---
title: "Residential Real Estate Agencies in New Zealand: Share of Search"
description: "Share of Search among Ray White, Harcourts, Barfoot & Thompson, Bayleys, Arizto, Property Brokers, Lodge Real Estate, LJ Hooker, Tall Poppy, Raine & Horne, New Zealand Sotheby’s International Realty, EVES Real Estate, Summit Real Estate, Tommy’s Real Estate, Lowe & Co, Tremains, Professionals Real Estate, First National Real Estate, One Agency, Harveys Real Estate, Iron Bridge Real Estate and Century 21, the residential real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-residential-real-estate-agencies"
publisher: "Brandwave"
---

# Residential Real Estate Agencies in New Zealand: Share of Search

Share of Search among Ray White, Harcourts, Barfoot & Thompson, Bayleys, Arizto, Property Brokers, Lodge Real Estate, LJ Hooker, Tall Poppy, Raine & Horne, New Zealand Sotheby’s International Realty, EVES Real Estate, Summit Real Estate, Tommy’s Real Estate, Lowe & Co, Tremains, Professionals Real Estate, First National Real Estate, One Agency, Harveys Real Estate, Iron Bridge Real Estate and Century 21, the residential real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Residential Real Estate Agencies
- **Market**: New Zealand
- **Brands compared**: 22
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 21.5%

## Which brand has the highest Share of Search among residential real estate agencies in New Zealand?

- Ray White holds the highest estimated Share of Search among residential real estate agencies in New Zealand, at 21.5% in August 2026.
- Harcourts is in 2nd place, 2.6 percentage points behind at 18.9% Share of Search.
- Across the 12 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand increased from 19.9% to 21.5%.
- Across the 12 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand decreased from 21.3% to 18.9%.
- Across the 12 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand decreased from 17.7% to 16.5%.
- Across the 12 months ending August 2026, Arizto’s estimated Share of Search among residential real estate agencies in New Zealand increased from 5.5% to 8.5%.
- Across the 12 months ending August 2026, Property Brokers’ estimated Share of Search among residential real estate agencies in New Zealand decreased from 7.9% to 7.3%.
- Across the 12 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand decreased from 2.9% to 1.8%.
- Across the 12 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand increased from 0.7% to 1.3%.
- Across the 12 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 23.1% in July 2026 and was lowest at 19.9% in September 2025.
- Across the 12 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 21.3% in September 2025 and was lowest at 17.2% in February 2026.
- Across the 12 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 19.7% in March 2026 and was lowest at 16% in May 2026.
- Across the 12 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 11.8% in December 2025 and was lowest at 9.6% in January 2026.
- Across the 12 months ending August 2026, Arizto’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 8.5% in August 2026 and was lowest at 5.4% in November 2025.
- Across the 12 months ending August 2026, Property Brokers’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 8.7% in May 2026 and was lowest at 7.2% in March 2026.
- Across the 12 months ending August 2026, Lodge Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.7% in September 2025.
- Across the 12 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 3.6% in January 2026 and was lowest at 1.5% in March 2026.
- Across the 12 months ending August 2026, Lowe & Co’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.9% in June 2026.
- Across the 12 months ending August 2026, Ray White rose from 2nd to 1st among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Harcourts fell from 1st to 2nd among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Arizto rose from 6th to 5th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Property Brokers fell from 5th to 6th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Lodge Real Estate rose from 8th to 7th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, LJ Hooker fell from 7th to 8th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, New Zealand Sotheby’s International Realty rose from 16th to 11th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Summit Real Estate fell from 11th to 13th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Lowe & Co fell from 13th to 15th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Tremains fell from 15th to 16th among residential real estate agencies in New Zealand.
- Across the 12 months ending August 2026, Bayleys, Tall Poppy, Raine & Horne, EVES Real Estate, Tommy’s Real Estate, Professionals Real Estate, First National Real Estate, One Agency, Harveys Real Estate, Iron Bridge Real Estate and Century 21 held steady: their estimated Share of Search among residential real estate agencies in New Zealand each moved less than 0.5 percentage points.

## What changed among residential real estate agencies in New Zealand?

- In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.9%.
- In August 2026, Arizto overtook Property Brokers to rank 5th among residential real estate agencies in New Zealand, at 8.5%.
- In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 23.1% to 21.5%.
- In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 17.8% to 16.5%.
