---
title: "Rental car companies in New Zealand: Which brands are most popular in search?"
description: "Compare the rental car companies travellers book with at New Zealand airports and cities. Share of Search among Snap Rentals, Avis, Hertz, Apex Car Rentals, Budget, GO Rentals, Ezi Car Rental, Europcar, Jucy, Enterprise Rent-A-Car, Thrifty and Ace Rental Cars, the rental car companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rental-car-companies"
publisher: "Brandwave"
---

# Rental car companies in New Zealand: Which brands are most popular in search?

Compare the rental car companies travellers book with at New Zealand airports and cities. Share of Search among Snap Rentals, Avis, Hertz, Apex Car Rentals, Budget, GO Rentals, Ezi Car Rental, Europcar, Jucy, Enterprise Rent-A-Car, Thrifty and Ace Rental Cars, the rental car companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rental car companies
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Aug 2026
- **Highest Share of Search**: Snap Rentals, 16.6%

## Which brand is most popular in search among rental car companies in New Zealand?

- In August 2026, Snap Rentals was the most searched among rental car companies in New Zealand, with an estimated 19.7K branded searches and 16.6% estimated Share of Search within this set.
- Avis is in 2nd place, 2.5 percentage points behind at 14.1% Share of Search.
- Across the 11 months ending August 2026, Snap Rentals’ estimated Share of Search among rental car companies in New Zealand increased from 14.5% to 16.6%.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand increased from 13.3% to 14.1%.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand decreased from 14.9% to 14%.
- Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand increased from 8.7% to 10%.
- Across the 11 months ending August 2026, Ezi Car Rental’s estimated Share of Search among rental car companies in New Zealand decreased from 10.4% to 7.9%.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among rental car companies in New Zealand decreased from 6.8% to 6%.
- Across the 11 months ending August 2026, Jucy’s estimated Share of Search among rental car companies in New Zealand decreased from 6.1% to 5.1%.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand increased from 1.6% to 2.5%.
- Across the 11 months ending August 2026, Snap Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 16.8% in December 2025 and was lowest at 12.3% in March 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand peaked at 15.9% in March 2026 and was lowest at 11.9% in December 2025.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand peaked at 15.8% in March 2026 and was lowest at 12.9% in July 2026.
- Across the 11 months ending August 2026, Apex Car Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 13.5% in April 2026 and was lowest at 10.5% in August 2026.
- Across the 11 months ending August 2026, Budget’s estimated Share of Search among rental car companies in New Zealand peaked at 11.2% in May 2026 and was lowest at 7.6% in December 2025.
- Across the 11 months ending August 2026, GO Rentals’ estimated Share of Search among rental car companies in New Zealand peaked at 9.7% in July 2026 and was lowest at 8.1% in April 2026.
- Across the 11 months ending August 2026, Ezi Car Rental’s estimated Share of Search among rental car companies in New Zealand peaked at 11.7% in November 2025 and was lowest at 7.5% in April 2026.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among rental car companies in New Zealand peaked at 8.7% in February 2026 and was lowest at 6% in August 2026.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in January 2026.
- Across the 11 months ending August 2026, Snap Rentals rose from 2nd to 1st among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Avis rose from 3rd to 2nd among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Hertz fell from 1st to 3rd among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Budget rose from 7th to 5th among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Ezi Car Rental fell from 5th to 7th among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car rose from 11th to 10th among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Thrifty fell from 10th to 11th among rental car companies in New Zealand.
- Across the 11 months ending August 2026, Apex Car Rentals, GO Rentals and Ace Rental Cars held steady: their estimated Share of Search among rental car companies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Snap Rentals vs Avis: compare search popularity](/demand/nz/compare/avis-vs-snap-rentals): 16.6% against 14.1% Share of Search.
- [Snap Rentals vs Hertz: compare search popularity](/demand/nz/compare/hertz-vs-snap-rentals): 16.6% against 14% Share of Search.
- [Snap Rentals vs Apex Car Rentals: compare search popularity](/demand/nz/compare/apex-car-rentals-vs-snap-rentals): 16.6% against 10.5% Share of Search.
- [Snap Rentals vs Budget: compare search popularity](/demand/nz/compare/budget-vs-snap-rentals): 16.6% against 10% Share of Search.
- [Avis vs Hertz: compare search popularity](/demand/nz/compare/avis-vs-hertz): 14.1% against 14% Share of Search.
- [Avis vs Apex Car Rentals: compare search popularity](/demand/nz/compare/apex-car-rentals-vs-avis): 14.1% against 10.5% Share of Search.
- [Avis vs Budget: compare search popularity](/demand/nz/compare/avis-vs-budget): 14.1% against 10% Share of Search.
- [Hertz vs Apex Car Rentals: compare search popularity](/demand/nz/compare/apex-car-rentals-vs-hertz): 14% against 10.5% Share of Search.
- [Hertz vs Budget: compare search popularity](/demand/nz/compare/budget-vs-hertz): 14% against 10% Share of Search.
- [Apex Car Rentals vs Budget: compare search popularity](/demand/nz/compare/apex-car-rentals-vs-budget): 10.5% against 10% Share of Search.

