---
title: "Real estate agency software in New Zealand: Which brands are most popular in search?"
description: "Compare the CRM and listing software New Zealand real estate agencies run on. Share of Search among MRI Vault, Box+Dice, Rex Software and Agentbox, the real estate agency software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-real-estate-agency-software"
publisher: "Brandwave"
---

# Real estate agency software in New Zealand: Which brands are most popular in search?

Compare the CRM and listing software New Zealand real estate agencies run on. Share of Search among MRI Vault, Box+Dice, Rex Software and Agentbox, the real estate agency software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Real estate agency software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: MRI Vault, 74.1%

## Which brand is most popular in search among real estate agency software in New Zealand?

- In August 2026, MRI Vault was the most searched among real estate agency software in New Zealand, with an estimated 630 branded searches and 74.1% estimated Share of Search within this set.
- Box+Dice is in 2nd place, 62.4 percentage points behind at 11.8% Share of Search.
- Across the 11 months ending August 2026, MRI Vault’s estimated Share of Search among real estate agency software in New Zealand decreased from 77.1% to 74.1%.
- Across the 11 months ending August 2026, Box+Dice’s estimated Share of Search among real estate agency software in New Zealand increased from 8.6% to 11.8%.
- Across the 11 months ending August 2026, Rex Software’s estimated Share of Search among real estate agency software in New Zealand increased from 9.5% to 10.6%.
- Across the 11 months ending August 2026, Agentbox’s estimated Share of Search among real estate agency software in New Zealand decreased from 4.8% to 3.5%.
- Across the 11 months ending August 2026, MRI Vault’s estimated Share of Search among real estate agency software in New Zealand peaked at 84% in November 2025 and was lowest at 73% in December 2025.
- Across the 11 months ending August 2026, Box+Dice’s estimated Share of Search among real estate agency software in New Zealand peaked at 14.3% in December 2025 and was lowest at 5.6% in February 2026.
- Across the 11 months ending August 2026, Rex Software’s estimated Share of Search among real estate agency software in New Zealand peaked at 13.1% in May 2026 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, Agentbox’s estimated Share of Search among real estate agency software in New Zealand peaked at 5.6% in January 2026 and was lowest at 1.9% in April 2026.
- Across the 11 months ending August 2026, Box+Dice rose from 3rd to 2nd among real estate agency software in New Zealand.
- Across the 11 months ending August 2026, Rex Software fell from 2nd to 3rd among real estate agency software in New Zealand.

## Compare search popularity between leading brands

- [MRI Vault vs Box+Dice: compare search popularity](/demand/nz/compare/box-dice-vs-mri-vault): 74.1% against 11.8% Share of Search.
- [MRI Vault vs Rex Software: compare search popularity](/demand/nz/compare/mri-vault-vs-rex-software): 74.1% against 10.6% Share of Search.
- [MRI Vault vs Agentbox: compare search popularity](/demand/nz/compare/agentbox-vs-mri-vault): 74.1% against 3.5% Share of Search.
- [Box+Dice vs Rex Software: compare search popularity](/demand/nz/compare/box-dice-vs-rex-software): 11.8% against 10.6% Share of Search.
- [Box+Dice vs Agentbox: compare search popularity](/demand/nz/compare/agentbox-vs-box-dice): 11.8% against 3.5% Share of Search.
- [Rex Software vs Agentbox: compare search popularity](/demand/nz/compare/agentbox-vs-rex-software): 10.6% against 3.5% Share of Search.

