--- title: "Kiwicare vs Yates: Which is searched more in New Zealand?" description: "Is Kiwicare or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rodent bait brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands/compare/kiwicare-vs-yates" publisher: "Brandwave" --- # Kiwicare vs Yates: Which is searched more in New Zealand? Is Kiwicare or Yates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rodent bait brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiwicare and Yates - **Competitive set**: Rodent bait brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kiwicare Share of Search**: 11.7% - **Yates Share of Search**: 80% ## Is Kiwicare or Yates more popular in search? - In September 2026, Yates had more branded searches than Kiwicare among rodent bait brands in New Zealand. Yates had about 480 branded searches, while Kiwicare had 70. Yates made up 80% of all rodent bait brand searches we track, and Kiwicare accounted for 11.7%. - Yates was ahead of Kiwicare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand moved from 5% to 11.7%, and its estimated monthly branded searches moved from 40 to 70. - Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand moved from 90% to 80%, and its estimated monthly branded searches moved from 720 to 480. ## Top rodent bait brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Yates | 1 of 3 | 1 of 2 | 2 of 5 | | Kiwicare | 3 of 3 | 1 of 2 | 4 of 5 | | Talon | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about rodent bait brands - Asked ChatGPT "Which rodent bait brand should I buy in New Zealand?": 1. Kiwicare - Asked ChatGPT "What are the best rodent bait brands in New Zealand?": 1. Kiwicare, 2. Yates - Asked ChatGPT "What's the best rodent bait brand in New Zealand for a rodent problem?": 1. Talon, 2. Kiwicare - Searched Google, AI Overview "best rat bait": 1. Yates - Searched Google, AI Overview "mouse bait nz": 1. Kiwicare Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand rodent bait brands in September 2026? - In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%. - Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Month by month | Month | Kiwicare estimated searches | Kiwicare Share of Search | Kiwicare rank | Yates estimated searches | Yates Share of Search | Yates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 5% | 2 | 720 | 90% | 1 | | Nov 2025 | 40 | 5% | 2 | 720 | 90% | 1 | | Dec 2025 | 70 | 11.9% | 2 | 480 | 81.4% | 1 | | Jan 2026 | 70 | 11.7% | 2 | 480 | 80% | 1 | | Feb 2026 | 70 | 13.7% | 2 | 390 | 76.5% | 1 | | Mar 2026 | 110 | 16.2% | 2 | 480 | 70.6% | 1 | | Apr 2026 | 140 | 20.9% | 2 | 390 | 58.2% | 1 | | May 2026 | 140 | 20.9% | 2 | 390 | 58.2% | 1 | | Jun 2026 | 110 | 18.6% | 2 | 390 | 66.1% | 1 | | Jul 2026 | 90 | 18.8% | 2 | 320 | 66.7% | 1 | | Aug 2026 | 70 | 12.1% | 2 | 480 | 82.8% | 1 | | Sep 2026 | 70 | 11.7% | 2 | 480 | 80% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kiwicare’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiwicare**: Measured on the search term “kiwicare rat bait”. - **Yates**: Measured on the search term “yates”. - [Kiwicare profile](/demand/nz/brands/kiwicare) - [Yates profile](/demand/nz/brands/yates) - [All rodent bait brands in New Zealand](/demand/nz/categories/nz-rat-bait-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiwicare or Yates more popular in search? In September 2026, Yates had more branded searches than Kiwicare among rodent bait brands in New Zealand. Yates had about 480 branded searches, while Kiwicare had 70. Yates made up 80% of all rodent bait brand searches we track, and Kiwicare accounted for 11.7%. ## Cite this page Brandwave. "Kiwicare vs Yates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands/compare/kiwicare-vs-yates This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands/compare/kiwicare-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.