- In August 2026, Property Brokers lost estimated Share of Search among residential real estate agencies in New Zealand, from 7.9% to 7.3%.
- In August 2026, New Zealand Sotheby’s International Realty rose from 14th to 11th among residential real estate agencies in New Zealand.
- In August 2026, Harveys Real Estate rose from 21st to 20th among residential real estate agencies in New Zealand.
- In August 2026, Tall Poppy rose from 10th to 9th among residential real estate agencies in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 21.5% | 24.5K | 0.0% | Ray White New Zealand |
| 2 | Harcourts | 18.9% | 21.5K | +17.6% | Harcourts New Zealand |
| 3 | Barfoot & Thompson | 16.5% | 18.8K | -0.2% | Barfoot & Thompson |
| 4 | Bayleys | 10.6% | 12.1K | +9.0% | Bayleys Real Estate |
| 5 | Arizto | 8.5% | 9.7K | +21.0% | Arizto Real Estate |
| 6 | Property Brokers | 7.3% | 8.3K | -0.2% | Property Brokers |
| 7 | Lodge Real Estate | 3.1% | 3.5K | 0.0% | Lodge Real Estate |
| 8 | LJ Hooker | 1.8% | 2K | +8.6% | LJ Hooker Group New Zealand |
| 9 | Tall Poppy | 1.6% | 1.9K | +17.8% | Tall Poppy Real Estate |
| 10 | Raine & Horne | 1.5% | 1.7K | -1.2% | Raine & Horne New Zealand |
| 11 | New Zealand Sotheby’s International Realty | 1.3% | 1.5K | +47.1% | New Zealand Sotheby’s International Realty |
| 12 | EVES Real Estate | 1.3% | 1.5K | +19.2% | EVES Realty |
| 13 | Summit Real Estate | 1.3% | 1.5K | +20.3% | Summit Real Estate |
| 14 | Tommy’s Real Estate | 1.2% | 1.4K | +13.3% | Tommy’s Real Estate |
| 15 | Lowe & Co | 1.1% | 1.3K | +30.0% | Lowe & Co Realty |
| 16 | Tremains | 0.91% | 1K | +22.4% | Tremains Real Estate |
| 17 | Professionals Real Estate | 0.79% | 900 | +21.6% | Professionals Real Estate New Zealand |
| 18 | First National Real Estate | 0.43% | 490 | 0.0% | First National Real Estate New Zealand |
| 19 | One Agency | 0.26% | 300 | +25.0% | One Agency New Zealand |
| 20 | Harveys Real Estate | 0.08% | 90 | +80.0% | LJ Hooker Group New Zealand |
| 21 | Iron Bridge Real Estate | 0.04% | 40 | -42.9% | Iron Bridge Real Estate |
| 22 | Century 21 | 0.03% | 30 | 0.0% | Century 21 New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Harcourts | 27.9K | 21.3% | 1 |
| Sep 2025 | Ray White | 26K | 19.9% | 2 |
| Sep 2025 | Barfoot & Thompson | 23.1K | 17.7% | 3 |
| Sep 2025 | Bayleys | 13.8K | 10.6% | 4 |
| Sep 2025 | Property Brokers | 10.3K | 7.9% | 5 |
| Sep 2025 | Arizto | 7.1K | 5.5% | 6 |
| Sep 2025 | LJ Hooker | 3.8K | 2.9% | 7 |
| Sep 2025 | Lodge Real Estate | 3.5K | 2.7% | 8 |
| Sep 2025 | Tall Poppy | 2.2K | 1.7% | 9 |
| Sep 2025 | Raine & Horne | 2.1K | 1.6% | 10 |
| Sep 2025 | Summit Real Estate | 2K | 1.6% | 11 |
| Sep 2025 | EVES Real Estate | 1.6K | 1.3% | 12 |
| Sep 2025 | Lowe & Co | 1.6K | 1.2% | 13 |
| Sep 2025 | Tommy’s Real Estate | 1.5K | 1.1% | 14 |
