---
title: "Resale fashion platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Share of Search among Designer Wardrobe, Depop, Vinted, The RealReal and Vestiaire Collective, the resale fashion platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-resale-fashion-platforms"
publisher: "Brandwave"
---

# Resale fashion platforms in New Zealand: Which brands are most popular in search?

Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Share of Search among Designer Wardrobe, Depop, Vinted, The RealReal and Vestiaire Collective, the resale fashion platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Resale fashion platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Designer Wardrobe, 57.8%

## Which brand is most popular in search among resale fashion platforms in New Zealand?

- In August 2026, Designer Wardrobe was the most searched among resale fashion platforms in New Zealand, with an estimated 62K branded searches and 57.8% estimated Share of Search within this set.
- Depop is in 2nd place, 29.5 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand decreased from 68.5% to 57.8%.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand increased from 22.8% to 28.3%.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand increased from 6.5% to 11.8%.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 68.5% in October 2025 and was lowest at 56.4% in June 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 29.7% in March 2026 and was lowest at 22.8% in October 2025.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 14.1% in June 2026 and was lowest at 6.5% in October 2025.
- Across the 11 months ending August 2026, The RealReal and Vestiaire Collective held steady: their estimated Share of Search among resale fashion platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Designer Wardrobe vs Depop: compare search popularity](/demand/nz/compare/depop-vs-designer-wardrobe): 57.8% against 28.3% Share of Search.
- [Designer Wardrobe vs Vinted: compare search popularity](/demand/nz/compare/designer-wardrobe-vs-vinted): 57.8% against 11.8% Share of Search.
- [Depop vs Vinted: compare search popularity](/demand/nz/compare/depop-vs-vinted): 28.3% against 11.8% Share of Search.

## How did search popularity change for New Zealand resale fashion platforms in August 2026?

- In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
- In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
- Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
- Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
- Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Designer Wardrobe | 57.8% | 62K | +17.1% | Designer Wardrobe |
| 2 | Depop | 28.3% | 30.4K | +15.9% | Depop |
| 3 | Vinted | 11.8% | 12.7K | -2.0% | Vinted |
| 4 | The RealReal | 1.6% | 1.7K | +28.1% | The RealReal |
| 5 | Vestiaire Collective | 0.45% | 480 | +17.1% | Vestiaire Collective |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer Wardrobe | 62K | 68.5% | 1 |
| Oct 2025 | Depop | 20.7K | 22.8% | 2 |
| Oct 2025 | Vinted | 5.9K | 6.5% | 3 |
| Oct 2025 | The RealReal | 1.3K | 1.5% | 4 |
| Oct 2025 | Vestiaire Collective | 600 | 0.66% | 5 |
| Nov 2025 | Designer Wardrobe | 59.8K | 67.3% | 1 |
| Nov 2025 | Depop | 21.2K | 23.9% | 2 |
| Nov 2025 | Vinted | 6K | 6.7% | 3 |
| Nov 2025 | The RealReal | 1.3K | 1.5% | 4 |
| Nov 2025 | Vestiaire Collective | 540 | 0.61% | 5 |
| Dec 2025 | Designer Wardrobe | 50.7K | 67% | 1 |
| Dec 2025 | Depop | 17.5K | 23.1% | 2 |
| Dec 2025 | Vinted | 5.6K | 7.4% | 3 |
| Dec 2025 | The RealReal | 1.4K | 1.8% | 4 |
| Dec 2025 | Vestiaire Collective | 480 | 0.63% | 5 |
| Jan 2026 | Designer Wardrobe | 61.9K | 63.1% | 1 |
| Jan 2026 | Depop | 25.5K | 26% | 2 |
| Jan 2026 | Vinted | 7.9K | 8% | 3 |
| Jan 2026 | The RealReal | 2.1K | 2.1% | 4 |
| Jan 2026 | Vestiaire Collective | 700 | 0.71% | 5 |
| Feb 2026 | Designer Wardrobe | 52.9K | 61.2% | 1 |
| Feb 2026 | Depop | 25.4K | 29.4% | 2 |
| Feb 2026 | Vinted | 6.3K | 7.3% | 3 |
| Feb 2026 | The RealReal | 1.3K | 1.5% | 4 |
| Feb 2026 | Vestiaire Collective | 530 | 0.61% | 5 |
| Mar 2026 | Designer Wardrobe | 61.9K | 60.6% | 1 |
| Mar 2026 | Depop | 30.4K | 29.7% | 2 |
| Mar 2026 | Vinted | 7.6K | 7.4% | 3 |
| Mar 2026 | The RealReal | 1.8K | 1.7% | 4 |
| Mar 2026 | Vestiaire Collective | 570 | 0.56% | 5 |
| Apr 2026 | Designer Wardrobe | 62K | 63.1% | 1 |
| Apr 2026 | Depop | 26.2K | 26.6% | 2 |
| Apr 2026 | Vinted | 7.9K | 8% | 3 |
| Apr 2026 | The RealReal | 1.7K | 1.7% | 4 |
| Apr 2026 | Vestiaire Collective | 550 | 0.56% | 5 |
| May 2026 | Designer Wardrobe | 64.7K | 60.9% | 1 |
| May 2026 | Depop | 31.1K | 29.3% | 2 |
| May 2026 | Vinted | 8.2K | 7.7% | 3 |
| May 2026 | The RealReal | 1.7K | 1.6% | 4 |
| May 2026 | Vestiaire Collective | 600 | 0.56% | 5 |
| Jun 2026 | Designer Wardrobe | 62K | 56.4% | 1 |
| Jun 2026 | Depop | 30.4K | 27.6% | 2 |
| Jun 2026 | Vinted | 15.5K | 14.1% | 3 |
| Jun 2026 | The RealReal | 1.7K | 1.5% | 4 |
| Jun 2026 | Vestiaire Collective | 410 | 0.37% | 5 |
| Jul 2026 | Designer Wardrobe | 53K | 56.4% | 1 |
| Jul 2026 | Depop | 26.2K | 27.9% | 2 |
| Jul 2026 | Vinted | 13K | 13.8% | 3 |
| Jul 2026 | The RealReal | 1.4K | 1.4% | 4 |
| Jul 2026 | Vestiaire Collective | 410 | 0.44% | 5 |
| Aug 2026 | Designer Wardrobe | 62K | 57.8% | 1 |
| Aug 2026 | Depop | 30.4K | 28.3% | 2 |
| Aug 2026 | Vinted | 12.7K | 11.8% | 3 |
| Aug 2026 | The RealReal | 1.7K | 1.6% | 4 |
| Aug 2026 | Vestiaire Collective | 480 | 0.45% | 5 |
| Sep 2026 | Depop | — | — | — |
| Sep 2026 | Designer Wardrobe | — | — | — |
| Sep 2026 | The RealReal | — | — | — |
| Sep 2026 | Vestiaire Collective | — | — | — |
| Sep 2026 | Vinted | — | — | — |

