---
title: "Ratchet spanners brands in New Zealand: Which are searched most?"
description: "Compare the ratchet spanners brands people buy. Share of Search among Kincrome, ToolPRO, Bahco, GearWrench and Milwaukee, the ratchet spanners brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ratchet-spanners-brands"
publisher: "Brandwave"
---

# Ratchet spanners brands in New Zealand: Which are searched most?

Compare the ratchet spanners brands people buy. Share of Search among Kincrome, ToolPRO, Bahco, GearWrench and Milwaukee, the ratchet spanners brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ratchet spanners brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kincrome, 45%

## Which brand is most popular in search among ratchet spanners brands in New Zealand?

- In September 2026, Kincrome was the most searched among ratchet spanners brands in New Zealand, with an estimated 1.4K branded searches, 45% of all searches for the five we track.
- ToolPRO is in 2nd place, 16.7 percentage points behind at 28.3%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand decreased from 46.8% to 45%.
- Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand decreased from 30% to 28.3%.
- Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand increased from 8.9% to 12.5%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand decreased from 13.3% to 12.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among ratchet spanners brands in New Zealand increased from 1% to 1.6%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand peaked at 46.8% in October 2025 and was lowest at 40.3% in March 2026.
- Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand peaked at 34.6% in April 2026 and was lowest at 28.3% in September 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 8.9% in October 2025.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, Bahco rose from 4th to 3rd among ratchet spanners brands in New Zealand.
- Across the 12 months ending September 2026, GearWrench fell from 3rd to 4th among ratchet spanners brands in New Zealand.

## Top ratchet spanners brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Kincrome, ToolPRO and GearWrench appeared every time. Kincrome was recommended most often, though no answer put it first. GearWrench was second, and ToolPRO was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kincrome | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| GearWrench | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| ToolPRO | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Bahco | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Milwaukee | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about ratchet spanners brands

- Asked ChatGPT "Which ratchet spanner brand should I buy in New Zealand?": 1. ToolPRO, 2. Kincrome, 3. Bahco, 4. Milwaukee, 5. GearWrench
- Asked ChatGPT "What are the best ratchet spanner brands in New Zealand?": 1. GearWrench, 2. Bahco, 3. Kincrome, 4. ToolPRO
- Asked ChatGPT "What's the best ratchet spanner brand in New Zealand for home repairs?": 1. GearWrench, 2. Kincrome, 3. Bahco, 4. ToolPRO
- Searched Google, AI Overview "spanner set nz": 1. ToolPRO, 2. Kincrome, 3. GearWrench

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Kincrome vs ToolPRO: compare search popularity](/demand/nz/compare/kincrome-vs-toolpro): 45% against 28.3% Share of Search.
- [Kincrome vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-kincrome): 45% against 12.5% Share of Search.
- [Kincrome vs GearWrench: compare search popularity](/demand/nz/compare/gearwrench-vs-kincrome): 45% against 12.5% Share of Search.
- [ToolPRO vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-toolpro): 28.3% against 12.5% Share of Search.
- [ToolPRO vs GearWrench: compare search popularity](/demand/nz/compare/gearwrench-vs-toolpro): 28.3% against 12.5% Share of Search.
- [Bahco vs GearWrench: compare search popularity](/demand/nz/compare/bahco-vs-gearwrench): 12.5% Share of Search each.