## How did search popularity change for New Zealand rental car companies in August 2026?

- In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
- In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.
- In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
- In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
- In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.
- In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.
- Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.
- Estimated monthly branded searches for Ezi Car Rental in New Zealand fell 33% over 11 measured months, from 13.9K to 9.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Snap Rentals | 16.6% | 19.7K | +19.3% | Snap Rentals |
| 2 | Avis | 14.1% | 16.7K | +1.7% | Avis |
| 3 | Hertz | 14% | 16.6K | +16.2% | Hertz |
| 4 | Apex Car Rentals | 10.5% | 12.4K | +0.7% | Apex Car Rentals |
| 5 | Budget | 10% | 11.8K | +15.2% | Budget |
| 6 | GO Rentals | 9.4% | 11.2K | +4.4% | GO Rentals |
| 7 | Ezi Car Rental | 7.9% | 9.3K | +2.1% | Ezi Car Rental |
| 8 | Europcar | 6% | 7.1K | -3.0% | Europcar |
| 9 | Jucy | 5.1% | 6K | -0.5% | Jucy |
| 10 | Enterprise Rent-A-Car | 2.5% | 3K | -0.7% | Enterprise Rent-A-Car |
| 11 | Thrifty | 2.5% | 2.9K | 0.0% | Thrifty |
| 12 | Ace Rental Cars | 1.4% | 1.7K | -6.7% | Ace Rental Cars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hertz | 20K | 14.9% | 1 |
| Oct 2025 | Snap Rentals | 19.4K | 14.5% | 2 |
| Oct 2025 | Avis | 17.8K | 13.3% | 3 |
| Oct 2025 | Apex Car Rentals | 14.1K | 10.5% | 4 |
| Oct 2025 | Ezi Car Rental | 13.9K | 10.4% | 5 |
| Oct 2025 | GO Rentals | 12K | 9% | 6 |
| Oct 2025 | Budget | 11.7K | 8.7% | 7 |
| Oct 2025 | Europcar | 9.1K | 6.8% | 8 |
| Oct 2025 | Jucy | 8.1K | 6.1% | 9 |
| Oct 2025 | Thrifty | 3.6K | 2.7% | 10 |
| Oct 2025 | Enterprise Rent-A-Car | 2.1K | 1.6% | 11 |
| Oct 2025 | Ace Rental Cars | 2.1K | 1.5% | 12 |
| Nov 2025 | Hertz | 20.5K | 14.3% | 1 |
| Nov 2025 | Snap Rentals | 19.5K | 13.6% | 2 |
| Nov 2025 | Avis | 18K | 12.5% | 3 |
| Nov 2025 | Apex Car Rentals | 16.9K | 11.7% | 4 |
| Nov 2025 | Ezi Car Rental | 16.8K | 11.7% | 5 |
| Nov 2025 | GO Rentals | 13.2K | 9.1% | 6 |
| Nov 2025 | Budget | 12.2K | 8.5% | 7 |
| Nov 2025 | Europcar | 10.8K | 7.5% | 8 |
| Nov 2025 | Jucy | 8.1K | 5.7% | 9 |
| Nov 2025 | Thrifty | 2.9K | 2% | 10 |
| Nov 2025 | Ace Rental Cars | 2.8K | 1.9% | 11 |
| Nov 2025 | Enterprise Rent-A-Car | 2.4K | 1.7% | 12 |
| Dec 2025 | Snap Rentals | 23.5K | 16.8% | 1 |
| Dec 2025 | Hertz | 20.1K | 14.3% | 2 |
| Dec 2025 | Avis | 16.6K | 11.9% | 3 |