## What is being compared

- **Depop**: Measured on the search terms “depop”, “depop app”, “depop clothes”, “depop com”, “depop near me”, “depop new zealand”, “depop nz” and “depop online”, summed into one figure.
- **Designer Wardrobe**: Measured on the search terms “designer wardrobe”, “designer wardrobe near me”, “designer wardrobe new zealand”, “designer wardrobe nz”, “designer wardrobe online”, “designerwardrobe”, “designerwardrobe co nz”, “designerwardrobe nz”, “my designer wardrobe” and “the designer wardrobe”, summed into one figure.
- **The RealReal**: Measured on the search terms “the realreal”, “the realreal near me”, “the realreal nz”, “the realreal online”, “the realreal sell clothes”, “therealreal”, “therealreal com” and “therealreal nz”, summed into one figure.
- **Vestiaire Collective**: Measured on the search terms “vestiaire collective”, “vestiaire collective nz”, “vestiaire collective online”, “vestiairecollective” and “vestiairecollective com”, summed into one figure.
- **Vinted**: Measured on the search terms “vinted”, “vinted au”, “vinted com”, “vinted near me”, “vinted new zealand”, “vinted nz”, “vinted online”, “vinted secondhand”, “vinted sell clothes”, “vinted uk” and “vinted us”, summed into one figure.

- [Depop](/demand/nz/brands/depop)
- [Designer Wardrobe](/demand/nz/brands/designer-wardrobe)
- [The RealReal](/demand/nz/brands/the-realreal)
- [Vestiaire Collective](/demand/nz/brands/vestiaire-collective)
- [Vinted](/demand/nz/brands/vinted)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among resale fashion platforms in New Zealand?

In August 2026, Designer Wardrobe was the most searched among resale fashion platforms in New Zealand, with an estimated 62K branded searches and 57.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Resale fashion platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-resale-fashion-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-resale-fashion-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.