## How did search popularity change for New Zealand real estate agency software in August 2026?

- In August 2026, Rex Software gained estimated Share of Search among real estate agency software in New Zealand, from 8.1% to 10.6%.
- In August 2026, MRI Vault lost estimated Share of Search among real estate agency software in New Zealand, from 75.6% to 74.1%.
- In August 2026, Box+Dice lost estimated Share of Search among real estate agency software in New Zealand, from 12.8% to 11.8%.
- Estimated monthly branded searches for Agentbox in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MRI Vault | 74.1% | 630 | -3.1% | MRI Vault |
| 2 | Box+Dice | 11.8% | 100 | -9.1% | Box+Dice |
| 3 | Rex Software | 10.6% | 90 | +28.6% | Rex Software |
| 4 | Agentbox | 3.5% | 30 | 0.0% | Agentbox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MRI Vault | 810 | 77.1% | 1 |
| Oct 2025 | Rex Software | 100 | 9.5% | 2 |
| Oct 2025 | Box+Dice | 90 | 8.6% | 3 |
| Oct 2025 | Agentbox | 50 | 4.8% | 4 |
| Nov 2025 | MRI Vault | 840 | 84% | 1 |
| Nov 2025 | Box+Dice | 70 | 7% | 2 |
| Nov 2025 | Rex Software | 50 | 5% | 3 |
| Nov 2025 | Agentbox | 40 | 4% | 4 |
| Dec 2025 | MRI Vault | 460 | 73% | 1 |
| Dec 2025 | Box+Dice | 90 | 14.3% | 2 |
| Dec 2025 | Rex Software | 50 | 7.9% | 3 |
| Dec 2025 | Agentbox | 30 | 4.8% | 4 |
| Jan 2026 | MRI Vault | 690 | 76.7% | 1 |
| Jan 2026 | Rex Software | 90 | 10% | 2 |
| Jan 2026 | Box+Dice | 70 | 7.8% | 3 |
| Jan 2026 | Agentbox | 50 | 5.6% | 4 |
| Feb 2026 | MRI Vault | 860 | 80.4% | 1 |
| Feb 2026 | Rex Software | 100 | 9.3% | 2 |
| Feb 2026 | Box+Dice | 60 | 5.6% | 3 |
| Feb 2026 | Agentbox | 50 | 4.7% | 4 |
| Mar 2026 | MRI Vault | 890 | 76.7% | 1 |
| Mar 2026 | Rex Software | 140 | 12.1% | 2 |
| Mar 2026 | Box+Dice | 90 | 7.8% | 3 |
| Mar 2026 | Agentbox | 40 | 3.4% | 4 |
| Apr 2026 | MRI Vault | 870 | 81.3% | 1 |
| Apr 2026 | Rex Software | 120 | 11.2% | 2 |
| Apr 2026 | Box+Dice | 60 | 5.6% | 3 |
| Apr 2026 | Agentbox | 20 | 1.9% | 4 |
| May 2026 | MRI Vault | 730 | 73.7% | 1 |
| May 2026 | Rex Software | 130 | 13.1% | 2 |
| May 2026 | Box+Dice | 100 | 10.1% | 3 |
| May 2026 | Agentbox | 30 | 3% | 4 |
| Jun 2026 | MRI Vault | 740 | 76.3% | 1 |
| Jun 2026 | Rex Software | 100 | 10.3% | 2 |
| Jun 2026 | Box+Dice | 90 | 9.3% | 3 |
| Jun 2026 | Agentbox | 40 | 4.1% | 4 |
| Jul 2026 | MRI Vault | 650 | 75.6% | 1 |
| Jul 2026 | Box+Dice | 110 | 12.8% | 2 |
| Jul 2026 | Rex Software | 70 | 8.1% | 3 |
| Jul 2026 | Agentbox | 30 | 3.5% | 4 |
| Aug 2026 | MRI Vault | 630 | 74.1% | 1 |
| Aug 2026 | Box+Dice | 100 | 11.8% | 2 |
| Aug 2026 | Rex Software | 90 | 10.6% | 3 |
| Aug 2026 | Agentbox | 30 | 3.5% | 4 |
| Sep 2026 | Agentbox | — | — | — |
| Sep 2026 | Box+Dice | — | — | — |
| Sep 2026 | MRI Vault | — | — | — |
| Sep 2026 | Rex Software | — | — | — |

## What is being compared

- **Agentbox**: Measured on the search term “agentbox”.
- **Box+Dice**: Measured on the search terms “box and dice”, “box dice”, “boxdice” and “shut the box dice”, summed into one figure.
- **MRI Vault**: Measured on the search terms “mri vault”, “mrisoftware com”, “vault re” and “vaultre”, summed into one figure.
- **Rex Software**: Measured on the search terms “rex crm”, “rex software”, “rexsoftware” and “rexsoftware com”, summed into one figure.

- [Agentbox](/demand/nz/brands/agentbox)
- [Box+Dice](/demand/nz/brands/box-dice)
- [MRI Vault](/demand/nz/brands/mri-vault)
- [Rex Software](/demand/nz/brands/rex-software)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among real estate agency software in New Zealand?

In August 2026, MRI Vault was the most searched among real estate agency software in New Zealand, with an estimated 630 branded searches and 74.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Real estate agency software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-real-estate-agency-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-real-estate-agency-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.