---
title: "Refrigerator double door brands in New Zealand: Which are searched most?"
description: "Compare the refrigerator double door brands people buy. Share of Search among Fisher & Paykel, Haier, Mitsubishi Electric, Samsung, LG and Bosch, the refrigerator double door brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-refrigerator-double-door-brands"
publisher: "Brandwave"
---

# Refrigerator double door brands in New Zealand: Which are searched most?

Compare the refrigerator double door brands people buy. Share of Search among Fisher & Paykel, Haier, Mitsubishi Electric, Samsung, LG and Bosch, the refrigerator double door brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Refrigerator double door brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 84.7%

## Which brand is most popular in search among refrigerator double door brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among refrigerator double door brands in New Zealand, with an estimated 20.1K branded searches, 84.7% of all searches for the six we track.
- Haier is in 2nd place, 75.5 percentage points behind at 9.2%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand increased from 83% to 84.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand decreased from 11.2% to 9.2%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among refrigerator double door brands in New Zealand peaked at 86.3% in March 2026 and was lowest at 81.6% in April 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among refrigerator double door brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 8% in March 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among refrigerator double door brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric, Samsung, LG and Bosch held steady: their share of searches among refrigerator double door brands in New Zealand each moved less than 0.5 percentage points.

## Top refrigerator double door brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung and LG appeared every time. Fisher & Paykel was recommended most often, coming first in three out of four answers that gave a list. LG was second, and Samsung was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Mitsubishi Electric | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bosch | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about refrigerator double door brands

- Asked ChatGPT "Which refrigerator double door brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Samsung, 4. Haier
- Asked ChatGPT "What are the best refrigerator double door brands in New Zealand?": 1. LG, 2. Samsung, 3. Fisher & Paykel, 4. Mitsubishi Electric, 5. Haier
- Asked ChatGPT "What's the best refrigerator double door brand in New Zealand for a family kitchen?": 1. Fisher & Paykel, 2. LG, 3. Samsung, 4. Haier
- Searched Google, AI Overview "best double door fridge": 1. Samsung, 2. LG
- Searched Google, AI Overview "fridge brands nz": 1. Fisher & Paykel, 2. LG, 3. Samsung, 4. Haier, 5. Mitsubishi Electric, 6. Bosch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 84.7% against 9.2% Share of Search.
- [Fisher & Paykel vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-mitsubishi-electric): 84.7% against 3% Share of Search.
- [Haier vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/haier-vs-mitsubishi-electric): 9.2% against 3% Share of Search.

