---
title: "Record stores in New Zealand: Which brands are most popular in search?"
description: "Compare the vinyl and music stores New Zealand music fans buy from. Share of Search among Real Groovy, Pennylane Records, Southbound Records, Marbecks and Flying Out, the record stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-record-stores"
publisher: "Brandwave"
---

# Record stores in New Zealand: Which brands are most popular in search?

Compare the vinyl and music stores New Zealand music fans buy from. Share of Search among Real Groovy, Pennylane Records, Southbound Records, Marbecks and Flying Out, the record stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Record stores
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Real Groovy, 72.3%

## Which brand is most popular in search among record stores in New Zealand?

- In August 2026, Real Groovy was the most searched among record stores in New Zealand, with an estimated 26.6K branded searches and 72.3% estimated Share of Search within this set.
- Pennylane Records is in 2nd place, 60.3 percentage points behind at 11.9% Share of Search.
- Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand increased from 64.5% to 72.3%.
- Across the 11 months ending August 2026, Pennylane Records’ estimated Share of Search among record stores in New Zealand increased from 7.2% to 11.9%.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand increased from 6% to 10%.
- Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand decreased from 14.7% to 3.8%.
- Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand decreased from 7.6% to 1.9%.
- Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand peaked at 74.5% in July 2026 and was lowest at 64.5% in October 2025.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand peaked at 11.3% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand peaked at 14.7% in October 2025 and was lowest at 3.3% in February 2026.
- Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand peaked at 14.5% in June 2026 and was lowest at 1.9% in August 2026.
- Across the 11 months ending August 2026, Pennylane Records rose from 4th to 2nd among record stores in New Zealand.
- Across the 11 months ending August 2026, Southbound Records rose from 5th to 3rd among record stores in New Zealand.
- Across the 11 months ending August 2026, Marbecks fell from 2nd to 4th among record stores in New Zealand.
- Across the 11 months ending August 2026, Flying Out fell from 3rd to 5th among record stores in New Zealand.

## Compare search popularity between leading brands

- [Real Groovy vs Pennylane Records: compare search popularity](/demand/nz/compare/pennylane-records-vs-real-groovy): 72.3% against 11.9% Share of Search.
- [Real Groovy vs Southbound Records: compare search popularity](/demand/nz/compare/real-groovy-vs-southbound-records): 72.3% against 10% Share of Search.
- [Real Groovy vs Marbecks: compare search popularity](/demand/nz/compare/marbecks-vs-real-groovy): 72.3% against 3.8% Share of Search.
- [Pennylane Records vs Southbound Records: compare search popularity](/demand/nz/compare/pennylane-records-vs-southbound-records): 11.9% against 10% Share of Search.
- [Pennylane Records vs Marbecks: compare search popularity](/demand/nz/compare/marbecks-vs-pennylane-records): 11.9% against 3.8% Share of Search.
- [Southbound Records vs Marbecks: compare search popularity](/demand/nz/compare/marbecks-vs-southbound-records): 10% against 3.8% Share of Search.