| Sep 2025 | Tremains | 1.1K | 0.8% | 15 |
| Sep 2025 | New Zealand Sotheby’s International Realty | 910 | 0.7% | 16 |
| Sep 2025 | Professionals Real Estate | 880 | 0.67% | 17 |
| Sep 2025 | First National Real Estate | 600 | 0.46% | 18 |
| Sep 2025 | One Agency | 320 | 0.25% | 19 |
| Sep 2025 | Harveys Real Estate | 170 | 0.13% | 20 |
| Sep 2025 | Iron Bridge Real Estate | 170 | 0.13% | 21 |
| Sep 2025 | Century 21 | 30 | 0.02% | 22 |
| Oct 2025 | Ray White | 29.5K | 21.4% | 1 |
| Oct 2025 | Harcourts | 27.5K | 19.9% | 2 |
| Oct 2025 | Barfoot & Thompson | 23.1K | 16.8% | 3 |
| Oct 2025 | Bayleys | 15.1K | 10.9% | 4 |
| Oct 2025 | Property Brokers | 10.3K | 7.5% | 5 |
| Oct 2025 | Arizto | 8.1K | 5.9% | 6 |
| Oct 2025 | Lodge Real Estate | 4.2K | 3.1% | 7 |
| Oct 2025 | LJ Hooker | 3.8K | 2.8% | 8 |
| Oct 2025 | Tall Poppy | 2.2K | 1.6% | 9 |
| Oct 2025 | Raine & Horne | 2.1K | 1.5% | 10 |
| Oct 2025 | Summit Real Estate | 2K | 1.5% | 11 |
| Oct 2025 | EVES Real Estate | 1.9K | 1.3% | 12 |
| Oct 2025 | Tommy’s Real Estate | 1.6K | 1.2% | 13 |
| Oct 2025 | Lowe & Co | 1.6K | 1.2% | 14 |
| Oct 2025 | Tremains | 1.2K | 0.87% | 15 |
| Oct 2025 | Professionals Real Estate | 1.1K | 0.78% | 16 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 1.1K | 0.77% | 17 |
| Oct 2025 | First National Real Estate | 740 | 0.54% | 18 |
| Oct 2025 | One Agency | 460 | 0.33% | 19 |
| Oct 2025 | Harveys Real Estate | 110 | 0.08% | 20 |
| Oct 2025 | Iron Bridge Real Estate | 90 | 0.07% | 21 |
| Oct 2025 | Century 21 | 30 | 0.02% | 22 |
| Nov 2025 | Ray White | 29.8K | 22.8% | 1 |
| Nov 2025 | Barfoot & Thompson | 23.1K | 17.7% | 2 |
| Nov 2025 | Harcourts | 22.6K | 17.2% | 3 |
| Nov 2025 | Bayleys | 14.9K | 11.4% | 4 |
| Nov 2025 | Property Brokers | 10.3K | 7.9% | 5 |
| Nov 2025 | Arizto | 7.1K | 5.4% | 6 |
| Nov 2025 | Lodge Real Estate | 4.2K | 3.2% | 7 |
| Nov 2025 | LJ Hooker | 3.8K | 2.9% | 8 |
| Nov 2025 | Tall Poppy | 2.2K | 1.7% | 9 |
| Nov 2025 | Raine & Horne | 2K | 1.6% | 10 |
| Nov 2025 | Summit Real Estate | 1.8K | 1.3% | 11 |
| Nov 2025 | EVES Real Estate | 1.7K | 1.3% | 12 |
| Nov 2025 | Lowe & Co | 1.6K | 1.2% | 13 |
| Nov 2025 | Tommy’s Real Estate | 1.4K | 1% | 14 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 1.2K | 0.92% | 15 |
| Nov 2025 | Tremains | 1.1K | 0.83% | 16 |
| Nov 2025 | Professionals Real Estate | 920 | 0.7% | 17 |
| Nov 2025 | First National Real Estate | 600 | 0.46% | 18 |
| Nov 2025 | One Agency | 390 | 0.3% | 19 |
| Nov 2025 | Harveys Real Estate | 110 | 0.08% | 20 |
| Nov 2025 | Iron Bridge Real Estate | 110 | 0.08% | 21 |
| Nov 2025 | Century 21 | 30 | 0.02% | 22 |
| Dec 2025 | Ray White | 20.1K | 21.3% | 1 |
| Dec 2025 | Harcourts | 18.2K | 19.3% | 2 |
| Dec 2025 | Barfoot & Thompson | 15.4K | 16.3% | 3 |
| Dec 2025 | Bayleys | 11.1K | 11.8% | 4 |