## How did search popularity change for New Zealand refrigerator double door brands in September 2026?

- In September 2026, Mitsubishi Electric gained share of searches among refrigerator double door brands in New Zealand, from 2.5% to 3%.
- Estimated monthly branded searches for Bosch in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
- Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.8K to 2.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 84.7% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Haier | 9.2% | 2.2K | -19.8% | Haier |
| 3 | Mitsubishi Electric | 3% | 720 | 0.0% | Mitsubishi Electric |
| 4 | Samsung | 1.6% | 390 | -18.8% | Samsung |
| 5 | LG | 1.2% | 280 | -15.2% | LG |
| 6 | Bosch | 0.21% | 50 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 83% | 1 |
| Oct 2025 | Haier | 2.8K | 11.2% | 2 |
| Oct 2025 | Mitsubishi Electric | 720 | 2.9% | 3 |
| Oct 2025 | Samsung | 390 | 1.6% | 4 |
| Oct 2025 | LG | 280 | 1.1% | 5 |
| Oct 2025 | Bosch | 70 | 0.28% | 6 |
| Nov 2025 | Fisher & Paykel | 24.8K | 84.1% | 1 |
| Nov 2025 | Haier | 2.9K | 9.9% | 2 |
| Nov 2025 | Mitsubishi Electric | 880 | 3% | 3 |
| Nov 2025 | Samsung | 480 | 1.6% | 4 |
| Nov 2025 | LG | 360 | 1.2% | 5 |
| Nov 2025 | Bosch | 40 | 0.14% | 6 |
| Dec 2025 | Fisher & Paykel | 20.2K | 83.4% | 1 |
| Dec 2025 | Haier | 2.5K | 10.3% | 2 |
| Dec 2025 | Mitsubishi Electric | 720 | 3% | 3 |
| Dec 2025 | Samsung | 480 | 2% | 4 |
| Dec 2025 | LG | 290 | 1.2% | 5 |
| Dec 2025 | Bosch | 50 | 0.21% | 6 |
| Jan 2026 | Fisher & Paykel | 20.1K | 82% | 1 |
| Jan 2026 | Haier | 3K | 12.1% | 2 |
| Jan 2026 | Mitsubishi Electric | 720 | 2.9% | 3 |
| Jan 2026 | Samsung | 390 | 1.6% | 4 |
| Jan 2026 | LG | 280 | 1.1% | 5 |
| Jan 2026 | Bosch | 50 | 0.2% | 6 |
| Feb 2026 | Fisher & Paykel | 20.2K | 83.9% | 1 |
| Feb 2026 | Haier | 2.4K | 9.9% | 2 |
| Feb 2026 | Mitsubishi Electric | 880 | 3.7% | 3 |
| Feb 2026 | Samsung | 320 | 1.3% | 4 |
| Feb 2026 | LG | 240 | 1% | 5 |
| Feb 2026 | Bosch | 50 | 0.21% | 6 |
| Mar 2026 | Fisher & Paykel | 24.7K | 86.3% | 1 |
| Mar 2026 | Haier | 2.3K | 8% | 2 |
| Mar 2026 | Mitsubishi Electric | 880 | 3.1% | 3 |
| Mar 2026 | Samsung | 390 | 1.4% | 4 |
| Mar 2026 | LG | 290 | 1% | 5 |
| Mar 2026 | Bosch | 70 | 0.24% | 6 |
| Apr 2026 | Fisher & Paykel | 20.7K | 81.6% | 1 |
| Apr 2026 | Haier | 2.8K | 11.2% | 2 |
| Apr 2026 | Mitsubishi Electric | 1K | 3.9% | 3 |
| Apr 2026 | Samsung | 390 | 1.5% | 4 |
| Apr 2026 | LG | 370 | 1.5% | 5 |
| Apr 2026 | Bosch | 70 | 0.28% | 6 |
| May 2026 | Fisher & Paykel | 24.4K | 84.3% | 1 |
| May 2026 | Haier | 2.9K | 9.9% | 2 |
| May 2026 | Mitsubishi Electric | 1K | 3.5% | 3 |
| May 2026 | Samsung | 320 | 1.1% | 4 |
| May 2026 | LG | 300 | 1% | 5 |
| May 2026 | Bosch | 50 | 0.17% | 6 |
| Jun 2026 | Fisher & Paykel | 24.4K | 84% | 1 |
| Jun 2026 | Haier | 2.9K | 10% | 2 |
| Jun 2026 | Mitsubishi Electric | 1K | 3.4% | 3 |
| Jun 2026 | LG | 370 | 1.3% | 4 |
| Jun 2026 | Samsung | 320 | 1.1% | 5 |
| Jun 2026 | Bosch | 40 | 0.14% | 6 |
| Jul 2026 | Fisher & Paykel | 27.8K | 85.6% | 1 |
| Jul 2026 | Haier | 2.9K | 8.9% | 2 |
| Jul 2026 | Mitsubishi Electric | 1K | 3.1% | 3 |
| Jul 2026 | Samsung | 390 | 1.2% | 4 |
| Jul 2026 | LG | 330 | 1% | 5 |
| Jul 2026 | Bosch | 70 | 0.22% | 6 |
| Aug 2026 | Fisher & Paykel | 24.8K | 85.2% | 1 |
| Aug 2026 | Haier | 2.7K | 9.4% | 2 |
| Aug 2026 | Mitsubishi Electric | 720 | 2.5% | 3 |
| Aug 2026 | Samsung | 480 | 1.6% | 4 |
| Aug 2026 | LG | 330 | 1.1% | 5 |
| Aug 2026 | Bosch | 50 | 0.17% | 6 |
| Sep 2026 | Fisher & Paykel | 20.1K | 84.7% | 1 |
| Sep 2026 | Haier | 2.2K | 9.2% | 2 |
| Sep 2026 | Mitsubishi Electric | 720 | 3% | 3 |
| Sep 2026 | Samsung | 390 | 1.6% | 4 |
| Sep 2026 | LG | 280 | 1.2% | 5 |
| Sep 2026 | Bosch | 50 | 0.21% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch refrigerator double door”.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier hwt60fvw2” and “haier refrigerator”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Bosch](/demand/nz/brands/bosch)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [LG](/demand/nz/brands/lg)
- [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among refrigerator double door brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among refrigerator double door brands in New Zealand, with an estimated 20.1K branded searches, 84.7% of all searches for the six we track.

## Cite this page

Brandwave. "Refrigerator double door brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-refrigerator-double-door-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-refrigerator-double-door-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.