---
title: "Reciprocating saw brands in New Zealand: Which are searched most?"
description: "Compare the reciprocating saw brands people buy. Share of Search among Makita, DeWalt, Ryobi, Festool, Milwaukee and Bosch, the reciprocating saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-reciprocating-saw-brands"
publisher: "Brandwave"
---

# Reciprocating saw brands in New Zealand: Which are searched most?

Compare the reciprocating saw brands people buy. Share of Search among Makita, DeWalt, Ryobi, Festool, Milwaukee and Bosch, the reciprocating saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Reciprocating saw brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 29.7%

## Which brand is most popular in search among reciprocating saw brands in New Zealand?

- In September 2026, Makita was the most searched among reciprocating saw brands in New Zealand, with an estimated 8.1K branded searches, 29.7% of all searches for the six we track.
- DeWalt is in 2nd place, 0.8 percentage points behind at 28.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands in New Zealand decreased from 30.3% to 29.7%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reciprocating saw brands in New Zealand decreased from 24.8% to 24.2%.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand increased from 10.1% to 10.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands in New Zealand peaked at 30.5% in April 2026 and was lowest at 24.5% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands in New Zealand peaked at 35.9% in June 2026 and was lowest at 25.6% in December 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reciprocating saw brands in New Zealand peaked at 34.1% in December 2025 and was lowest at 18.6% in June 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand peaked at 11% in July 2026 and was lowest at 6.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among reciprocating saw brands in New Zealand peaked at 9.7% in August 2026 and was lowest at 4.5% in January 2026.
- Across the 12 months ending September 2026, DeWalt, Milwaukee and Bosch held steady: their share of searches among reciprocating saw brands in New Zealand each moved less than 0.5 percentage points.

## Top reciprocating saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, DeWalt and Milwaukee appeared every time. Milwaukee was recommended most often, coming first in three out of five answers. Makita was second, and DeWalt was third. Festool, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about reciprocating saw brands

- Asked ChatGPT "Which reciprocating saw brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What are the best reciprocating saw brands in New Zealand?": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Bosch, 5. Ryobi
- Asked ChatGPT "What's the best reciprocating saw brand in New Zealand for demolition work?": 1. Milwaukee, 2. Makita, 3. DeWalt
- Searched Google, AI Overview "sawzall nz": 1. Ryobi, 2. Makita, 3. Milwaukee, 4. DeWalt, 5. Bosch
- Searched Google, AI Overview "cordless reciprocating saw": 1. Milwaukee, 2. Bosch, 3. DeWalt, 4. Makita

Not named in any answer: Festool.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 29.7% against 28.9% Share of Search.
- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 29.7% against 24.2% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 29.7% against 10.9% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 29.7% against 5.9% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 28.9% against 24.2% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 28.9% against 10.9% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 28.9% against 5.9% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/nz/compare/festool-vs-ryobi): 24.2% against 10.9% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 24.2% against 5.9% Share of Search.
- [Festool vs Milwaukee: compare search popularity](/demand/nz/compare/festool-vs-milwaukee): 10.9% against 5.9% Share of Search.