## How did search popularity change for New Zealand record stores in August 2026?

- In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%.
- In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
- In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.
- In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
- Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Real Groovy | 72.3% | 26.6K | +0.2% | Real Groovy |
| 2 | Pennylane Records | 11.9% | 4.4K | +22.2% | Pennylane Records |
| 3 | Southbound Records | 10% | 3.7K | +24.2% | Southbound Records |
| 4 | Marbecks | 3.8% | 1.4K | +1.4% | Marbecks |
| 5 | Flying Out | 1.9% | 710 | -38.3% | Flying Out |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Real Groovy | 25.9K | 64.5% | 1 |
| Oct 2025 | Marbecks | 5.9K | 14.7% | 2 |
| Oct 2025 | Flying Out | 3K | 7.6% | 3 |
| Oct 2025 | Pennylane Records | 2.9K | 7.2% | 4 |
| Oct 2025 | Southbound Records | 2.4K | 6% | 5 |
| Nov 2025 | Real Groovy | 31.5K | 70.9% | 1 |
| Nov 2025 | Pennylane Records | 3.6K | 8.1% | 2 |
| Nov 2025 | Flying Out | 3.5K | 8% | 3 |
| Nov 2025 | Southbound Records | 2.9K | 6.6% | 4 |
| Nov 2025 | Marbecks | 2.8K | 6.4% | 5 |
| Dec 2025 | Real Groovy | 38.6K | 72.5% | 1 |
| Dec 2025 | Pennylane Records | 5.4K | 10.2% | 2 |
| Dec 2025 | Flying Out | 3.9K | 7.2% | 3 |
| Dec 2025 | Southbound Records | 2.9K | 5.5% | 4 |
| Dec 2025 | Marbecks | 2.5K | 4.6% | 5 |
| Jan 2026 | Real Groovy | 26.6K | 68.8% | 1 |
| Jan 2026 | Pennylane Records | 4.4K | 11.4% | 2 |
| Jan 2026 | Flying Out | 3K | 7.8% | 3 |
| Jan 2026 | Southbound Records | 3K | 7.6% | 4 |
| Jan 2026 | Marbecks | 1.7K | 4.4% | 5 |
| Feb 2026 | Real Groovy | 26K | 68.1% | 1 |
| Feb 2026 | Pennylane Records | 4.4K | 11.5% | 2 |
| Feb 2026 | Southbound Records | 3.6K | 9.5% | 3 |
| Feb 2026 | Flying Out | 2.9K | 7.5% | 4 |
| Feb 2026 | Marbecks | 1.3K | 3.3% | 5 |
| Mar 2026 | Real Groovy | 26.1K | 70.3% | 1 |
| Mar 2026 | Pennylane Records | 3.6K | 9.7% | 2 |
| Mar 2026 | Southbound Records | 3K | 7.9% | 3 |
| Mar 2026 | Flying Out | 2.9K | 7.9% | 4 |
| Mar 2026 | Marbecks | 1.6K | 4.2% | 5 |
| Apr 2026 | Real Groovy | 26.5K | 65.9% | 1 |
| Apr 2026 | Southbound Records | 4.5K | 11.3% | 2 |
| Apr 2026 | Pennylane Records | 4.4K | 10.9% | 3 |
| Apr 2026 | Flying Out | 3.2K | 7.9% | 4 |
| Apr 2026 | Marbecks | 1.6K | 4% | 5 |
| May 2026 | Real Groovy | 26.1K | 70.1% | 1 |
| May 2026 | Pennylane Records | 3.6K | 9.7% | 2 |
| May 2026 | Flying Out | 3K | 8.2% | 3 |
| May 2026 | Southbound Records | 3K | 7.9% | 4 |
| May 2026 | Marbecks | 1.6K | 4.2% | 5 |
| Jun 2026 | Real Groovy | 26.1K | 65.2% | 1 |
| Jun 2026 | Flying Out | 5.8K | 14.5% | 2 |
| Jun 2026 | Pennylane Records | 3.6K | 9% | 3 |
| Jun 2026 | Southbound Records | 3K | 7.4% | 4 |
| Jun 2026 | Marbecks | 1.6K | 4% | 5 |
| Jul 2026 | Real Groovy | 26.6K | 74.5% | 1 |
| Jul 2026 | Pennylane Records | 3.6K | 10.1% | 2 |
| Jul 2026 | Southbound Records | 3K | 8.3% | 3 |
| Jul 2026 | Marbecks | 1.4K | 3.9% | 4 |
| Jul 2026 | Flying Out | 1.1K | 3.2% | 5 |
| Aug 2026 | Real Groovy | 26.6K | 72.3% | 1 |
| Aug 2026 | Pennylane Records | 4.4K | 11.9% | 2 |
| Aug 2026 | Southbound Records | 3.7K | 10% | 3 |
| Aug 2026 | Marbecks | 1.4K | 3.8% | 4 |
| Aug 2026 | Flying Out | 710 | 1.9% | 5 |
| Sep 2026 | Flying Out | — | — | — |
| Sep 2026 | Marbecks | — | — | — |
| Sep 2026 | Pennylane Records | — | — | — |
| Sep 2026 | Real Groovy | — | — | — |
| Sep 2026 | Southbound Records | — | — | — |

## What is being compared

- **Flying Out**: Measured on the search terms “flying out near me”, “flying out new zealand”, “flying out nz”, “flying out records”, “flyingout” and “flyingout nz”, summed into one figure.
- **Marbecks**: Measured on the search terms “marbecks”, “marbecks co nz”, “marbecks music store”, “marbecks near me”, “marbecks new zealand”, “marbecks nz”, “marbecks online”, “marbecks records” and “marbecks vinyl”, summed into one figure.
- **Pennylane Records**: Measured on the search terms “pennylane records” and “pennylanerecords”, summed into one figure.
- **Real Groovy**: Measured on the search terms “real groovy”, “real groovy dvds”, “real groovy hours”, “real groovy music store”, “real groovy near me”, “real groovy nz”, “real groovy opening hours”, “real groovy second hand”, “real groovy stores”, “real groovy vinyl”, “real groovy voucher”, “realgroovy”, “realgroovy co nz” and “realgroovy nz”, summed into one figure.
- **Southbound Records**: Measured on the search terms “southbound records”, “southbound records near me”, “southbound records nz” and “southboundrecords”, summed into one figure.

- [Flying Out](/demand/nz/brands/flying-out)
- [Marbecks](/demand/nz/brands/marbecks)
- [Pennylane Records](/demand/nz/brands/pennylane-records)
- [Real Groovy](/demand/nz/brands/real-groovy)
- [Southbound Records](/demand/nz/brands/southbound-records)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among record stores in New Zealand?

In August 2026, Real Groovy was the most searched among record stores in New Zealand, with an estimated 26.6K branded searches and 72.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Record stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-record-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-record-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.