---
title: "Recipe websites in New Zealand: Which brands are most popular in search?"
description: "Compare the recipe sites New Zealand cooks find dinner ideas on. Share of Search among Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au and Food in a Minute, the recipe websites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-recipe-websites"
publisher: "Brandwave"
---

# Recipe websites in New Zealand: Which brands are most popular in search?

Compare the recipe sites New Zealand cooks find dinner ideas on. Share of Search among Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au and Food in a Minute, the recipe websites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Recipe websites
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Recipe Tin Eats, 76.2%

## Which brand is most popular in search among recipe websites in New Zealand?

- In August 2026, Recipe Tin Eats was the most searched among recipe websites in New Zealand, with an estimated 23.9K branded searches and 76.2% estimated Share of Search within this set.
- Nadia Lim is in 2nd place, 63.4 percentage points behind at 12.8% Share of Search.
- Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand increased from 55% to 76.2%.
- Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand decreased from 35.4% to 12.8%.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand increased from 2.2% to 3.3%.
- Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand peaked at 76.9% in July 2026 and was lowest at 55% in October 2025.
- Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand peaked at 35.4% in October 2025 and was lowest at 12.5% in July 2026.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.4% in October 2025.
- Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- Across the 11 months ending August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Across the 11 months ending August 2026, BBC Good Food held steady: its estimated Share of Search among recipe websites in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Recipe Tin Eats vs Nadia Lim: compare search popularity](/demand/nz/compare/nadia-lim-vs-recipe-tin-eats): 76.2% against 12.8% Share of Search.
- [Recipe Tin Eats vs BBC Good Food: compare search popularity](/demand/nz/compare/bbc-good-food-vs-recipe-tin-eats): 76.2% against 3.6% Share of Search.
- [Recipe Tin Eats vs Allrecipes: compare search popularity](/demand/nz/compare/allrecipes-vs-recipe-tin-eats): 76.2% against 3.3% Share of Search.
- [Recipe Tin Eats vs taste.com.au: compare search popularity](/demand/nz/compare/recipe-tin-eats-vs-taste-com-au): 76.2% against 2.2% Share of Search.
- [Nadia Lim vs BBC Good Food: compare search popularity](/demand/nz/compare/bbc-good-food-vs-nadia-lim): 12.8% against 3.6% Share of Search.
- [Nadia Lim vs Allrecipes: compare search popularity](/demand/nz/compare/allrecipes-vs-nadia-lim): 12.8% against 3.3% Share of Search.
- [Nadia Lim vs taste.com.au: compare search popularity](/demand/nz/compare/nadia-lim-vs-taste-com-au): 12.8% against 2.2% Share of Search.
- [BBC Good Food vs Allrecipes: compare search popularity](/demand/nz/compare/allrecipes-vs-bbc-good-food): 3.6% against 3.3% Share of Search.
- [BBC Good Food vs taste.com.au: compare search popularity](/demand/nz/compare/bbc-good-food-vs-taste-com-au): 3.6% against 2.2% Share of Search.
- [Allrecipes vs taste.com.au: compare search popularity](/demand/nz/compare/allrecipes-vs-taste-com-au): 3.3% against 2.2% Share of Search.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Recipe Tin Eats | 76.2% | 23.9K | +0.5% | Recipe Tin Eats |
