--- title: "EndNote vs Zotero: Which is more popular in New Zealand?" description: "Is EndNote or Zotero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference manager software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-reference-manager-software/compare/endnote-vs-zotero" publisher: "Brandwave" --- # EndNote vs Zotero: Which is more popular in New Zealand? Is EndNote or Zotero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference manager software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EndNote and Zotero - **Competitive set**: Reference manager software - **Market**: New Zealand - **Month measured**: Oct 2026 - **EndNote Share of Search**: 21% - **Zotero Share of Search**: 60.8% ## Is EndNote or Zotero more popular in search? - In October 2026, Zotero had more branded searches than EndNote among reference manager software in New Zealand. Zotero had about 2,640 branded searches, while EndNote had 910. Zotero made up 60.8% of all reference manager software searches we track, and EndNote accounted for 21%. - Zotero was ahead of EndNote in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, EndNote’s share of searches among reference manager software in New Zealand moved from 20.5% to 21%, and its estimated monthly branded searches moved from 750 to 910. - Across the 12 months ending October 2026, Zotero’s share of searches among reference manager software in New Zealand moved from 57.3% to 60.8%, and its estimated monthly branded searches moved from 2.1K to 2.6K. ## Top reference manager software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both EndNote and Zotero showed up in all five answers. Zotero was listed before EndNote in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zotero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EndNote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mendeley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Paperpile | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about reference manager software - Asked ChatGPT "Which reference manager software should I use in New Zealand?": 1. Zotero, 2. EndNote, 3. Mendeley - Asked ChatGPT "What are the best reference manager software options in New Zealand?": 1. Zotero, 2. EndNote, 3. Mendeley, 4. Paperpile - Asked ChatGPT "What's the best reference manager software in New Zealand for a research team?": 1. Zotero, 2. EndNote, 3. Paperpile, 4. Mendeley - Searched Google, AI Overview "reference manager software": 1. Zotero, 2. Mendeley, 3. EndNote - Searched Google, AI Overview "best reference manager": 1. Zotero, 2. EndNote, 3. Mendeley, 4. Paperpile Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand reference manager software in October 2026? - In October 2026, Zotero gained share of searches among reference manager software in New Zealand, from 54.9% to 60.8%. - In October 2026, EndNote lost share of searches among reference manager software in New Zealand, from 28.6% to 21%. ## How has branded search for EndNote and Zotero changed in New Zealand over the last 12 months? | Month | EndNote estimated searches | EndNote Share of Search | EndNote rank | Zotero estimated searches | Zotero Share of Search | Zotero rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 750 | 20.5% | 2 | 2.1K | 57.3% | 1 | | Dec 2025 | 500 | 22.9% | 2 | 1.1K | 51.8% | 1 | | Jan 2026 | 750 | 23.4% | 2 | 1.8K | 56.1% | 1 | | Feb 2026 | 1.6K | 28.3% | 2 | 3.2K | 55.1% | 1 | | Mar 2026 | 3.7K | 29.4% | 2 | 7.2K | 57% | 1 | | Apr 2026 | 1.7K | 25% | 2 | 3.9K | 59% | 1 | | May 2026 | 1.6K | 24.9% | 2 | 3.9K | 59% | 1 | | Jun 2026 | 760 | 20.7% | 2 | 2.1K | 57.9% | 1 | | Jul 2026 | 1.6K | 29.4% | 2 | 3.2K | 56.5% | 1 | | Aug 2026 | 1.9K | 27.9% | 2 | 4K | 56.8% | 1 | | Sep 2026 | 1.4K | 28.6% | 2 | 2.6K | 54.9% | 1 | | Oct 2026 | 910 | 21% | 2 | 2.6K | 60.8% | 1 | ## How are EndNote’s and Zotero’s branded searches counted? Brandwave collects information about searches that people make online using EndNote’s and Zotero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EndNote**: Measured on the search terms “endnote” and “endnote web”, summed into one figure. - **Zotero**: Measured on the search terms “word zotero”, “zotero”, “zotero chrome plugin”, “zotero connector” and “zotero plugin”, summed into one figure. - [EndNote profile](/demand/nz/brands/endnote) - [Zotero profile](/demand/nz/brands/zotero) - [All reference manager software in New Zealand](/demand/nz/categories/nz-reference-manager-software): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EndNote or Zotero more popular in search? In October 2026, Zotero had more branded searches than EndNote among reference manager software in New Zealand. Zotero had about 2,640 branded searches, while EndNote had 910. Zotero made up 60.8% of all reference manager software searches we track, and EndNote accounted for 21%. ## Cite this page Brandwave. "EndNote vs Zotero: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-reference-manager-software/compare/endnote-vs-zotero This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reference-manager-software/compare/endnote-vs-zotero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.