## How did search popularity change for New Zealand ratchet spanners brands in September 2026?

- In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.
- In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.
- Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kincrome | 45% | 1.4K | +2.9% | Kincrome |
| 2 | ToolPRO | 28.3% | 880 | -12.0% | ToolPRO |
| 3 | Bahco | 12.5% | 390 | 0.0% | Bahco |
| 4 | GearWrench | 12.5% | 390 | 0.0% | GearWrench |
| 5 | Milwaukee | 1.6% | 50 | 0.0% | Milwaukee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kincrome | 1.4K | 46.8% | 1 |
| Oct 2025 | ToolPRO | 880 | 30% | 2 |
| Oct 2025 | GearWrench | 390 | 13.3% | 3 |
| Oct 2025 | Bahco | 260 | 8.9% | 4 |
| Oct 2025 | Milwaukee | 30 | 1% | 5 |
| Nov 2025 | Kincrome | 1.3K | 46.2% | 1 |
| Nov 2025 | ToolPRO | 880 | 31.5% | 2 |
| Nov 2025 | Bahco | 320 | 11.5% | 3 |
| Nov 2025 | GearWrench | 260 | 9.3% | 4 |
| Nov 2025 | Milwaukee | 40 | 1.4% | 5 |
| Dec 2025 | Kincrome | 1.3K | 43.3% | 1 |
| Dec 2025 | ToolPRO | 1K | 32.6% | 2 |
| Dec 2025 | Bahco | 390 | 12.7% | 3 |
| Dec 2025 | GearWrench | 320 | 10.4% | 4 |
| Dec 2025 | Milwaukee | 30 | 0.98% | 5 |
| Jan 2026 | Kincrome | 1.1K | 41.9% | 1 |
| Jan 2026 | ToolPRO | 880 | 33.2% | 2 |
| Jan 2026 | Bahco | 320 | 12.1% | 3 |
| Jan 2026 | GearWrench | 320 | 12.1% | 4 |
| Jan 2026 | Milwaukee | 20 | 0.75% | 5 |
| Feb 2026 | Kincrome | 940 | 40.3% | 1 |
| Feb 2026 | ToolPRO | 720 | 30.9% | 2 |
| Feb 2026 | Bahco | 320 | 13.7% | 3 |
| Feb 2026 | GearWrench | 320 | 13.7% | 4 |
| Feb 2026 | Milwaukee | 30 | 1.3% | 5 |
| Mar 2026 | Kincrome | 1K | 40.3% | 1 |
| Mar 2026 | ToolPRO | 880 | 34.1% | 2 |
| Mar 2026 | Bahco | 320 | 12.4% | 3 |
| Mar 2026 | GearWrench | 320 | 12.4% | 4 |
| Mar 2026 | Milwaukee | 20 | 0.78% | 5 |
| Apr 2026 | Kincrome | 1.1K | 41.7% | 1 |
| Apr 2026 | ToolPRO | 880 | 34.6% | 2 |
| Apr 2026 | Bahco | 320 | 12.6% | 3 |
| Apr 2026 | GearWrench | 260 | 10.2% | 4 |
| Apr 2026 | Milwaukee | 20 | 0.79% | 5 |
| May 2026 | Kincrome | 1.3K | 41.2% | 1 |
| May 2026 | ToolPRO | 1K | 32.5% | 2 |
| May 2026 | Bahco | 390 | 12.7% | 3 |
| May 2026 | GearWrench | 390 | 12.7% | 4 |
| May 2026 | Milwaukee | 30 | 0.97% | 5 |
| Jun 2026 | Kincrome | 1.3K | 42.4% | 1 |
| Jun 2026 | ToolPRO | 1K | 31.8% | 2 |
| Jun 2026 | Bahco | 390 | 12.4% | 3 |
| Jun 2026 | GearWrench | 390 | 12.4% | 4 |
| Jun 2026 | Milwaukee | 30 | 0.96% | 5 |
| Jul 2026 | Kincrome | 1.4K | 45.7% | 1 |
| Jul 2026 | ToolPRO | 880 | 29.3% | 2 |
| Jul 2026 | Bahco | 390 | 13% | 3 |
| Jul 2026 | GearWrench | 320 | 10.7% | 4 |
| Jul 2026 | Milwaukee | 40 | 1.3% | 5 |
| Aug 2026 | Kincrome | 1.4K | 42.6% | 1 |
| Aug 2026 | ToolPRO | 1K | 31.3% | 2 |
| Aug 2026 | Bahco | 390 | 12.2% | 3 |
| Aug 2026 | GearWrench | 390 | 12.2% | 4 |
| Aug 2026 | Milwaukee | 50 | 1.6% | 5 |
| Sep 2026 | Kincrome | 1.4K | 45% | 1 |
| Sep 2026 | ToolPRO | 880 | 28.3% | 2 |
| Sep 2026 | Bahco | 390 | 12.5% | 3 |
| Sep 2026 | GearWrench | 390 | 12.5% | 4 |
| Sep 2026 | Milwaukee | 50 | 1.6% | 5 |

## What is being compared

- **Bahco**: Measured on the search term “bahco”.
- **GearWrench**: Measured on the search term “gearwrench”.
- **Kincrome**: Measured on the search terms “kincrome”, “kincrome advent calendar”, “kincrome power tools”, “kincrome tool box”, “kincrome tool cabinet”, “kincrome tool case”, “kincrome tool set” and “kincrome tools”, summed into one figure.
- **Milwaukee**: Measured on the search term “milwaukee ratchet spanners”.
- **ToolPRO**: Measured on the search term “toolpro”.

- [Bahco](/demand/nz/brands/bahco)
- [GearWrench](/demand/nz/brands/gearwrench)
- [Kincrome](/demand/nz/brands/kincrome)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [ToolPRO](/demand/nz/brands/toolpro)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ratchet spanners brands in New Zealand?

In September 2026, Kincrome was the most searched among ratchet spanners brands in New Zealand, with an estimated 1.4K branded searches, 45% of all searches for the five we track.

## Cite this page

Brandwave. "Ratchet spanners brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ratchet-spanners-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ratchet-spanners-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.