| Dec 2025 | Property Brokers | 6.9K | 7.3% | 5 |
| Dec 2025 | Arizto | 5.7K | 6% | 6 |
| Dec 2025 | LJ Hooker | 3.1K | 3.2% | 7 |
| Dec 2025 | Lodge Real Estate | 2.9K | 3.1% | 8 |
| Dec 2025 | Tall Poppy | 1.7K | 1.8% | 9 |
| Dec 2025 | Raine & Horne | 1.4K | 1.5% | 10 |
| Dec 2025 | Summit Real Estate | 1.3K | 1.4% | 11 |
| Dec 2025 | EVES Real Estate | 1.2K | 1.3% | 12 |
| Dec 2025 | Tommy’s Real Estate | 980 | 1% | 13 |
| Dec 2025 | Tremains | 930 | 0.99% | 14 |
| Dec 2025 | Lowe & Co | 880 | 0.93% | 15 |
| Dec 2025 | Professionals Real Estate | 860 | 0.91% | 16 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 770 | 0.82% | 17 |
| Dec 2025 | First National Real Estate | 490 | 0.52% | 18 |
| Dec 2025 | One Agency | 250 | 0.27% | 19 |
| Dec 2025 | Harveys Real Estate | 90 | 0.1% | 20 |
| Dec 2025 | Iron Bridge Real Estate | 90 | 0.1% | 21 |
| Dec 2025 | Century 21 | 20 | 0.02% | 22 |
| Jan 2026 | Ray White | 25.2K | 20% | 1 |
| Jan 2026 | Barfoot & Thompson | 23K | 18.2% | 2 |
| Jan 2026 | Harcourts | 22.9K | 18.2% | 3 |
| Jan 2026 | Bayleys | 12.2K | 9.6% | 4 |
| Jan 2026 | Property Brokers | 10.3K | 8.2% | 5 |
| Jan 2026 | Arizto | 8.6K | 6.8% | 6 |
| Jan 2026 | LJ Hooker | 4.6K | 3.6% | 7 |
| Jan 2026 | Lodge Real Estate | 3.6K | 2.9% | 8 |
| Jan 2026 | Lowe & Co | 2.4K | 1.9% | 9 |
| Jan 2026 | Tall Poppy | 2.1K | 1.7% | 10 |
| Jan 2026 | Raine & Horne | 2K | 1.6% | 11 |
| Jan 2026 | Summit Real Estate | 1.8K | 1.4% | 12 |
| Jan 2026 | EVES Real Estate | 1.6K | 1.3% | 13 |
| Jan 2026 | Tommy’s Real Estate | 1.3K | 1% | 14 |
| Jan 2026 | Professionals Real Estate | 1.1K | 0.83% | 15 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 1K | 0.83% | 16 |
| Jan 2026 | Tremains | 1K | 0.83% | 17 |
| Jan 2026 | First National Real Estate | 600 | 0.48% | 18 |
| Jan 2026 | One Agency | 440 | 0.35% | 19 |
| Jan 2026 | Harveys Real Estate | 110 | 0.09% | 20 |
| Jan 2026 | Iron Bridge Real Estate | 110 | 0.09% | 21 |
| Jan 2026 | Century 21 | 30 | 0.02% | 22 |
| Feb 2026 | Ray White | 30.3K | 22.3% | 1 |
| Feb 2026 | Harcourts | 23.3K | 17.2% | 2 |
| Feb 2026 | Barfoot & Thompson | 23.1K | 17% | 3 |
| Feb 2026 | Bayleys | 14.9K | 11% | 4 |
| Feb 2026 | Arizto | 10.6K | 7.8% | 5 |
| Feb 2026 | Property Brokers | 10.3K | 7.6% | 6 |
| Feb 2026 | Lodge Real Estate | 3.9K | 2.9% | 7 |
| Feb 2026 | LJ Hooker | 3.1K | 2.3% | 8 |
| Feb 2026 | Raine & Horne | 2.6K | 1.9% | 9 |
| Feb 2026 | Tall Poppy | 2.2K | 1.6% | 10 |
| Feb 2026 | EVES Real Estate | 1.8K | 1.3% | 11 |
| Feb 2026 | Summit Real Estate | 1.8K | 1.3% | 12 |
| Feb 2026 | Tommy’s Real Estate | 1.7K | 1.3% | 13 |
| Feb 2026 | Lowe & Co | 1.6K | 1.2% | 14 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 1.2K | 0.86% | 15 |
| Feb 2026 | Tremains | 1.1K | 0.84% | 16 |
| Feb 2026 | Professionals Real Estate | 1.1K | 0.81% | 17 |
