---
title: "RC car brands in New Zealand: Which are searched most?"
description: "Compare the remote control car brands New Zealanders buy. Share of Search among Traxxas, Tamiya, Axial, Arrma and Losi, the RC car brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rc-car-brands"
publisher: "Brandwave"
---

# RC car brands in New Zealand: Which are searched most?

Compare the remote control car brands New Zealanders buy. Share of Search among Traxxas, Tamiya, Axial, Arrma and Losi, the RC car brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: RC car brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Traxxas, 36.7%

## Which brand is most popular in search among RC car brands in New Zealand?

- In September 2026, Traxxas was the most searched among RC car brands in New Zealand, with an estimated 910 branded searches, 36.7% of all searches for the five we track.
- Tamiya is in 2nd place, 2 percentage points behind at 34.7%.
- Across the 12 months ending September 2026, Traxxas’ share of searches among RC car brands in New Zealand decreased from 39.1% to 36.7%.
- Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand increased from 29.9% to 34.7%.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand decreased from 20.8% to 19.4%.
- Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands in New Zealand decreased from 8.5% to 7.7%.
- Across the 12 months ending September 2026, Traxxas’ share of searches among RC car brands in New Zealand peaked at 51.2% in March 2026 and was lowest at 36.7% in September 2026.
- Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand peaked at 35.1% in July 2026 and was lowest at 21.7% in March 2026.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands in New Zealand peaked at 9.2% in January 2026 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Losi’s share of searches among RC car brands in New Zealand peaked at 2.3% in May 2026 and was lowest at 1.1% in March 2026.
- Across the 12 months ending September 2026, Losi held steady: its share of searches among RC car brands in New Zealand moved less than 0.5 percentage points.

## Top RC car brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tamiya and Arrma appeared every time. Arrma was recommended most often, though no answer put it first. Traxxas was second, and Tamiya was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Arrma | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Traxxas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tamiya | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Losi | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Axial | 5th | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about RC car brands

- Asked ChatGPT "Which RC car brand should I buy in New Zealand?": 1. Traxxas, 2. Arrma, 3. Axial, 4. Tamiya, 5. Losi
- Asked ChatGPT "What are the best RC car brands in New Zealand?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Losi, 5. Axial
- Asked ChatGPT "What's the best RC car brand in New Zealand for a hobby car?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Axial
- Searched Google, AI Overview "remote control car nz": 1. Losi, 2. Arrma, 3. Tamiya
- Searched Google, AI Overview "rc truck nz": 1. Arrma, 2. Traxxas, 3. Tamiya, 4. Axial, 5. Losi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Traxxas vs Tamiya: compare search popularity](/demand/nz/compare/tamiya-vs-traxxas): 36.7% against 34.7% Share of Search.
- [Traxxas vs Axial: compare search popularity](/demand/nz/compare/axial-vs-traxxas): 36.7% against 19.4% Share of Search.
- [Traxxas vs Arrma: compare search popularity](/demand/nz/compare/arrma-vs-traxxas): 36.7% against 7.7% Share of Search.
- [Tamiya vs Axial: compare search popularity](/demand/nz/compare/axial-vs-tamiya): 34.7% against 19.4% Share of Search.
- [Tamiya vs Arrma: compare search popularity](/demand/nz/compare/arrma-vs-tamiya): 34.7% against 7.7% Share of Search.
- [Axial vs Arrma: compare search popularity](/demand/nz/compare/arrma-vs-axial): 19.4% against 7.7% Share of Search.