| 2 | Nadia Lim | 12.8% | 4K | +3.9% | Nadia Lim |
| 3 | BBC Good Food | 3.6% | 1.1K | +5.6% | BBC Good Food |
| 4 | Allrecipes | 3.3% | 1K | +9.6% | Allrecipes |
| 5 | taste.com.au | 2.2% | 680 | +6.3% | taste.com.au |
| 6 | Food in a Minute | 1.9% | 600 | -7.7% | Food in a Minute |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Recipe Tin Eats | 19.4K | 55% | 1 |
| Oct 2025 | Nadia Lim | 12.5K | 35.4% | 2 |
| Oct 2025 | BBC Good Food | 1.2K | 3.4% | 3 |
| Oct 2025 | Allrecipes | 790 | 2.2% | 4 |
| Oct 2025 | Food in a Minute | 760 | 2.1% | 5 |
| Oct 2025 | taste.com.au | 670 | 1.9% | 6 |
| Nov 2025 | Recipe Tin Eats | 19.8K | 66.9% | 1 |
| Nov 2025 | Nadia Lim | 6.4K | 21.6% | 2 |
| Nov 2025 | BBC Good Food | 1.2K | 4% | 3 |
| Nov 2025 | Allrecipes | 790 | 2.7% | 4 |
| Nov 2025 | Food in a Minute | 740 | 2.5% | 5 |
| Nov 2025 | taste.com.au | 690 | 2.3% | 6 |
| Dec 2025 | Recipe Tin Eats | 24.5K | 72.4% | 1 |
| Dec 2025 | Nadia Lim | 5.3K | 15.8% | 2 |
| Dec 2025 | BBC Good Food | 1.2K | 3.6% | 3 |
| Dec 2025 | taste.com.au | 990 | 2.9% | 4 |
| Dec 2025 | Allrecipes | 940 | 2.8% | 5 |
| Dec 2025 | Food in a Minute | 850 | 2.5% | 6 |
| Jan 2026 | Recipe Tin Eats | 19.8K | 73.4% | 1 |
| Jan 2026 | Nadia Lim | 3.8K | 14% | 2 |
| Jan 2026 | BBC Good Food | 1.2K | 4.6% | 3 |
| Jan 2026 | taste.com.au | 770 | 2.9% | 4 |
| Jan 2026 | Food in a Minute | 710 | 2.6% | 5 |
| Jan 2026 | Allrecipes | 680 | 2.5% | 6 |
| Feb 2026 | Recipe Tin Eats | 19.4K | 75.1% | 1 |
| Feb 2026 | Nadia Lim | 3.3K | 12.8% | 2 |
| Feb 2026 | BBC Good Food | 1.1K | 4.4% | 3 |
| Feb 2026 | taste.com.au | 680 | 2.6% | 4 |
| Feb 2026 | Allrecipes | 670 | 2.6% | 5 |
| Feb 2026 | Food in a Minute | 640 | 2.5% | 6 |
| Mar 2026 | Recipe Tin Eats | 19.4K | 72.4% | 1 |
| Mar 2026 | Nadia Lim | 4K | 14.8% | 2 |
| Mar 2026 | BBC Good Food | 1.3K | 4.8% | 3 |
| Mar 2026 | Allrecipes | 790 | 2.9% | 4 |
| Mar 2026 | Food in a Minute | 710 | 2.6% | 5 |
| Mar 2026 | taste.com.au | 640 | 2.4% | 6 |
| Apr 2026 | Recipe Tin Eats | 23.5K | 76.1% | 1 |
| Apr 2026 | Nadia Lim | 4K | 12.9% | 2 |
| Apr 2026 | BBC Good Food | 1.3K | 4.1% | 3 |
| Apr 2026 | Allrecipes | 820 | 2.7% | 4 |
| Apr 2026 | Food in a Minute | 770 | 2.5% | 5 |
| Apr 2026 | taste.com.au | 560 | 1.8% | 6 |
| May 2026 | Recipe Tin Eats | 23.7K | 74.6% | 1 |
| May 2026 | Nadia Lim | 4.8K | 15.1% | 2 |
| May 2026 | BBC Good Food | 1.3K | 4.1% | 3 |
| May 2026 | Allrecipes | 850 | 2.7% | 4 |
| May 2026 | Food in a Minute | 600 | 1.9% | 5 |
| May 2026 | taste.com.au | 530 | 1.7% | 6 |
| Jun 2026 | Recipe Tin Eats | 23.8K | 76.5% | 1 |
| Jun 2026 | Nadia Lim | 4K | 12.7% | 2 |
| Jun 2026 | BBC Good Food | 1.2K | 3.7% | 3 |
| Jun 2026 | Allrecipes | 880 | 2.8% | 4 |
| Jun 2026 | Food in a Minute | 680 | 2.2% | 5 |
| Jun 2026 | taste.com.au | 640 | 2.1% | 6 |
| Jul 2026 | Recipe Tin Eats | 23.8K | 76.9% | 1 |
| Jul 2026 | Nadia Lim | 3.9K | 12.5% | 2 |
| Jul 2026 | BBC Good Food | 1.1K | 3.4% | 3 |
| Jul 2026 | Allrecipes | 940 | 3% | 4 |
| Jul 2026 | Food in a Minute | 650 | 2.1% | 5 |
| Jul 2026 | taste.com.au | 640 | 2.1% | 6 |
| Aug 2026 | Recipe Tin Eats | 23.9K | 76.2% | 1 |
| Aug 2026 | Nadia Lim | 4K | 12.8% | 2 |
| Aug 2026 | BBC Good Food | 1.1K | 3.6% | 3 |
| Aug 2026 | Allrecipes | 1K | 3.3% | 4 |
| Aug 2026 | taste.com.au | 680 | 2.2% | 5 |
| Aug 2026 | Food in a Minute | 600 | 1.9% | 6 |
| Sep 2026 | Allrecipes | — | — | — |
| Sep 2026 | BBC Good Food | — | — | — |
| Sep 2026 | Food in a Minute | — | — | — |
| Sep 2026 | Nadia Lim | — | — | — |
| Sep 2026 | Recipe Tin Eats | — | — | — |
| Sep 2026 | taste.com.au | — | — | — |