| Dec 2025 | Apex Car Rentals | 15.3K | 10.9% | 4 |
| Dec 2025 | Ezi Car Rental | 14.3K | 10.2% | 5 |
| Dec 2025 | GO Rentals | 13K | 9.3% | 6 |
| Dec 2025 | Europcar | 11K | 7.9% | 7 |
| Dec 2025 | Budget | 10.6K | 7.6% | 8 |
| Dec 2025 | Jucy | 8.1K | 5.8% | 9 |
| Dec 2025 | Thrifty | 2.9K | 2.1% | 10 |
| Dec 2025 | Ace Rental Cars | 2.4K | 1.7% | 11 |
| Dec 2025 | Enterprise Rent-A-Car | 2.1K | 1.5% | 12 |
| Jan 2026 | Hertz | 24.3K | 14.5% | 1 |
| Jan 2026 | Snap Rentals | 23.4K | 13.9% | 2 |
| Jan 2026 | Avis | 21.9K | 13.1% | 3 |
| Jan 2026 | Apex Car Rentals | 20.7K | 12.3% | 4 |
| Jan 2026 | Ezi Car Rental | 17.1K | 10.2% | 5 |
| Jan 2026 | Budget | 14.8K | 8.8% | 6 |
| Jan 2026 | GO Rentals | 14.4K | 8.5% | 7 |
| Jan 2026 | Europcar | 13.3K | 7.9% | 8 |
| Jan 2026 | Jucy | 9.6K | 5.7% | 9 |
| Jan 2026 | Thrifty | 3.6K | 2.2% | 10 |
| Jan 2026 | Ace Rental Cars | 2.5K | 1.5% | 11 |
| Jan 2026 | Enterprise Rent-A-Car | 2.3K | 1.4% | 12 |
| Feb 2026 | Avis | 21.4K | 14.3% | 1 |
| Feb 2026 | Hertz | 21.3K | 14.2% | 2 |
| Feb 2026 | Snap Rentals | 19.3K | 12.9% | 3 |
| Feb 2026 | Apex Car Rentals | 18.7K | 12.5% | 4 |
| Feb 2026 | Ezi Car Rental | 14.1K | 9.4% | 5 |
| Feb 2026 | GO Rentals | 13.3K | 8.9% | 6 |
| Feb 2026 | Europcar | 13K | 8.7% | 7 |
| Feb 2026 | Budget | 12.3K | 8.2% | 8 |
| Feb 2026 | Jucy | 8.3K | 5.6% | 9 |
| Feb 2026 | Ace Rental Cars | 3K | 2% | 10 |
| Feb 2026 | Thrifty | 2.9K | 1.9% | 11 |
| Feb 2026 | Enterprise Rent-A-Car | 2.3K | 1.5% | 12 |
| Mar 2026 | Avis | 25K | 15.9% | 1 |
| Mar 2026 | Hertz | 24.8K | 15.8% | 2 |
| Mar 2026 | Apex Car Rentals | 20.4K | 13% | 3 |
| Mar 2026 | Snap Rentals | 19.4K | 12.3% | 4 |
| Mar 2026 | Ezi Car Rental | 13.9K | 8.8% | 5 |
| Mar 2026 | GO Rentals | 13.2K | 8.4% | 6 |
| Mar 2026 | Budget | 12.7K | 8.1% | 7 |
| Mar 2026 | Europcar | 11K | 7% | 8 |
| Mar 2026 | Jucy | 9.1K | 5.8% | 9 |
| Mar 2026 | Thrifty | 3K | 1.9% | 10 |
| Mar 2026 | Ace Rental Cars | 2.6K | 1.7% | 11 |
| Mar 2026 | Enterprise Rent-A-Car | 2.3K | 1.4% | 12 |
| Apr 2026 | Snap Rentals | 19.5K | 15.6% | 1 |
| Apr 2026 | Apex Car Rentals | 16.9K | 13.5% | 2 |
| Apr 2026 | Hertz | 16.7K | 13.4% | 3 |
| Apr 2026 | Avis | 16.6K | 13.3% | 4 |
| Apr 2026 | Budget | 12.4K | 10% | 5 |
| Apr 2026 | GO Rentals | 10.1K | 8.1% | 6 |
| Apr 2026 | Ezi Car Rental | 9.4K | 7.5% | 7 |
| Apr 2026 | Europcar | 8.9K | 7.1% | 8 |
| Apr 2026 | Jucy | 7.6K | 6.1% | 9 |
| Apr 2026 | Thrifty | 3K | 2.4% | 10 |
| Apr 2026 | Enterprise Rent-A-Car | 2.3K | 1.8% | 11 |
| Apr 2026 | Ace Rental Cars | 1.5K | 1.2% | 12 |
| May 2026 | Snap Rentals | 16.1K | 14.1% | 1 |