## How did search popularity change for New Zealand RC car brands in September 2026?

- In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%.
- In September 2026, Tamiya gained share of searches among RC car brands in New Zealand, from 33.8% to 34.7%.
- In September 2026, Traxxas lost share of searches among RC car brands in New Zealand, from 38.9% to 36.7%.
- Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026.
- Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Traxxas | 36.7% | 910 | -15.0% | Traxxas |
| 2 | Tamiya | 34.7% | 860 | -7.5% | Tamiya |
| 3 | Axial | 19.4% | 480 | 0.0% | Axial |
| 4 | Arrma | 7.7% | 190 | -13.6% | Arrma |
| 5 | Losi | 1.6% | 40 | -20.0% | Losi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Traxxas | 1.1K | 39.1% | 1 |
| Oct 2025 | Tamiya | 850 | 29.9% | 2 |
| Oct 2025 | Axial | 590 | 20.8% | 3 |
| Oct 2025 | Arrma | 240 | 8.5% | 4 |
| Oct 2025 | Losi | 50 | 1.8% | 5 |
| Nov 2025 | Traxxas | 1.1K | 38.8% | 1 |
| Nov 2025 | Tamiya | 850 | 29.7% | 2 |
| Nov 2025 | Axial | 590 | 20.6% | 3 |
| Nov 2025 | Arrma | 260 | 9.1% | 4 |
| Nov 2025 | Losi | 50 | 1.7% | 5 |
| Dec 2025 | Traxxas | 1.5K | 43% | 1 |
| Dec 2025 | Tamiya | 1.1K | 32.3% | 2 |
| Dec 2025 | Axial | 480 | 14% | 3 |
| Dec 2025 | Arrma | 300 | 8.7% | 4 |
| Dec 2025 | Losi | 70 | 2% | 5 |
| Jan 2026 | Traxxas | 1.4K | 41.8% | 1 |
| Jan 2026 | Tamiya | 1K | 32% | 2 |
| Jan 2026 | Axial | 480 | 14.8% | 3 |
| Jan 2026 | Arrma | 300 | 9.2% | 4 |
| Jan 2026 | Losi | 70 | 2.2% | 5 |
| Feb 2026 | Traxxas | 1.5K | 47.9% | 1 |
| Feb 2026 | Tamiya | 850 | 27.7% | 2 |
| Feb 2026 | Axial | 480 | 15.6% | 3 |
| Feb 2026 | Arrma | 220 | 7.2% | 4 |
| Feb 2026 | Losi | 50 | 1.6% | 5 |
| Mar 2026 | Traxxas | 1.9K | 51.2% | 1 |
| Mar 2026 | Tamiya | 800 | 21.7% | 2 |
| Mar 2026 | Axial | 720 | 19.5% | 3 |
| Mar 2026 | Arrma | 240 | 6.5% | 4 |
| Mar 2026 | Losi | 40 | 1.1% | 5 |
| Apr 2026 | Traxxas | 1.6K | 48.8% | 1 |
| Apr 2026 | Tamiya | 800 | 24.5% | 2 |
| Apr 2026 | Axial | 590 | 18.1% | 3 |
| Apr 2026 | Arrma | 240 | 7.4% | 4 |
| Apr 2026 | Losi | 40 | 1.2% | 5 |
| May 2026 | Traxxas | 1.3K | 44% | 1 |
| May 2026 | Tamiya | 890 | 29.9% | 2 |
| May 2026 | Axial | 590 | 19.8% | 3 |
| May 2026 | Arrma | 120 | 4% | 4 |
| May 2026 | Losi | 70 | 2.3% | 5 |
| Jun 2026 | Traxxas | 1.1K | 40.5% | 1 |
| Jun 2026 | Tamiya | 760 | 28.8% | 2 |
| Jun 2026 | Axial | 590 | 22.3% | 3 |
| Jun 2026 | Arrma | 180 | 6.8% | 4 |
| Jun 2026 | Losi | 40 | 1.5% | 5 |
| Jul 2026 | Traxxas | 980 | 37% | 1 |
| Jul 2026 | Tamiya | 930 | 35.1% | 2 |
| Jul 2026 | Axial | 480 | 18.1% | 3 |
| Jul 2026 | Arrma | 210 | 7.9% | 4 |
| Jul 2026 | Losi | 50 | 1.9% | 5 |
| Aug 2026 | Traxxas | 1.1K | 38.9% | 1 |
| Aug 2026 | Tamiya | 930 | 33.8% | 2 |
| Aug 2026 | Axial | 480 | 17.5% | 3 |
| Aug 2026 | Arrma | 220 | 8% | 4 |
| Aug 2026 | Losi | 50 | 1.8% | 5 |
| Sep 2026 | Traxxas | 910 | 36.7% | 1 |
| Sep 2026 | Tamiya | 860 | 34.7% | 2 |
| Sep 2026 | Axial | 480 | 19.4% | 3 |
| Sep 2026 | Arrma | 190 | 7.7% | 4 |
| Sep 2026 | Losi | 40 | 1.6% | 5 |

## What is being compared

- **Arrma**: Measured on the search terms “arrma” and “arrma rc car”, summed into one figure.
- **Axial**: Measured on the search term “axial”.
- **Losi**: Measured on the search term “losi”.
- **Tamiya**: Measured on the search terms “tamiya” and “tamiya rc car”, summed into one figure.
- **Traxxas**: Measured on the search terms “traxxas” and “traxxas rc car”, summed into one figure.

- [Arrma](/demand/nz/brands/arrma)
- [Axial](/demand/nz/brands/axial)
- [Losi](/demand/nz/brands/losi)
- [Tamiya](/demand/nz/brands/tamiya)
- [Traxxas](/demand/nz/brands/traxxas)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among RC car brands in New Zealand?

In September 2026, Traxxas was the most searched among RC car brands in New Zealand, with an estimated 910 branded searches, 36.7% of all searches for the five we track.

## Cite this page

Brandwave. "RC car brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-rc-car-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rc-car-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.