| Feb 2026 | First National Real Estate | 600 | 0.44% | 18 |
| Feb 2026 | One Agency | 360 | 0.27% | 19 |
| Feb 2026 | Harveys Real Estate | 90 | 0.07% | 20 |
| Feb 2026 | Iron Bridge Real Estate | 90 | 0.07% | 21 |
| Feb 2026 | Century 21 | 40 | 0.03% | 22 |
| Mar 2026 | Ray White | 30.1K | 21.2% | 1 |
| Mar 2026 | Barfoot & Thompson | 28K | 19.7% | 2 |
| Mar 2026 | Harcourts | 26.4K | 18.5% | 3 |
| Mar 2026 | Bayleys | 14.9K | 10.5% | 4 |
| Mar 2026 | Arizto | 10.6K | 7.4% | 5 |
| Mar 2026 | Property Brokers | 10.2K | 7.2% | 6 |
| Mar 2026 | Lodge Real Estate | 4.1K | 2.9% | 7 |
| Mar 2026 | LJ Hooker | 2.2K | 1.5% | 8 |
| Mar 2026 | Tall Poppy | 2.1K | 1.5% | 9 |
| Mar 2026 | Raine & Horne | 2K | 1.4% | 10 |
| Mar 2026 | Lowe & Co | 1.9K | 1.3% | 11 |
| Mar 2026 | Summit Real Estate | 1.7K | 1.2% | 12 |
| Mar 2026 | EVES Real Estate | 1.7K | 1.2% | 13 |
| Mar 2026 | Tommy’s Real Estate | 1.5K | 1% | 14 |
| Mar 2026 | Tremains | 1.3K | 0.93% | 15 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 1.3K | 0.9% | 16 |
| Mar 2026 | Professionals Real Estate | 1.1K | 0.77% | 17 |
| Mar 2026 | First National Real Estate | 610 | 0.43% | 18 |
| Mar 2026 | One Agency | 390 | 0.27% | 19 |
| Mar 2026 | Harveys Real Estate | 90 | 0.06% | 20 |
| Mar 2026 | Iron Bridge Real Estate | 90 | 0.06% | 21 |
| Mar 2026 | Century 21 | 70 | 0.05% | 22 |
| Apr 2026 | Ray White | 24.8K | 21.7% | 1 |
| Apr 2026 | Harcourts | 21.5K | 18.9% | 2 |
| Apr 2026 | Barfoot & Thompson | 18.8K | 16.5% | 3 |
| Apr 2026 | Bayleys | 12.1K | 10.6% | 4 |
| Apr 2026 | Arizto | 9.2K | 8.1% | 5 |
| Apr 2026 | Property Brokers | 8.4K | 7.3% | 6 |
| Apr 2026 | Lodge Real Estate | 3.8K | 3.3% | 7 |
| Apr 2026 | LJ Hooker | 2.2K | 1.9% | 8 |
| Apr 2026 | Tall Poppy | 1.8K | 1.6% | 9 |
| Apr 2026 | Raine & Horne | 1.7K | 1.5% | 10 |
| Apr 2026 | Summit Real Estate | 1.6K | 1.4% | 11 |
| Apr 2026 | EVES Real Estate | 1.5K | 1.3% | 12 |
| Apr 2026 | Tommy’s Real Estate | 1.3K | 1.1% | 13 |
| Apr 2026 | Lowe & Co | 1.3K | 1.1% | 14 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 1.1K | 0.95% | 15 |
| Apr 2026 | Professionals Real Estate | 1.1K | 0.93% | 16 |
| Apr 2026 | Tremains | 1K | 0.91% | 17 |
| Apr 2026 | First National Real Estate | 490 | 0.43% | 18 |
| Apr 2026 | One Agency | 310 | 0.27% | 19 |
| Apr 2026 | Harveys Real Estate | 70 | 0.06% | 20 |
| Apr 2026 | Iron Bridge Real Estate | 70 | 0.06% | 21 |
| Apr 2026 | Century 21 | 30 | 0.03% | 22 |
| May 2026 | Ray White | 24.8K | 21% | 1 |
| May 2026 | Harcourts | 21.7K | 18.4% | 2 |
| May 2026 | Barfoot & Thompson | 18.9K | 16% | 3 |
| May 2026 | Bayleys | 13.6K | 11.5% | 4 |
| May 2026 | Property Brokers | 10.2K | 8.7% | 5 |
| May 2026 | Arizto | 9.3K | 7.9% | 6 |
| May 2026 | Lodge Real Estate | 4.1K | 3.5% | 7 |
| May 2026 | Raine & Horne | 2K | 1.7% | 8 |
