---
title: "Reel mower brands in New Zealand: Which are searched most?"
description: "Compare the reel mower brands people buy. Share of Search among Ryobi, John Deere, Ozito, Fiskars, Masport and Greenworks, the reel mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands"
publisher: "Brandwave"
---

# Reel mower brands in New Zealand: Which are searched most?

Compare the reel mower brands people buy. Share of Search among Ryobi, John Deere, Ozito, Fiskars, Masport and Greenworks, the reel mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Reel mower brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 60.8%

## Which brand is most popular in search among reel mower brands in New Zealand?

- In September 2026, Ryobi was the most searched among reel mower brands in New Zealand, with an estimated 10.9K branded searches, 60.8% of all searches for the six we track.
- John Deere is in 2nd place, 40.7 percentage points behind at 20.1%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reel mower brands in New Zealand increased from 53.1% to 60.8%.
- Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand decreased from 25.8% to 20.1%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand decreased from 6.4% to 5.2%.
- Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand decreased from 5.6% to 4.9%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reel mower brands in New Zealand peaked at 60.8% in September 2026 and was lowest at 50.7% in June 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand peaked at 26.9% in May 2026 and was lowest at 19.9% in November 2025.
- Across the 12 months ending September 2026, Ozito’s share of searches among reel mower brands in New Zealand peaked at 12.6% in July 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand peaked at 7.5% in July 2026 and was lowest at 4.5% in March 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand peaked at 5.9% in November 2025 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Ozito and Greenworks held steady: their share of searches among reel mower brands in New Zealand each moved less than 0.5 percentage points.

## Top reel mower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Masport was mentioned most often, in four of the five answers. Ozito was recommended most often, coming first in one out of two answers that gave a list. Masport was second, and Fiskars was third. Ryobi, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ozito | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Fiskars | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about reel mower brands

- Asked ChatGPT "Which reel mower brand should I buy in New Zealand?": 1. Masport, 2. Ozito, 3. Fiskars
- Asked ChatGPT "What are the best reel mower brands in New Zealand?": 1. Masport
- Asked ChatGPT "What's the best reel mower brand in New Zealand for a small lawn?": 1. Ozito, 2. Masport
- Searched Google, AI Overview "manual lawn mower": 1. Ozito
- Searched Google, AI Overview "lawn mower brands": 1. Masport

Not named in any answer: Ryobi, John Deere and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs John Deere: compare search popularity](/demand/nz/compare/john-deere-vs-ryobi): 60.8% against 20.1% Share of Search.
- [Ryobi vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-ryobi): 60.8% against 9% Share of Search.
- [Ryobi vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-ryobi): 60.8% against 5.2% Share of Search.
- [Ryobi vs Masport: compare search popularity](/demand/nz/compare/masport-vs-ryobi): 60.8% against 4.9% Share of Search.
- [John Deere vs Ozito: compare search popularity](/demand/nz/compare/john-deere-vs-ozito): 20.1% against 9% Share of Search.
- [John Deere vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-john-deere): 20.1% against 5.2% Share of Search.
- [John Deere vs Masport: compare search popularity](/demand/nz/compare/john-deere-vs-masport): 20.1% against 4.9% Share of Search.
- [Ozito vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-ozito): 9% against 5.2% Share of Search.
- [Ozito vs Masport: compare search popularity](/demand/nz/compare/masport-vs-ozito): 9% against 4.9% Share of Search.
- [Fiskars vs Masport: compare search popularity](/demand/nz/compare/fiskars-vs-masport): 5.2% against 4.9% Share of Search.

