSB and Westpac using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Retail banks in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-retail-banks

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-retail-banks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.