| May 2026 | Tall Poppy | 1.9K | 1.6% | 9 |
| May 2026 | LJ Hooker | 1.8K | 1.6% | 10 |
| May 2026 | EVES Real Estate | 1.5K | 1.3% | 11 |
| May 2026 | Summit Real Estate | 1.5K | 1.3% | 12 |
| May 2026 | Tommy’s Real Estate | 1.3K | 1.1% | 13 |
| May 2026 | Lowe & Co | 1.3K | 1.1% | 14 |
| May 2026 | New Zealand Sotheby’s International Realty | 1.1K | 0.93% | 15 |
| May 2026 | Tremains | 980 | 0.83% | 16 |
| May 2026 | Professionals Real Estate | 910 | 0.77% | 17 |
| May 2026 | First National Real Estate | 490 | 0.42% | 18 |
| May 2026 | One Agency | 280 | 0.24% | 19 |
| May 2026 | Iron Bridge Real Estate | 90 | 0.08% | 20 |
| May 2026 | Harveys Real Estate | 70 | 0.06% | 21 |
| May 2026 | Century 21 | 40 | 0.03% | 22 |
| Jun 2026 | Ray White | 24.3K | 22% | 1 |
| Jun 2026 | Harcourts | 21.2K | 19.2% | 2 |
| Jun 2026 | Barfoot & Thompson | 18.8K | 16.9% | 3 |
| Jun 2026 | Bayleys | 12.1K | 10.9% | 4 |
| Jun 2026 | Arizto | 8.5K | 7.7% | 5 |
| Jun 2026 | Property Brokers | 8.3K | 7.5% | 6 |
| Jun 2026 | Lodge Real Estate | 4.1K | 3.7% | 7 |
| Jun 2026 | LJ Hooker | 1.9K | 1.7% | 8 |
| Jun 2026 | Raine & Horne | 1.7K | 1.5% | 9 |
| Jun 2026 | Tall Poppy | 1.5K | 1.4% | 10 |
| Jun 2026 | EVES Real Estate | 1.2K | 1.1% | 11 |
| Jun 2026 | Summit Real Estate | 1.2K | 1.1% | 12 |
| Jun 2026 | Tommy’s Real Estate | 1.2K | 1.1% | 13 |
| Jun 2026 | Lowe & Co | 1K | 0.9% | 14 |
| Jun 2026 | Tremains | 980 | 0.89% | 15 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 900 | 0.81% | 16 |
| Jun 2026 | Professionals Real Estate | 870 | 0.79% | 17 |
| Jun 2026 | First National Real Estate | 500 | 0.45% | 18 |
| Jun 2026 | One Agency | 250 | 0.23% | 19 |
| Jun 2026 | Harveys Real Estate | 110 | 0.1% | 20 |
| Jun 2026 | Iron Bridge Real Estate | 90 | 0.08% | 21 |
| Jun 2026 | Century 21 | 40 | 0.04% | 22 |
| Jul 2026 | Ray White | 24.5K | 23.1% | 1 |
| Jul 2026 | Barfoot & Thompson | 18.8K | 17.8% | 2 |
| Jul 2026 | Harcourts | 18.3K | 17.3% | 3 |
| Jul 2026 | Bayleys | 11.1K | 10.4% | 4 |
| Jul 2026 | Property Brokers | 8.4K | 7.9% | 5 |
| Jul 2026 | Arizto | 8K | 7.6% | 6 |
| Jul 2026 | Lodge Real Estate | 3.5K | 3.3% | 7 |
| Jul 2026 | LJ Hooker | 1.9K | 1.7% | 8 |
| Jul 2026 | Raine & Horne | 1.7K | 1.6% | 9 |
| Jul 2026 | Tall Poppy | 1.6K | 1.5% | 10 |
| Jul 2026 | EVES Real Estate | 1.3K | 1.2% | 11 |
| Jul 2026 | Summit Real Estate | 1.2K | 1.2% | 12 |
| Jul 2026 | Tommy’s Real Estate | 1.2K | 1.1% | 13 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 1K | 0.98% | 14 |
| Jul 2026 | Lowe & Co | 1K | 0.94% | 15 |
| Jul 2026 | Tremains | 850 | 0.8% | 16 |
| Jul 2026 | Professionals Real Estate | 740 | 0.7% | 17 |
| Jul 2026 | First National Real Estate | 490 | 0.46% | 18 |
| Jul 2026 | One Agency | 240 | 0.23% | 19 |
| Jul 2026 | Iron Bridge Real Estate | 70 | 0.07% | 20 |
