--- title: "John Deere vs Ryobi: Which is searched more in New Zealand?" description: "Is John Deere or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-ryobi" publisher: "Brandwave" --- # John Deere vs Ryobi: Which is searched more in New Zealand? Is John Deere or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Ryobi - **Competitive set**: Reel mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 20.1% - **Ryobi Share of Search**: 60.8% ## Is John Deere or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than John Deere among reel mower brands in New Zealand. Ryobi had about 10,900 branded searches, while John Deere had 3,590. Ryobi made up 60.8% of all reel mower brand searches we track, and John Deere accounted for 20.1%. - Ryobi was ahead of John Deere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand moved from 25.8% to 20.1%, and its estimated monthly branded searches moved from 4.6K to 3.6K. - Across the 12 months ending September 2026, Ryobi’s share of searches among reel mower brands in New Zealand moved from 53.1% to 60.8%, and its estimated monthly branded searches moved from 9.4K to 10.9K. ## Top reel mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither John Deere nor Ryobi showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ozito | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fiskars | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reel mower brands - Asked ChatGPT "Which reel mower brand should I buy in New Zealand?": 1. Masport, 2. Ozito, 3. Fiskars - Asked ChatGPT "What are the best reel mower brands in New Zealand?": 1. Masport - Asked ChatGPT "What's the best reel mower brand in New Zealand for a small lawn?": 1. Ozito, 2. Masport - Searched Google, AI Overview "manual lawn mower": 1. Ozito - Searched Google, AI Overview "lawn mower brands": 1. Masport Not named in any answer: Ryobi, John Deere and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand reel mower brands in September 2026? - In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%. - In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 25.8% | 2 | 9.4K | 53.1% | 1 | | Nov 2025 | 4.4K | 19.9% | 2 | 13.5K | 60.8% | 1 | | Dec 2025 | 4.5K | 21.9% | 2 | 12.2K | 58.9% | 1 | | Jan 2026 | 3.7K | 21.1% | 2 | 10.2K | 57.7% | 1 | | Feb 2026 | 3.6K | 24.1% | 2 | 8.2K | 55.3% | 1 | | Mar 2026 | 3.6K | 22.4% | 2 | 9.4K | 57.8% | 1 | | Apr 2026 | 3.5K | 23.4% | 2 | 8.3K | 54.8% | 1 | | May 2026 | 3.6K | 26.9% | 2 | 6.8K | 51.2% | 1 | | Jun 2026 | 3.5K | 26.4% | 2 | 6.8K | 50.7% | 1 | | Jul 2026 | 3K | 23.4% | 2 | 6.5K | 51.7% | 1 | | Aug 2026 | 3.5K | 23.5% | 2 | 8.1K | 54.9% | 1 | | Sep 2026 | 3.6K | 20.1% | 2 | 10.9K | 60.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi electric mower”, “ryobi lawn mower” and “ryobi tool”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Ryobi profile](/demand/nz/brands/ryobi) - [All reel mower brands in New Zealand](/demand/nz/categories/nz-reel-mower-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than John Deere among reel mower brands in New Zealand. Ryobi had about 10,900 branded searches, while John Deere had 3,590. Ryobi made up 60.8% of all reel mower brand searches we track, and John Deere accounted for 20.1%. ## Cite this page Brandwave. "John Deere vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.