--- title: "John Deere vs Masport: Which is searched more in New Zealand?" description: "Is John Deere or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-masport" publisher: "Brandwave" --- # John Deere vs Masport: Which is searched more in New Zealand? Is John Deere or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Masport - **Competitive set**: Reel mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 17.2% - **Masport Share of Search**: 4.2% ## Is John Deere or Masport more popular in search? - In September 2026, John Deere had more branded searches than Masport among reel mower brands in New Zealand. John Deere had about 3,590 branded searches, while Masport had 880. John Deere made up 17.2% of all reel mower brand searches we track, and Masport accounted for 4.2%. - John Deere was ahead of Masport in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand moved from 22.5% to 17.2%, and its estimated monthly branded searches moved from 4.6K to 3.6K. - Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 1K to 880. ## Top reel mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ozito | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fiskars | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reel mower brands - Asked ChatGPT "Which reel mower brand should I buy in New Zealand?": 1. Masport, 2. Ozito, 3. Fiskars - Asked ChatGPT "What are the best reel mower brands in New Zealand?": 1. Masport - Asked ChatGPT "What's the best reel mower brand in New Zealand for a small lawn?": 1. Ozito, 2. Masport - Searched Google, AI Overview "manual lawn mower": 1. Ozito - Searched Google, AI Overview "lawn mower brands": 1. Masport Not named in any answer: Ryobi, John Deere and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand reel mower brands in September 2026? - In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 20.1% to 17.2%. - Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Masport estimated searches | Masport Share of Search | Masport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 22.5% | 2 | 1K | 4.9% | 5 | | Nov 2025 | 4.4K | 17.3% | 2 | 1.3K | 5.1% | 4 | | Dec 2025 | 4.5K | 18.9% | 2 | 880 | 3.7% | 5 | | Jan 2026 | 3.7K | 18.2% | 2 | 880 | 4.3% | 5 | | Feb 2026 | 3.6K | 20.7% | 2 | 720 | 4.2% | 5 | | Mar 2026 | 3.6K | 19.4% | 2 | 880 | 4.7% | 4 | | Apr 2026 | 3.5K | 19.9% | 2 | 880 | 5% | 4 | | May 2026 | 3.6K | 22.6% | 2 | 720 | 4.5% | 5 | | Jun 2026 | 3.5K | 22.6% | 2 | 720 | 4.6% | 5 | | Jul 2026 | 3K | 19.9% | 2 | 590 | 4% | 5 | | Aug 2026 | 3.5K | 20.1% | 2 | 720 | 4.1% | 5 | | Sep 2026 | 3.6K | 17.2% | 2 | 880 | 4.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure. - **Masport**: Measured on the search term “masport”. - [John Deere profile](/demand/nz/brands/john-deere) - [Masport profile](/demand/nz/brands/masport) - [All reel mower brands in New Zealand](/demand/nz/categories/nz-reel-mower-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Masport more popular in search? In September 2026, John Deere had more branded searches than Masport among reel mower brands in New Zealand. John Deere had about 3,590 branded searches, while Masport had 880. John Deere made up 17.2% of all reel mower brand searches we track, and Masport accounted for 4.2%. ## Cite this page Brandwave. "John Deere vs Masport: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-masport This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands/compare/john-deere-vs-masport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.