| Jul 2026 | Harveys Real Estate | 50 | 0.05% | 21 |
| Jul 2026 | Century 21 | 30 | 0.03% | 22 |
| Aug 2026 | Ray White | 24.5K | 21.5% | 1 |
| Aug 2026 | Harcourts | 21.5K | 18.9% | 2 |
| Aug 2026 | Barfoot & Thompson | 18.8K | 16.5% | 3 |
| Aug 2026 | Bayleys | 12.1K | 10.6% | 4 |
| Aug 2026 | Arizto | 9.7K | 8.5% | 5 |
| Aug 2026 | Property Brokers | 8.3K | 7.3% | 6 |
| Aug 2026 | Lodge Real Estate | 3.5K | 3.1% | 7 |
| Aug 2026 | LJ Hooker | 2K | 1.8% | 8 |
| Aug 2026 | Tall Poppy | 1.9K | 1.6% | 9 |
| Aug 2026 | Raine & Horne | 1.7K | 1.5% | 10 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 1.5K | 1.3% | 11 |
| Aug 2026 | EVES Real Estate | 1.5K | 1.3% | 12 |
| Aug 2026 | Summit Real Estate | 1.5K | 1.3% | 13 |
| Aug 2026 | Tommy’s Real Estate | 1.4K | 1.2% | 14 |
| Aug 2026 | Lowe & Co | 1.3K | 1.1% | 15 |
| Aug 2026 | Tremains | 1K | 0.91% | 16 |
| Aug 2026 | Professionals Real Estate | 900 | 0.79% | 17 |
| Aug 2026 | First National Real Estate | 490 | 0.43% | 18 |
| Aug 2026 | One Agency | 300 | 0.26% | 19 |
| Aug 2026 | Harveys Real Estate | 90 | 0.08% | 20 |
| Aug 2026 | Iron Bridge Real Estate | 40 | 0.04% | 21 |
| Aug 2026 | Century 21 | 30 | 0.03% | 22 |

## Compare two brands head-to-head

- [Ray White vs Harcourts](/demand/nz/compare/harcourts-vs-ray-white): 21.5% against 18.9% Share of Search.
- [Ray White vs Barfoot & Thompson](/demand/nz/compare/barfoot-and-thompson-vs-ray-white): 21.5% against 16.5% Share of Search.
- [Ray White vs Bayleys](/demand/nz/compare/bayleys-vs-ray-white): 21.5% against 10.6% Share of Search.
- [Ray White vs Arizto](/demand/nz/compare/arizto-vs-ray-white): 21.5% against 8.5% Share of Search.
- [Harcourts vs Barfoot & Thompson](/demand/nz/compare/barfoot-and-thompson-vs-harcourts): 18.9% against 16.5% Share of Search.
- [Harcourts vs Bayleys](/demand/nz/compare/bayleys-vs-harcourts): 18.9% against 10.6% Share of Search.
- [Harcourts vs Arizto](/demand/nz/compare/arizto-vs-harcourts): 18.9% against 8.5% Share of Search.
- [Barfoot & Thompson vs Bayleys](/demand/nz/compare/barfoot-and-thompson-vs-bayleys): 16.5% against 10.6% Share of Search.
- [Barfoot & Thompson vs Arizto](/demand/nz/compare/arizto-vs-barfoot-and-thompson): 16.5% against 8.5% Share of Search.
- [Bayleys vs Arizto](/demand/nz/compare/arizto-vs-bayleys): 10.6% against 8.5% Share of Search.

## What is being compared

- **Arizto**: Measured on the search terms “arizto”, “arizto fees”, “arizto listings”, “arizto nz”, “arizto real estate” and “arizto reviews”, summed into one figure.
- **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot auckland” and “barfoot thompson”, summed into one figure.
- **Bayleys**: Measured on the search terms “bayleys”, “bayleys houses for sale”, “bayleys real estate” and “bayleys real estate properties for sale”, summed into one figure.