| May 2026 | Avis | 16.1K | 14% | 2 |
| May 2026 | Hertz | 15.8K | 13.8% | 3 |
| May 2026 | Apex Car Rentals | 14.3K | 12.5% | 4 |
| May 2026 | Budget | 12.8K | 11.2% | 5 |
| May 2026 | GO Rentals | 10.1K | 8.8% | 6 |
| May 2026 | Ezi Car Rental | 9K | 7.9% | 7 |
| May 2026 | Europcar | 7.4K | 6.4% | 8 |
| May 2026 | Jucy | 6.2K | 5.4% | 9 |
| May 2026 | Thrifty | 3K | 2.6% | 10 |
| May 2026 | Enterprise Rent-A-Car | 2.4K | 2.1% | 11 |
| May 2026 | Ace Rental Cars | 1.5K | 1.3% | 12 |
| Jun 2026 | Avis | 16.3K | 15.3% | 1 |
| Jun 2026 | Hertz | 15.8K | 14.9% | 2 |
| Jun 2026 | Snap Rentals | 13.3K | 12.5% | 3 |
| Jun 2026 | Apex Car Rentals | 12.9K | 12.2% | 4 |
| Jun 2026 | GO Rentals | 10.1K | 9.5% | 5 |
| Jun 2026 | Budget | 10K | 9.4% | 6 |
| Jun 2026 | Ezi Car Rental | 9K | 8.5% | 7 |
| Jun 2026 | Europcar | 7.2K | 6.8% | 8 |
| Jun 2026 | Jucy | 5.5K | 5.2% | 9 |
| Jun 2026 | Thrifty | 2.9K | 2.7% | 10 |
| Jun 2026 | Enterprise Rent-A-Car | 1.8K | 1.7% | 11 |
| Jun 2026 | Ace Rental Cars | 1.3K | 1.2% | 12 |
| Jul 2026 | Snap Rentals | 16.5K | 14.9% | 1 |
| Jul 2026 | Avis | 16.4K | 14.9% | 2 |
| Jul 2026 | Hertz | 14.3K | 12.9% | 3 |
| Jul 2026 | Apex Car Rentals | 12.3K | 11.1% | 4 |
| Jul 2026 | GO Rentals | 10.7K | 9.7% | 5 |
| Jul 2026 | Budget | 10.2K | 9.2% | 6 |
| Jul 2026 | Ezi Car Rental | 9.1K | 8.2% | 7 |
| Jul 2026 | Europcar | 7.3K | 6.6% | 8 |
| Jul 2026 | Jucy | 6K | 5.4% | 9 |
| Jul 2026 | Enterprise Rent-A-Car | 3K | 2.7% | 10 |
| Jul 2026 | Thrifty | 2.9K | 2.6% | 11 |
| Jul 2026 | Ace Rental Cars | 1.8K | 1.6% | 12 |
| Aug 2026 | Snap Rentals | 19.7K | 16.6% | 1 |
| Aug 2026 | Avis | 16.7K | 14.1% | 2 |
| Aug 2026 | Hertz | 16.6K | 14% | 3 |
| Aug 2026 | Apex Car Rentals | 12.4K | 10.5% | 4 |
| Aug 2026 | Budget | 11.8K | 10% | 5 |
| Aug 2026 | GO Rentals | 11.2K | 9.4% | 6 |
| Aug 2026 | Ezi Car Rental | 9.3K | 7.9% | 7 |
| Aug 2026 | Europcar | 7.1K | 6% | 8 |
| Aug 2026 | Jucy | 6K | 5.1% | 9 |
| Aug 2026 | Enterprise Rent-A-Car | 3K | 2.5% | 10 |
| Aug 2026 | Thrifty | 2.9K | 2.5% | 11 |
| Aug 2026 | Ace Rental Cars | 1.7K | 1.4% | 12 |
| Sep 2026 | Ace Rental Cars | — | — | — |
| Sep 2026 | Apex Car Rentals | — | — | — |
| Sep 2026 | Avis | — | — | — |
| Sep 2026 | Budget | — | — | — |
| Sep 2026 | Enterprise Rent-A-Car | — | — | — |
| Sep 2026 | Europcar | — | — | — |
| Sep 2026 | Ezi Car Rental | — | — | — |
| Sep 2026 | GO Rentals | — | — | — |
| Sep 2026 | Hertz | — | — | — |
| Sep 2026 | Jucy | — | — | — |
| Sep 2026 | Snap Rentals | — | — | — |
| Sep 2026 | Thrifty | — | — | — |