## How did search popularity change for New Zealand reel mower brands in September 2026?

- In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%.
- In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.
- In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.
- In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.
- Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 60.8% | 10.9K | +33.4% | Ryobi |
| 2 | John Deere | 20.1% | 3.6K | +3.2% | John Deere |
| 3 | Ozito | 9% | 1.6K | 0.0% | Ozito |
| 4 | Fiskars | 5.2% | 920 | +3.4% | Fiskars |
| 5 | Masport | 4.9% | 880 | +22.2% | Masport |
| 6 | Greenworks | 0.06% | 10 | 0.0% | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 9.4K | 53.1% | 1 |
| Oct 2025 | John Deere | 4.6K | 25.8% | 2 |
| Oct 2025 | Ozito | 1.6K | 9% | 3 |
| Oct 2025 | Fiskars | 1.1K | 6.4% | 4 |
| Oct 2025 | Masport | 1K | 5.6% | 5 |
| Oct 2025 | Greenworks | 10 | 0.06% | 6 |
| Nov 2025 | Ryobi | 13.5K | 60.8% | 1 |
| Nov 2025 | John Deere | 4.4K | 19.9% | 2 |
| Nov 2025 | Ozito | 1.9K | 8.6% | 3 |
| Nov 2025 | Masport | 1.3K | 5.9% | 4 |
| Nov 2025 | Fiskars | 1.1K | 4.8% | 5 |
| Nov 2025 | Greenworks | 10 | 0.05% | 6 |
| Dec 2025 | Ryobi | 12.2K | 58.9% | 1 |
| Dec 2025 | John Deere | 4.5K | 21.9% | 2 |
| Dec 2025 | Ozito | 1.9K | 9.2% | 3 |
| Dec 2025 | Fiskars | 1.2K | 5.8% | 4 |
| Dec 2025 | Masport | 880 | 4.3% | 5 |
| Dec 2025 | Greenworks | 0 | 0% | 6 |
| Jan 2026 | Ryobi | 10.2K | 57.7% | 1 |
| Jan 2026 | John Deere | 3.7K | 21.1% | 2 |
| Jan 2026 | Ozito | 1.9K | 10.8% | 3 |
| Jan 2026 | Fiskars | 960 | 5.4% | 4 |
| Jan 2026 | Masport | 880 | 5% | 5 |
| Jan 2026 | Greenworks | 0 | 0% | 6 |
| Feb 2026 | Ryobi | 8.2K | 55.3% | 1 |
| Feb 2026 | John Deere | 3.6K | 24.1% | 2 |
| Feb 2026 | Ozito | 1.6K | 10.8% | 3 |
| Feb 2026 | Fiskars | 720 | 4.9% | 4 |
| Feb 2026 | Masport | 720 | 4.9% | 5 |
| Feb 2026 | Greenworks | 10 | 0.07% | 6 |
| Mar 2026 | Ryobi | 9.4K | 57.8% | 1 |
| Mar 2026 | John Deere | 3.6K | 22.4% | 2 |
| Mar 2026 | Ozito | 1.6K | 9.8% | 3 |
| Mar 2026 | Masport | 880 | 5.4% | 4 |
| Mar 2026 | Fiskars | 740 | 4.5% | 5 |
| Mar 2026 | Greenworks | 0 | 0% | 6 |
| Apr 2026 | Ryobi | 8.3K | 54.8% | 1 |
| Apr 2026 | John Deere | 3.5K | 23.4% | 2 |
| Apr 2026 | Ozito | 1.6K | 10.6% | 3 |
| Apr 2026 | Masport | 880 | 5.8% | 4 |
| Apr 2026 | Fiskars | 810 | 5.4% | 5 |
| Apr 2026 | Greenworks | 10 | 0.07% | 6 |
| May 2026 | Ryobi | 6.8K | 51.2% | 1 |
| May 2026 | John Deere | 3.6K | 26.9% | 2 |
| May 2026 | Ozito | 1.3K | 9.7% | 3 |
| May 2026 | Fiskars | 900 | 6.7% | 4 |
| May 2026 | Masport | 720 | 5.4% | 5 |
| May 2026 | Greenworks | 10 | 0.07% | 6 |
| Jun 2026 | Ryobi | 6.8K | 50.7% | 1 |
| Jun 2026 | John Deere | 3.5K | 26.4% | 2 |
| Jun 2026 | Ozito | 1.6K | 12% | 3 |
| Jun 2026 | Fiskars | 720 | 5.4% | 4 |
| Jun 2026 | Masport | 720 | 5.4% | 5 |
| Jun 2026 | Greenworks | 0 | 0% | 6 |
| Jul 2026 | Ryobi | 6.5K | 51.7% | 1 |
| Jul 2026 | John Deere | 3K | 23.4% | 2 |
| Jul 2026 | Ozito | 1.6K | 12.6% | 3 |
| Jul 2026 | Fiskars | 950 | 7.5% | 4 |
| Jul 2026 | Masport | 590 | 4.7% | 5 |
| Jul 2026 | Greenworks | 10 | 0.08% | 6 |
| Aug 2026 | Ryobi | 8.1K | 54.9% | 1 |
| Aug 2026 | John Deere | 3.5K | 23.5% | 2 |
| Aug 2026 | Ozito | 1.6K | 10.8% | 3 |
| Aug 2026 | Fiskars | 890 | 6% | 4 |
| Aug 2026 | Masport | 720 | 4.9% | 5 |
| Aug 2026 | Greenworks | 10 | 0.07% | 6 |
| Sep 2026 | Ryobi | 10.9K | 60.8% | 1 |
| Sep 2026 | John Deere | 3.6K | 20.1% | 2 |
| Sep 2026 | Ozito | 1.6K | 9% | 3 |
| Sep 2026 | Fiskars | 920 | 5.2% | 4 |
| Sep 2026 | Masport | 880 | 4.9% | 5 |
| Sep 2026 | Greenworks | 10 | 0.06% | 6 |

## What is being compared

- **Fiskars**: Measured on the search terms “fiskars”, “fiskars hole digger”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks reel mower”.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure.
- **Masport**: Measured on the search term “masport”.
- **Ozito**: Measured on the search term “ozito”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi electric mower”, “ryobi lawn mower” and “ryobi tool”, summed into one figure.

- [Fiskars](/demand/nz/brands/fiskars)
- [Greenworks](/demand/nz/brands/greenworks)
- [John Deere](/demand/nz/brands/john-deere)
- [Masport](/demand/nz/brands/masport)
- [Ozito](/demand/nz/brands/ozito)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among reel mower brands in New Zealand?

In September 2026, Ryobi was the most searched among reel mower brands in New Zealand, with an estimated 10.9K branded searches, 60.8% of all searches for the six we track.

## Cite this page

Brandwave. "Reel mower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reel-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.