## What is being compared

- **Allrecipes**: Measured on the search terms “allrecipes”, “allrecipes banana bread”, “allrecipes chocolate cookies”, “allrecipes com”, “allrecipes dinner ideas”, “allrecipes nz”, “allrecipes recipe” and “fluffy pancake recipe allrecipes”, summed into one figure.
- **BBC Good Food**: Measured on the search terms “banana bread bbc good food”, “banana bread recipe bbc good food”, “bbc good food”, “bbc good food brownie”, “bbc good food cottage pie”, “bbc good food lasagna”, “bbc good food pancake”, “bbc good food recipe”, “bbcgoodfood”, “bbcgoodfood com” and “bbcgoodfood recipe”, summed into one figure.
- **Food in a Minute**: Measured on the search terms “food in a minute”, “food in a minute dinner ideas”, “food in a minute near me”, “food in a minute nz”, “food in a minute recipe”, “foodinaminute”, “foodinaminute co nz”, “foodinaminute nz” and “foodinaminute recipe”, summed into one figure.
- **Nadia Lim**: Measured on the search terms “nadia lim”, “nadia lim christmas”, “nadia lim dinner ideas”, “nadia lim family”, “nadia lim food bag”, “nadia lim fresh start”, “nadia lim masterchef”, “nadia lim new zealand”, “nadia lim nz”, “nadia lim recipe”, “nadia lim vegful”, “nadia lim xmas food bag”, “nadia lim yum”, “nadialim”, “nadialim com”, “vegful nadia lim” and “yum nadia lim”, summed into one figure.
- **Recipe Tin Eats**: Measured on the search terms “chilli con carne recipe tin eats”, “cottage pie recipe tin eats”, “laksa recipe tin eats”, “lasagne recipe tin eats”, “nachos recipe tin eats”, “nagi recipetin eats”, “pancake recipe tin eats”, “recipe tin eats”, “recipetin eats”, “recipetin eats best recipes”, “recipetin eats book”, “recipetin eats cookbook”, “recipetin eats dinner”, “recipetin eats dinner cookbook”, “recipetin eats recipes”, “recipetin eats salmon”, “recipetineats”, “recipetineats com”, “recipetineats recipes” and “salmon recipe tin eats”, summed into one figure.
- **taste.com.au**: Measured on the search terms “taste com au”, “taste com au recipe”, “taste recipes” and “tastecomau”, summed into one figure.

- [Allrecipes](/demand/nz/brands/allrecipes)
- [BBC Good Food](/demand/nz/brands/bbc-good-food)
- [Food in a Minute](/demand/nz/brands/food-in-a-minute)
- [Nadia Lim](/demand/nz/brands/nadia-lim)
- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats)
- [taste.com.au](/demand/nz/brands/taste-com-au)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among recipe websites in New Zealand?

In August 2026, Recipe Tin Eats was the most searched among recipe websites in New Zealand, with an estimated 23.9K branded searches and 76.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Recipe websites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-recipe-websites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-recipe-websites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.