## What is being compared

- **Ace Rental Cars**: Measured on the search terms “ace car rental”, “ace car rental auckland airport”, “ace car rental near me”, “ace car rental nz”, “ace rental cars near me”, “ace rentals”, “ace rentals auckland airport”, “ace rentals near me”, “ace rentals nz” and “acerentalcars co nz”, summed into one figure.
- **Apex Car Rentals**: Measured on the search terms “apex car rental”, “apex car rental auckland airport”, “apex car rental near me”, “apex car rental nz”, “apex rentals”, “apex rentals auckland airport”, “apex rentals nz”, “apexcarrentals” and “apexrentals co nz”, summed into one figure.
- **Avis**: Measured on the search terms “avis”, “avis airport”, “avis and budget”, “avis au”, “avis auckland airport”, “avis budget rental”, “avis car”, “avis car rental”, “avis co nz”, “avis hamilton”, “avis hamilton airport”, “avis near me”, “avis nz”, “avis online”, “avis preferred”, “avis rental”, “avis rental airport”, “avis rental near me” and “avis sa”, summed into one figure.
- **Budget**: Measured on the search terms “budget auckland airport”, “budget car hire”, “budget car rental”, “budget car rental airport”, “budget car rental near me”, “budget car rental truck” and “budget nz”, summed into one figure.
- **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental”, “enterprise car rental auckland airport”, “enterprise car rental near me”, “enterprise car rental nz” and “enterprise rent a car rental”, summed into one figure.
- **Europcar**: Measured on the search terms “europcar”, “europcar airport”, “europcar auckland airport”, “europcar by keddy”, “europcar car rental”, “europcar co nz”, “europcar contacts”, “europcar near me”, “europcar new zealand”, “europcar nz”, “europcar online”, “europcar rental” and “europcar voucher”, summed into one figure.
- **Ezi Car Rental**: Measured on the search terms “ezi car rental auckland airport”, “ezi car rental near me”, “ezi car rental reviews”, “ezi rentals”, “ezi rentals auckland airport”, “ezi rentals nz” and “ezicarrental co nz”, summed into one figure.
- **GO Rentals**: Measured on the search terms “go rentals”, “go rentals airport”, “go rentals auckland airport”, “go rentals car rental”, “go rentals near me”, “go rentals new zealand”, “go rentals nz”, “gorentals”, “gorentals auckland airport”, “gorentals co nz” and “gorentals nz”, summed into one figure.
- **Hertz**: Measured on the search terms “hertz”, “hertz airport”, “hertz auckland airport”, “hertz ca”, “hertz car”, “hertz car hire”, “hertz car rental”, “hertz car rental near me”, “hertz co nz”, “hertz downtown”, “hertz international car rental”, “hertz lax”, “hertz locations”, “hertz near me”, “hertz new zealand”, “hertz nz”, “hertz online”, “hertz phone”, “hertz rental” and “hertz reservations”, summed into one figure.
- **Jucy**: Measured on the search terms “jucy”, “jucy auckland airport”, “jucy campervan”, “jucy campervan hire”, “jucy campervan rental”, “jucy car”, “jucy car hire”, “jucy com”, “jucy group limited”, “jucy near me”, “jucy new zealand”, “jucy nz”, “jucy online”, “jucy promocode”, “jucy relo”, “jucy rental” and “jucy snooze”, summed into one figure.
- **Snap Rentals**: Measured on the search terms “snap rentals”, “snap rentals airport”, “snap rentals auckland airport”, “snap rentals near me”, “snap rentals nz”, “snaprentals”, “snaprentals co nz” and “snaprentals nz”, summed into one figure.
- **Thrifty**: Measured on the search terms “thrifty auckland airport”, “thrifty car rental”, “thrifty car rental near me” and “thrifty nz”, summed into one figure.

- [Ace Rental Cars](/demand/nz/brands/ace-rental-cars)
- [Apex Car Rentals](/demand/nz/brands/apex-car-rentals)
- [Avis](/demand/nz/brands/avis)
- [Budget](/demand/nz/brands/budget)
- [Enterprise Rent-A-Car](/demand/nz/brands/enterprise-rent-a-car)
- [Europcar](/demand/nz/brands/europcar)
- [Ezi Car Rental](/demand/nz/brands/ezi-car-rental)
- [GO Rentals](/demand/nz/brands/go-rentals)
- [Hertz](/demand/nz/brands/hertz)
- [Jucy](/demand/nz/brands/jucy)
- [Snap Rentals](/demand/nz/brands/snap-rentals)
- [Thrifty](/demand/nz/brands/thrifty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rental car companies in New Zealand?

In August 2026, Snap Rentals was the most searched among rental car companies in New Zealand, with an estimated 19.7K branded searches and 16.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rental car companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rental-car-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rental-car-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.