## How did search popularity change for New Zealand reciprocating saw brands in September 2026?

- In September 2026, Makita overtook DeWalt to become the leader among reciprocating saw brands in New Zealand, with 29.7% of the searches.
- In September 2026, Festool overtook Milwaukee to rank 4th among reciprocating saw brands in New Zealand, with 10.9% of the searches.
- In September 2026, Ryobi gained share of searches among reciprocating saw brands in New Zealand, from 21.9% to 24.2%.
- In September 2026, Milwaukee lost share of searches among reciprocating saw brands in New Zealand, from 9.7% to 5.9%.
- In September 2026, DeWalt lost share of searches among reciprocating saw brands in New Zealand, from 32% to 28.9%.
- Estimated monthly branded searches for Bosch in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 29.7% | 8.1K | +22.7% | Makita |
| 2 | DeWalt | 28.9% | 7.9K | 0.0% | DeWalt |
| 3 | Ryobi | 24.2% | 6.6K | +22.2% | Ryobi |
| 4 | Festool | 10.9% | 3K | +32.4% | Festool |
| 5 | Milwaukee | 5.9% | 1.6K | -33.3% | Milwaukee |
| 6 | Bosch | 0.33% | 90 | -18.2% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 6.6K | 30.3% | 1 |
| Oct 2025 | DeWalt | 6.2K | 28.5% | 2 |
| Oct 2025 | Ryobi | 5.4K | 24.8% | 3 |
| Oct 2025 | Festool | 2.2K | 10.1% | 4 |
| Oct 2025 | Milwaukee | 1.3K | 6% | 5 |
| Oct 2025 | Bosch | 70 | 0.32% | 6 |
| Nov 2025 | DeWalt | 8.6K | 32% | 1 |
| Nov 2025 | Ryobi | 8.1K | 30.1% | 2 |
| Nov 2025 | Makita | 6.6K | 24.5% | 3 |
| Nov 2025 | Festool | 1.9K | 7.2% | 4 |
| Nov 2025 | Milwaukee | 1.6K | 5.9% | 5 |
| Nov 2025 | Bosch | 50 | 0.19% | 6 |
| Dec 2025 | Ryobi | 8.1K | 34.1% | 1 |
| Dec 2025 | Makita | 6.6K | 27.8% | 2 |
| Dec 2025 | DeWalt | 6.1K | 25.6% | 3 |
| Dec 2025 | Festool | 1.6K | 6.7% | 4 |
| Dec 2025 | Milwaukee | 1.3K | 5.5% | 5 |
| Dec 2025 | Bosch | 50 | 0.21% | 6 |
| Jan 2026 | Makita | 6.6K | 30% | 1 |
| Jan 2026 | Ryobi | 6.6K | 30% | 2 |
| Jan 2026 | DeWalt | 6.1K | 27.6% | 3 |
| Jan 2026 | Festool | 1.6K | 7.5% | 4 |
| Jan 2026 | Milwaukee | 1K | 4.5% | 5 |
| Jan 2026 | Bosch | 70 | 0.32% | 6 |
| Feb 2026 | DeWalt | 6.6K | 30.1% | 1 |
| Feb 2026 | Makita | 6.6K | 30% | 2 |
| Feb 2026 | Ryobi | 5.4K | 24.6% | 3 |
| Feb 2026 | Festool | 2K | 9.1% | 4 |
| Feb 2026 | Milwaukee | 1.3K | 5.9% | 5 |
| Feb 2026 | Bosch | 50 | 0.23% | 6 |
| Mar 2026 | DeWalt | 6.8K | 28.7% | 1 |
| Mar 2026 | Makita | 6.6K | 27.9% | 2 |
| Mar 2026 | Ryobi | 6.6K | 27.9% | 3 |
| Mar 2026 | Festool | 2.3K | 9.8% | 4 |
| Mar 2026 | Milwaukee | 1.3K | 5.5% | 5 |
| Mar 2026 | Bosch | 50 | 0.21% | 6 |
| Apr 2026 | Makita | 6.6K | 30.5% | 1 |
| Apr 2026 | DeWalt | 6.5K | 30% | 2 |
| Apr 2026 | Ryobi | 5.4K | 25% | 3 |
| Apr 2026 | Festool | 1.8K | 8.3% | 4 |
| Apr 2026 | Milwaukee | 1.3K | 6% | 5 |
| Apr 2026 | Bosch | 50 | 0.23% | 6 |
| May 2026 | DeWalt | 7.2K | 32.7% | 1 |
| May 2026 | Makita | 6.6K | 29.9% | 2 |
| May 2026 | Ryobi | 4.4K | 19.9% | 3 |
| May 2026 | Festool | 2.2K | 10% | 4 |
| May 2026 | Milwaukee | 1.6K | 7.2% | 5 |
| May 2026 | Bosch | 70 | 0.32% | 6 |
| Jun 2026 | DeWalt | 8.5K | 35.9% | 1 |
| Jun 2026 | Makita | 6.6K | 28% | 2 |
| Jun 2026 | Ryobi | 4.4K | 18.6% | 3 |
| Jun 2026 | Festool | 2.5K | 10.4% | 4 |
| Jun 2026 | Milwaukee | 1.6K | 6.8% | 5 |
| Jun 2026 | Bosch | 70 | 0.3% | 6 |
| Jul 2026 | DeWalt | 7.5K | 33.7% | 1 |
| Jul 2026 | Makita | 6.6K | 29.6% | 2 |
| Jul 2026 | Ryobi | 4.4K | 19.7% | 3 |
| Jul 2026 | Festool | 2.5K | 11% | 4 |
| Jul 2026 | Milwaukee | 1.3K | 5.8% | 5 |
| Jul 2026 | Bosch | 50 | 0.22% | 6 |
| Aug 2026 | DeWalt | 7.9K | 32% | 1 |
| Aug 2026 | Makita | 6.6K | 26.8% | 2 |
| Aug 2026 | Ryobi | 5.4K | 21.9% | 3 |
| Aug 2026 | Milwaukee | 2.4K | 9.7% | 4 |
| Aug 2026 | Festool | 2.3K | 9.1% | 5 |
| Aug 2026 | Bosch | 110 | 0.45% | 6 |
| Sep 2026 | Makita | 8.1K | 29.7% | 1 |
| Sep 2026 | DeWalt | 7.9K | 28.9% | 2 |
| Sep 2026 | Ryobi | 6.6K | 24.2% | 3 |
| Sep 2026 | Festool | 3K | 10.9% | 4 |
| Sep 2026 | Milwaukee | 1.6K | 5.9% | 5 |
| Sep 2026 | Bosch | 90 | 0.33% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch reciprocating saw”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Milwaukee**: Measured on the search term “milwaukee tool”.
- **Ryobi**: Measured on the search term “ryobi”.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among reciprocating saw brands in New Zealand?

In September 2026, Makita was the most searched among reciprocating saw brands in New Zealand, with an estimated 8.1K branded searches, 29.7% of all searches for the six we track.

## Cite this page

Brandwave. "Reciprocating saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-reciprocating-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-reciprocating-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.