- **Century 21**: Measured on the search terms “century 21 nz” and “century 21 real estate nz”, summed into one figure.
- **EVES Real Estate**: Measured on the search terms “eves nz”, “eves real estate” and “eves tauranga”, summed into one figure.
- **First National Real Estate**: Measured on the search terms “first national nz” and “first national real estate”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourts”, “harcourts agents”, “harcourts auckland”, “harcourts christchurch”, “harcourts hamilton”, “harcourts houses for sale”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts real estate”, “harcourts tauranga” and “harcourts wellington”, summed into one figure.
- **Harveys Real Estate**: Measured on the search term “harveys real estate”.
- **Iron Bridge Real Estate**: Measured on the search term “iron bridge real estate”.
- **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker houses for sale”, “lj hooker near me”, “lj hooker nz” and “lj hooker real estate”, summed into one figure.
- **Lodge Real Estate**: Measured on the search terms “lodge hamilton”, “lodge real estate” and “lodge real estate hamilton”, summed into one figure.
- **Lowe & Co**: Measured on the search terms “lowe & co” and “lowe and co”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sothebys”, “nz sotheby's”, “nz sothebys” and “nzsir”, summed into one figure.
- **One Agency**: Measured on the search terms “one agency nz” and “one agency real estate”, summed into one figure.
- **Professionals Real Estate**: Measured on the search terms “professionals nz”, “professionals real estate”, “professionals real estate lower hutt” and “professionals real estate nz”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers listings”, “property brokers nz” and “property brokers real estate”, summed into one figure.
- **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne nz”, “raine and horne” and “raine and horne nz”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white auckland”, “ray white christchurch”, “ray white hamilton”, “ray white houses for sale”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white real estate”, “ray white tauranga” and “ray white wellington”, summed into one figure.
- **Summit Real Estate**: Measured on the search terms “summit nelson”, “summit real estate” and “summit real estate nz”, summed into one figure.
- **Tall Poppy**: Measured on the search terms “tall poppy lower hutt”, “tall poppy nz”, “tall poppy real estate”, “tall poppy real estate new plymouth”, “tall poppy richmond” and “tall poppy wellington”, summed into one figure.
- **Tommy’s Real Estate**: Measured on the search terms “tommy's real estate”, “tommy's wellington”, “tommys real estate” and “tommys wellington”, summed into one figure.
- **Tremains**: Measured on the search terms “tremains” and “tremains real estate”, summed into one figure.

- [Arizto](/demand/nz/brands/arizto)
- [Barfoot & Thompson](/demand/nz/brands/barfoot-and-thompson)
- [Bayleys](/demand/nz/brands/bayleys)
- [Century 21](/demand/nz/brands/century-21)
- [EVES Real Estate](/demand/nz/brands/eves-real-estate)
- [First National Real Estate](/demand/nz/brands/first-national-real-estate)
- [Harcourts](/demand/nz/brands/harcourts)
- [Harveys Real Estate](/demand/nz/brands/harveys-real-estate)
- [Iron Bridge Real Estate](/demand/nz/brands/iron-bridge-real-estate)
- [LJ Hooker](/demand/nz/brands/lj-hooker)
- [Lodge Real Estate](/demand/nz/brands/lodge-real-estate)
- [Lowe & Co](/demand/nz/brands/lowe-and-co)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [One Agency](/demand/nz/brands/one-agency)
- [Professionals Real Estate](/demand/nz/brands/professionals-real-estate)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Raine & Horne](/demand/nz/brands/raine-and-horne)
- [Ray White](/demand/nz/brands/ray-white)
- [Summit Real Estate](/demand/nz/brands/summit-real-estate)
- [Tall Poppy](/demand/nz/brands/tall-poppy)
- [Tommy’s Real Estate](/demand/nz/brands/tommys-real-estate)
- [Tremains](/demand/nz/brands/tremains-real-estate)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Arizto, Barfoot & Thompson, Bayleys, Century 21, EVES Real Estate, First National Real Estate, Harcourts, Harveys Real Estate, Iron Bridge Real Estate, LJ Hooker, Lodge Real Estate, Lowe & Co, New Zealand Sotheby’s International Realty, One Agency, Professionals Real Estate, Property Brokers, Raine & Horne, Ray White, Summit Real Estate, Tall Poppy, Tommy’s Real Estate and Tremains using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Residential Real Estate Agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-residential-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-residential-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.