--- title: "Rodent bait brands in New Zealand: Which are searched most?" description: "Compare the rodent bait and trap brands New Zealanders buy. Share of Search among Yates, Kiwicare and Talon, the rodent bait brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands" publisher: "Brandwave" --- # Rodent bait brands in New Zealand: Which are searched most? Compare the rodent bait and trap brands New Zealanders buy. Share of Search among Yates, Kiwicare and Talon, the rodent bait brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Rodent bait brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yates, 80% ## Which brand is most popular in search among rodent bait brands in New Zealand? - In September 2026, Yates was the most searched among rodent bait brands in New Zealand, with an estimated 480 branded searches, 80% of all searches for the three we track. - Kiwicare is in 2nd place, 68.3 percentage points behind at 11.7%. - Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand decreased from 90% to 80%. - Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand increased from 5% to 11.7%. - Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand increased from 5% to 8.3%. - Across the 12 months ending September 2026, Yates’ share of searches among rodent bait brands in New Zealand peaked at 90% in October 2025 and was lowest at 58.2% in April 2026. - Across the 12 months ending September 2026, Kiwicare’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025. - Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025. ## Top rodent bait brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned most often, in four of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Yates | 1 of 3 | 1 of 2 | 2 of 5 | | Kiwicare | 3 of 3 | 1 of 2 | 4 of 5 | | Talon | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about rodent bait brands - Asked ChatGPT "Which rodent bait brand should I buy in New Zealand?": 1. Kiwicare - Asked ChatGPT "What are the best rodent bait brands in New Zealand?": 1. Kiwicare, 2. Yates - Asked ChatGPT "What's the best rodent bait brand in New Zealand for a rodent problem?": 1. Talon, 2. Kiwicare - Searched Google, AI Overview "best rat bait": 1. Yates - Searched Google, AI Overview "mouse bait nz": 1. Kiwicare Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Yates vs Kiwicare: compare search popularity](/demand/nz/compare/kiwicare-vs-yates): 80% against 11.7% Share of Search. - [Yates vs Talon: compare search popularity](/demand/nz/compare/talon-vs-yates): 80% against 8.3% Share of Search. - [Kiwicare vs Talon: compare search popularity](/demand/nz/compare/kiwicare-vs-talon): 11.7% against 8.3% Share of Search. ## How did search popularity change for New Zealand rodent bait brands in September 2026? - In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%. - In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%. - Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yates | 80% | 480 | 0.0% | Yates | | 2 | Kiwicare | 11.7% | 70 | 0.0% | Kiwicare | | 3 | Talon | 8.3% | 50 | +66.7% | Talon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yates | 720 | 90% | 1 | | Oct 2025 | Kiwicare | 40 | 5% | 2 | | Oct 2025 | Talon | 40 | 5% | 3 | | Nov 2025 | Yates | 720 | 90% | 1 | | Nov 2025 | Kiwicare | 40 | 5% | 2 | | Nov 2025 | Talon | 40 | 5% | 3 | | Dec 2025 | Yates | 480 | 81.4% | 1 | | Dec 2025 | Kiwicare | 70 | 11.9% | 2 | | Dec 2025 | Talon | 40 | 6.8% | 3 | | Jan 2026 | Yates | 480 | 80% | 1 | | Jan 2026 | Kiwicare | 70 | 11.7% | 2 | | Jan 2026 | Talon | 50 | 8.3% | 3 | | Feb 2026 | Yates | 390 | 76.5% | 1 | | Feb 2026 | Kiwicare | 70 | 13.7% | 2 | | Feb 2026 | Talon | 50 | 9.8% | 3 | | Mar 2026 | Yates | 480 | 70.6% | 1 | | Mar 2026 | Kiwicare | 110 | 16.2% | 2 | | Mar 2026 | Talon | 90 | 13.2% | 3 | | Apr 2026 | Yates | 390 | 58.2% | 1 | | Apr 2026 | Kiwicare | 140 | 20.9% | 2 | | Apr 2026 | Talon | 140 | 20.9% | 3 | | May 2026 | Yates | 390 | 58.2% | 1 | | May 2026 | Kiwicare | 140 | 20.9% | 2 | | May 2026 | Talon | 140 | 20.9% | 3 | | Jun 2026 | Yates | 390 | 66.1% | 1 | | Jun 2026 | Kiwicare | 110 | 18.6% | 2 | | Jun 2026 | Talon | 90 | 15.3% | 3 | | Jul 2026 | Yates | 320 | 66.7% | 1 | | Jul 2026 | Kiwicare | 90 | 18.8% | 2 | | Jul 2026 | Talon | 70 | 14.6% | 3 | | Aug 2026 | Yates | 480 | 82.8% | 1 | | Aug 2026 | Kiwicare | 70 | 12.1% | 2 | | Aug 2026 | Talon | 30 | 5.2% | 3 | | Sep 2026 | Yates | 480 | 80% | 1 | | Sep 2026 | Kiwicare | 70 | 11.7% | 2 | | Sep 2026 | Talon | 50 | 8.3% | 3 | ## What is being compared - **Kiwicare**: Measured on the search term “kiwicare rat bait”. - **Talon**: Measured on the search terms “talon rat bait” and “talon rodent”, summed into one figure. - **Yates**: Measured on the search term “yates”. - [Kiwicare](/demand/nz/brands/kiwicare) - [Talon](/demand/nz/brands/talon) - [Yates](/demand/nz/brands/yates) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among rodent bait brands in New Zealand? In September 2026, Yates was the most searched among rodent bait brands in New Zealand, with an estimated 480 branded searches, 80% of all searches for the three we track. ## Cite this page Brandwave. "Rodent bait brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rat-bait-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.